After the first week of screening, the box office figure for "The Deadly Weapon 3" ended up at $42.94 million in the seven-day start, slightly lower than the expected $45 million.

Because of its bias towards action comedy, the production cost of "The Deadly Weapons 3" is only $35 million.

The start of $42.94 million is completely at a big selling level relative to the cost.

However, because the share contracts signed by Mel Gibson, Danny Glover and director Richard Donner, etc., cut more than half of the profit share of the film, Warner Bros. Pictures’ expected returns on this project are actually not high. Whether "The Deadly Weapon 4" will continue to be produced depends on the profit distribution game between the producer and the main creators.

In my memory, "The Deadly Weapon 4" was not released until 1998, which is largely the reason for the above.

After the start of May 15, on May 22, Disney's black comedy "The Nuns Are Crazy" was released. The budget for the film reached 31 million US dollars, but the number of screens opened was only 1,430 yuan.

Such a screen opening was already at the level of big production a few years ago, but now in 1992, it is a sign of the lack of promising film box office prospects. Disney plans to launch three movies this summer, the other two, not the sequel to "Dear, I Make My Child Smaller", "Dear, I Make My Child Bigger", even the classic 2D animated film "Pinocchio" re-released, it is expected that the number of screen openings of more than 1,600 yuan will exceed "The Nuns Are Crazy".

In addition to "The Nun is Crazy", the films released on the same day also include "The Fire Lover" released by New World Pictures, a subsidiary of Daenerys Entertainment.

"The Fire Lover" is directed by the famous French director Louis Mahler and starring Oscar winner Jeremy Irons and the famous French actress Julia Binos. It tells the story of a conservative British MP having an inappropriate love with his son and girlfriend.

In its promotional position, New World Pictures has positioned "The Fire Lover" as a replica of the blockbuster film "The Deadly Temptation" starring Michael Douglas a few years ago.

However, the actual selling point of this film is only one word: sex.

The mainstream media are full of serious analysis of the plot structure of "Fire Lovers". In relatively gossipy media such as the New York Post, the "conflict" between "Fire Lovers" and MPAA due to grading matters is a hot topic.

Because of the many large-scale love scenes in the film, MAPP initially positioned "The Fire Lover" as a NC-17 level. After the two sides had a dispute, New World Pictures finally made considerable concessions, the film finally got an R-level rating.

This rating conflict was of course done by the New World Film team on purpose.

Hollywood studios have many big and small disputes with MPAA every year due to ratings. Daenerys Entertainment is the same, but most of them solve them relatively low-key.

Therefore, occasionally publicize it in the media once, and the effect is really good.

The screen size of "The Fire Lover" is 516 yuan. With the promotion of the New World Film team, the film received a box office of 5.39 million US dollars in the first week of its opening, and the museums all exceeded the hot selling standard of 10,000 US dollars.

The French director's works have limited audiences in North America, and are a fiercely competitive summer season, and they have to play a kind of hunger marketing effect. New World Pictures did not plan to increase the number of box office screens the next week.

However, the box office of $5.39 million was guaranteed to be around $15 million in North America.

Although it was the work of Louis Mahler, who directed famous films such as "Atlantic City", because of his mediocre reputation, the box office in Europe was only average. New World Pictures bought out the North American omni-channel copyright of "Fire Lovers" for only $2 million, and the promotion investment was also $2 million.

This is actually an adventure. The distribution team initially predicted that the North American box office of the film may only be $5 million.

Louis Mahler was never a box office director.

With a total investment of $4 million, if you only get $5 million in North American box office, this project can only expect later videotapes and other channels to recover costs.

Several European production companies of "Fire Lovers" probably foreseeed such a possibility, so they were willing to sell North American copyrights at one time and put them in a safe position. Similarly, it was because of the buyout that "Fire Lovers" was able to get such a good schedule as the summer season.

The total box office expected of $15 million in North America is enough for New World Entertainment to recover all the investment in the early stage of the project and achieve profitability.

