In the morning, Sofia Fessi drove a pair of children into the Dumei Point Manor.

The car stopped in front of the Shell Villa, Sofia got out of the car and happened to see four ABCD girls moving out boxes of children's supplies from the villa and loading a pickup truck.

Janet was also next to him. Seeing Sophia coming, she went up to greet her and greeted her affectionately. She also greeted Daniel and Gemma.

After chatting for a few words, Sofia signaled to the busy four ABCD girls and asked, "What are you doing?"

Jennifer caressed her lower abdomen and said, "I bought a lot of things for the little guy yesterday. I thought it was a bit early, so I planned to donate it, otherwise it would be a waste."

Sophia immediately understood what was going on when she heard Janet's explanation.

However, after glanced at the whole truck of things again, thinking about the habit of Janet's absolutely impossible to choose bargains when buying things, Sophia couldn't help but have a similar idea to Simon yesterday afternoon.

Everyone chatted and entered the villa together.

Noting that Daniel and Gemma were both interested in Shell Villa, Janet offered to take the two little guys to visit everywhere and asked Girl A to take Sophia to the second floor study where Simon was.

Following Alison to the second floor, she arrived at a door, and Sophia signaled that Girl A could leave, and she knocked on the door.

Get a response, push the door and walk in.

However, Simon was not behind the desk, but leaned against the single sofa next to the window, flipping a book in his hand, his feet were lying on the footstool with no visible appearance, and there were juice and snacks on the low table beside him, which seemed very comfortable.

The spring sunshine is just right.

The bright light shines into the study through the glass window, giving people a feeling that is very suitable for being lazy.

Sofia and Simon greeted him and closed the door casually. Turned around and noticed a toy truck on the ground of the study.

Picking up the toy truck and coming to Simon's side, Sophia raised the toy in her hand and asked with a smile: "This is also prepared for your little baby?"

"Of course not, this is my toy."

Simon said, pulling out a remote control and fiddling with it for a few times, and the toy truck in Sophia's hand immediately buzzed.

Putting the toy truck on the ground and watching the little thing running away, Sophia did not go to the sofa on the other side, but sat down directly on the armrest of the single sofa where Simon was and asked, "What book are you reading?"

Simon showed the cover to the woman and said, "Pregnancy Manual."

Sofia took the book over and flipped it out: "Are you looking forward to becoming a dad?"

"It's better to be a little nervous, you know, the first time."

"I really envy you two."

Sophia suddenly said this, put the book on the short table next to her, and was hit on Simon without any trace.

The woman wore a knitted beige straight long skirt today, which was not like the previous OL style and was very casual. The perfume smell on her body also changed to a very light and warm type, but it just fits the sunny atmosphere at this time.

Simon noticed Sophia's little moves, just smiled and praised: "You are very beautiful today."

Sofia also knew that the time and occasion were not right at the moment. Since the man was not taking the initiative, she no longer hints. She casually tweaked the hair in front of her forehead, as if she had slight slight moods, and turned to the important thing: "Have you read Van Cleef & Arpels' information?"

Simon nodded: "I've seen it, a very good company."

Van Cleef & Arpels is a French luxury company with a history of nearly a hundred years. It mainly engages in jewelry and top watch businesses. As a brand favored by many royal nobles and superstars, it is as famous as companies such as Tiffany, Cartier, etc.

It is also the next acquisition target of Melisandra.

In the past year, Gucci, which Melisandra Holdings, can definitely be said to be the most exposed luxury brand.

Starting from "The Mark of Gucci", many of the films produced by Daenerys Entertainment in 1990, including the popular "The Pretty Beauty", "The Love of Man and Ghost", etc., can be seen more or less the Gucci products.

Gucci's brand activities and large-scale traditional advertising at major film festivals also greatly enhanced Gucci's brand influence. In addition, Sofia's strict control over Gucci's products and service quality, throughout 1990, Gucci's revenue scale achieved an explosive growth of 73%, with annual revenue reaching US$670 million.

In comparison, Gucci's most direct competitor, the core Dior brand under LVMH, had a revenue growth of only 17% during the same period, and its revenue in 1990 reached US$1.09 billion.

