After $27.11 million in the first weekend, "Scream 3" finally reached $37.13 million in the first week.

Calculated, the box office of the film's four-day working day is only equivalent to 27% of the entire week. As Halloween approaches, this also once again confirms the fact that the ending of this horror film lacks momentum.

The new week is coming, and it is also a weekend that spans Halloween. Three new films have been released in North American theaters.

The industry expects that under the impact of three new films, the box office drop in "Scream 3" will likely reach 50% in the next week, and the total box office of this sequel in North America may therefore stop between 80 million and 90 million US dollars.

Of course, although it is not as box office performance as the previous two movies, the box office of "Scream 3" with a net worth of over $80 million is still something that most horror films cannot reach.

After Halloween, the time entered November 1991.

The "Scream" series has been settled, and the successor project "Midnight Bell" has entered the production stage. Daenerys Entertainment's movie release focus in November has also begun to shift to the two major schedules at the end of the year.

The most important thing about this four films in the end of the year is of course "Toy Story".

In Simon's memory, "Toy Story" not only won the North American box office championship that year, but also put the third Batman series "Batman Forever" under his feet in the 1990s.

However, this time, if Toy Story still maintains the box office level in Simon's memory, it is definitely impossible to surpass this summer's "Batman: The Dark Knight".

After nearly six months of screening, "Batman: The Dark Knight" was officially offline in North America the week before the release of "Scream 3" at the end of October, with a total box office of $373.91 million in North America.

At the same time, in the past six months, the overseas box office of "Batman: The Dark Knight" has also reached US$460 million. It is expected that after the overseas markets are fully expanded by the end of this year, they can earn about US$50 million to US$70 million. The global box office of the film is therefore expected to reach US$900 million.

In this era, the global box office of the blockbuster bomb could exceed 300 million US dollars, which would already satisfy the studio.

Although the global box office of "Batman: The Dark Knight" did not reach the $960 million of the first "Batman: The War Moment", such a box office result, including the videotapes, TV broadcasts and toy peripherals brought by the film, still supports a large part of the film business of the two major media groups Time Warner and Daenerys.

Looking back on the past few years, Hollywood couldn't help but find that Daenerys and Time Warner, who are increasingly connected, have gradually taken the lead in other Hollywood film companies in their film business.

Not to mention the rest, this year, in addition to "Batman: The Dark Knight", several blockbusters that Daenerys Entertainment collaborated on the summer season, "Terminator 2", "The Desperate" and "The Good Man" all squeezed into the top ten of the year-end list.

Not only that, Daenerys Entertainment itself also produced two blockbuster projects with box office of over 100 million in early 2019 and "The Silence of the Lambs" at the end of the summer season.

For Time Warner, in addition to "Batman: The Dark Knight", Warner Bros. also collaborated with Daenerys on the big-selling "The Destiny", and also produced another blockbuster project "The Robbery Robin Hood".

Just the seven videos mentioned above have already occupied the top seven positions in the top ten box office list as of early November in 1991.

If you distinguish it by distribution labels, three of the seven movies belong to Warner Bros. This naturally means the huge profits behind the project.

Although Daenerys Entertainment's only films released by "Anti-Wissing Stars" and "The Silence of the Lambs", and the box office rankings are very low, no one can ignore them. In fact, only one of these seven films, "Robin Hood of the Rogue" has nothing to do with Daenerys Entertainment.

The other six films are either sole proprietorship projects of Daenerys Entertainment or external cooperation videos of Daenerys Entertainment.

In the original time and space, only Disney, at its peak after 2000, can reach this level.

After accelerating Pixar, Marvel and Lucasfilm, Disney has relied on three core brands: 3D animated films, Marvel Cinema Universe and Star Wars series, and perhaps a live-action adaptation of traditional fairy tales. The movies produced by Disney occupy nearly half of the annual box office list in North America every year.

Relying on this super-strong content advantage, Disney's market value was once close to $200 billion at its peak, which was almost the sum of the market value of Time Warner, Fox and Paramount in that era.

