Fashion TV, a fashion station that Daenerys Entertainment has been preparing for for a long time, will be aired on February 8.

When the media was disturbed by the market value of Cisco and American Online, the two companies, which exceeded US$20 billion at the same time, Simon arrived in New York on February 6 and personally participated in the final preparations before the launch of Fashion TV.

Fashion TV's head is Anna Coleman.

This is a brunette woman with a look of about 35 years old. Yes, Coleman is still a Jew.

Simon chose the other party, but it was not because of his ethnicity.

Of course, Simon also knew that Anna Coleman would eventually stand out, and the promotion of Jewish senior executives such as Amy Pascal and Robert Iger would definitely be inevitable.

Those who entered the last few candidates were basically Jewish.

Simon has never been too sensitive to ethnic issues and has no disgust. All he needs is a qualified professional manager.

Anna Coleman has served in key positions at Condé Nast Group, which owns famous fashion magazines such as Vogue, CQ, and Vanity Fair, and MTV TV station owned by Viacom. During his tenure as vice president of MTV program production, he launched the very successful "house of style" (Fashion House) program.

In Simon's memory, "House of Style" continued until twenty years later, and the first host of the show from 1990 to 1992 happened to be Cindy Crawford, who resigned from his post as host before last year's Victoria's Secret show.

Fashion TV's positioning is largely equivalent to a "dynamic fashion magazine" carried on the TV platform.

Therefore, Anna Coleman's resume working at Condé Nast Group and MTV TV stations is the most appropriate job.

On the other hand, after several months of operation, Fashion TV is expected to achieve a 23 million user access scale and cover 60 million people through major North American operators such as Comcast and Warner Cable.

At the same time, the share between Daenerys Entertainment and the operator was determined to be 15 cents.

That is to say, each operator will pay Daenerys Entertainment a 15 cents content purchase fee each access user every month.

Based on the scale of access users of about 23 million and relying on the operator's share, Fashion TV can determine a basic income of US$40 million per year by launching it.

As a basic cable station, Fashion TV can also insert advertisements in the program. Usually, the advertising revenue of a basic cable station can be the same as that of the operator's share. Considering that Fashion TV has just started broadcasting, Daenerys Entertainment is not in a hurry to place advertisements to the TV station. Therefore, it is expected that the advertising revenue will reach about 50% of the operator's share in the first two years of broadcasting, which is about 20 million US dollars.

The annual guaranteed revenue of about US$60 million seems to be very rich, but compared with the operating costs of a national cable TV station, the money is still not worth mentioning.

However, the TV Taipei American operation team that has been prepared for about 200 people is expected to spend no less than US$30 million in basic salary, office space and other annual expenses.

As a 24-hour fashion channel, even if the budget costs of fashion TV programs are not too high, many projects will add up, and the necessary marketing and promotion costs of the TV station are expected to be a expense of no less than US$50 million.

Therefore, Daenerys Entertainment has made a psychological expectation of a loss of at least $20 million per year in the first two years of the broadcast.

Moreover, this is only North America.

Simon's expectations for Fashion TV are a global fashion TV network.

In the original plan, Simon really hoped that Fashion TV could be broadcast simultaneously in Europe and North America, but he still underestimated the instinctive protectionist resistance of European countries to invasion of North American media companies. In fact, this is very normal. The United States does not allow foreign companies or individuals to hold American TV stations now, and this ban will be finally in contact within the next one or two years.

In European countries, the most open-market UK has no ban on overseas companies investing in TV stations. Therefore, Fashion TV's preparations in the UK are the most smooth, and it is expected to be launched in the UK through Sky Broadcasting Corporation, a subsidiary of News Corp.

Apparently, this has missed the four major fashion weeks this spring.

Although Sky Broadcasting's TV network covers most areas of Europe, relevant TV stations still need to pass the review of various governments if they want to go online in various countries.

Judging from the current approval situation, France, which has the most developed fashion industry, is the most difficult. Local fashion giants are quite resistant to Fashion TV. LVMH and other companies are already preparing their own fashion TV networks. The review progress of other Italy, Spain and Germany is also different.

