Friday, June 17.

Another box office work has arrived, and the release of "Batman: The Dark Knight Rises" has entered its third week, and the box office momentum has further slowed down.

The two new films released by North American theaters this week have been planning for a long time, namely the horror film "The Conjuring" produced by New World Pictures, a subsidiary of Daenerys Entertainment, and the sequel to "The Urban Countryside 2" of Columbia Pictures' 1991 blockbuster comedy "The Urban Countryside 2".

As the opening work of the project's "Soul Conjuring Movie Universe", Simon has been following up on the project himself.

The production cost of "Summoning" is only 15 million US dollars. After the film was completed, after multiple internal trials confirmed media and audience feedback, the promotion budget for the film reached 30 million US dollars under the approval of Simont, which is equivalent to twice the production cost.

Hollywood movie promotion budgets are usually only half of the production budget.

As a non-sequel movie, only Daenerys Entertainment has such confidence and courage in Hollywood.

In fact, it is mainly because Simon hopes to open up the market situation of the "Soul Conjuring Movie Universe" as soon as possible.

As long as a brand new movie universe series can be successfully opened, this time, the investment of up to $45 million in a horror film will be worth the money.

Relying on sufficient publicity and promotion budget, "Summoning" has won full attention from the audience in the past few months with its strong edge as "Batman: The Dark Knight Rises".

However, on the Internet platform, the trailer of "The Conjuring" by the Igrit Portal is second only to "Batman: The Dark Knight Rises" in a series of heavyweight new film trailers this summer, and has been rated by many entertainment media as the trailer of the 1994 most thriller horror film.

Although the New World Pictures team adhered to Simon's instructions and did not announce the ambition of "Soul Conjuring Movie Universe" in advance, "Soul Conjuring" is still widely circulated on the Internet platform with the gimmick of the real experience of the supernatural investigator Warren and his wife. Several books related to the life experience of the Warren and his wife specially recommended by Amazon Online Mall once entered the best-selling list.

Taking advantage of the opportunity of "Batman: The Dark Knight Rises" after the release of "Batman: The Dark Knight Rises", the audience expects to start to shift. After the intensive sprint promotion in the past two weeks, on June 15, "The Conjuring" also held a grand premiere at the Hollywood Chinese Theater.

On June 16, the word-of-mouth ban on the film was lifted.

The mainstream media in North America almost gave one-sided positive comments.

"The Hollywood Reporter" praised "The Conjuring" perfectly taps into the audience's deepest fear, which is even more creepy than the psychological horror of "Midnight Bell".

"Variety Show" also gave a very high evaluation: "One of the most perfect horror films in Hollywood is not mysterious or deliberately made public. The audience feels like they are being held by an invisible big hand and are scared to the end."

Not only that, many media specifically mentioned the poster of "Summoning" at the end of the film review article, which was almost a gimmick but actually very serious in promoting the slogan: Please watch it with heart disease patients carefully! Most people have a rebellious mentality. Even if they understand that this reminder is a promotional method for Daenerys Entertainment, many viewers subconsciously want to verify whether "Summoning" can really scare themselves from heart disease.

After preliminary statistics, the media score after the premiere of "Soul Conjuring" also reached a very excellent 8.6 points, which also made more people want to enter the venue to find out.

Film marketing ultimately comes down to trying every means to stimulate the audience's desire to watch movies.

The New World Film team's series of publicity techniques have achieved this perfectly. Before the film was released on a large scale, the audience's tendency to watch was already moved to the highest level.

As the most direct competitor this week, Columbia Pictures has kept its reputation for "City Countryside 2" until the day the painting started on Friday.

June 17.

"Summoning" officially started painting in North American theaters with a screen size of 2,362.

The opening screen size of "City Country Boys 2" also reached 2,243 yuan.

Then, compared to the one-sided media praise received by "The Conjuring", Billy Cristo starred in this comedy film that created a local $123 million box office three years ago, but the media reputation collapsed. The comprehensive media score on Friday was only a pitiful 1.8 points, and almost few media outlets said good things about the film.

Among them, the critics of Newsweek even verbally mocked "City Country Boy 2" as a "meaningless sequel". I'm curious how the main creators of the film focused on completing such a bad job.'

The reputation of Hollywood movies has never been absolutely positively correlated with box office.

Because the film market has always had a fixed viewing demand at any time, if there are no other strong films during the same period, such as "City Countryside 2" with a popularity foundation for the previous work, even if the reputation is very bad, it can attract many viewers to buy tickets.

