Robert Egger came from the East Coast not just for "The House of Beverly Hills". After meeting Simon and Amy, he hurried to Burbank to participate in the production of the new season of "Pop"

Meeting.

Although the strike has ended, Daenerys TV does not have enough time to select new TV series projects this year.

However, as long as it can ensure the production of the company's four reality shows and successfully complete the five TV series projects that New World Entertainment was renewed last year, Daenerys Entertainment will be able to completely consolidate its position as a TV program provider after this fall.

Strong position.

Burbank.

New World Entertainment's original headquarters was located on Ventura Avenue, where film and television production companies gather at the northern foot of the Santa Monica Mountains. Within a five-kilometer radius, there are many studios such as Disney, Universal Studios, and Warner Bros. Studios.

However, compared to a large park like Universal Studios that covers an area of ​​dozens of hectares, New World Entertainment only owns a three-story office building. It has now temporarily become a branch of Daenerys Entertainment, the company's distribution department and television

The departments are all located here.

In the screening room, the demo of "Scream" without subtitles finished playing, and the lights came on. Simon walked to the stage and looked around at Amy Pascal, Robert Rehm and other core employees in the distribution department.

, clapped his hands and said: "Let's start with a light topic, it can be called 'Horror Movie Survival Guide'. If you are the protagonist in a horror movie and want to survive, what do you think you should and should not do?

What?"

Everyone looked at each other a little bit.

Simon waited for a moment and simply pointed to his female executive: "Amy, you speak first."

Amy thought for a while and said: "Never say 'I'll be back soon', because then you will never come back."

Everyone laughed.

Simon also smiled and said: "Okay, although I just said it in the movie, you still pass. What about the others, Bob?"

This is the release meeting for Scream.

Robert Rehm has previously provided Simon with a distribution plan for "Scream", saying that it can ensure that it will reach at least 1,000 opening screens, and has formulated a marketing strategy mainly for young audiences.

Decades of experience in working in Hollywood have made Robert Rehm quite comfortable in this area of ​​work, but it is also inevitably a bit unsatisfactory and did not satisfy Simon.

Hearing Simon point to him, Robert Rem could only think for a moment and said: "Don't get entangled with strangers on the phone."

"That counts."

Simon nodded, then casually pointed to other people in the screening room.

Everyone had a heated discussion, and Simon finally said: "Look, this is a good publicity point. Wes shot a very good film, from the beginning when Cathy is killed to the end of the film,

Everywhere is full of thrills and suspense, and the horror atmosphere setting of the film has reached its peak. But on the other hand, I guess you must have felt that this film uses too many conventional plots of traditional horror films, so

It would feel a bit cliche, right?”

Some employees in the screening room nodded subconsciously.

Simon put away his expression before anyone could answer, and said seriously: "But this is wrong. As film distributors, what you need to do is to find the advantages of a movie as much as possible, even if it has no advantages, you still

You must find ways to turn its shortcomings into advantages and convey this concept to the audience. Just like just now, you think the plot is repetitive and cliche, but I think this is the selling point. So, what you have to do next is to carefully

I'm going to create a 'Horror Movie Survival Guide' and publish it in a magazine that audiences will notice. Now, can you guys give me any other ideas?"

Feeling Simon's gaze on the stage, there was silence for a moment. Finally, a younger employee raised his hand and said: "Mr. Westeros, I heard that the original idea for this film came from you, but you

There’s no named screenwriter?”

Simon nodded and said, "That's right."

"Then," the young man hesitated for a moment, and then plucked up the courage to say, "We can reveal this. Simon Westeros was worried about triggering another controversy like "Instinct", so he gave up his right of authorship. This can be done in a long time.

Stimulate the curiosity of the audience to a great extent.”

"Very good," Simon nodded and said, "What's your name?"

When the young man heard Simon's approval, he immediately felt relieved and said: "Mark Belford."

"Ask Mark to join the "Scream" team," Simon directly ordered Robert Reim, who was sitting in the front row, and then looked at the crowd and said, "Who has any ideas?"

It can attract the attention of the boss and other people start to speak enthusiastically.

After discussing this for about half an hour, Simon concluded: "If you are careful enough, you will find that Hollywood is adapting rapidly. This summer, Paramount Pictures adopted a saturation style to fully release the two films "Crocodile Dundee"

2" and "Coming to America" ​​have achieved unexpected success. This is the promotion trend of Hollywood's future movies. The traditional strategy of relying on long-term screenings to accumulate word-of-mouth and continuously attract audiences to theaters will gradually be eliminated. We must follow the changes and

Before a movie is released, try to get it into the audience's sight as much as possible, only in this way can it be successful."

At this point, Simon paused briefly before continuing: "To do this, we must abandon the traditional movie marketing concept and try our best to find various methods that will not reveal the content of the movie in advance but can arouse the audience's attention.