Simon achieved a similar achievement as Disney's peak with his prophet advantage. If that were the case, this advantage would be difficult to last.

Pixar is a very important layout in Simon's plan.

In fact, Simon has unknowingly laid the foundation for replicating Disney movie business in recent years.

Pixar is already a studio under Daenerys Entertainment. Marvel Entertainment is also more fully controlled by Simon than Simon remembers. Simon even poached DC's core three giants.

In addition, Simon's IPs such as Tol King series, "Jurassic Park", "Mission Impossible", "Spy Shadows", "Man in Black" based on his prophets are also treasures to be developed.

Although there is no Star Wars series, just these resources in your hands will be enough to allow Daenerys Entertainment to ramp up Hollywood in the next twenty years.

In the traditional Hollywood film industry, everyone is gambling, and no one knows the box office prospects of a movie. Therefore, many times, the top-ranked movies on the box office list will basically have a share in major studios.

Now, Daenerys Entertainment is breaking this pattern and realizing the innovation that Disney could achieve in advance in Simon's memory many years later, and it dominated the box office list every year.

The upcoming Toy Story does not require a box office like the "Batman" series. As long as it can reach the box office level in Simon's memory, Daenerys Entertainment's layout in 3D animated movies will be initially completed.

In the original time and space, because of the big sale of "Toy Story", Pixar's valuation of $50 million before the release of the film was directly worth $1 billion after its IPO, a full twenty times increase.

However, at that time, Pixar signed only the "OEM" agreement, and the profit of the Toy Story series was still taken away by Disney.

This time, Pixar has been a complete whole for Daenerys Entertainment.

The memory of "Toy Story" not only means a global box office of nearly $300 million, but also, according to Disney's subsequent statistics, the previous two "Toy Story" series brought in $9 billion, with an average of $4.5 billion per movie.

Therefore, as long as Toy Story can achieve the same success as in the original time and space, as part of Daenerys Entertainment, the market value gain this animation studio brings to Daenerys Entertainment Group itself is not just $1 billion.

As the head of Daenerys Entertainment's consumer goods department, Nancy Brill proposed a plan to prepare for the film's surroundings since the project was launched.

Toy Story is naturally the case.

For this 3D animated film that will be released on November 22, Daenerys Entertainment not only made a $20 million promotion budget, but also spared no effort to make advance layouts on the products around the project.

It is expected that before the film is released, the peripheral toy products of Toy Story will reach US$200 million.

It can be said that this is also a gambling.

Including the production budget of $35 million in the video, the total cost of production and promotion of this project will reach $55 million. Once the project fails, the potential losses to Daenerys Entertainment will be more than that.

Relying on the brand and reputation it has operated in recent years, Daenerys Entertainment has enabled peripheral manufacturers that cooperate with the company to complete this large-scale peripheral distribution in advance.

If Toy Story fails at the box office, a large group of surrounding manufacturers may suffer losses.

If the reputation breaks down, it will naturally become very difficult to reshape it.

Of course, if the plan is successful, the benefits will definitely be very generous.

The stage where the audience has the strongest desire to buy peripheral products is often the few weeks after a movie is released. If the distribution is completed in advance, you can naturally make a big profit with the most popular period after the film is started.

Daenerys Cinema.

It was November 15th.

"Scream 3", which started painting on October 25, just ended its third week screening yesterday.

After the box office of $37.13 million in the first week, the box office of this youth horror film really fell by 53%, with only $17.56 million in the next week.

In the third week of release from November 8 to November 14, the box office decline of "Scream 3" narrowed to 32%, and it closed at another $11.93 million.

After three weeks of painting, the cumulative box office of "Scream 3" reached 66.62 million US dollars.

According to the box office data of nearly 10 million US dollars in the third week, the movie is expected to earn another $20 million in the next few weeks, and the total box office in North America, as expected, is about $80 million to $90 million.

