Want to know how profitable the Chinese automobile industry is in this era?

The famous Santana is the most typical case.

The new generation of Santana 2000, which just started mass production in China last year, is priced at RMB 180,000, which does not include tax, not to mention the price increase of channels due to the hot sales. In short, there is no way to pick up the car without more than RMB 200,000.

Santana is modified based on the Passat model owned by Volkswagen Germany.

Santana 2000 is modified from the Passat B3 platform. When it was mass-produced in China, overseas B3 platforms had actually been eliminated. In 1996, Volkswagen's Passat B series had developed to the B5 platform. So, what is the price of the latest Passat B5 model?

$3000 to $5000!

Based on the current RMB exchange rate of around 8.31, even if the overseas market is calculated based on a high-end USD of 5,000 USD, the price of this sedan is only over 40,000 yuan.

40,000 overseas and 180,000 domestically, the price difference is 4.5 times.

Because it is a joint venture brand, only some parts that need to be imported involve higher tariffs. According to public information, Shanghai Volkswagen's current self-production rate of Santana series parts has reached more than 60%. With the low domestic manufacturing cost, even if the tariff part of imported parts is included, the cost of the domestic Santana 2000 will definitely not be much different from similar overseas models.

However, the price can be 4.5 times different.

You can imagine the huge profits!

Such huge profits are obviously not something that anyone can get involved. At this stage, like telecommunications, oil and other fields, the automobile industry is basically monopolized by large state-owned enterprises.

Since we have begun to encourage market economy, it is not impossible for private enterprises to build cars, but there are thresholds.

Very clear threshold.

1.5 billion.

If you can take out 1.5 billion, I can consider giving you a car production license.

Tsk!

At this stage, China has squeezed out most of its enterprises and could not squeeze out 1.5 billion.

Therefore, until the policy was gradually loosened after 2000, many domestic automobile brands in China, whether state-owned enterprises or private enterprises, were actually black cars without a "household registration", and survived quietly in the gray areas where local protection and policy were trampled. After all, the huge profits in the domestic automobile industry are so envious.

Of course, less than one ten people survived in the end.

Geely is one of them.

Although Lin Su was entrusted by his hometown to invest, Chen Qing obviously did a lot of homework.

After Simon rejected it, Lin Su lowered her eyebrows and said nothing more because of some of the man's words just now. Chen Qing still wanted to fight for it: "Boss, we have investigated carefully. Geely's Li is a very capable person. Didn't you say that the most important thing in investing in China at this stage is to betray people? Since the complete plan does not work, we can invest less."

Simon asked with a smile: "How much do you think is appropriate?"

Chen Qing said: "Gealy's financial resources are about 100 million yuan. We invest 10 million US dollars and should be able to get about 40% of the shares. Boss, this is a very cost-effective business."

Simon's smile remained unchanged: "Then, whether it is active or passive, the Westeros system will be tied to this company, and China will also believe that I am interested in getting involved in the automotive industry. In addition, you are so restless, the result is hard to predict."

Chen Qing was immediately hurt when she was uneasy when her boss said frankly, and said pitifully: "Boss, I listen to you very much."

"Now neither side is a good time to get involved in the automobile industry. Two conditions are: wait for China to join the WTO, wait for the next downturn in the automobile industry, and then we will take action." Simon ignored Chen Qing and pretended to be pitiful, shook his head again, then changed the topic directly, and changed from French to Chinese: "Tell me another thing, how is your computer company ready?"

Chen Qing found that there was no need to discuss and was not confused. She then changed into Chinese and said, "The first computer has started to be preheated and promoted. Also, the team I hired in Silicon Valley has been developed and is undergoing internal testing. By the way, boss, do you want to name this software?"

The goblin obviously captured a little interest from Simon.

Let's name it.

Simon did not refuse, and after thinking for a moment, he noticed a luoli who was obediently eating across the dining table and said, "MiuMiu."

The little girl immediately looked up and said, "Hmm?"

Simon signaled to the little girl and said to Chen Qing: "Just call MiuMiu, MiuMiu running score."

When Ms. Liu heard that Simon wanted to name a software for her daughter's new name, she subconsciously dissuaded: "Simon, isn't this good?"

Chen Qing immediately said confidently: "It's MiuMiu, this is also a woman's name. The companies named after women in the Westeros system, Daenerys, Melisandra, Igrit, etc., are all very powerful and are considered a good start."

When Simon heard Chen Qing say this, he realized that he had unexpectedly ‘created’ another woman. He smiled and said, “I suggest you release this software in North America first and then turn to China. Of course, the main goal is China, so don’t make a mistake.”

Chen Qing nodded, bent her lips and smiled like a little fox: "Boss, I originally planned to do this."

With the current domestic trend, even in more than ten or twenty years later, I am very superstitious about imported products. Since it is an American software, it must be very authoritative.

Who objected?

After breakfast, Simon and his party took a helicopter to Manhattan, continued to stay for one morning, and set off for Europe at 2 o'clock in the afternoon.

It's mainly Ukrainian affairs.

In order to ensure the layout of the Westeros system in Ukraine, I noticed that someone has begun to restless again, Simon recently launched a "weeding" operation there again. In addition, it is expected that the week's itinerary will be traveling to Finland, Russia, Italy and other countries and return next week.

Here in New York.

After Simon left, the girls from the National Style Art Troupe who arrived last Friday quickly got on track since the new week, and with the help of the Westeros team, they began to prepare for the public performance six months later.

And two programs have been basically ordered.

Simon took out "Picking Wei" himself, and Wei's solo dance "Jiang Jia" performed by Wei on Saturday.

