Chapter 438 Spokesperson(1/2)
The next day, Simon continued to stay in the crew of "Wonder Woman" in Naples for a whole morning and flew to Milan in the afternoon.
Frani district in the eastern suburbs of Milan.
The abandoned factory where the show was held two years ago has been bought by Gucci.
Sofia, referring to the design style of several office LOFTs in Daenerys Cinema, transformed the original abandoned factory buildings into Gucci's Milan branch park. It now has more than 60 employees, and has also set up a product display area and a more professional show.
Gucci's recent spring and autumn shows have been held here regularly.
In the park's show, Simon simply browsed the preparations for the show tomorrow morning, and did not disturb Tom Ford leading the team to perform the final rehearsal. He found a seat on the bench below the catwalk with Sophia.
"Ange will come to Europe to take over Gucci at the end of the year. She and Tom are both Americans and have a very tacit understanding at work. This is what reassures me the most."
The Angie Sophia mentioned is naturally Angela Arenz, president of Gucci's American branch.
When Angela Alendz was first hired, Simon and Sophia had the idea of letting Alendz take charge of Gucci, and the female executive has proved her ability in recent years.
Sophia let go of Gucci this time, and she could just turn her energy to the development of Van Cleef and Arpels and Melisander's other businesses.
Since it was the initial plan, Simon just nodded to show his awareness.
Sofia and Simon mentioned this matter, changed the topic, and said, "Also, about Van Clerk Arpels' spokesperson, I am considering several candidates, Demi Moore, Julia Roberts, and Valerie Gollino. Which one do you think is suitable?"
With the success of "The Love of Man and Ghost", "Pretty Beauty" and "Batman: The War Moment", Demi Moore, Julia Roberts and Valerie Gollino are the three hottest popular actresses in Hollywood.
It's not surprising that Simon didn't hear Sandra, who was closest to him.
Although Sandra is very young, she is not beautiful enough, and her screen image does not fit into high-end jewelry watch brands like Van Cleef and Arpels.
After thinking about it, Simon smiled and said, "You prefer Demi Moore, right?"
Among the three actresses, Demi Moore, who has been a model and has a better temperament, is obviously more suitable for Van Clerk Arpels.
Sofia nodded and said, "Julia is a little younger, Valerie is actually not pretty enough, and her appearance is not very good."
When he first chose Catwoman, Simon did not consider launching a large vase similar to Michelle Pfeiffer, but took into account the factors of acting and appearance. Valerie Gorlino won the Venetian Best Actress, and his appearance was just right. In addition, he was very young and had strong plasticity, which was enough to personally complete a large part of the action scenes that Catwoman needed, so he got this role.
To put it carefully, this version of Catwoman's casting is similar to Scarlett Johnson, the black widow of the Marvel Cinematic Universe in Simon's memory.
Scarlett Johnson is actually not too beautiful. As for his figure, after watching "Under the Skin", there are probably no more people who have fantasies about Scarlett Johnson's figure.
Marvel casting is also a comprehensive factor to consider.
Simon in his previous life also occasionally complained about the appearance of many Marvel actresses. Only when he was in the game did he realize that Marvel's casting strategy was actually very correct. Launching a large vase that only frowns may be successful for a while, but it is difficult for this strategy to support the huge film universe framework.
Simon didn't feel much about Demi Moore, but he said: "Since you tend to Demi Moore, then Demi Moore is fine, you don't need to ask me."
"But, this time I invited her to participate in Gucci's show, and I said I couldn't squeeze out the time."
"I can't squeeze out the time?"
"Fake."
Simon was speechless.
Before "The Love of Man and Ghost", Demi Moore was very enthusiastic about Gucci, and he specially pulled his husband to participate in Gucci activities several times in a row.
After the successive "The Love of Man and Ghost" and the summer "The Good People" sold well, the woman immediately became "busy".
If it is someone else, you can also use it without schedules to be perfunctory.
For Sophia, with her connections in Hollywood, she can ask Demi Moore’s schedule with just one phone call.
Thinking of this, Simon asked again: "Have you revealed the endorsement with her?"
Sofia nodded and said, "So, I think there is another possibility that Moore should be in contact with other brands, so he deliberately avoided it."
"Did you ask which one it is?"
"No."
"That's it, I actually don't think Moore is suitable."
Although he became famous at the same time as Julia Roberts, Demi Moore's reliance on "The Love of Man and Ghost" is more like a flash in the pan.
Compared to Julia's peak in the entire 1990s, Demi Moore's vision for film selection is really unsatisfactory. When Julia Roberts relied on "Never Compromise" to win the Best Actress, Demi Moore had fallen to the point of playing a supporting role in "Charlie's Angels 2".
"So that's the case, Julia or Valerie?"
"They are not suitable either."
As a high-end jewelry watch brand, Van Cleef & Arpels spokesperson should be more glorious. Julia and Valerie are both famous enough, but lack the eye-catching temperament.
After thinking for a moment, Simon suddenly thought of someone and said, "Nicole Kidman, what do you think?"
Nicole Kidman herself has that glorious temperament. Thinking about Shating in "The Moulin Rouge" in my memory or "The Princess of Monaco" starring Nicole, it would be more appropriate to endorse the brand Van Cleef and Arpels.
