Today is March 31st, and tomorrow is April 1st.

April 1st is the traditional Western April Fool's Day. Just like February 14th, the traditional Western Valentine's Day, April Fool's Day also successfully invaded the culture of Xia Kingdom, as if it had become a traditional festival of Xia Kingdom.

A considerable number of young people have accepted this festival. At the same time, on this day, they express what they usually dare not say or do with the help of April Fool's Day atmosphere.

"Fourth brother, tomorrow is April Fool's Day. You won't be chewing in advance, right?" An Liang asked cautiously.

Lin Juefei laughed and scolded: "I am that kind of person? Okay, okay, no joke, I'll say seriously, the return of the good man will officially open tomorrow, and you will have no problem with the high-end cooking tomorrow, right?"

An Liang considered it. After the upgrade of the small space, the Spring of Life has already surplus, and 20 liters are retained as the emergency reserved volume anytime and anywhere.

Therefore, An Liang no longer worried about cooking in emergencies. However, An Liang did not say it to Lin Juefei.

"No problem! Then I'll be back now?" An Liang asked confirmation.

Lin Juefei refused and said, "Come back! By the way, when the business opens tomorrow, there may be heavyweight guests. Do you have any old wines there?"

An Liang smiled and said, "One or two jars are still available!"

"Then prepare three jars! Put two jars in the store and give me one jar! My old man is urging me so hard that you should give me the favor you owe me, right?" Lin Juefei joked.

An Liang didn't mind, "I won't say it anymore, Fourth Brother, I'll bring five oaths tomorrow!"

"Good guy! It's true that he is a good brother!" Lin Juefei said with a smile, and at the same time he secretly praised An Liang for being a human being. The three jars of old wine basically offset the help he had given An Liang before.

After the call, An Liang explained to Ding Buer, Ren Lilu, and Gao Wei. Gao Wei is the supervisor of Sanshimu Farm. Currently, there are only eight people on the farm and only two on the chicken farm.

The matters in Qinglin Village were arranged. An Liang drove away from Qinglin Village and prepared to return to the main urban area to attend the opening ceremony of the restaurant where the next day Liangren Returns.

...

Shayan District, Fusheng Restaurant.

In the office on the corner of the third floor, Wu Lesheng was listening to the report of the lobby manager Cui Ping. The business conditions of Fusheng Restaurant are very good. As a mid-to-high-end catering company, although the profit margin of Fusheng Restaurant is good, it cannot be without a sense of crisis.

In fact, the general public has a great misunderstanding about the catering industry. Most people believe that large catering companies must have very high profit margins.

Take Fusheng Restaurant as an example. The price of a spicy chicken is 98 yuan. Isn’t the profit high? In the supermarket, chicken is very cheap?

However, this is not the case!

The chicken used for spicy chicken is definitely not frozen chicken sold in supermarkets, especially the mid-to-high-end catering brand like Fusheng Restaurant. They must have chosen authentic farm-fed local chickens.

In this way, the cost of raw materials is immediately increased. At the same time, the cost of seasonings? The raw materials for red peppers with diced spicy chicken are not cheap.

In addition, the site cost, staff cost, and the most critical tax cost, how much profit can be left? In particular, tax cost, just a business tax, requires 5%.

The taxation of the catering industry in Wucheng is at the middle level, and the taxation of the catering industry in coastal areas is as high as 12.5%, and the taxation of the catering industry in Wucheng is as high as 8.7%. The taxation of the catering industry in Wucheng is only 10% level, not too much, not too little.

At the same time, the catering industry will be exploited by the banking industry. If you use a bank card to pay, the bank will also charge a 1.25% handling fee.

Various costs and taxes are combined, and they are weighing on the catering industry, resulting in profits in the catering industry. They are not as high as ordinary people imagine!

Similar to the outside world, the profits of the catering industry are 50%, or even 100%. If you say this to the catering industry operators, they will spit your face!

According to market reports, the average profit margin of the top 100 catering companies in Wucheng in 2008 was only about 13%. Such a profit margin is simply unbelievable for the general public, right?

In addition, in 2009, Wucheng's catering market became worse, with various labor costs, venue costs, water, electricity and gas costs, as well as the increase in the costs of various ingredients and raw materials, which further compressed the profits of catering companies.

If the mid-to-high-end catering industry wants to ensure its own profit margin, it must have unique dishes and obtain higher profit margins with high pricing, thereby driving the healthy growth of the entire enterprise.

The core driving force of Fusheng Restaurant is the secret braised beef made in Fusheng Restaurant, which is just a small bowl, and the price is as high as 188 yuan. At such a price, the profit margin is very high!

With the help of the exclusive secret recipe for secret braised beef, the profit margin of Fusheng Restaurant has remained at a high of 19%. Compared with 2009, the average profit margin of the mid-to-high-end catering industry that has been counted has reached nearly twice.

