Burbank, Universal Studios.

When Grace Nichols, CEO and CEO of Victoria's Secret brand, was led by a staff member to a set community like a fairy tale town, Simon had just finished a production conference for "Desperate Housewives".

This 'fairy tale town' is naturally a wisteria street setting built by Simon according to his memory.

After saying goodbye to the main creator of "Desperate Housewives", Simon greeted the short-sized black-haired woman wearing glasses in front of him, and both sides walked out along the neat asphalt road.

Leslie Wexner's main energy is still to transform the fashion business of LTD to the "fast fashion" operation model, and Simon cannot spend too much time staring at this matter. Therefore, Grace Nichols is still responsible for the preparation of the Victoria's Secret show.

Grace Nichols is an executive in the marketing department and was promoted to the top leader of Victoria's Secret by Leslie Wexner last year.

From this point we can also see Wexner's management style.

Therefore, Simon did not have 100% confidence in whether Wexner could shift LTD's fashion business from a marketing-focused business style to an operating method focusing on the "fast fashion" model. However, as long as the Victoria's Secret brand is built, Cersei Capital's acquisition of LTD will be considered successful.

I've been in contact with it several times before, so I'm familiar with it.

Simon and Grace Nichols just chatted casually, and the topic quickly turned to the topic.

Grace Nichols still has some concerns about some feedback from the Victoria's Secret show in the media: "Recently, the media has been accusing the fashion show we are preparing for is showing off sexy and objectifying women. I think maybe we should be more conservative this time."

Simon did not have Grace Nichols' concerns and said: "Leslie and I have discussed this issue, and controversy is inevitable. No matter how the outside world evaluates it, we should first confirm a positioning for this show: Victoria's Secret Fashion Show, hoping to convey to consumers a fashionable, charming, healthy and romantic underwear consumption concept."

“I know that,” Grace Nichols continued: “But the media often don’t think so.”

"Some things, even if they are lies, you repeat them to the public a hundred times, and most people will believe them," Simon said, suddenly realizing something, turned his head and looked at the woman beside him, and smiled, "Okay, I will help say hello to media."

The freedom advocated by Western media is more just a kind of freedom that is not involved in interests.

If you make some comments, some big investors may revoke their advertising on media platforms, then this freedom will no longer be free.

Daenerys Entertainment, or the entire Westeros system, is undoubtedly an advertising funder that no mainstream media can ignore. Whether it is mainstream newspapers and magazines, professional films, technology, or fashion newspapers and journals, whether it is cable TV networks or wireless radio stations, there are advertising companies in the Westeros system.

Moreover, North American media platforms basically belong to some large comprehensive media companies.

For example, the Hurst Group, which has countless newspapers and magazines, and the Metropolitan/ABC Group, which owns ABC TV Network, ESPN, AE and other cable networks. Therefore, even if a newspaper or TV station had no interest in the Westeros system, it is difficult to guarantee that other media under the same parent company would be the same.

Many things in this world, after looking at the root of the problem, will only be left with two words, interests.

Grace Nichols mentioned some of the experiences of the Victoria's Secret show in the media, and also hoped that Simon would use the connections of the Westeros system to reverse some public opinion situations.

Simon realized this and agreed readily, mainly because of doing so. The current LTD company is already part of the Westeros system's interests community. In terms of media, LTD company is also a large advertising funder.

In order to make it easier to prepare for the Victoria's Secret show nearby, Simon specially allocated a studio for the Victoria's Secret team at Universal Studios.

In fact, it seems better to directly select this studio at Daenerys Cinema, Malibu. However, the studios in Malibu are now basically used for film shooting, and more than half are professional virtual studios for front-screen shooting. Only the old-fashioned studios at Universal Studios are still available.

After the acquisition of MCA was completed last year, after reconfiguration, many buildings at Universal Studios will be demolished to build new attractions. As for the functional studios and post-production centers, they will be mainly used to produce TV series.

Hollywood film production is increasingly inclined to live-action shooting. In terms of TV series, the application of studio shooting is still very widespread until many years later.

The Victoria's Secret team chose a small studio that is about 45 meters long and 25 meters wide.

Simon and Grace had just turned into the corridor where the studio was located, and saw many slim figures waiting at the entrance of the studio. Those figures obviously saw Simon at the first time, and there was a noticeable commotion.

Today is the last round of interviews with the Victoria's Secret Angel.

The 40-person Victoria's Secret Angel team, of which about 10 are basically settled, including the five Victoria's Secret Angel spokespersons in the plan, and several other famous models who will participate in the Victoria's Secret show but do not serve as spokesperson duties. The remaining 30 places must be selected from various model agencies.

In order to select a batch of **ODYs, Simon also put forward very high requirements.

Elimination of those with a height of less than 175CM, elimination of those with a face that is not beautiful enough, elimination of those with a poor step enough, and elimination of those with a complete set of harsh contracts in Victoria's Secret Angels.

The first three conditions are actually very easy to choose.

There is only the last one. For non-famous models, the Victoria's Secret team only gave a salary of $5,000, which is basically equivalent to a salary of one salaryman for one month.

However, since the contract is finalized, the selected models must start preparing for the November show, further exercise, control their diet, participate in the catwalk rehearsal, participate in media activities according to the schedule of the Victoria's Secret show, etc. In addition, the revenue of the subsequent TV broadcast and videotape sales of this show has nothing to do with this group of models.

Of course, in the next four months, additional costs such as models' fitness and transportation will still be borne by Victoria's Secret.

The modeling industry is eating youth.

Focusing on one thing for four months is not necessarily the result, and the rewards are pitifully low. These requirements discourage many models who have opened up their careers and are expected to get to the next level.

The Victoria's Secret team, which is responsible for casting, does not make any concessions or force them.