Sofia proposed Gucci's idea of ​​overtaking Dior in 1991 two years ago. Although it seems a bit radical now, as long as the performance growth pace of both sides maintains the pace of the past two years, after this year, Gucci's revenue level can reach at least 1 billion revenue clubs, reaching the same level as Dior.

Judging from the operating conditions of Gucci more than two months in 1991, it is easy for the company to ensure a 50% revenue growth rate in 1991, achieving the target of 1 billion revenue.

Out of the thought of meticulously cultivating the Gucci brand, Melisandra has only added a subsidiary of Latu Winery in the past two years, which is also a private collection of Simon.

Gucci originally had a very deep brand background, and the embarrassment of being on the verge of bankruptcy in the past few years was more due to the internal struggle of the Gucci family.

Now, since Gucci has completely recovered and the foundation accumulated over half a century has been released, Melisandra can also expand outward appropriately. However, Sophia is still not in a hurry to acquire luxury brands that overlap with Gucci's involvement, but has chosen Van Clerk Arpels, which mainly sells jewelry and watches.

According to the information collected by Sofia in advance, Van Cleef and Arpels' revenue in 1990 was US$176 million and profit was US$19 million.

After several negotiations with the Arpel family, which holds shares of Van Clerk Arpels, and the Italian Fingen Company, the two parties initially determined the valuation of Van Clerk Arpels to be US$230 million. Van Clerk Arpels shareholders are willing to transfer a total of 60% of the company's equity for US$138 million in cash, and at the same time give up control of Van Clerk Arpels.

Simon is actually very optimistic about this business.

Simon and Sophia privately discussed Melisandra's development plan continuously and finally determined the expansion model of the company's "aircraft carrier battle group".

The aircraft carrier battle group usually consists of one or three aircraft carriers in the core and a large number of cruisers, destroyers, frigates, supply ships and submarines.

Similarly, in the future, Melisandra should also be composed of two to three core brands plus a large number of secondary luxury brands with small revenue scales. Several core luxury brands should account for more than 50% of the revenue proportion of the entire luxury group.

For the remaining affiliated brands, the remaining 50%, the revenue volume of a single affiliated brand will be approximately equal to one-tenth of the core brand.

Such a structure can ensure that core brands such as Gucci maintain sufficient visibility and competitiveness, and can ensure that luxury goods groups do not lack reserve brands that provide growth potential. On the other hand, continuing to acquire a large number of affiliated luxury brands can also avoid the emergence of other latecomers in the market who are sufficient to compete with core brands such as Gucci. This is actually a suppression strategy.

Now, Van Cleef and Arpels will be the second 'aircraft carrier' seed of Melisandra.

It can even be said to be the second seed of the "aircraft carrier battle group".

Because Van Cleef and Gucci do not have a very direct competitive relationship.

Next, Melisandra's subsidiary can develop two "aircraft carrier battle groups" focusing on luggage, clothing and jewelry and watches, with Gucci and Van Clerk as the core.

As for the acquisition of affiliated luxury brands, it can be carried out slowly throughout the 1990s.

Several major luxury goods giants, LVMH and Richemont Group, are actually focusing on operating their own core brands and have not yet begun to expand on a large scale.

LVMH focuses on Dior and LV, and Richemont Group's core brand is Cartier.

The two "aircraft carrier battle groups" planned by Melisandra happen to compete with LVMH, which mainly deals in luggage and clothing, and Richemont Group, which mainly deals in jewelry and watches.

As for Kering Group, which acquired Gucci brand, which is tied with the three luxury giants of LVMH and Richemont Group in the original time and space, it is still operating its own retail chain business at this time. With Melisandra already taking Gucci and eyeing the entire luxury goods industry, Kering Group is destined to be difficult to move towards its original development path.

Sofia came to Los Angeles this weekend, of course not just to visit Simon.

Next Monday is the new Oscars ceremony, and Gucci will hold his own brand party after the Oscars as usual.

With Daenerys Entertainment's connections and appeal in Hollywood, after two years of development, this party has become a constant party after replacing the "Vanity Fair" party in the original time and space.

Staying in the study, chatting with Simon about all kinds of trivial matters. After lunch together, Sophia rushed back to the city to prepare for a busy themed party.

Janet threatened to familiarize herself with the feeling of seeing the child in advance. The two little guys always liked Aunt Jenny, so they stayed in the manor until Sunday afternoon that they had to rush back to the East Coast to prepare for school the next day. Janet used her Boeing 767 at home to send the two little guys back to New York.