Sofia thought for a moment, nodded, shook her head again, and said, "Nicole's image is very good, but she is not famous enough."
After the stunning appearance of "Pulp Novel", Nicole Kidman did not develop well in Hollywood in the last few years without Sandra and Roberts. Although he did not lack film contracts, he did not have very outstanding representative works because of his image show.
Simon has no idea of "responsible to the end" for the actresses she has picked up with her own hands. She has given her opportunities, and the subsequent development can only depend on them.
After the ridiculous time with Cindy Crawford last time, Nicole Kidman also seized the opportunity to mention to Simon, hoping to win the heroine of "Jurassic Park", and Simon also refused.
Nicole was too young to fit the role of that botanist.
However, Simon still gave Nicole a chance to play the next Poison Ivy female character in "Batman: The Dark Knight Rises".
The two Batmans made a large number of people famous. Poison Ivy, an important villain in the Batman series, is also the focus of Hollywood actresses. Nicole failed to get the Poison Ivy to get it in "Jurassic Park" and was satisfied.
However, according to previous arrangements, in order to further improve the imagined special effects, "Batman: The Rise of the Dark Knight" will not be released until 1994. There are three years in between, so Nicole naturally cannot be idle.
"You talk to Nicole, I will arrange the others. Moreover, the spokesperson doesn't need to choose the one with the most famous one. I think the most important thing is to fit it."
Sofia nodded: "I'll contact Nicole as soon as possible."
After finalizing this matter, we discussed the corresponding matters of Gucci.
Gucci has no spokesperson, which is the practice of many luxury clothing and luggage brands in this era.
Of course, conventions are to be broken.
With the continuous expansion of the luxury goods market and the increasingly fierce competition in the next 10 or 20 years, luxury brands have also begun to invite spokespersons.
Just like in the 1980s, few luxury brands invited celebrities to watch shows, and most of the show runways were magazine editors, journalists or fashion buyers.
This trend has quickly emerged since Gucci took the lead in inviting celebrities to attend the show two years ago and achieved great success. Superstars and celebrities also realized that this is a matter of mutual improvement and have been very enthusiastic about participating in the show in the past two years.
It’s not that Sofia has considered inviting a spokesperson for Gucci.
However, as the first luxury brand he created himself, Sofia performed very cautiously. Gucci, which has a full range of product lines, also has higher requirements for spokespersons than Van Cleef & Arpels, which focuses on jewelry watches.
Cindy Crawford was considered at first.
Gucci's current consumer group positioning is an urban elite woman, and Cindy's temperament is just right.
However, the supermodel's style is too commercial. Not only did it start to turn to the hosting industry last year, it opened a fashion show on MTV, but it also took over the job of Pepsi spokesperson last year.
Gucci could not put himself on the same level as Pepsi, so Sophia completely dispelled this idea.
Then there was no suitable candidate.
The recent consideration is to choose regional spokespersons in different consumer areas. However, Gucci's exposure rate has been sufficient in recent years, and it seems not urgent to be a spokesperson.
After discussing the spokesperson, Sophia looked around and no one got close to her. She talked about another thing: "The three groups of people I recruited, and they and their families have recently immigrated to the UK, South Africa, Australia and Canada. One group of people will continue to stay in Europe, and the other two groups will probably rush to the United States to start working next month."
Sofia is talking about the former East Destasi Agent she recruited.
This is very sensitive, so I do it very carefully.
Simon had only read the information of these people, and for the sake of caution, he did not meet with any of them.
Although East Germany has fallen, it is hard to say whether there will be people with ulterior motives in it. Even Sophia, most of the time, only contacts these people through spokespersons.
Running a private intelligence network is a very sensitive matter anyway.
It is not a pity that Simon has already spent a lot of money, but he doesn't have much expectations. Simon is already satisfied with being able to gain a small group of loyal people for a few years.
Another catwalk rehearsal happened to begin.
The main models naturally didn't have time to attend in person, but most of them came in person.
Looking at the cool-looking model walking out of the background with the background music, Simon and Sophia automatically stopped the conversation just now.
Gucci also led the changes in the fashion show style.
In the 1980s, fashion show was not as cool as later generations remember. Models' catwalk styles tended to stroll in the garden, in groups of three or five, with very casual expressions, and there was no shortage of teasing, kissing, and charming gestures.
Simon couldn't stand this feeling of disorganization at all, and Tom Ford was also a perfectionist.
Therefore, since the show two years ago, Gucci has shown the high-end style in Simon's memory, and has also been popular in the past two years.
Humanity’s pursuit of beauty is endless.
After seeing too many beautiful women, Simon still enjoyed the long-legged waist sperm walking past the stage with great interest. Many girls on the stage found Simon's figure, and their eyes were obviously emitting.
Sofia noticed that a girl with scary legs was obviously throwing a charming look at Simon when she walked by. The man next to her also raised her eyebrows and explained 'quiz', "This is Naga, 20 years old and just signed by Elite. It is one of Elite's key operating goals in the next stage. They also applied for a record of Guinness's longest leg supermodel for this girl."
Simon nodded: "It's very good. I'll call her to chat with her in private."
Sofia rolled her eyes: "Do you need me to avoid it?"
"Of course, well, you can go and do it now."
To be continued...