The city center of Suzhou, west of Pingjiang Ancient City, is regarded as the earliest commercial area of ​​the city.

It is April 15th.

Saturday.

Simon arrived in China yesterday afternoon and came here this morning. His exact location was in a commercial center at the intersection of Lindun Road and Guanqian Street. The capital related to the Westeros system was invested and built. Jinshu's cinema in Suzhou is also in this commercial center.

What we want to see here is the Jinshu audio and video rental chain that opened in early April.

As usual, Chen Qing accompanied him and took the initiative to call Ren Jingxi and Mo Wuling, who happened to be in Suzhou. Because Simon arrived, it should be the hottest time on Saturday, so the store chose to close temporarily.

"The first batch was made entirely as a storefront, so I chose this very popular location. The two floors have a total space of 300 square meters, and the annual rent is 200,000 yuan. Haha, in fact, it is our own property, and we don't waste outsiders. It doesn't count content procurement, only decoration, equipment, etc. There are also special management software, which is not used to introduce Blockbuster. It is too expensive. We developed it ourselves based on cinema ticketing and audio-visual retail software. In short, the average investment of each store is about 1.2 million, and the subsequent annual operating cost is expected to be between 300,000 and 400,000 yuan, which is mostly the rent. Well, this is not considered subsequent content procurement."

Listening to Chen Qing's introduction, Simon took a box of "To Our Youth That Will Be Away" vD discs from the shelf. The square plastic box was packaged and opened. There were two CDs inside. Unlike the printing on the market, it was very simple in style, with only the name and a row of barcodes.

Chen Qing introduced again next to him: "This is a disc we pressed ourselves. The biggest feature is the barcode. Whether it is renting or returning it, users only need to scan the code at the counter to complete the process. Moreover, this can also prevent users from dropping the disc."

Simon nodded with a smile: "I'm very considerate."

Chen Qing then bent her mouth: "The scanning equipment used to cooperate with the management software is also specially customized, which is very expensive. Anyway, if the first six stores cannot succeed, Jinshu will lose a lot."

"The biggest problem with China's film and television industry is that users lack commercial identity with copyright, so most people think it is natural to watch piracy." Simon shook his head slightly and said, "So, whether it is Jinshu's audio-visual retail chain or the current rental store, you should understand that reversing a certain value of users is more important than the simple profit and loss of this part of the business."

"Well, that's why we do it."

Chen Qing nodded with agreement, and the other two girls who accompanied her also agreed. But seeing Chen Qing's appearance as the boss was right, she couldn't help but curl her lips together.

Simon put the box of "To Youth" vD back on the shelf, continued to move forward, glanced at the neat and dense discs around it, and asked, "How many movies are there?"

"It's not just movies, but also TV series and some popular variety shows, with a total of more than 800 movies. Including the parts that can replenish shelves at any time in the warehouse behind, each store is equipped with about 50,000 sets of discs, which will be adjusted according to the specific situation in the future."

Chen Qing said, without waiting for her boss to respond, and continued: "This is the most copyright we can get in a short time. Moreover, we have conducted a survey and those pirated disc stores on the market may be able to break through the review restrictions and have more diverse content, but basically, a store can only have hundreds of discs at most. And we have a lot of types, and at the same time, it has a big advantage, which is TV series."

Simon understood the situation in China and did not think it was too little. Instead, he said: "There are already a lot, more than 800 film and television dramas, what about the expenses?"

As he said that, he came to the stairs leading to the second floor, Jiangshanwu led the way in front, Chen Qing stepped onto the steps with her boss side by side, saying: "The agreement signed is different. Moreover, if we want more types, so many old state-owned studios in China have accumulated over the years and have accumulated thousands of films and TV series, but it is meaningless. Many films have not been released in any form since they were filmed. Therefore, these more than 800 films were carefully selected by the team. First of all, there are various classic old films, "Tunnel Warfare", "Mine Warfare", etc., so they are familiar with the ears.

It can be found out, or "The Legend of the Book of Heaven" and "The Great Trouble" of Shangmei Factory, and many movies are bought out at one time, and they can be bought out at an average of a few thousand yuan, but because of the large number, they still cost more than three million yuan. Moreover, this is not the most expensive. The key is the popular new films and imported films in recent years. We signed a share agreement, which is basically 30% to 70%, and we get 70%. In general, all the pieces and pieces are added together, and the total investment of the first six stores is about 12 million yuan. China Film Group feels that it can't make money, so it didn't dare to follow this time."

