The snow and snow that affected many states on the east coast lasted for three days, but fortunately, only Sunday was overwhelming, and the new week began to weaken.

The sudden cold weather inevitably impacts the public's desire to watch movies. Major studios in Hollywood generally lowered their box office expectations in North America during this period.

However, many recent news hotspots, whether it is the Victoria's Secret show, the positive news of the new technology industry, or the upcoming Igrit Company's IPO, are still attracting widespread heated discussions, and the media and the public are paying less and less attention to the midterm elections last week.

This is not over yet.

On November 16, the day before the third Victoria's Secret show was broadcast, media public opinion was once again ignited by a major news: After more than a month of negotiations and reviews, and agreed to split some of the assets such as TV business that did not comply with federal media control regulations, the US Department of Justice officially approved the acquisition of Disney by France's Vivendi Group.

One stone stirs up a thousand layers of waves.

Among the seven major Hollywood stars, Disney's American cultural attributes are far greater than those of Columbia, MGM and Paramount, which were previously acquired by overseas capital. Disney's 2D classic animated movies are not only the childhood memories of many Americans, but Disneyland is also an important symbol of American culture.

Simon did not use resources to suppress relevant public opinion this time.

So, from the day the news was released to the newspapers on the morning of November 17, there were criticisms and even abuses of the Federal Department of Justice, Washington senior executives, Disney shareholders and management.

A reporter from the Washington Post, the most intense journalist even criticized the Justice Department for approving the transaction as a traitor.

Then, the finger was quickly pointed at the Democratic Party, which had just lost in the midterm elections.

and the White House.

In the face of public criticism, the White House responded in a timely manner.

The President personally explained the inside story at a press conference on the morning of November 17 that the Justice Department was not the White House's attorney general Janet Renault decided in one sentence, but a seven-member committee was responsible for reviewing the transaction, four of the seven were from Republicans.

Therefore, the decision of this matter is actually in the Republican Party.

The media did not buy into Mr. President's explanation. Everyone was concerned about how to stop the transaction.

A reporter asked on the spot whether Mr. President would use the presidential order to bring the transaction back to the Department of Justice for review. Clinton just said very smoothly that the White House is still discussing the matter, and at the same time hinted that there is no legal violation of the transaction. Unless the acquirer voluntarily gives up, the transaction will be difficult to reject.

After the White House's statement, the French Foreign Ministry spokesperson quickly responded publicly to the matter, saying that France is very optimistic about the development prospects of the entertainment industry. The Vivendi Group's attitude is even a bit tough, claiming that it has invested huge amounts of money in this acquisition transaction. The US Department of Justice has also approved that if it goes back on its word, Vivendi will protect its own interests through litigation.

News immediately came out.

In order to ensure that there were no major changes in the transaction process, especially to avoid Vivendi's withdrawal in the middle, causing the company's stock price to fluctuate greatly, Disney formulated a high breakup fee of up to 3% of the total transaction amount.

Large mergers and transactions all have similar breakup fees.

According to the transaction volume and negotiation between the two parties, the breakup fee is usually between 1% and 5%, and of course there is a higher proportion or no breakup fee at all. Everything depends on the game between the two parties. The core of the breakup fee clause is to avoid sudden breaking of the contract after some twists and turns, causing huge losses to the other.

Therefore, this breakup fee is actually two-way.

In the agreement reached at the end of September, the transaction price of both parties was US$9.7 billion, and the 3% breakup fee was US$291 million.

$291 million is definitely not a small amount of money for Vivendi or Disney.

What's more, judging from Vivendi's tone, once there is a change in this transaction due to Disney's side, additional lawsuits will be filed for investigation. Although French companies sued American companies in the United States, no one knows that they can't take much advantage, Disney, which has been declining in recent years, cannot stand this kind of tossing at all.

So, without Simon's quiet push, Disney's shareholders began to operate quietly in Washington.

It's very interesting to say.

Disney's two most important shareholders are the Bath family in Texas, the Disney family in California, the Republican and the Democratic Party, which happens to be both sides.