Previously, many people in Hollywood did not understand why Daenerys Entertainment, which owns the DC Cinema Universe and a large number of other super-selling IPs, still had to get involved in the fields of low-cost independent films and art films.

Now it is gradually discovered that a niche film with a box office of 10 to 20 million US dollars in North America may have a revenue of less than half of the first week of a top-notch movie like "The Deadly Weapon 3". However, if there are more than ten similar movies a year, coupled with the low-cost advantage, the overall revenue will be very considerable.

Moreover, starting from the projects such as "Drunk in the Water", "Dance Heroes" and "Double Dragon Club" at the beginning of the year, including "Fire Lovers" that have just been released, the two sub-labels of New World Pictures and Gaomen Pictures, which are owned by Daenerys Entertainment, have accumulated low-cost niche projects with a total of more than 10 million US dollars, and the number has reached 9.

Even if each film can only earn two or three million dollars in net profit at the box office, the tight videotape and TV broadcast channels throughout the year is enough to contribute more than 100 million US dollars in net profit to Daenerys Entertainment.

This is limited to low-cost niche projects.

Gaomen Film and New World Films also have major projects such as the "Teenage Mutant Ninja Turtles" series, "Anti-Wisdom Stars", and "Piano Love" every year.

Including the net income of these main projects, the profit scale of the two sub-brands to Daenerys Entertainment will be able to easily reach US$200 million or more. If the other seven major Hollywood studios have average year-on-year conditions, the annual net profit scale is only US$200 million or more.

However, even if we understand this more and more, it will not be easy for other studios to catch up with the already systemic Daenerys Entertainment.

Just as it is difficult for other studios in the original time and space to surpass the new line and Miramax in two fields. Moreover, this time, New World Pictures and Gaomen Pictures have long been subsidiaries of Daenerys Entertainment, and there is no possibility of being acquired by other studios.

Even though the box office in the first week was very good compared to cost investment, "The Fire Lover" was not conspicuous on the box office list that week.

From May 22 to May 28, "The Deadly Weapons 3" continued to lead the single-week box office list with a box office of US$32.31 million, with a weekly box office drop of only 24%.

"The Sisters Are Crazy" produced by Disney unexpectedly achieved a box office of $16.76 million without being valued, and the museums were all over $11,000.

Disney, who had a senior management dispute over this project a week ago, responded quickly and increased the screen size of the film to 1,742 yuan in the following week of release.

On May 29, North American theaters finally ushered in the first real big-budget bombshell in the summer of 1992. The "Earth Ambition" produced by Sony's Columbia Pictures, which has a production cost of up to $60 million.

This film about the struggles of Irish immigrants in North America at the end of the 19th century is directed by Ron Howard and starring Tom Cruise.

On the original timeline, this was actually a "couple and wife" film, with the heroine Nicole Kidman.

However, this time, the heroine of "Earth Ambition" obviously cannot be the original version anymore, but she is still Simon's "acquaintance" and Katherine Zeta Jones.

An old man killer has parted ways with Columbia Pictures' president, Qiang Peters, but has also developed good connections in Hollywood. In order to ensure his own interests, Tom Cruise's projects rarely cooperate with other big-name actors, especially the heroines, which are usually played by second- and third-tier players, and Katherine Zeta Jones happens to be suitable.

In terms of publicity efforts, Columbia Pictures has spared no effort.

The production cost of 60 million US dollars and the promotion budget also reached 30 million US dollars. The entire project invested a huge amount of US$90 million, and the scale of opening screens also reached 2,791 yuan at the full distribution level.

Tom Cruise obviously tried his best to ensure the box office success of "The Land Ambition".

Because of the changes in the historical line, Cruise divorced his first wife only two years ago. In order to create more topics for the project, mainstream and gossip media have begun to hype the relationship between the male and female protagonists.

This is a media propaganda technique that has almost been used in Hollywood. Of course, the trick that has been repeatedly used must have its advantages.

The 'romance' between Tom Cruise and Catherine Zeta Jones has indeed attracted the attention of many movie fans.