However, this time, "City Country Boys 2" directly hit "The Conjuring", which has a very good reputation, not to mention "Batman: The Dark Knight Rises", which is still popular in the third week of release. For the audience, whether it is choosing the new film "The Conjuring" or "Batman: The Dark Knight Rises", which is absolutely worth the price, it is obviously more cost-effective than watching a bad movie with a media score of only 1.8.

The result is that "City Country House 2", which has a production budget of up to $40 million and is expected to recover at least 30 to 50 million in box office under low competition, was directly crushed by "Cong of the Soul" and "Batman: The Dark Knight Rises".

June 17 to June 23.

"Batman: The Dark Knight Rises" easily achieved three consecutive championships. After the box office was cut last week, the film's decline this week narrowed to 27%, and it closed at another $47.51 million, with a cumulative box office of $240.23 million, becoming the first movie in 1994 to have a local box office of $200 million.

The second place in the "Soul Conjuring" ranking list.

Even if it is expected, the box office results of the film's opening paintings are still significantly beyond many people's expectations.

In the seven days of the first week, the box office of "The Conjuring" reached 42.39 million US dollars, becoming the second movie in 1994 to have a box office of more than 40 million US dollars in the first week of "The Dead Knight Rises". Before that, in addition to the phenomenal "Batman: The Dark Knight Rises", the highest box office performance of this year was the $36.61 million US dollars in "Star Gate".

After the film's box office data was released, many media exclaimed that "The Conjuring" would become another "The Sixth Sense of the Supernatural" or "The Exorcist". Simon did not have such a luxury. To be precise, "The Conjuring" tends to be a model of a perfect commercial film and classic marketing operation, and has not reached the phenomenon-level viewing trend of "The Sixth Sense of the Supernatural" and earlier "The Exorcist".

Even so, just the opening of the box office of $42.39 million in the first week has already allowed Daenerys Entertainment to recover a large part of the total investment of $45 million. There is no suspense about the film's local box office exceeding 100 million, and it can even reach the range of $150 million to 200 million.

Simon personally intervened and approved the promotional budget that was equivalent to twice the production cost. The most fundamental expectation was that the "Soul Conjuring Movie Universe" could have a good start. As for the box office, it would be best to break 100 million. If it could not break 100 million, as long as it could reach the hot selling level of 60 million to 80 million US dollars, the project would be considered as a standard, and this series could also be carried out smoothly.

Now, North America only has a box office potential of US$150 million to US$200 million, and the global sales of the film are just around the corner. Daenerys Entertainment has directly achieved a great start in the "Soul Conjuring Movie Universe".

After the box office was released in the first week, Simon instructed New World Pictures president Danny Morris to launch the concept of "Soul-Conjuring Cinema Universe" to warm up the first spin-off of the series "Mortal Haunted Incident" at the end of the year.

"City Country Boy 2" ranked third on the list.

However, compared to the box office success of "The Conjuring", the box office of "City Countryside 2" can only be described as dismal. In the first seven days of the week, this comedy movie sequel with a production cost of up to $40 million and a promotion investment of $20 million was recovered, and the box office was barely exceeded $4,000.

The most distinctive comparison data is that the total box office of "City Countryside 2" in the first week is even worse than the first day of "Cong of Souls". The opening work of this soul-summoning movie universe only won $9.73 million on the day it was released on June 17.

After accepting the operation of Columbia Pictures, Sony began to change the splurge style of Peter Cooper during the Peter Cooper era. This "City Country Boy 2" is cautious in project establishment and promotion, but in the end, it failed to escape the fate of failure again.

"Life and Death" ranked fourth on the list relatively firmly.

In the fifth week of release, the film's box office fell by 24%, and it closed at another $8.31 million, with a cumulative box office of $88.49 million.

"Celestial Soldiers" ranked fifth.

Disney's comedy film, which attempted to copy "Good Morning Vietnam", dropped 26% the next week, but because the start was too low, the box office in a single week was only $6.11 million. Two weeks after the release, the cumulative box office of the film was $14.31 million, and the museums also fell to a low of $3,412, and the number of screens will be significantly reduced in the next week.

In addition to the top five on the list, it is worth mentioning that "Star Gate" released by Daenerys Entertainment on May 13. The film successfully crossed the box office threshold of 100 million yuan this week, earning a single week of US$4.13 million, with a cumulative box office of US$10.69 million.