Both families have felt Disney's decline before. Even if the Disney family is still reluctant, they understand that it is very wise to accept the cash acquisition of Vivendi Group of up to $9.7 billion.

Otherwise, everyone can only watch the assets shrink step by step, and even go bankrupt.

You should know that before Vivendi initiated the transaction, Disney's market value was less than US$7 billion, but it had a total debt of up to US$5.3 billion. In addition, the film business was sluggish and Disneyland Paris continued to lose money. It is hard to say when it suddenly becomes insolvent. At that time, if the debtors put pressure on their assets and reorganize their assets, the stocks in their hands may be directly cleared.

Now, after completing this transaction, both parties can put billions of cash into pockets.

In the face of interests, culture and feelings are all over the clouds.

In this incident, the only thing Simon did was to once again let the New York Times, which had a relationship with the Westeros system, provoking the topic of lifting the media integration ban, accusing that if the Washington authorities had not been reluctant to release this long-out-of-time industry ban, the Disney deal would have had local giants competed, and the American cultural treasure would not have fallen into the hands of the French.

Everyone actually understands that even if the media integration ban is lifted in advance, except for Daenerys Entertainment Group, whose strength has exceeded the industry several magnitudes, no other local giant has ever competed for the high cash quotation of Vivendi Group. This does not prevent the lifting of the media integration ban from being quietly suppressed by Congress in the first half of the year from re-entering the media and public vision.

This time, Washington must also give a satisfactory answer.

The Disney acquisition case caused a buzz with public opinion. On Thursday, November 17, ABC TV officially aired the third Victoria's Secret Fashion Show in prime time at 9 o'clock in the evening.

This show not only had a production budget of US$30 million, but also a number of publicity investments of US$20 million.

Before the live show last Saturday, Victoria's Secret brand and Daenerys Entertainment had already started to launch promotional advertisements on major platforms, and the huge billboard in Times Square in New York was hung for a month.

At nine o'clock that night, as soon as it started, with the first appearance of "The Phoenix" sounding, the number of viewers at the beginning of the program directly exceeded 32 million mark.

Just a rock song that is destined to be on many music charts has upgraded this Victoria's Secret show to a full-scale entertainment feast from vision to hearing. Many people eagerly inquire about "The Phoenix" through the Internet and telephone channels before the first theme was over.

Of course, a group of supermodels who have become popular all over the world are still the focus of this show.

After the Fashion Section of the Igrit Portal was held on Saturday, the special interactive topic was launched, and a lottery for the third Victoria's Secret show was launched. As the TV broadcast started, the popularity of related topics increased online. This session expanded to the 43-person Victoria's Secret Corps. Each Victoria's Secret Angel's Facebook and Instagram page increased dramatically in a short period of time.

When all the TV broadcasts on the East and West Coasts were completed, the Igrit portal immediately released the ratings data of the third Victoria's Secret show.

In the third year, the ratings of the Victoria's Secret Show reached a new high, with the peak ratings reaching 45.6 million, exceeding the 42.1 million figure of the first Victoria's Secret Show, with a total of 3 million views, with an average rating of 37.9 million, which also broke the 35.5 million record set by the first Victoria's Secret.

The TV version of this Victoria's Secret show has a total of six themes edited according to the standard 43-minute TV series duration, leaving ABC with 17 minutes of advertising time.

Because it only took one hour, the total length of the Victoria's Secret show was far less than that of the Oscars with the same ratings. However, in just these 17 minutes of advertising time, ABC also sold a high price of US$1.5 million every 30 seconds. In just one hour, ABC only earned $51 million through this fashion show, which is a super advertising blockbuster.

In the first Victoria's Secret, because neither side expected how popular this fashion show would be, ABC only spent $5 million on buying the player.

This time, of course, it won't be that cheaper anymore.

According to the agreement signed by both parties, as the copyright holders of Victoria's Secret, Daenerys and Victoria's Secret brands will receive 60% of the advertising share. Therefore, the $51 million advertising revenue and $30.6 million sharing directly allowed the two companies to recover the production cost of this Victoria's Secret show.

What's more, subsequent video tape sales are the big ones.