Inside the office LOFT on the second floor of the cinema.

Simon and the Marvel Animation team have just finished watching the 2D animated film "Spider-Man" launched last year.

Because it is not planned to be released in theaters, this animated film is naturally much lower than the production specifications of big screen 2D animation, and the production budget is only 12 million US dollars.

However, Simon is still very satisfied with the 91-minute animated film.

Marvel executives such as Stan Lee and Nancy Brill who came from the East Coast watched the sample and discussed the promotional strategy of the film. It was already noon.

The animated film about the origins of "Spider-Man" will be launched next year during Easter.

After accompanying Simon to watch the sample, Nancy Brill agreed that Blockbuster would directly purchase the first batch of 300,000 video tapes. If the sales are in good condition, it will naturally be added quickly.

Although it is impossible to buy the entire Blockbuster, it is difficult to estimate the advantages it has brought to Daenerys Entertainment's film business, firmly controlling the largest videotape chain in North America or the world.

You should know that the sales scale of North American video tape industry is twice the total box office revenue of North America.

Blockbuster's market share in this surrounding industry that is twice as high as the box office revenue, has exceeded 30%, and is expected to hit 50% of the market share in the future.

Therefore, with such a strong retail channel, in the past two years, the videotape sales of Daenerys Entertainment's videotapes produced by films significantly surpassed other studios' box office movies of the same level.

In order to avoid the subsidiaries relying on parent company resources to keep pace, Simon actually doesn't like this kind of "internal digestion".

To provide equal channel resources for movies from various studios according to the quality of the film itself, this is the long-term solution.

However, since it is an affiliate of Daenerys Entertainment, resource tilt is inevitable.

Simon has privately seen some Blockbuster chain stores in Los Angeles in person. In some of the most conspicuous locations on the store shelves, the videos produced by Daenerys Entertainment obviously account for a large proportion.

Fortunately, in recent years, the quality of the films produced by Daenerys Entertainment itself is excellent, whether it is literary and artistic award-winning movies or commercial bombshells, so this resource tilt has not caused much negative impact.

Otherwise, if the most conspicuous shelves of a videotape chain are filled with bad movies, and the movies consumers want are "hidden" elsewhere, the result is simply unimaginable.

He mentioned this matter with Nancy Brill. The small senior executive said he was very sensible about it. He then made an explanatory written document. Simon had read the statistics produced by Daenerys Analysis Company, which is still affiliated with Daenerys Entertainment, so he no longer worried about it.

After lunch together in the restaurant on the second floor of the cinema, Simon and Nancy came to the consumer goods department office area in Office No. 3 LOFT.

"These are a batch of toys that were finally finalized in Toy Story, with a total of 37 types. Starting this weekend, these toys will be distributed to North America's retail channels. BOSS, do you think there is anything else you need to add?"

In a conference room in the office area, with Nancy's explanation, Simon stepped forward and played around the "Toy Story" surroundings filled with conference tables.

Simon naturally knew about the relevant plans.

The $200 million toys that will be distributed are only part of the Toy Story peripheral plan.

Daenerys Entertainment also signed an intent agreement with merchants such as McDonald's. As long as Toy Story can achieve good box office success, companies such as McDonald's will also launch corresponding brand licensed products.

After playing for a while, he chatted with Nancy about some details. Simon finally smiled and said, "At least, even if "Toy Story" is not sold well, these toys should be loved by children."

Nancy Brill also played with a Buss Light Year in his hand and said, "Yes, otherwise, those businesses wouldn't be likely to take such risks. However, BOSS, you think so, I'm a little worried."

Simon smiled, pointed to the pile of toys on the conference table and said, "Pack up all of these and I'll take them back for my son to keep them."

When Nancy heard Simon suddenly talk about this, she smiled and said, "You named your son Melbourne?"

"Yes, how do you feel?"

"It's far worse than Daenerys, Melisandra, Egret and Cersei."

"This is a boy."
To be continued...