Malibu, Daenerys Cinema.

Today is Monday, May 8th.

In the new week, Daenerys Entertainment's weekly senior meeting, today's conference theme is mainly the performance summary of Universal Studios Osaka's opening month and the preparation of Universal Studios Europe's project.

From the beginning of 1995 to the present, the domestic situation in Japan has been gloomy everywhere.

On January 17, a magnitude 7.2 earthquake occurred in Kansai area, Japan. Universal Studios Osaka, which was finally preparing for the opening, was also affected to a certain extent, but fortunately it did not affect the established opening schedule.

On March 20, the Tokyo Metro Salin gas case broke out, causing a huge tragedy of more than 5,000 casualties. Only two weeks after its opening, the theme park team had to urgently strengthen Universal Studios Osaka. In order to ensure as much as possible, Simon also transferred a group of private intelligence teams from the Westeros family to Japan to form a dark web of guards under the open security team.

Affected by two consecutive large negative events, the Nikkei Index, which had already stabilized at around 20,000 points, has fallen sharply in recent months. It fell below the 15,000-point low in less than half a year, and the overall decline exceeded 25%, which caused the Japanese economy to suffer a heavy blow.

April 6.

Universal Studios Osaka opened in such a situation of storms and storms. The theme park team also lowered its target of 10 million tourists in the first year of its opening by 2 million, and attracted tourists through a series of promotional methods.

The goal of 8 million tourists in the first year of opening is only half of the 16 million tourists in Tokyo Disneyland in 1994.

However, Universal Studios Osaka cannot compare with Tokyo Disneyland in terms of construction scale and location. Under the current social situation, it is already a success to have 8 million tourists in the first year of opening.

Facts have also proved that the recession of social environment has indeed had an impact on Universal Studios Osaka. Fortunately, the impact is far less severe than previously expected, and it even triggered the tendency of the "lipstick effect" that the more recession the economy is, the more prosperous the entertainment industry is.

On the first day of its opening, Universal Studios Osaka attracted 46,000 tourists.

This data slightly exceeded expectations, indicating that Japanese tourists have a very stable demand for theme parks.

The following first weekend also hit a single-day high of 53,000 tourists again.

Immediately afterwards, during the Easter event around April 16, the number of tourists visited was also very considerable, attracting more than 100,000 tourists in the two days of the weekend on April 15 and April 16.

Finally, from April 6 to May 7, in the first month of opening, Universal Studios Osaka delivered a very beautiful report card, attracting a total of 970,000 tourists, exceeding the team's initial estimate of the first month of 900,000 visitors.

The first month is 970,000. If it is multiplied directly by 12, it means that the number of tourists in the first year of opening can exceed 11 million.

Of course things cannot be calculated like this.

The outstanding results of the first month are mainly due to the freshness of the cinema just opened and the attractiveness of the wide range of promotional activities to tourists. This is a very common "opening effect".

After a period of opening effect, the number of tourists will definitely decline.

After the first month, the summer vacation is approaching, and this popularity can still be maintained. However, as the whole year continues, the average number of tourists in a single month may fall between 10% and 20% compared with the first month. Based on this calculation, in the first year of opening, the total number of tourists from Universal Studios Osaka exceeded the previously set target of 8 million tourists, and is expected to reach between 8.8 million and 9.9 million.

Of course, no one will be proud of it because the initial goal was 10 million.

And the real test will be after the first year.

Because in its first year of opening, Universal Studios Osaka has a very fresh feeling for tourists in Japan and even the entire Asian region. In addition, it is natural to attract tourists of this scale.

The key is whether the stable operation can be achieved in the future.

According to the investment scale of Universal Studios Osaka, this theme park can break even if it attracts 7 million tourists every year.

However, just breaking through this data obviously did not meet Daenerys Entertainment's expectations.

The purpose of opening a theme park, whether it is Daenerys Entertainment or a shareholder in Japan, is to make a profit, and it is definitely not just a break-even. Tokyo Disneyland's annual net profit in 1994 exceeded US$500 million. If Universal Studios Osaka only pursues one break-even, it may become a laughing stock in the eyes of many people.

Therefore, for this regular meeting, the group's senior management did not look at the number of tourists that exceeded expectations in the first month. The main focus was to summarize experience and check for omissions.

According to Simon's requirements, in the first month of its opening, the Universal Studios Osaka Studios operation team collected a total of 30,000 tourist questionnaires. Simon actually wanted more, but too frequent questionnaires inevitably caused trouble for tourists and affected user experience. On the other hand, various departments also counted quite detailed data.

Finally, the three parts of "highlights", "disadvantages" and "expectations".