It was also the first Victoria's Secret. At the beginning, because of the hot early sales, everyone thought that the total sales of videotapes were expected to reach 15 million, which was a record. As a result, in a few years, the actual total sales of videotapes at the first Victoria's Secret show reached more than 27 million boxes.

Priced at a videotape of about $30, 27 million videotapes have a total sales of up to $810 million. With this alone, the two companies that jointly hold the copyright of the Victoria's Secret Show have obtained a net income of $290 million, which is equivalent to the current net profit of the Victoria's Secret brand in its pure underwear business in the previous year.

Records are always not so easy to break.

Considering that the second Victoria's Secret ratings did not decline much, the video tape sales have been reduced by more than half. Based on various factors, the video tape sales of the third Victoria's Secret show can reach at least tens of millions, which will be about US$300 million in sales and more than US$100 million in net income.

In comparison, the entire Victoria's Secret show's $50 million investment is definitely worth the money.

After the Victoria's Secret Show, Thanksgiving Day is approaching.

The first week of Thanksgiving schedule from November 11 to November 17 will also officially end.

Affected by the severe snow and cold weather on the East Coast, the box office status in North America in the past week has indeed been affected some.

Overall, the box office results are still gratifying.

Last week's three major new films, the most festive comedy Jim Carrey's fantasy comedy "The Disguised" relies on its own quality and the strong promotion of Daenerys Entertainment, successfully won the weekly box office championship. It earned $37.09 million in seven days in the first week, and the museums were over $15,000.

"Night Visit to the Vampire" produced by Gulfin Pictures, "Warners' Night" released by Warner Bros., lived up to expectations, following "The Disguised Marvel" with a gap of less than $1 million, ranking second on the weekly box office list, with a box office of $36.38 million in seven days in the first week. However, "Night Visit to the Vampire" has 2,604 screens, and the largest of the three major new films last week, so the museums are only more than $13,000, which is a significant gap with "The Disguised Marvel".

MGM's "Horror Zone" ranked third, earning $28.11 million in box office in the first seven days.

Although lagging behind "The Disguised Strange" and "The Vampire Night", such an opening result also met MGM's expectations. Considering the fierce competition of a series of heavyweight films at the end of the year, the first week of $28.11 million is not enough to ensure that the local box office exceeds 100 million, and it may end up around $70 million.

The production cost of the film is $30 million and the promotion is $15 million. Even if the local box office is not enough to recover the entire cost, relying on the popularity of Sam Neil and Jessica Lange, overseas distribution is enough to achieve profitability, not to mention the subsequent video tape and TV broadcasting revenue.

After experiencing a deep drop in the following week of release, facing the impact of three new films, "The Mortuary Haunted Incident" during the Halloween period still fell by 37% this week, earning $14.63 million. After three weeks of release, the cumulative box office of "The Mortuary Haunted Incident" reached $83.69 million, and there is a great hope of advancing to the 100 million club.

After four movies, the other old movies fell completely behind, and the box office was not worth mentioning.

On November 18, the Golden Box Office Week spans Thanksgiving will begin.

This week's main new films are still three, namely "Toy Story 2" produced by Daenerys Entertainment, the new comedy "Little Guy" invested by Sony Pictures, and Paramount Pictures' old-fashioned longevity science fiction "Star Trek 7: The Fighting Stars".

The most heavyweight one is undoubtedly "Toy Story 2" produced by Pixar Pictures, a subsidiary of Daenerys Entertainment.

After the first successful, the production cost of this 3D animation sequel reached US$80 million, more than double the budget of the first $35 million, and this time the investment in publicity and promotion was as high as US$50 million.

The total project budget is US$130 million.

Through negotiations with many theaters, the current heavyweight films produced by Daenerys Entertainment generally exceed the average 55% level. The share of this movie "Toy Story 3" is expected to be around 60% from the theater. However, even so, the total budget of 130 million US dollars will require about 210 million US dollars to make a profit.

It can be imagined that the local theater release of "Toy Story 2" will basically not make much profit.

However, everyone knows that the profit of the Toy Story series is not the box office, but the toy peripherals.
Chapter completed!