If there is no secret braised beef, it will definitely be a tragedy!

This fact is unquestionable. After all, Fusheng Restaurant has three stores in Wucheng, and only the main store in Shayan District owns secret braised beef, while Fusheng Restaurant in Zhonggu and Jiangyu District does not have secret braised beef.

The reason for this result is that the recipe for the secret braised beef in Fusheng Restaurant is only in the hands of Wuyang, and Wuyang's cooking skills have reached the level of a second-level chef of a cooking technician.

Only the Fusheng Restaurant in Shayan District, where Wuyang is located, can make secret braised beef, and the other two branches cannot be made at all.

Although Wuyang can also make secret braised beef at Fusheng Restaurant in Shayan District and then transport it to Fusheng Restaurant in Zhonggu District and Jiangyu District, don’t forget the fact that Wuyang is old. Wuyang is already 66 years old and has limited energy every day. It is impossible to make secret braised beef 24/7.

The secret braised beef in Fusheng Restaurant can maintain the supply of Shayan District, which is already commendable!

"Mr. Wu, our turnover in March reached 1.62 million. Excluding various costs and tax-related expenses, our net profit in March was as high as 317,500 yuan, with a profit margin of about 19.6%, far exceeding the level of our peers!" Cui Ping said with a smile.

The monthly turnover reached 1.62 million. I have to say that the customer base of Fusheng Restaurant is really good!

Wu Lesheng smiled on his face, "What about the other two branches?"

Cui Ping continued to report: "The total turnover of Zhonggu District stores in March was 860,000, with a profit of 93,000, and a net profit margin of 10.8%, which is basically the same as the average profit margin announced by the association last month; the branch stores in Jiangyu District had a slightly worse turnover of only 690,000 in March, but the profit was OK, reaching 82,000, with a profit margin exceeding the average level and a level of 11.88%.

Wu Lesheng frowned slightly and sighed in his heart. The Wu family has been considering whether to build another Fusheng restaurant in Bei'an District. The most critical factor is the business ability of the branch.

Compared with the main store, the two branches are completely different from the same level!

"What's going on in Jiangyu District? How did the profit margin increase?" Wu Lesheng asked.

Cui Ping flipped the documents in his hand and then continued to report, "In March, the Jiangyu District branch received several birthday parties, two wedding parties, and hosted dinners from large companies. The profit margin was relatively good. In February and January, the data in Jiangyu District was slightly inferior to the Middle Ages."

"Well, I understand! Manager Cui, do you have any other things to report?" Wu Lesheng asked casually, in fact, it was a tactful order to expel the guest, indicating that Cui Ping would leave if he had nothing to do.

Cui Ping said, "There is another important thing."

"What's the matter?" Wu Lesheng focused his attention again. Although Cui Ping was not very old, he was very good at both his ability and execution!

Otherwise, she would not be the lobby manager and would also manage two other branches.

Cui Ping did not answer immediately, but walked to the window and pointed to the original Yuanyang Hotpot store that had been renovated, explaining: "I heard a message that the opposite side will officially open tomorrow. They also specialize in Chinese food and are positioned in mid-to-high-end catering."

Wu Lesheng sneered, "Do you want to compete with our Fusheng Restaurant? This is the main store of our Fusheng Restaurant! Who is running that store? Do you have any brain problems?"

Cui Ping did not follow him and said solemnly: "Through some personal relationships, I asked my friends from the industrial and commercial department and learned that the catering company opposite was Lin Juefei!"

"Hmm? What?" Wu Lesheng was stunned, "Secretary Lin? Or the same name and surname?"

"It's not the same name and surname!" Cui Ping responded affirmatively, "My friend, only dares to find out here."

"Impossible! This is absolutely impossible! How can we run a catering company as Secretary Lin?" Wu Lesheng said in disbelief. "Manager Cui, today is not April Fools' Day!"

Cui Ping didn't say much, "Mr. Wu, we will know whether it is Secretary Lin tomorrow! Tomorrow, the other party will have an opening ceremony, let's go and have a look!"

After the initial surprise and surprise, Wu Lesheng gradually calmed down, "Well, everything is still uncertain, let's take a look tomorrow!"

The next day, April 1, Western traditional April Fool's Day.

At nine o'clock in the morning, An Liang and Lin Juefei arrived at the commercial center of Shayan District. The opening time for Liang Ren's return was scheduled to be 10:58 in the morning. This time was chosen by Zhuang Shisan. I heard that he had found the "Master" to calculate it.

An Liang is not very clear about the specific situation. However, An Liang has no objection to the specific opening time.

When An Liang and Lin Juefei gathered downstairs of Liang Ren Return Restaurant, Wu Lesheng had already walked out of Fusheng Restaurant. When he saw An Liang, Wu Lesheng looked shocked.

Is it really a fool today? If not, why is An Liang here? Wu Lesheng can't understand why An Liang here? Could it be...
Chapter completed!