Chapter 1656: Bad taste
In the afternoon, the clouds and rain stopped, and Simon set off to return to Los Angeles.
In the front cabin study of Boeing 767, I made an appointment with Chen Qing to discuss some recent trivialities. Before I knew it, I talked about the Yifubao online payment tool that has been booming in recent years.
"Do you remember the high interest rate foreign currency deposit we mentioned last time? Yifubao wants to open up a new business, which is actually an inspiration."
"Boss, this is not inspiration, it is illegal to capture deposits." On the computer screen, Chen Qing, who was carefully prepared, wore a pair of black-framed glasses today, without the kind of lenses, but had a bit more intellectual charm, but his expression was serious: "It's a very serious matter here in China, and he has to go to jail."
"Don't forget who is Yifubao's major shareholder. If you get what you should get, it's not illegal." Simon leaned on the leather chair and shook his head, "China has not yet entered the deflation cycle and is short of money everywhere. The problem is that more than 6 trillion residents' savings are deposited there and cannot be revitalized. This is Yifubao's opportunity."
Chen Qing's head was flying. Although it was not easy, it was not impossible to do it. She asked: "How to do it in detail?"
"I just said it," Simon said: "High interest rates to capture deposits."
Chen Qing shrank her neck: "It's still illegal to capture deposits."
Simon looked at the girl opposite and smiled and said, "Are you brave enough? Why did you suddenly look at it so easily?"
"Because the risk and return are seriously mismatched, boss," Chen Qing said: "We are not short of money now and don't need to use such small means. Moreover, Yifubao itself has developed very well, so there is no need to wander around the edge."
Simon understood that the opposite girl obviously could not imagine how great commercial potential this proposal had. Once a business was opened, a huge amount of funds poured in, causing the entire Chinese banking industry to go crazy, and finally had to find parents again.
After thinking about it, Simon said: "To be precise, this should be a small financial product for the public, allowing them to enjoy the treasury bonds that only professional funds can invest in, and the relatively high interest rates that corporate bonds have."
"Boss, ordinary people can invest in what you said, but it's just a little more troublesome," Chen Qing opposite said again: "Although Yifubao has a certain foundation now, how can he gain public attention and attract them to buy this product? If it is launched and no one buys it, would it be embarrassing?"
"That's the key," Simon kept it in a silence: "It's actually easy to solve, think about it."
Chen Qing pretended to be cute and stupid and shook her head: "Boss, I didn't expect it."
Simon is very kind to induce: "What are the most obvious shortcomings of financial products for ordinary people?"
Chen Qing thought for a while: "The cycle is almost high?"
"Yes, the cycle is high. Since you can think of it so easily, then if you solve them, the threshold will be gone." Simon said, simply giving the answer: "You can compress the threshold for financial management that is not friendly to ordinary people to the extreme. Ordinary people dislike long cycles, so they will settle the returns day by day and worry about investment risks, so they will have a fixed rate of return. In addition, the investment amount just mentioned, and the threshold will be completely removed. As long as 100 yuan or 100 yuan, they will be settled. To do all this, I believe that a large amount of funds will flow in far beyond your imagination."
Chen Qing blinked, then blinked her eyes gradually lit up.
This is really...
Simple, crude and easy to use.
There is no need for any psychological analysis. It is just what you see and hear every day. Most people lack patience. A financial product can settle returns once a year, or more than 90% of people will choose the latter. Moreover, because the daily income is visible, people who are not interested in financial management will inevitably invest some funds to try.
The simplest example is to deposit 10,000 yuan into the account, 5% annual interest, and a profit of more than one yuan per day. After one month, the Internet fee is enough, why not?
Chen Qing just hesitated, but because she followed the inertial thinking, she didn't feel that there was room for operation in this matter.
Now, the more I think about it, the more I get more trouble.
Then we began to discuss more details, including the name.