In this era, the US dollar is valuable, and the RMB is also valuable.

The total investment of 12 million yuan is to open a videotape rental chain in six major cities in China. Just think about it, it feels like a loss-making business. After all, this money is enough to buy several courtyards in BJ City at present. In the future, a courtyard will be worth hundreds of millions, with a return of dozens of times.

Of course, things can't be calculated like this.

After all, Simon has been investing in the real estate industry in China, including buying various ready-made properties such as courtyard houses in central cities, with one code being the same.

The second floor of the store is basically full of big box TV series and variety shows. Simon browsed while remembering something: "Isn't it a membership system? If you divide the money, how do you divide it?"

Simon has seen the finalized rental plan in advance.

After market research, the Jinshu team concluded that if the rental strategy of daily charges is adopted, the genuine chain will definitely not be able to overcome the small shops all over the streets, and finally determined the membership system.

You only need to apply for a card, and then, users can see as much as they want, as long as they can take out enough time.

The specific plan is divided into two packages.

The basic package costs 8 yuan per month, and there is a discount for one-time ordering throughout the year. It only costs 80 yuan, which is a gift for two months, and a deposit of 20 yuan. However, the limit is that you can only rent one set of discs at a time, and it is limited to movies. After all, the TV series in large boxes is very expensive and expensive. A box of discs is often dozens of discs, so the basic package cannot be enjoyed.

Then there is the second level, the upgrade package is 18 yuan per month, and there is still a two-month discount throughout the year, with a deposit of 100 yuan, and three sets of discs can be rented each time. This time, it includes TV series, but there is at most one set for each TV series.

Cheap or expensive?

Simon probably remembers that even if it is a pirated rental store, it seems that it is 50 cents a day per day, and the more expensive ones will cost a day. So I watched this movie again, and based on the basic 8 yuan package, 50 cents a day is equivalent to renting a set of discs for 16 days, or watching 16 movies a day.

However, the truth is that, like a buffet, most people cannot watch 16 movies a month.

Next to a shelf on the second floor.

Chen Qing watched her boss take out a box of TV series VDs of "Legend of Sword and Fairy" and heard this question, saying: "The movie is calculated based on 5-point points, and TV series and complete variety shows are divided at 2.5 yuan at a time."

Simon thought for a moment, nodded slightly, and said, "There is another thing. These discs must be replaced. New ones are coming. Have you considered how to deal with the old ones?"

"Yes," Chen Qing said: "According to the records of our management system, we will conduct an inventory every month. Some movies that few people rent, or movies that have passed the hot stage and stored too many copies, will be sold at low prices, including TV series. After all, our discs are genuine, and the quality is much better than pirated versions, and they are very valuable. As for the price, such as movies, the price will be different depending on the content or quality, and the price will be different. It is temporarily determined to be about three to five yuan."

A genuine movie disc is cheaper than some pirated versions.

However, Simon certainly knew that even if it was genuine, it would not consider the copyright cost, but just the disc or the packaging itself, the maximum would be reached. After several rentals, it would still be profitable to sell it for another three or five yuan.

After all, it was a weekend and I didn't plan to delay the business here for too long. Simon took a rough turn and quickly went downstairs and left directly through the back door.

After getting in the car, the goal was to build a manor on the shore of Dushu Lake in the east of the city last year. When the car started, Simon continued to ask Chen Qing beside him: "How is the performance?"

"From the current perspective, it's very good," Chen Qing said: "I just say that the store in Suzhou opened on April 1 and has accumulated more than 6,000 members in half a month. It's definitely no problem to exceed 10,000 yuan in a full month. According to the ratio of the two members, the average payment of each member is about 13 yuan. According to the calculation of 10,000 members, the monthly income is 130,000 yuan. However, this is mainly because we conducted marketing in the early stage. In the future, if it can be stabilized at about 10,000 members and eliminate various expenses, we can have a net profit of about 400,000 or 500,000 yuan a year."

The net profit of 400,000 or 500,000 yuan per year seems a lot, but at first glance, the six stores have a discount, and the net profit of all is 2.5 million yuan per year, and it only takes about five years to recover the initial investment of 12 million yuan.

Five years later?

People today may think that in the future, DvD may only replace vD, or go a step further, Blu-ray will replace DvD, but Simon knows that in five years, the era of Internet video will come, and DvD and others will be completely eliminated by Internet videos at most after 2010.

Therefore, the current business is basically in vain at the purely commercial level.

Of course, the same thing is that the key to this matter itself is not to make money, but to subtly cultivate the public's genuine consumption concept.