However, Fashion TV can log in to most European countries by the end of this year at the latest.

As for the reason, Simon's memory, the EU will be officially established in November 1993. By then, the markets of several major countries in the European continent will be opened to each other. Fashion TV will be broadcast in the UK and can basically be transmitted to the entire EU.

Since Fashion TV cannot be launched in Europe in the short term, Daenerys Entertainment's main energy is also focused on North America.

In terms of content, Fashion TV has successfully obtained the right to broadcast the show content of major mainstream luxury brands in the world in the past five years. Even European luxury brands such as LVMH, which are concerned about the relationship between Daenerys Entertainment and Melisandra, have not refused to provide content to Fashion TV.

These companies obviously understand that abandoning this important TV platform to expand brand awareness will only allow other brands to gain more exposure. One rises and the other falls, and the result can be imagined.

Not only that, LVMH also became Fashion TV's first advertising client, and signed a two-year, $6 million advertising contract with Fashion TV at one time.

Taking advantage of the two identities of content providers and advertisers, LVMH Group successfully added terms related to corporate reputation protection in a series of cooperation agreements with Fashion TV, clarifying that Fashion TV is not allowed to publish content that damages the reputation of LVMH Group's brands.

When Simon learned about this, he had to admire the shrewdness and courage of Bernard Arnault, the head of LVMH.

The expected total advertising revenue of Fashion TV in North America is only US$40 million in the next two years, but LVMH Group has launched US$6 million in advertising. Next, after the launch of Fashion TV in Europe, the two sides will definitely start similar cooperation.

The most important thing is that through interest binding and contract restrictions, Bernard Arnault also avoided Daenerys Entertainment's use of Fashion TV platform to smear and suppress LVMH Group in advance.

At the beginning, Simon did not agree to make Fashion TV a subsidiary of Melisandra. She was determined to build a global fashion TV network.

If a media network wants to grow and grow, it is necessary to maintain its neutrality as much as possible. Therefore, Simon never thought of using Fashion TV to discredit other luxury brands from the beginning, which will only make this TV station die.

However, not suppressing other luxury brands does not mean that Fashion TV cannot in turn strengthen the promotion of the Westeros fashion brand.

During the 24-hour program period every year, if Melisandra's brand takes up eight hours and LVMH's brand only has two hours of exposure, this will also be a very strong increase and decrease.

Of course, this is just an example.

If Fashion TV wants to develop and expand in the long term, it will not be less biased towards Melisandra, but the tendency cannot be too obvious.

New York, Manhattan.

The official launch time of Fashion TV in North America is 6:00 p.m. on February 8, the East Coast.

Starting at four o'clock in the afternoon, celebrities from all walks of life began to gather outside the Gramessi Hotel in Midtown Manhattan. The opening ceremony of Fashion TV is being held here. After the ceremony, a celebration party was followed.

At five o'clock, in a conference hall in Gramessi Hotel, the media and guests gathered together and the broadcast ceremony began.

In order to promote this TV station as soon as possible, although it was not available on several major public TV networks, Daenerys Entertainment contacted USA and some other important local TV stations on the East and West Coast to broadcast the one-hour press conference live, and the Igrit portal also broadcasts live online.

Simon, Amy Pascal and Robert Eiger and other core senior executives of Daenerys Entertainment attended the opening ceremony. In addition, there were a large number of celebrity supermodels from the two major entertainment and fashion circles. There were about 100 people sitting in the conference hall. It looked like a star-studded little star models with a slightly lower status, but they were not qualified to squeeze into this press conference at all.

The ceremony was hosted by Fashion TV President Anna Coleman.

In the first half an hour, the female executive who had just joined Daenerys Entertainment Group clearly introduced the basic information of Fashion TV's operating philosophy, content settings, development goals, etc. from 5:30 to 5:50, and successively accepted 20 minutes of on-site Q&A from all media.