Since it is essentially a fund product, of course it must be related to "basic". Simon proposed a name of "good gay friend" in a very bad mood, and even thought about future product promotion advertisements: good gay friend, for a lifetime.
Unfortunately, a girl has been with her boss for a long time and has learned bad things and can see through it at a glance.
But not object.
Bad fun and other things are the most loving.
Finally, it was decided to name this first small-scale financial product under Yifubao as "Good Friends".
All kinds of chats were chatting, and more than an hour passed in a blink of an eye, and the Boeing 767 had already arrived over Greater Los Angeles without realizing it.
Simon hung up the video call with Chen Qing. He just picked up the same script for "The Three-Body Problem" and flipped through it. The caller rang. Soon, Carmen Kathy and the three sisters Cathy Hilton came over.
Three petite and beautiful women came in and looked at a man with a complicated look.
last night……
Anyway, Cathy Hilton doesn't know how to deal with her relationship with her two niece in the future. Paris and Nikki just talked back to her.
Simon did not put down the script in his hand, but still leaned on the leather chair, signaling the three girls to sit down on the sofa next to him, and asked, "Is there anything wrong?"
Kyle Richards and Kim Richards wanted to speak, but they didn't say anything and looked at their elder sister together. Cathy Hilton owed slightly to the man and said, "Simon, you may know about our reality show, and are discussing a brand new agreement recently."
Simon nodded.
At the beginning, Simon personally suggested that "Walking with the Hilton Family" was released in the summer of 1998 and had a very good performance. In the third season, which started at the beginning of this month, the ratings data not only did not drop, but instead rose again.
As usual, for a reality show, the TV department usually signs an agreement with the main creators to package three seasons.
The third season has started now, and the results are so good, so we will definitely continue next.
Thinking of this, Simon roughly understood and said, "You talk to the TV department first, I will help say hello."
Three women who came from child stars who knew this circle had a very good expression when they heard men say this.
Too hateful.
It was obvious that they asked them to talk to the TV department. Who knew if he would really say hello as promised, or, if he said something? In the end, they would have no choice but to give nothing.
He was deeply slandered, but the three women dared not show it.
After all, even if Simon Westeros really gives nothing, they can do nothing.
Trouble?
The result is more likely to be ruining everything that is already very good.
To put it bluntly, last night... it was nothing to be able to grasp this super tycoon's bargaining chip. It was just them who were in a mess.
Cathy Hilton knew the plane was about to land, and there wasn't much time, and no longer talk nonsense, saying, "Simon, that's it. I hope our reality show can be transferred to the fall stage. You know, "Walking with the Hiltons" is fully qualified, doesn't it?"
The woman made a direct request, and Simon thought about it for a moment and understood it. It must be related to another recent reality show, "Pretty from the Sky Bridge".
The latest season of "Walking with the Hiltons" was launched on Wednesday, June 7. At the same time, it also served as a pioneer on the same day, and introduced another fashion design reality show that Simon personally inspired, "Proud of the Sky Bridge", which is produced by Simon's other woman, Jerry Hall, and hosted by supermodel Claudia Schiffer.
Speaking of fashion design, for ordinary people, it is either high-end luxury or bizarre.
Therefore, even if Simon personally proposed it, at the beginning, many people did not think that this reality show could attract too much attention, after all, it seemed a bit far from the ordinary public.
Of course the result was a slap in the face.
The same episode of the opening broadcast, the first episode of the third season of "Walking with the Hiltons" won an average of 7.3 million viewers, which has steadily increased.
In the following "Pretty from the Sky Bridge", USA TV originally expected that the average viewership could reach 3 million, and even if it passed, the sequel could continue. Unexpectedly, with the pioneering "Walking with the Hilton Family", the number of viewers with a 4.6 million viewership was launched, and not only did not fall, but it rose all the way.
In the end, the first episode of "Proud of the Sky Bridge" won an average viewership of 5.1 million, which exceeded many people's expectations.
Then it was out of control.