Publicity means for the audience. Actively triggering controversy, hyping up the protagonist's scandal, releasing insider information in advance, etc., are actually very effective means. Of course, you must also understand that these are fundamentally auxiliary, theater posters, TV

Trailers and magazine advertisements are the mainstream channels to expand the popularity of a film, and you must flexibly combine various publicity strategies according to the specific circumstances of a film."

After saying this, Simon looked at the people in the screening room and said: "I am very busy. I will only say this once today. Whether you can understand and implement it is your business. If you do it well, you will get a generous salary.

If you don't do well, I will kick you out of the company without hesitation. So, always remember not to be biased against any film. In your eyes, it should be the best. What you have to do

It’s about discovering all the selling points of a movie as much as possible and then bringing it to the market.”

In the screening room.

After Simon finished speaking and was silent for a moment, everyone subconsciously applauded.

Simon didn't talk too much, and after everyone was quiet again, he announced that the meeting was adjourned.

Amy Pascal and Robert Rem naturally stayed. Simon sat back down, took a bottle of water from Jennifer, took a few sips, and said to Robert Rem: "Bob, "

"Scream," "Steel Magnolias" and "Dead Poets Society." I will give you a promotional budget of $5 million for each of the three movies. In the next few months, I need you to spend all of this money.

Spend it.”

Before Robert Rem could react, Amy was already surprised and said: "Simon, this is too much. Moreover, "Steel Magnolias" and "Dead Poets Society" have not yet been filmed."

"I have been watching these movies personally, and I know their quality very well," Simon shook his head and added: "Moreover, this money is not only for the promotion of the three movies, Amy, this

Over the years, you should have discovered one thing. As long as there is some news about me and Daenerys Films, the media will rush to hype it up. I don’t want this situation to continue. However, we

If you don’t have enough time to make good friends with these media, you can only spend money.”

When Amy Pascal and Robert Rem heard Simon's words, they immediately understood.

These days, the matter of Simon firing "Rain Man" director Barry Levinson has not completely settled. Will the aftermath of the controversy of "Basic Instinct" and the results of the Daenerys Films reality show's writers' strike appear in the media?

Severe impact.

The foundation of Daenerys Entertainment is too shallow, and there is no time to make good friends with the media, which leads to the current situation.

Simon's strategy at this time will indeed be very effective.

Each of the three films has a publicity budget of US$5 million, which will not only maximize the publicity of the film, but also allow Daenerys Entertainment to become a major client of major newspapers, magazines and even television networks in North America in a short period of time.

In this way, if there is any negative news such as 'Simon Westeros wantonly interferes in the director's creation' in the future, newspapers, media and TV stations will definitely consider whether they will lose Daenerys before reporting on it.

Entertainment places generous advertising orders to its own magazines every year.

In a capitalist society, the control of the media is fundamentally controlled by capital, and other so-called good relationships and personal friendships are all illusions. Whether it is the seven major studios or the giants in the brokerage industry like CAA, the reason why they can form a relationship with the media

They are closely connected, and there are rarely too many explosive scandals. The fundamental reason is the relationship of interests.

Today is already Thursday, August 25th.

Simon planned to rush to Australia next Monday to finish his day's work, and he specifically talked to Amy about it.

Since I have to rush to Australia, it is naturally impossible to come back only for a day or two. Confirming the filming location of "Batman", negotiating tax refunds and cooperation with the Australian government, meeting Janet's family, etc., the most conservative estimate is that it will take

Stay there for at least a week.

However, before the trip to Australia started, another thing happened unexpectedly the next day.

"Forbes" magazine officially released the new annual Forbes Global Rich List and North American Rich List on August 26.

In Simon's memory, the release time of the "Forbes" rich list is very uncertain. Sometimes it is March at the beginning of the year, and sometimes it is August or September in the second half of the year.

Of course, these are just details.

Speaking of which, before this year's list was announced, Forbes contacted Simon, hoping that he would cooperate with the statistics of relevant data. After Simon refused, there was no further entanglement.

Then the sudden ranking results caught Simon off guard, and the whole world was greatly surprised.

because.

In the new year's rich list, Forbes finally calculated Simon's personal net worth at $31.

3.1 billion US dollars, which would not be noticed by too many people thirty years later, but in this era, it is a very huge amount of wealth.

You should know that in this year's list, the world's richest man Yoshiaki Tsutsumi, ranked first, has a personal net worth of only 19 billion U.S. dollars. In North America, Walmart founder Sam Walton's personal net worth is only 6.7 billion U.S. dollars.

, and only ranked 7th on the global list.

Then.

Let’s look at Simon’s $3.1 billion.

On the list of the world's richest people, this wealth has allowed Simon to be ranked sixteenth. If this ranking is not too dazzling, in North America, Simon's personal worth ranking is second only to the first place.

Sam Walton’s $6.7 billion and second place John Krueger’s $3.2 billion.

Ranked third!
To be continued...