However, no matter how much production investment is, no matter how much publicity and promotion budget is, no matter how popular the rumored love affair, it will never save a project that will definitely be just a tepid.

After its release, the media reputation of "The Ambition of Earth" can only be considered to be barely passed. Tom Cruise's significant decline in popularity in the past two years and the audience's disinterest in the entire story have led to the box office of only $10.19 million on the first three days of the film's first three days of the film's opening, which is less than one-third of Columbia Pictures' expectations for this project. It was completely poured into a basin of cold water.

Immediately after the following working day, the first seven-day box office of "The Land Ambition" ended up being only $15.62 million, ranking third on the weekly box office list.

Warner Bros. Pictures' "Deadly Weapon 3" is still the box office champion this week.

In the third week of release, "The Deadly Weapon 3" continued to earn US$20.02 million, with a cumulative box office of US$95.28 million, which is about to exceed 100 million.

"The Sisters Are Crazy" produced by Disney was revealed only the following week of release.

Although it was only the second-place box office runner-up, after appropriately increasing the number of screens, "The Nuns Are Crazy" opened in the second week to $16.29 million, a slight drop of 3% compared to the first week. In two weeks, the cumulative box office of the film has exceeded $31 million in production costs, reaching $33.05 million.

If it weren't for "Wonder Woman" who was overwhelmingly crushed, "The Nun is Crazy" would definitely have walked out of such a beautiful long line in the original time and space.

Moreover, the failure of "Earth Ambition" to "Wonder Woman" in advance of the beach hunt for "Wonder Woman" a week has shifted more media attention to this DC superhero bombshell.

Just like the previous "The Flash", the production cost and promotion budget of "Wonder Woman" were also $80 million, and the total initial investment in the project reached $160 million.

Because its IP is a household name, although there are no heavyweight stars, "Wonder Woman" is still the most popular movie this summer. The experience-produced special effects scenes in several trailers that the film has previously released and the high appearance of Diana Prince played by Famick Jensen have also made countless movie fans and comic fans fall in love with them.

In addition, Daenerys Entertainment's publicity and distribution team also played the feminist card appropriately.

In recent years, there have been quite a lot of successful female films in Hollywood, which has made Daenerys Entertainment's senior executives basically no longer worry about whether such a female superhero movie can compete with male superheroes. This year, three female directors were nominated for the best director at the Oscars, and were also mentioned again during the publicity process.

Diana Prince has made a preliminary appearance in "Batman: The Dark Knight". The cross-fusion of the DC movie universe, the previous successes of "Batman: The Moment of War", "Batman: The Dark Knight" and "The Flash" all provide a popular foundation for the success of "Wonder Woman" that far exceeds many other non-sequel movies.

Out of confidence in the quality of the film itself, the premiere of "Wonder Woman" also chose Wednesday, June 3.

At the same time, the reputation of the film was officially lifted the ban the next day.

With one-sided praise, the comprehensive media score of "Wonder Woman" reached 9.3 points, and the plot, special effects, shots, soundtracks, etc. of the film have been unanimously praised by mainstream media.

"Hollywood Reporter" evaluates "Wonder Woman"'s wonderful plot, full of innovative grand special effects, distinctive and plump characters, and clever and traceless foreshadowing. "Wonder Woman" officially opened the curtain of the DC movie universe'.

"Variety Show" praised Famick Jensen even more: a superhero who was easily substituted for the role of a vase was successfully portrayed by the superb interpretation of this Nordic girl, and she successfully created a resolute and courageous female superhero image full of justice and strength.

Simon's custom background music set for Diana Prince in the original version also successfully attracted media attention.

As the premiere of the film ended, a famous film critic of "Rolling Stone" publicly stated that the soundtrack of "Wonder Woman" will become one of the most worthy records in 1992, and also jokingly congratulations to Simon, the super Hollywood director, on his chance to receive another Oscar-made original soundtrack nomination in addition to his directorship.
Chapter completed!