Money is always the element that most stimulates the senses of ordinary people.

Compared with movie reviews, which are both professional and personal, ordinary people often judge the quality of a movie based on its box office numbers, and they are more likely to be attracted by the box office numbers of a movie.

"Run Lola Run" created a small box office miracle with 207 screens in the first weekend. Naturally, the major print media, which are very good at guessing readers' minds, quickly pushed it into the newspaper pages. Moreover, the news of "Lola Run" was also widely separated this time.

Exit the entertainment section and enter the current affairs section that attracts more attention.

Due to life and reading habits, the development of the Los Angeles Evening News has been slow.

In order to win the attention of the audience, the Hearst Group's evening newspaper "Los Angeles Herald", which has been declining in recent years, directly put the box office news of "Lola Run" on the front page of that afternoon, and also attracted a heavyweight backer.

"The average museum price is 26,000 US dollars, 'Run Lola Run' beats Stallone's new film!".

"Last Friday, the film "Run Lola Run" directed by newcomer director Simon Westeros opened on a small scale in the West Coast states and New York. Prior to this, Simon Westeros, a rising star in Hollywood who is only 18 years old, has attracted a lot of attention.

resulting in widespread controversy and discussion in the media.”

"'Run Lola Run' lived up to expectations and received high praise from film critics upon its release. As the box office data for the four-day President's Day weekend was released, 'Run Lola Run' even surpassed Sylvie with a first-weekend box office figure of US$5.51 million.

Stallone's new film "Over the Top" achieved a good result of ranking 4th in the weekend box office rankings in the seventh week of 1987."

"However, the comparison of various data between "Lola Run" and "To the Top" is even more surprising."

"The production cost of "La Lola Run" was US$650,000. "Over the Top" was jointly produced by Warner Bros. and Canon Pictures. The production cost was as high as US$25 million, which is equivalent to 38 times the budget of "Lola Run". "Lola Run"

"Run" was released on 207 screens, and "To the Top" opened on 1,758 screens, which is equivalent to 8.5 times the size of "Run Lola Run"."

"With such a disparity in comparison, "Run Lola Run" easily defeated "Over the Top" with a box office of 5.51 million U.S. dollars, and the average per-theater figure reached an astonishing 26,600 U.S. dollars, far exceeding all films in the same period."

"It is foreseeable that with the excellent reputation and high popularity, as Orion Pictures promotes "Run Lola Run" to the broader Central and Eastern markets and Canada, the box office miracle of "Lola Run" has just begun.

This can be called a mini ultra-low-cost independent film, and within the next six months, it is likely to become the first film in 1987 with a box office of over 100 million."

"At the same time, in the face of the collapse of both reputation and box office of "Over the Top", Hollywood may once again reflect on the ever-increasing cost of film production."

The content of this report by the Los Angeles Herald was almost universally the focus of the West Coast media that afternoon and even in the following days.

With the one-sided discussion and even ridicule in the media, Stallone, who had an inspiring experience in becoming famous, even became a tragic example of "die on the beach".

It was the most lively party period during the awards season before the Oscars. Naturally, media reporters and tabloid paparazzi would not miss this great opportunity. Since Simon Westeros, the other central figure in the incident, could not be found for a while, they all paid attention to it.

He focused his efforts on chasing and intercepting Stallone.

Stallone's current status obviously cannot be shaken by the failure of one movie. Faced with the pursuit and inquiries of media people, Stallone tried his best to maintain his grace and basically dealt with it appropriately.

However, the Clay Man was also very angry and was chased by a group of people for several days. Before a party in Beverly Hills, Hollywood on Thursday evening, Stallone was so angry that a certain paparazzi asked too harsh questions and refused to go.

Pay attention to the other party. But the paparazzi refused to let him go and stopped him in front of Stallone to forcefully question him.

Unable to bear it, Stallone raised his hand to push the other person away.

Then, it was obvious that Rocky was possessed. With a slight push from Stallone, the paparazzi fell to the ground and became unconscious.

Although many people can see that this is an obvious conflict, but such hot news is all about sales, who cares what the facts are.

So, the next day, there was a lot of news in the media like "Stallone got angry and knocked out the paparazzi". The cause of the whole thing was very clear, so "Run Lola Run" still maintained a hot topic, as if

Once again, a bucket of gasoline was poured on me.

Time has quickly entered the second week of the release of "Run Lola Run".

Although the distribution operation was accelerated as much as possible, the number of screening screens for "Run Lola Run" only increased to 265 in the second week. This was mainly due to the addition of screening rooms by the theater chains that originally signed the screening contract.

The contracts signed by Orion Pictures and these theaters can only get 43% of the box office share, Simon can get 15%, and Orion Pictures can get 28%.

Now that "Run Lola Run" is so popular, Orion Pictures is naturally not willing to take this kind of share ratio anymore, so it is still negotiating with other theaters. Of course, since it is a fixed share contract, even if Orion Pictures starts from

The share ratio received by theaters has increased, which has nothing to do with Simon.

However, Simon is very satisfied with the current situation. After all, if he cooperates with the Big Seven, even if he can talk about sharing, Simon will probably only get about 10%.

What's more, Simon still retains all other distribution rights of "Lola Run" outside of North American theaters. With the film's great success at the theater box office, subsequent copyright sales will naturally lead to more generous profits.

On the other hand, the first-week box office of "Run Lola Run" was also released in this hot situation. The final figure was fixed at 6.97 million US dollars, which still tightly suppressed Stallone's "Over the Top". Compared with the figures for the four days of the weekend,

It is even closer to the third-placed "Arrogant".

Many media have begun to speculate on the specific box office prospects of "Lola Run".

Based on the current reputation and popularity of "Run Lola Run", combined with the operating model of long-term distribution and multiple rounds of screenings in this era, the survival cycle of the film in North American theaters is likely to be about half a year.

Six months, that's about 26 weeks.

"Run Lola Run" can reach 6.97 million US dollars in the first week with 207 screens. Combining the film's reputation and popularity and other information, as well as the box office curves of some popular Hollywood films, the media generally predicts that the final success of "Lola Run" will be
Chapter completed!