The projects Chen Qing was responsible for were on the right track, and he happened to make some money by using the Igret IPO opportunity. He recently began to look for new investments and quickly selected China's rapidly growing PC market. He also carefully prepared a business plan and handed it to Simon.

In the past 1995, due to the continuous sharp drop in prices of core computer components such as processors and memory, there were also memory price crashes such as "magnesium oscillation". In addition, Microsoft's window system has completely matured and governments around the world have generally increased their support for the information industry. The combination of various factors has promoted a global explosion of PC sales.

In the past few years, the annual growth rate of global PC sales has remained around 30%. In the past 1995, in just the first 10 months, global PC shipments have reached 79.5 million units. It is estimated that the total global PC shipments in 1995 are expected to be between 95 million and 100 million units, compared with the total global shipments of 54.05 million units in 1994, the annual growth rate exceeds 75%.

The Chinese market has a population base of 1 billion across the ocean, because the Chinese government launched a series of major support policies to promote the development of the information industry. By the end of October, China's PC shipments reached 2.7 million units, which is nearly four times the sales of 700,000 units in 1994. It is estimated that China's PC shipments are expected to reach 3.2 million units in 1995.

An obvious industrial trend.

Chen Qing has no ambitions for the PC market in North America and Europe and knows that she can't get in, but in China, the girl thinks she can give it a try.

Chen Qing, Lin Su, Emmanuel Brandt and Charlotte Brinita are going to China together this time, mainly for other matters such as BBK, Scooper, Shuanghui, etc., and also to take Brinita for market inspection. The midway trip to San Francisco was suspended, and on the one hand, Emmanuel was connected, and Chen Qing wanted to ask Simon what he thinks about his business plan.

After hearing Simon say that her plan is not very good, Chen Qing was not disappointed and waited patiently for the man to continue.

Simon recalled the business plan and related information that Chen Qing gave him, and said: "The direction was wrong at the beginning. The result of your research is that at least half of China's PC sales this year are government departments, schools and state-owned enterprises that are under the support of policy to promote the development of informationization, so he wanted to use this part of the market as a breakthrough, but have you considered the threshold for this part of the business? I mean, the hidden threshold?"

Government procurement has always been the best business, and it has never been a good business.

Chen Qing nodded her head, "Boss, I know."

Simon glanced at the beautiful black eyes of the woman in her arms. Thinking about her personality, it would be really not too difficult to do such a thing. The girl had already looked for a team in advance, and basically they were all backbones of the market department poached from local Chinese companies. The Chinese computer industry began to develop in the 1980s, and these people worked together, and they would definitely understand any twists and turns.

Smiling and taking a knock on the girl, Simon said, "Okay, I believe you can do it well, but if you just want to make quick money, it's okay to do it. If you want to be truly long-term, you have to put aside this idea of ​​taking shortcuts."

Chen Qing blinked this time, slightly confused.

Simon said: "A small question test for you, just talk about the names of the Fortune 500 companies in the United States."

Chen Qing made a debut without thinking: "GM, Ford Motor, Walmart, ExxonMobil, AT&T, General Electric, IBM, Freddie Mac, Fannie Mac... Well, of course, there are Daenerys and Egret. If it weren't for the confidentiality of financial data, Cersei Capital would definitely be one."

"So, can you find them all, not all, but it is certainly a common point among most companies?"

Chen Qing thought for a moment and began to rub against Simon as she acted coquettishly: "Boss, what?"

Simon held down the girl who was making trouble and turned to Lin Su on the other side: "Where are you, Chen Qing, always said you have worked hard in your studies. Have you ever thought about it?"

In fact, Lin Su, who had been silently listening to the conversation between the two, could only shake her head.

The three of them kept talking in Chinese, and the other girls lying on the bed were even more confused, but they all pretended to listen very seriously.

Neither of the two women expected that Simon had to solve the mystery and said: "One of the common points of companies such as General Motors, ExxonMobil, AT&T, etc. are all aimed at the general public with the largest consumption base. Because almost everyone has demand for their products and cannot even do without their products, these companies can become giants. Therefore, in my opinion, being able to face everyone's business is the best business. PCs are actually the same. In China, personal computers may still be more luxurious, but under the consumption base of China's 1 billion people, the economic accumulation and potential consumption population in recent years are actually not small at all, and they will only be even larger in the future. So, Chen, do you know where you are wrong?"