Except for Li Youhu.

When he met Ang Lee on Monday morning, Li Youhu did not disappoint Simon's expectations and was successfully attracted by the director.

In Ang Lee's opinion, the arrogance and arrogance that this girl had in her own way was exactly the same as the Yu Jiaolong he imagined. Moreover, although she had not received much professional performance training, she was a dancer after all, with a zero foundation and was full of talent for performance.

Through the performance training in the next few months, Ang Lee also believes that Li Youhu will not be a problem to meet the standards before the shooting starts.

At the same time, the North American summer season is still continuing.

May 24 to May 30.

Another box office week is coming soon.

In the third week of the summer, Daenerys and Fox's "Mummy" easily won the weekly box office championship again and was released for the second week. Because there was no strong new film released, "Mummy" fell by only 34% in the next week, and it closed at 41.93 million US dollars.

After two weeks of release, the cumulative box office of this movie, the most popular blockbuster in the summer season, easily exceeded 100 million US dollars, reaching 105.47 million US dollars.

The second place on the list is "Romeo and Juliet", which is both unexpected and reasonable.

In the third week of release, this modern romance film adapted from classical novels earned $18.83 million again, with a drop control better than "Mummy", with only 26%. In three weeks, the total production and promotion cost was only $30 million, and the cumulative box office of "Romeo and Juliet", which has a total cost of only $75.74 million.

So far, this romance film can be regarded as the biggest dark horse in the summer season of 1996.

Arnold Schwarzenegger's "Evaporation Secret" barely held the third place on the list this week. Although the decline in a single week narrowed to 27%, due to the beginning and the sharp drop in the next week, the box office of "Evaporation Secret" was only $12.98 million in the third week of its release.

In the cumulative three weeks of release, the super bombshell movie that burned $100 million was only $67.19 million in total.

Moreover, what makes the producer Warner Brothers most uncomfortable is the overseas market performance of "Evaporation Secret Order".

Because it has also been impacted by films such as "Mummy" and "Romeo and Juliet" overseas, and now more than 30 overseas ticket stores are being started one after another, in the same three weeks, the overseas box office of "Evaporation Secret Order" is less than 50 million US dollars. All parties generally predict that the super blockbuster North America and overseas box office are basically the same, all around 80 million US dollars.

The global box office is about 160 million.

From the former Stallone and Schwarzenegger, action stars such as action stars have always had a strong overseas box office appeal. Even if North America is not popular, they can often recover large amounts of box office overseas to make profits. This time, "Evaporation Secret Order" did not bloom outside the wall again, completely cutting off Warner's idea of ​​finding losses from the global market.

In comparison, "Mummy", which was released one week later than "Evaporation Secret", easily exceeded 100 million in two weeks. This is the premise that some large ticket stores such as Japan and France have not been released. "Mummy"'s local box office is expected to be only about 150 million US dollars, but based on the performance at this time, the overseas box office of the film is likely to achieve Warner's expectations for "Evaporation Secret", reaching twice the local level, hitting a high of 300 million US dollars.

The fourth place is Leslie Nelson's "The Ultimate Laughing Detective", a medium-produced comedy film that followed "Evaporation Secret Order", with a box office of $12.49 million in seven days in the first week of the painting.

The box office gap between the two is less than $500,000.

Moreover, the production cost of "Ultimate Laughing Detective" is 18 million, and Sony's promotional and distribution costs are about 10 million US dollars.

The start of $12.49 million should be between $20 million and $30 million in the local area. Leslie Nelson has some box office appeal overseas and can definitely recover a lot. Therefore, this project is not a success for the producer Sony, but it is not a failure.

It can only be said to be lukewarm.

The fifth place is "Black Man".

This Hong Kong film, which has no Western-sided stars, unexpectedly squeezed out "The Ace Spy", which failed last week, and occupied the fifth place on the weekly box office list.

After giving a small surprise on the first three days of the first weekend, the box office of "The Black Man" finally reached $10.38 million.

Compared with Daenerys Entertainment's total investment of $5 million in production and promotion, the issuer directly recovered the cost and began to make profits in just one week after the release.

In fact, since its release, the media reputation of "Black Man" has not been good at all.

To be precise, it's a bit bad.

Even under the PR operation of New World Pictures, the comprehensive media score of this movie is only 5.3 points, which does not reach the passing level.

Most of the criticism focuses on the weak story and rough picture of the film.

Both of these points are true.

Because the North American release version has been edited again, the text background introduction at the beginning of the Hong Kong version was deleted directly, leaving only a opening wedge, so for a long time, the audience who are not willing to use their brains does not understand what the story is about.

As for the rough picture, it's quite understandable.

After all, this movie is only worth $7 million in production costs. If you compare it with the $100 million "Evaporation Secret Order" that burned it, it would be a bit difficult.

However, although the reputation is poor, the promotion and distribution team cannot withstand the marketing and marketing of the promotion team is doing too well.

It is recommended by big names like Jack Cheng and Quentin, which is in contrast to "Evaporation Secret Order", and the discussions on the online platform are even more lively. In short, potential viewers who should know basically already know this video, and those who should not know it also heard the name of "Black Man" intentionally or unintentionally.

So they bought tickets and entered the venue.

The final result was that this Hong Kong film that was almost not favored by everyone in advance unexpectedly squeezed into the top five weekly box offices of the popular summer season.

Although the box office is only 10.38 million US dollars, based on 1,276 screens, the average museum in the first week of "The Black Man"'s paintings was as high as 8,137 US dollars, which outperformed the fourth-place "Ultimate Laughing Detective"'s average data of $5,466 US dollars.
To be continued...