Like Hollywood actors, the fashion industry also lacks the most beautiful women.

Moreover, this show is a grand promotion for the Victoria's Secret brand, and for the models participating in this show, it is even more rare to promote the fashion circle to the general public. Because the Victoria's Secret brand and Victoria's Secret Angel are a mutually beneficial relationship, Victoria's Secret Company also designed a promotion plan specifically for the Victoria's Secret Angel team.

The same goes for the same sentence, the model circle tries to use the upper hand of celebrities and singers, which ultimately comes down to being famous.

The Victoria's Secret show is equivalent to giving a group of models a dazzling platform to stand directly in front of the public.

The two walked to the entrance of the studio, and a series of proactive greetings suddenly sounded in their ears. Many girls looked at Simon with a bit of passion and eagerness to try. However, it was probably because there were too many people. Until Simon passed through a group of radiant witches, none of them dared to step forward.

Simon also saw many familiar figures in his memory, but this kind of thing is difficult to cause any disturbance in his heart now.

After several rounds of selection in advance, there were 100 candidates for the last 30 places.

The waiting area inside the studio could not be installed, so it lined up outside the gate.

Entering the studio, thousands of square meters of space have been separated from several work areas, dressing rooms, dressing rooms and angel clothing designs, and production spaces. The most spacious space in the innermost part of the studio is located on the 20-meter-long catwalk, and the auditions will be held here later.

The audition process has been designed long ago.

Change your clothes, log in to the catwalk to show off your figure, communicate easily, and then next one.

Therefore, in just one afternoon, 100 people passed quickly, and many models who were looking forward to having some "interaction" with Westeros did not find any opportunity.

At six o'clock in the afternoon, the audition was concluded in the brightly lit studio, and Simon continued to discuss the 10 places retained with the Victoria's Secret preparation team.

The five spokespersons, Cindy Crawford, was the first. This supermodel, who is already a commercial one, also accepted the invitation to a three-year endorsement contract for Victoria's Secret. Of course, the endorsement fee is also quite high, with a three-year $5 million in three years. Of course, this part of the expenditure is responsible for Victoria's Secret itself and is not included in the budget of the Victoria's Secret show.

Subsequently, Yasmin Gary, who Simon accidentally made famous last year, was the second one.

This "waist" was once one of the spokespersons of Victoria's Secret on the original timeline. Whether it is appearance or racial diversity of the spokesperson, Yasmin Gary is a very suitable candidate.

Although there is already a mixed Asian ethnic group, Yasmin Gary, the five spokespersons would definitely not be reasonable if they were not black. Terra Banks, 19 years old this year, was selected for this. The black model debuted at the age of 15. For the model, 19 years old is already considered old, and the other party’s fame is enough.

In fact, some people recommend Naomi Campbell.

Although this black supermodel was fired by Elite's agency last year for various bad deeds, she is still active in the fashion circle after changing to an agency.

However, as we all know, this black supermodel is really difficult to deal with, and there is no problem with short-term cooperation. If it is a long-term endorsement, you can imagine that it will definitely be troublesome.

After Cindy Crawford, Yasmin Gary and Terra Banks, two places remained, and Simon finally chose Helena Christensen and Stephanie Seymour.

Compared with Cindy Crawford's three-year, $5 million endorsement fee, the last four angel spokespersons' endorsement fee is just overturned, $3 million for five years.

In addition to the five spokespersons, the remaining five supermodels who will attend and support are basically confirmed, including Linda Ivangolinsta, Claudia Schiff and other most well-known supermodels of this era.

The next day was another Friday.

It is July 3rd, and this year's Only Day holiday is exactly Saturday.

As the hottest schedule in July, on July 3, a total of three weight-based films were released in North American theaters, namely Daenerys and Warner Bros.'s collaboration project "The Last Mohicans", Disney's science fiction family comedy "Dear, I Make My Children Bigger" and "Patriot Game" produced by Paramount Pictures.

"The Hour of Killing", which was released a week ago, finally had a box office of US$23.73 million in the first week.

Due to the subject matter, such opening performance is not high, but it also meets expectations. The key is to look at the subsequent box office trend of the film.

Although this solo day holiday is on Saturday, wage earners in the United States generally arrange their annual leave during this period, so this period is still popular.

I spent an afternoon preparing for the Victoria's Secret show yesterday, and Simon flew to San Francisco again this morning.

After half a year of preparation, Blockbuster's online platform happened to be launched during the Holland Day holiday. Nancy Brill hopes that Simon can attend the press conference today.

As the largest videotape chain in North America and even in the world, the press conference of "Baseda Online" naturally attracted the attention of a large number of media. The press conference was also chosen in the conference hall of the Marriott Hotel in downtown San Francisco.

Simon arrived at the Marriott Hotel and the press conference was about to begin.

I just said hello to the guests present today, and everyone started to enter the venue and sat down.

At 10 o'clock, the press conference officially began.

The executives of Blockbuster introduced the development history of "Baseda Online" in detail on the stage, the application process of the website and the outlook for the online business prospects, etc. Nancy Brill discussed the problems faced by Blockbuster with Simon in the stage.

After taking over Blockbuster for a few years, the videotape chain now has more than 4,300 chain stores worldwide. Nancy’s ultimate goal is to have 5,000 chain stores worldwide, of which 3,500 are local in North America and 1,500 overseas.

This goal will probably be achieved by the latest next year.

Compared with the scale of more than 9,000 chain stores in the world at its peak in memory, 5,000 chain stores seem to have shrunk by half. However, with the operation of Nancy Brill and the team of Blockbuster, Blockbuster is more powerful than Blockbuster, which is only pursuing scale in the original time and space.

However, in Nancy Brill's view, Blockbuster is still facing many issues that need to be changed.
Chapter completed!