Chen Qing nodded and couldn't help but say: "Boss, in fact, striving for government procurement is just an entry point, and I will definitely not let go of the ordinary consumer market in the future."

Simon shook his head and said, "According to the materials you provided to me, there are 8 PC manufacturers in China with a market share of more than 5% in China at this stage. There are more than 30 PC manufacturers worldwide that have begun to pay attention to discovering the Chinese market. If you want to cover everything, do manufacturers who have considered these technologies, funds, and connections will not be worse than you, will they agree? Chen, don't treat anyone as a fool. China's PC field seems to be a blue ocean market with huge potential. In fact, with the level of competition under the current market capacity, this

In fact, it is a very tragic red ocean market. In addition, this is a very money-burning capital-intensive industry. Just like AST and Lenovo, which are now among the top two in China's market share, due to factors such as the memory price crash this year, the two companies are expected to lose $97 million and the other lose HK$190 million. So, how much money do you plan to burn? Or, you can 100% guarantee that you can do it well. If you can guarantee and do it, I will give you as much investment."

Chen Qing finally fell silent.

Simon said: "Also, the second question you give is the solution. You want to imitate Dell's low-price direct sales strategy. This seems to be a good idea. In line with the market target you are aiming at, the solution looks very perfect. But first of all, do you think government procurement will care about the price?"

Chen Qing nodded, nor did she shake her head.

The girl actually thinks she is right. What she wants to imitate Dell's direct sales strategy, and low prices are not a problem. However, this low price is a low price for manufacturing costs, and it is not also a low price when selling.

But these twists and turns are not suitable to tell your boss too thoroughly.

Simon actually saw through the girl's thoughts and had no in-depth meaning. He said, "In short, I will not agree with your plan. If you want to do it, you can use the money you earn, or you can also invest yourself and bear the profit and loss."

The man said this, Chen Qing was a little anxious this time. She had never thought about getting rid of the man beside her, so she got hit by Simon again and began to act coquettishly: "Boss, I know I'm wrong. According to your ideas, can I change it again?"

Lin Su on the other side listened to Chen Qing's irritating voice and had the idea of ​​running away in panic.

Too stingy.

Simon also gave the girl a thumbs up again, but said: "The plan is completely redone. Two suggestions: First, don't require large ones. Start from small things. First invest a small amount of funds to lock in the market of a province and the consumer group. It is best to only develop a series seriously and copy Dell's low-price strategy based on the specific situation of the Chinese market, so that it can save costs and reduce risks to the greatest extent. Second, being a price butcher is the absolute key. Press the price to the lowest level. Within the scope of the consumer group of a province, all other brands, even the lowest-cost machine-storage manufacturers, have no profit margins, because you are small in scale, on your cost line, other slightly larger competitors will definitely lose money and have to take the initiative to withdraw, and then you win. After a province succeeds, this model can be copied quickly. In the end, it can be achieved, or you can't hold on. It depends on your ability."

Chen Qing imagined a scene depicted by a man, her eyes lit up, but she quickly asked again: "But, boss, how can we make money like this?"

Simon said: "Before the company grows, don't think about making money, even if it's okay to lose money all the time. If the company grows to the top of the industry and you haven't thought about how to make money, that's your problem."

Chen Qing nodded in approval, and suddenly felt that a guy was simply a big gold mine, so he continued to dig: "Boss, let me talk about it?"

Simon thought for a while and said, "Actually, if this plan is successful, the key is whether you can push the cost to the extreme. When Tincobaier's iCam was just launched a few years ago, because of insufficient production capacity, do you know how they did it?"

"Where is Columbia, Lin and I happened to study this case some time ago, hunger marketing. But, is this useful for lowering PC costs?"

"Think about it again."

"Well, oh, is it... the time difference? The price of PC components changes very quickly, maybe another price will be in a month or a week?"