In the first month of its opening, Universal Studios Osaka surprised everyone. It turned out to be the sales of peripheral products in the cinema's internal stores.

In order to welcome the opening of Universal Studios Osaka, Daenerys Entertainment has specially customized a large number of brand new peripheral products, many of which are limited editions unique to at least the Japanese market, involving the core IP of Daenerys Entertainment, such as the Pixar Animation Series, DC Cinema Universe Series, Jurassic Park Series, etc.

With 970,000 tourists in the first month, Universal Studios Osaka's ticket revenue was 7.1 billion yen, which is equivalent to 68 million US dollars based on recent exchange rates. However, the peripheral products that were supposed to be icing on the cake, had sales in the first month of 8.3 billion yen, which was higher than ticket revenue, equivalent to 77 million US dollars. Because they are popular, many limited edition peripherals have also been out of stock.

The last major income of food and accommodation is far from comparing with Disneyland, and the revenue in the first month also reached 2.7 billion yen, equivalent to 26 million US dollars.

According to calculations, the total revenue of Universal Studios Osaka in the first month of its opening reached 18.1 billion yen, equivalent to 175 million US dollars.

Comparing Tokyo Disney, Universal Studios' ticket revenue accounted for 39%, far lower than Tokyo Disney's recent 51%. The high proportion of peripheral products revenue is 45%, which far exceeds Tokyo Disney's 27%, which directly hit Disney's fundamental advantage. The only backward catering accommodation ratio is 16% different from Disney's 24%, because this is not the core of Universal Studios' Osaka.

After analysis, it is not difficult to find that the proportion of ticket revenue of more than half of Tokyo Disney actually means the decline of the entire Disney company. In recent years, the company's high-quality content has become less and less, and lacks sufficient attractiveness, resulting in tourists spending less and less in the park outside of tickets.

In contrast, Daenerys Entertainment's current content advantages can only be described as powerful.

Most of the Hollywood box office blockbuster films in the past few years have been from Daenerys Entertainment, and the top IPs are almost monopolized. These super bombs are frequently sold in Japan and successfully break through cultural barriers. They eventually successfully created a grand occasion where the sales revenue of peripheral products in the first month of the opening of Universal Studios Osaka was higher than ticket revenue.

On the other hand, the results are delightful, but they also indirectly show that the Daenerys Entertainment Consumer Products Department's efforts to develop the Japanese market are far from enough. Nancy Brill, who is in charge of this business, said on the spot that it would come up with a plan for the development of peripheral products for the Japanese market as soon as possible.

In addition to the exciting sales of surrounding products, the three major projects in the Cinema, Great White Sharks Water Park, Jurassic Park and Pixar World have also become the most popular attractions in this theme park in the first month of its opening.

All of these actually mean that content is the foundation of a movie theme park.

Only by continuously launching high-quality movies can Daenerys Entertainment maintain the long-term attraction of Universal Studios to tourists.

There are no shortage of highlights and many shortcomings.

According to tourists’ feedback and team evaluation, Universal Studios Osaka’s biggest flaw should be considered to be too small.

This is the consequence of Simon's initial insistence on the conservative construction strategy.

Tokyo Disney, which has not yet started the second phase of the Ocean Park, has a total area of ​​250 acres, including the supporting facilities, while Universal Studios Osaka covers only 100 acres.

This inevitably leads to the relatively crowded attractions within Universal Studios Osaka, which reduces the time for tourists to stay in the theater. Because the area is too small and the crowds are too crowded, the queues for many popular attractions are very serious, which also reduces the tourists' visiting experience.

Unfortunately, this shortcoming cannot be compensated in the short term.

After all, the theme parks in Japan are mainly aimed at Japanese tourists. The number of potential tourists in the Kanto Circle where Tokyo Disneyland is located reaches 30 million, while the Kansai Circle where Universal Osaka is located has only 10 million potential consumers. If Universal Osaka Studios is built according to the specifications of Tokyo Disney, the tourist experience will definitely be greatly improved. However, Daenerys Entertainment will have a long way to go if it wants to recover the cost.

Simon's plan is to operate for three years in advance, and then decide whether to expand the cinema based on the specific situation. After all, Universal Studios' biggest role is not only profitable, but also promotes the Daenerys entertainment brand. As long as it is not a protracted pit like Disney in Paris, appropriately expanding the scale will definitely benefit more than disadvantages for Daenerys Entertainment.

At present, we can only choose to improve the defects to make up for.

Fortunately, the other shortcomings, the performance programs are somewhat out of the understanding of Japanese audiences, the internal restaurant is too small to meet the needs, and some attractions are not friendly enough to children's audiences, etc., details such as the details of the restaurant being too small to meet the needs, and some attractions are not friendly enough to children's audiences.