Simon sat down the stage, looking at the fluent explanation and Q&A of the female executive on the stage for 50 minutes, and felt more and more satisfied.

At 5:50, there are still 10 minutes before the TV station goes online.

Representatives from several major operators including Comcast and Warner Cable, including Jerry Hall and Cindy Crawford, who will start working on Fashion TV, will come on stage together. After the last party delivered a speech, everyone started counting down and pressed a symbolic button on the stage together.

Immediately, the Fashion TV screen appeared on the projection screen in front of the conference hall.

First, it is a two-hour special program, hosted by Cindy Crawford, which mainly introduces the content program settings of Fashion TV to the audience more intuitively.

In order to prevent this show from being boring, all the one-hour programs were filmed in real scenes, and some simple special effects were even used. Cindy Crawford shuttled through different studios, fashion shows, design studios and other iconic scenes in the fashion industry, and easily and fun introduced Fashion TV's "Fashion Characters", "Top Models", "Show Direct Strike" and other programs. During the promotion process, a large number of big names in the fashion industry showed their faces and showed their blessings to the start of Fashion TV.

Fashion TV's TV signal began to be transmitted to the TV sets of thousands of households in the United States, and the press conference of Gramessi Hotel officially ended.

The celebration party started at seven o'clock, and many guests left temporarily.

While resting, changing clothes.

Especially for all supermodel actresses, cocktail parties and press conferences, two sets of different outfits are required.

Simon also returned to his apartment on Fifth Avenue. After a short break, it was almost seven o'clock and took Janet, who had also been busy with Cersei Capital, to the Gramessi Hotel again.

The cocktail party is for publicity.

After arriving, after taking photos, Simon and his wife walked into the cocktail hall together.

After spending more than ten minutes to socialize with tonight's guests, Simon came to a small circle where several executives from Daenerys Entertainment gathered.

Anna Coleman has obtained the preliminary start data of Fashion TV.

According to the East Coast rating sampling statistics, the Fashion TV introduction column hosted by Cindy Crawford is expected to have a viewership of about 6.5 million, which is a very good start, exceeding 10% of Fashion TV's 60 million people. As a professional and niche fashion TV station, it seems very good to have a broadcast that can attract 6.5 million viewers.

You should know that compared to the operating model in which traditional TV stations need to rely on popular programs to gain attention, it is impossible for Fashion TV to become famous in one go.

Just like old fashion magazines such as Vogue and CQ, Fashion TV must use long-term and professional operations to build a reputation and influence and achieve a stable audience.

Moreover, the 6.5 million that was launched tends to be more symbolic.

After the TV station is stable, if there are two or three million viewers in prime time every day, it will meet the rating expectations.

In my memory, the basic cable TV shows in prime time often have only a few hundred thousand viewers, but that is actually decades later. The Internet and streaming media have had a serious impact on traditional cable TV, and many people may not even watch TV once a week.

Now, the Internet has just emerged, and due to the current Internet speed limit, it is not possible to threaten the cable TV industry for the time being.

The key to Fashion TV's commercial success is to cultivate a group of core audiences and at the same time form a scale effect globally. After all, many of Fashion TV's content are universal around the world. As long as people who care about fashion will be interested in Fashion TV's programs. Therefore, the wider the spread of Fashion TV and the more famous it is, the lower the average program production cost will be.

This is how Fashion TV in memory is.

As the world's largest fashion TV station, Fashion TV is even as famous as the top cable stations such as CNN and ESPN. Even though it is far from comparable to TV stations such as CNN in terms of revenue and profit, relying on the global fashion media network, Fashion TV's "little days" has always been very comfortable.

Of course, Simon also knew that just by giving the same name, the brand new Fashion TV may not necessarily grow and grow as in memory.

Daenerys Entertainment is already a giant in the industry. Large companies are often not as active as small companies.

However, even in a relatively unsatisfactory situation, as long as Fashion TV can achieve independent balance of revenue and expenditure, it can continue to operate and provide a significant advertising and marketing channel for fashion brands in the Westeros system.
Chapter completed!