Simon nodded: "That's right, if you can make good use of this time difference, such as adopting a pre-sale strategy for the reason of insufficient production capacity, you can again gain a part of the cost advantage. Moreover, the other advantage of hunger marketing is that it can continue to attract consumers' attention and stimulate consumer demand, and after all, the best ones you can't get. Of course, this is only one aspect, you will also face costs in various aspects such as manpower, marketing, and warehousing, which need to be done to the extreme. If you cannot do this, you will be a price butcher and you will just go bankrupt first."

Chen Qing took a note of it one by one, discussed with Simon for a moment before gently rubbing the man's chest with his little hand: "Boss, if we start from a young age, because the purchase volume is relatively small, we will not have any bargaining advantage. Intel or Microsoft, can you help say hello?"

Simon couldn't help pinching Chen Qing's face again: "Do you think my face is so worthless?"

"Ah...no, oh, I was wrong."

Simon let go and said, "I won't say hello to you. You can talk to the person in charge of their Chinese region."

Chen Qing understood that the boss was accusation that she could pretend to be a tiger. She quickly changed her smile and nodded.

This is just a small matter, and Simon certainly doesn't mind.

He will never be stingy if he can support his subordinates.

After all, there are very few people who really start from scratch. Just like in the early days of Microsoft's development, Bill Gates' first big business was also her mother as IBM's director, who brought it from the hands of the Blue Giant.

They just came to visit Simon temporarily, and the private plane was still waiting at the airport. The four women stayed in the mountain villa in Woodside for less than an hour before leaving.

When Gulfstream V takes off from San Francisco International Airport, it was only about 2 p.m. on Saturday, November 25.

It is expected that after about 12 hours of flight, plus the time difference, we will arrive in China. It is around 5 p.m. on Sunday, and we will take a night off and start the new week of work.

Until Gulfstream V flew smoothly in the stratosphere, Emmanuel Brandt's mind was still the erotic scenes seen in the Woodside Mountain Villa.

A glass of red wine was taken from the small bar in the cabin. Emmanuel came to the front cabin with the cup. Chen Qing and Charlotte Brinita were sitting opposite each other and talking. There was a laptop on the table in front of Chen Qing, and he hit and beat him from time to time. Sitting next to Chen Qing, Emmanuel said in a casual tone: "What are the big boss doing now?"

Some topics in private are actually very dirty.

However, Emmanuel excitedly raised the topic, and neither Chen Qing nor Brinita seemed to have any interest.

The main reason is that they have been together more or less close, and both women know that a man likes the pleasing scenes surrounded by vases. However, he is actually not indulgent at all about men and women, but is very restrained. Some time ago, Charlotte Brinita almost came to his door, but as a result, he stayed in Ukraine for a few days, and even later left Ukraine with Simon's down-blowing fan, and the man never happened to her. Chen Qing had a deep understanding of this.

If the man is really anxious, when the four girls rushed to the Woodside Mountain Villa, they probably saw a scene where the man watched a solo ballet.

Chen Qing's fingertips were flying on the keyboard, skillfully modifying the business plan for the computer company in English, and said to Emmanuel with a smile: "Eiman, I advise you not to call the boss's attention. You have also seen that there are so many women around the boss that he can't even remember his name. No matter how beautiful you are, perhaps, in the boss's impression, it is probably, oh, that red-haired person."

Emmanuel Brandt was puzzled by Chen Qing, poked Chen Qing with some shyness, and counterattacked: "Are you that black-haired?"

Chen Qing shrugged: "Yes, I'm the one with black hair," and said, Lin Su, who was leaning on the sofa reading a book on the other side of the aisle, signaled: "There is also a one with black hair over there."

Lin Su turned a page of an MBA case material in her hand, and her eyes were not tilted, and she said, "Don't bring me with you."

Chen Qing smiled, remembering the scene when she was with Simon together.

If she knew a certain word, she could definitely apply it to Lin Su accurately, and she felt that she was upright and said no, but among the two, Lin Su was the one who had a true relationship with a man. However, it was obvious that this kind of relationship was destined to have no result.
Chapter completed!