But in general, because his playing time is limited, there are not many things he can ask.

Moreover, press conferences are held every day in the NBA, and most of the questions asked by reporters are relatively formulaic.

This is also why players sometimes bring their children to the scene, which is really boring.

At the end, a reporter from TNT asked an interesting question.

"I saw that you signed an endorsement contract with a brand called 'Anta', but why did you wear Tma-3 during the game?"

Finally a reporter asked this!

Lin Ying was very happy when he heard this.

When he signed a contract with Anta before, Anta said he would be allowed to wear any other shoes before it designed quality shoes for him.

Then what shoes to wear becomes a question worth studying.

Because no matter whose clothes you wear, you are advertising your competitors!

And if you wear it too much, it will give people the illusion that you are endorsing other brands.

So how to find a way to attract the outside world's attention to Anta is what he, the spokesperson, must think about.

After all, Anta had staked so much for him, so it would be unkind of him not to take the initiative to do something.

After thinking about it, the only person who can be used is the reporter.

So he chose a pair of the hottest sneakers at the moment, Tma-3.

Why is it said to be the most slutty?

Because this is a pair of mandarin duck shoes, the left foot is red and the right foot is red, so it is difficult not to attract people's attention.

Reporters' attention will be attracted by his shoes, and naturally some reporters will check whether he has signed a contract with Adidas.

If you check it out first, and then check Anta again, can your little head still be filled with little questions?

Originally, Lin Ying thought of showing off his Anta shoes when reporters in the locker room asked, but he didn't expect that Karl would pull him to the press conference in the first game.

This wave of assists came at the right time.

Then, he took off his Anta shoes and put them in front of his eyes.

Since these are new shoes, the smell is non-existent.

This move of his was a bit arrogant, and the spotlight suddenly flashed in the audience.

After posing for the photo, Lin Ying put his shoes back on and began to answer questions.

"My sneaker sponsor is called 'Anta'. It is a listed sneaker brand from China with a market value of more than 1.5 billion US dollars..."

Then, the scene became a press conference for Anta to officially enter the NBA.

The reporters below were stunned, and even the reporter who asked the question felt like he had been fooled.

But you can't stop players from talking!

This wave of compulsory Amway was not known to the reporters.

In fact, not to mention the reporters, Karl and Iverson were both stunned for a moment.

After Amway was finished, Lin Ying briefly explained why he didn't wear ANTA shoes.

"Anta is going to design a unique signature sneaker for me, but other shoes don't fit my foot shape."

Well, it’s as simple as that. Translation is: It’s not that I don’t wear Anta shoes, it’s that there are better shoes waiting for me.

As for why there is no need to choose Tracy McGrady 3, because the purpose of wearing shoes this time has been achieved, and he may change to other shoes in the end.

After coming out of the press conference, Iverson couldn't help but take another look at his shoes.

"You are the most conscientious spokesperson I have ever seen, and you are very brave."

Iverson finally expressed emotion.

He is not stupid. After Lin Ying started forcing Amway, he could probably guess what Lin Ying wanted to do.

But that does require a lot of courage.

Not everyone is Michael Jordan and can make a small sneaker brand big.

"Thanks."

Lin Ying thanked her every day and didn't say much.

People will face many choices in this life, and they need to consider a lot when making choices.

But no matter what the reason is, after making a decision, what you need to do is to work hard to prove that the choice you made is the right one.

Otherwise, there is only one result waiting for you: you become a loser, and then regret that it would have been better if you had chosen another one.

Lin Ying originally chose Anta because the conditions offered by Anta were generous enough and met the dividends he had expected from the beginning.

So what he has to do now is to prove that his choice is right.

And speaking of it, he and Anta are in the same situation.

As a Chinese without a system, he must work twice as hard to gain a foothold in the NBA.

As a newly launched domestic sneaker brand, Anta also needs to work hard to gain a foothold in the global market.

Even he and Jordan were in similar situations back then.

The NBA was not a Nike alliance from the beginning. When Nike entered the NBA, the NBA’s number one sponsor was Adidas.

Even Nike, with a market value of only US$25 million at that time, was not Adidas’ main competitor.

And let’s not talk about sneaker technology. Small companies like that don’t have the money to research and develop, and the technology is not much better.

But at that time, they dared to offer Jordan 2.5 million for five years, plus a 66% profit share for independent brands and an investment of 5% shares.

Although Anta's current market value is close to US$1.5 billion, the seven-year endorsement contract of US$42 million is not a small sum, and there is also a 50% profit dividend for independent brands.

Just like Nike back then, Anta was completely betting.

But Jordan dared to choose in the end. What didn't he dare to do?

Therefore, he is confident that as long as he can gain a foothold in the NBA, he can create a Chinese version of "Nike Legend" in the area of ​​sneakers.

…

The Nuggets got off to a good start, and the reaction on American social media was average.

After all, even though they are so star-studded, everyone knows that the Lakers with only Kobe Bryant are actually not that good.

But the fans here in China were very excited.

Not only did he break the debut record for Chinese players, he also stole the ball from Kobe Bryant!

At this stage, Kobe is a god-like figure in the eyes of domestic fans.

However, Lin Ying intercepted God!

This feeling is the same as what Bird said back then:

God wore No. 23 tonight, but we beat him.

Isn't this exciting?

Coupled with Lin Ying's post-game interview and the display of Anta shoes, it made the blood in their bones surge a little.

Many of them questioned Lin Ying's choice before, but that was more because they didn't know many details.

Now Lin Ying was wearing other people's shoes to promote his own shoes. This act of saucy moved them inexplicably.

Moreover, the country has been rising in recent years, and national pride is also rising.

It’s exciting to think about selling Anta shoes to the United States and letting them all wear “imported goods”!

So naturally, there is a wave of "Anta fever" in China.

At this time, nothing can support Lin Ying better than buying a pair of Anta shoes.

And don’t forget, Lin Ying and his team broke the circle in the Asian Championships before!

His market value is more obvious at this time.

This wave also greatly increased the confidence of Anta's senior management.

Although it is still far from success, Lin Ying's approach of proactively promoting shoes and being the ultimate conscientious spokesperson makes them feel that they have made the right bet!

Anta's senior management held an emergency meeting that night, with only one content:

Pay close attention to the acquisition of the operating rights of Fila in China and the development of Lin Ying’s sneakers!

…
Chapter completed!