The second episode begins, "Proud of the Overpass" turns to the golden 8 o'clock period on Tuesday. By the third episode of this week, the average viewership has reached 7.1 million, easily catching up with "Walking with the Hilton Family"
According to this trend, it is not impossible for "Proud of the Sky Bridge" to score an average of 8 million views in the first season of 13. In comparison, the average viewership of "Walking with the Hilton Family" in the third season is expected to be around 7 million, which is obviously a big drop.
The problem arises.
The summer season is a traditional pilot period. Once the program performs well, the sequel should be turned to a more popular spring and autumn period in order to achieve greater commercial benefits. This is like a movie, the same film, the cemetery period in January and February, and the box office performance is absolutely different from the popular summer season in June and July.
Speaking of which, after the first season of "Walking with the Hiltons", this reality show was qualified to be relocated, but considering that USA's popular schedule was not short of programs at that time, although the summer schedule was on the verge of, the popularity of this reality show was also considered a brand new period of development, so I stayed.
Due to contracts, the Hiltons can only accept them.
Now that the first batch of packaged three-season contracts have been completed, they certainly don’t want to maintain the status quo. This matter was a foregone conclusion, but unexpectedly, “Pride in the Sky” will emerge in the sky.
If they are just doing business and discussing things, the Hiltons will not be too worried.
The problem is that even though they have some private relationship with a certain man, this relationship is still close and distant. Obviously, Jerry Hall, who remains single and occasionally openly invites Westeros to host his own party as a host, must have a closer relationship with a certain man than them.
On the other hand, according to USA's operating strategy, the summer vacation has been developed and we must not give up, so we must leave a hot spot as the support for viewing.
Therefore, both programs wanted to be re-released, and the ratings of "Proud of the Sky Bridge" were even better. There was also the closeness and distant relationship. It was clear who had the advantage at a glance.
Simon kept turning around the page of the script in his hand, and quickly sorted out these things. He felt that the woman opposite was still staring at him expectantly. He couldn't be too ruthless. After a little consideration, he nodded and said, "Yes, I will greet USA in person."
It really doesn't matter which of the two shows turns to popular schedules, and it can be completely based on Simon's preferences. Since it is blocked by three little women, of course, it can only be a first come first served option.
Seeing Simon agreeing, Cathy Hilton paused again.
I really want to be more and more arrogant.
However, hesitated a little and stopped.
This man...thinking about last night, it was obviously not the kind of existence that could make them more and more capable.
So I casually talked about some topics that were not painful and itchy. The loudspeaker heard the prompt sound of the plane coming to land. The three girls who were planning to leave sat down again.
The Boeing 767 soon landed on the private runway of the exclusive Westeros system at Los Angeles International Airport.
A group of women who flew to San Lucas together last night. The Hilton family, who had to record some shows on weekends, returned. The others stayed there to play for a few more days. After getting off the plane, they said goodbye to each other. Five women, big and small, rushed to their residence in Luocheng, and Simon took a car to return to Dumei Point Manor.
When I got home, it was already past five o'clock in the afternoon.
The Shell Villa is just lively.
Anthony Johnston's eldest daughter, newlywed Sylvia Johnston, and her husband Steve Elworth, are on a honeymoon global trip together and visit them. Speaking of which, Simon was traveling around the earth some time ago and happened to attend Sylvia's wedding when he was traveling to Australia.
Not only that, Sylvia also brought her younger sister Rebecca over.
It was summer vacation, and as a child bride from Melbourne who was appointed by the old man, a little girl who was very devoted to her identity and had a strong possessive desire would not miss the opportunity to get along with her cousin.
In addition, Nancy Brill happened to take his Alex Westeros to Dumei Point Manor and made an appointment to have a meal together on Saturday night.
Simon entered the villa and came to the glass curtain wall facing the sea. This was a lively chatting scene.
When he passed by, he hugged Alex, who was about to be one year old, Simon came to Janet and sat down, put the child on his lap and held it up, and asked, "What are you talking about?"
Chapter completed!