As we chatted casually, the convoy came all the way to the island in the middle of the lake between Jinji Lake and Dushu Lake in the western suburbs.

Ren Jingxi and Mo Wuling, who had just not talked much in the rental store, were still a little confused at first. Someone did not arrange a serious work schedule today, so why not go to the film and television city to watch peach blossoms? After all, it is already the last season.

When the convoy entered the 20 hectares of classical garden here, looking at the pavilions, stone paths, smoke and willows, peach bamboos, flying beams and painted buildings around it like a carefully depicted Jiangnan landscape painting... I felt like I opened my eyes again for a moment.

Luxury guy.

Especially after getting off the bus, I shuttled through a long corridor built by an artificial lake. I heard Chen Qing in front of me talking to someone and realized that it covers an area of ​​20 hectares, which was even more shocking.

The Maoer Hutong mansion in the capital city has three courtyards combined, with an area of ​​only more than 6,000 square meters, less than one hectares, which is already very large in their eyes. Here, there is a total of 20 hectares, which is 200,000 square meters. If you calculate it simply, you can look like a mile in length and width.

Aren't you afraid of running away?

I complained a little in my heart, walked through the corridor, and then turned and twisted, and finally entered a courtyard. The two girls were attracted by the two rows of cheongsam girls greeted by the gate of the courtyard, and both forgot to look around.

Slander again.

It's debauchery, abominable guy.

Chen Qing didn't care about Ren Jingxi's thoughts and took her boss directly to a three-story retro bookstore in the courtyard, which was the tallest building in this garden. When everyone came to the third floor, stood at the window and looked out, the surrounding garden scenery was immediately visible. Moreover, the view of the windows for viewing the scenery seemed to have been carefully designed, facing south, with surrounding gardens in front and left and right. A little further away, there is the open Dushu Lake. Looking around, it immediately makes people feel a little more at ease.

Mo Wuling really found that she could not control herself and was unknowingly beside Simon, admiring the scenery around her, and quietly breathing the fresh air under the warm spring sun. Well, of course, the breath of someone around her was inevitably inevitable. She couldn't help looking at the man, and her tone was filled with praise that she wanted to please him: "It's so beautiful here."

Simon held the window railing and heard this, "If you like it, you can come here often."

Ren Jingxi on the other side was also admired in her heart, but after hearing someone say this, Mo Wuling next to her looked like a slut who he didn't know, and couldn't help but tear it down: "This place is so big and empty, and it may be a bit scary to move in at night."

Simon smiled and glanced at Ren Jingxi and said, "I feel empty, so I can ask Xiaoqing to arrange more people to accompany you."

Ren Jingxi was speechless immediately.

Thinking about the two rows of cheongsam beauties we just met, he really doesn’t know how many beautiful women he has hidden in the golden house.

Still laughing!

Even though he was never a tough guy, Ren Jingxi could not help but feel the urge to pounce on him and bite him.

Yu Tingyu, who was so charming about here, brought two maids to bring tea in. Everyone sat down at the tea table by the window, looked at the girl beside her pouring tea for themselves, and smelled Xinran's daughter's fragrance, Simon couldn't help but reach out to wrap his hand around Yu Tingyu's slender waist and praised: "Tingyu seems to be beautiful again."

Yu Tingyu was hugged by a man. When he heard his praise, his face turned slightly red, and he learned from the Westerner's Q&A mode: "Thank you, boss."

Ren Jingxi next to him once again complained: Even if he is beautiful, he can't hug him like this. This is called a salty hand.

Simon seemed to finally feel the little flame in Ren Jingxi's eyes, glanced at him again, and hugged Yu Tingyu, who had put down the teapot, directly onto his lap.

What's wrong with hugging your own woman?

Ren Jingxi was speechless.

Mo Wuling was a little envious and fantasized about the feeling of changing positions between herself and Yu Tingyu. Perhaps, she would be like each other, like a well-behaved kitten.

Chen Qing kept watching the fun quietly. When the other two maids poured tea for them, she opened her room with a smile: "Boss, there is a small theater in the garden. You can go there later and let Listen to the rain dance for you."

Simon kissed the girl in her arms, rosy white neck, pushed her up, and smiled and said, "Get time."

Yu Tingyu stood up and didn't dare to bother others. He tidied up the cheongsam on his body and whispered: "Boss, lunch is already being prepared. Do you have anything else to do with special needs?"

"No," Simon shook his head: "I will eat whatever you do."
Chapter completed!