This is also in line with the original plan of the paradise.

Even the most successful Orlando Disney World at this stage is actually a loss at the beginning. The key is to continuously improve the tourist experience according to needs after opening, and not be self-sacrificing.

Of course, projects like Disney Paris have no possibility of reversal due to serious mistakes in the initial site selection and complete out of control of the construction scale. When the theme park was opened, even if it had an opening effect, the number of tourists in the first month was less than half of the expected number.

In comparison, Universal Studios Osaka is much better.

Even with earthquakes and terrorist attacks, the sluggish environment forced the operation team to lower their expectations. The report card in the first month of opening was still quite gratifying, rather than a step-by-step like Disney in Paris.

Finally, there is the ‘expectation’ option in the questionnaire.

This survey is mainly for evaluation of future expansions.

Then I found that the new project that tourists from Universal Studios Osaka were most looking forward to was a roller coaster.

Disneylands in North America and overseas have corresponding ‘Indiana Jones roller coaster’ projects, which are very popular.

In the initial plan, Universal Studios Osaka actually had a similar roller coaster project called "Space Fantasy Train", but it was not a real roller coaster, but an indoor simulation experience, which was cut off due to safety technology and other reasons.

Moreover, there is another reason why the roller coaster has not been built

Roller coasters are actually standard for amusement parks, and there is no shortage of amusement parks around the world. If Universal Studios Osaka also set up a large roller coaster project, it is likely to give the audience the impression that this is an amusement park rather than a theme park.

Universal Studios will try its best to cater to the needs of tourists, but will never be unsustainable. It is fundamental to protect the group culture of Daenerys Entertainment as much as possible.

If you lose your cultural characteristics, you will really become an ordinary amusement park.

However, after discussion, including Simon himself, everyone felt that it was very necessary to restart a roller coaster project. The scene also brainstormed a plan to set up a roller coaster attraction in Jurassic Park that travels through the world of dinosaurs. Of course, this inevitably means additional investment. During the construction process, the popular Jurassic Park attractions still need to be closed, so they can only be placed in the planning for the time being and cannot be implemented in the short term.

After discussing Universal Studios Osaka, the next step is to build Universal Studios Europe, which is planned to be built in Rome, Italy.

Since the site has been completely finalized, the exact name can actually be called "Universal Studios Rome". Just like the now renamed "Disneyland Paris", there is no need to give it a big name. Universal Studios Rome is also easier for tourists to think of the location of this Universal Studios.

Although it turns out that Universal Studios Osaka is slightly smaller, Simon will not be blind for Universal Studios Rome, and has no intention of circulating 5,000 acres of land with a zealous mind like Disneyland in Paris.

Of course, compared with Universal Studios Osaka, Universal Studios Rome will definitely have a larger area. After all, Italy is not as valuable as Japan. Coupled with the economic development gap, both land expenditure and construction costs will be much lower. The same cost of 2 billion US dollars, in Italy, it is not a problem to double the area.

The regular meeting ended, and it was already 12 noon.

Simon and Amy and others had lunch together. When they returned to the office, Girl A also sent Daenerys Entertainment's stock price information after the closing of the stock market on the East Coast.

While the discussion meeting was held today, media from various platforms in North America have widely released performance information about the first month of Universal Studios Osaka opening.

Daenerys Entertainment lowered its initial 10 million tourists' expectations to 8 million, and this matter will definitely not be announced to the public. The focus of the public publicity is the good start of 970,000 tourists in the first month, and the news that Universal Studios Osaka could break even in the break-even line to achieve profitability in the first year.

The highlight of the popularity of products around the cinema's internal stores will definitely not be missed.

Anyone with a little understanding of the industry understands that this part of the income is not distributed according to the ratio of the cinema's shareholding, but rather Daenerys Entertainment has taken the lead, so it is definitely an unexpected surprise.

The precedents of the failure of Disneyland Paris and the harsh environment in Japan in the first half of the year have made the market very unoptimistic about the opening prospects of Universal Studios.

Now, in the first year of its opening, Universal Studios Osaka can achieve break-even while reaping some profits. It does not require additional subsidies from Daenerys and Japanese shareholders, which is the biggest benefit for this theme park.

In addition, Universal Studios' good start also reduced the market's concerns about Simon's insistence on building Universal Studios Europe.

As a result, as of the closing at 4 pm on the East Coast, Daenerys Entertainment's stock price rose 0.7% in a single day, and its market value also hit a new high, reaching US$141.9 billion, continuing to outperform, Yaoyao led several other Hollywood studios.

Daenerys Entertainment's investigation into the three major old-fashioned TV networks in the United States has ended.
Chapter completed!