After a warm weekend, the time also came to March 25.

From the Easter schedule that started on March 22, Madonna's concert documentary "Real and Brave" has a box office of 733 screens, and the first weekend was $4.93 million, with a box office of $4.93 million in the first week, and the box office is expected to be about $7 million in the first week.

Judging from the popularity and reputation of the film, "Real and Brave" has a guaranteed $20 million North American box office. Although it cannot be compared with the total box office of "Gucci Imprint" of more than $60 million North American, it is also far superior to other similar music documentaries, which is a good success.

However, "Real and Brave" ranked third in the box office in the first weekend of the Easter schedule.

The first place on the list is the action film "The Fringe Star" starring Steven Sieger, produced by Warner Bros. Pictures. The box office for $10.52 million was launched in three days.

The stamina of "Anti-Wisdom Stars" ranked second, with an additional $5.71 million in three days.

From the start of the painting on February 8th to the present, the cumulative box office of "Anti-Wisdom Stars" in North America has reached 87.18 million US dollars, and the box office trend is still strong, steadily moving towards the 100 million yuan threshold.

The fourth and fifth place are the crime film "French Open Ambition" starring Gene Harcoman of Fox Pictures and the crime comedy "The Young Son" starring Michael Fox of Universal Pictures.

If you think about it carefully, Daenerys Entertainment actually occupies three places in the top five on the first weekend of Easter.

Of course, Simon actually doesn't want too many people to notice this.

Daenerys Cinema.

Simon put down the box office report of the past weekend and looked at Nancy Brill who walked into his office.

After winning the MCA, the small woman will control all non-film and television businesses under Daenerys Entertainment, including records, theaters, publishing, games, consumer goods, videotape chains, etc., with power second only to Simon and Amy, and is even stronger than the two presidents, Robert Rem, who is currently in charge of distribution business and Robert Eiger, the head of television business.

During this salary and position adjustment process, Nancy was promoted to the third president of Daenerys Entertainment Group, tied with Lehman and Eiger.

Speaking of which, Daenerys Entertainment's management structure is different from that of other studios.

Take Disney as a comparison. Simon's position as chairman is actually more inclined toward Michael Eisner, chairman and CEO of Disney, who leads the development direction of Daenerys Entertainment.

Although Amy is the CEO of Daenerys Entertainment, her power is similar to Michael Eisner's deputy Frank Wells.

The three presidents of Daenerys Entertainment are more inclined to the heads of major business departments of other studios.

Of course, Hollywood's power system has never had a fixed model, and Daenerys Entertainment has not been listed, so naturally, you can choose any management structure you think is suitable.

However, for the sake of planned IPO, Simon will make appropriate adjustments to Daenerys Entertainment's management in the future.

Nancy sat down opposite Simon, but the two talked about the game business under Daenerys Entertainment.

In the past year, Blizzard Studio, wholly owned by Daenerys Entertainment, and EA, which holds 35% of the shares, have made very good progress.

The two "Teenage Mutant Ninja Turtles" games from Blizzard Studios, the fighting version of the first half of the year and the action adventure version of the second half of the year, are expected to reach more than 2 million boxes.

The PC version of the real-time strategy game "Dune" developed by EA Company under the guidance of Simon has exceeded 1.1 million sets after it was released in September last year. The brand's main sports games and other types of role-playing games have also achieved good results in the past year.

At the same time, EA also took advantage of its continued rise in stock prices to merge several game studios with good game brands in succession, and began its own expansion pace similar to that in the original time and space.

What Simon discussed with Nancy today is mainly EA's plan to develop online games...

This is also due to the consideration of enriching Internet content resources as soon as possible.

In a few months, the growth rate of Internet users has far exceeded Simon's initial expectations.

Outside the Igrit portal, more and more content websites have begun to join the World Wide Web camp, but this has not yet reached the level of satisfying Simon.

At this stage, although it is not realistic to develop large-scale role-playing online games with tens of thousands of people online at the same time, it is still very feasible to make games such as "Dune" that have accumulated into a turn-based online battle platform.

Moreover, the online payment system Ypay, which has been invested in the development of the Igrit Portal, can just solve the payment problems that online games need to face.
Chapter completed!