On the other hand, the vulgar comedy "Detective's Aircraft Head" launched by Daenerys Entertainment during the Easter schedule was officially released this week. The film has been released in North American theaters for 11 weeks, with a total local box office of 97.63 million US dollars, which is only a gap of 2.37 million US dollars from breaking 100 million US dollars.

However, whether it is Simon who personally intervened in the film's lower release or other management teams of Daenerys Entertainment, it is not a pity that "Detective's Aircraft Head" failed to achieve a 100 million yuan.

Even intentionally.

And it's not just to suppress Jim Carrey's momentum.

It is mainly because so far, in the first half of 1994, even if it is not included in the release of the label, "Batman: The Dark Knight Rises", which was released on Warner Bros., three movies with local box office of over 100 million yuan in North American market, "Four Weddings and One Funeral" during Valentine's Day, "Star Gate" and DC's super bombshell "Batman: The Dark Knight Rises", both of which belong to Daenerys Entertainment.

As for the most dazzling "Batman: The Dark Knight Rises", no one will ignore the Immortal Bird's Rebirth in the Ashes after Warner's opening during the film theater screening.

If "Detective Aircraft Head" also achieved a box office of over 100 million, it would almost mean that Daenerys Entertainment has produced four local blockbusters this year that have exceeded 100 million yuan.

If it's just that, nothing is there.

The key is that as of now, other Hollywood studios have not had a blockbuster with a box office of over 100 million yuan.

From the start of the summer season to the present, several films such as Warner Bros. "The Gambler", Disney's "The Legend of the World" and Columbia Pictures' "City Rough Boy 2" all have the ambition to hit a box office of 100 million yuan. Unfortunately, they are either born at the wrong time or are too unscrupulous.

Simon can't buy box office for others to make his family look less dazzling, right?

Therefore, we can only start from ourselves.

The film's local box office will be cut off directly and the film's 100 million yuan box office will be less dazzling than the three and a half movies.

However, this "small move" can only make Daenerys Entertainment low-key.

With the box office momentum of "The Conjuring", there is no suspense about the local box office that quickly exceeded 100 million. Not only that, next, there will be a potential super bombshell about to be released on July 1st, "Forrest Gump". After "The Conjuring", there is also "half" of "The True Lies", a movie jointly collaborated by Daenerys Entertainment and Fox.

After counting, these are two and a half movies.

As for other film companies, Simon specially sorted out the list of summer films after the box office of "The Conjuring".

In addition to several movies related to Daenerys Entertainment, the next more important films include "Detective Beverly 3" produced by Paramount on June 24, "The Werewolf Love" produced by Jack Nicholson on July 1, "The Love of Werewolf" produced by Columbia on July 8, "I Love Trouble" produced by Warner on July 8, and "The Eyebrow Chasing" produced by Paramount on July 22, etc.

Among them, in Simon's memory, only "The Eyebrow Chaser" achieved a box office of over 100 million.

However, this time, the one that will directly collide with "The Eyebrow" on July 22 is "The Story of Fire" starring two major actors Robert De Niro and Al Pacino, which is another film produced by Daenerys Entertainment.

The former "The Story of Fire" was placed in the Christmas season at the end of the year with an inappropriate atmosphere. Although it did not achieve a box office of over 100 million yuan, it was considered a big sale.

This time, as one of the most classic police and gangster films in Hollywood history, "The Story of Fire" was released in the summer. Although the date of the painting is relatively low, the end of the summer season, which is no longer fierce, is just right for this movie, which is nearly 3 hours long, relying on reputation to slowly harvest the box office. After a series of blockbusters, many viewers are happy to enter the theater to savor the peak showdown between the two veteran actors.

Therefore, "The Eyebrow Chase" vs. "The Story of Fire" collided. Even if "The Story of Fire" with a film disadvantage cannot threaten "The Story of Fire", it is inevitable to squeeze the other party's box office space.

To be fair, Simon hopes that "The Eyebrow Chaser" can achieve a local box office of over 100 million, so he doesn't even mind suppressing the promotional momentum of "The Story of Fire".

In this way, there are four movies that have exceeded 100 million yuan released by other film companies on the summer season, "Batman: The Dark Knight Rises", "Life and Death Hour", "The True Lies" and "The Eyebrow Chasing", which happens to be the same as Daenerys Entertainment's four billion yuan club films "Four Weddings and One Funeral", "Star Gate", "Soul Conjuring" and "Forrest Gump", and everyone will watch it better on the scene.

However, if "The Eyebrow Chaser" is not as good as "The Gambler Ma Huali", Simon can do nothing.
Chapter completed!