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Chapter 1541: Still have to be self-reliant

Chen Qing didn't hide it and said, "The boss personally has no interest in doing it anymore, because in Jin's novels, he just likes the "Tianlong Ba Mo". However, it's definitely okay for you to do another one."

Wu Shanlin smiled bitterly: "Mr. Chen, there is actually only one problem. If we can also participate in overseas share, then there will definitely be no obstacles in this project."

Chen Qing shook her head and smiled, "This is not easy. For example, if you don't even have advertisements, how can you calculate the share of the product? There is also DVD channel, in the West, this is a very long operation, and it can't be settled every once in a while, which is too troublesome. What's more, in Hollywood, if you know something, you will know that the accounting there can easily make the profits of any project zero. If you don't share the share of the product, that is, you will change the account book slightly."

Mo Yiling said: "If you can't share the money, according to the specifications of "The Legend of the Condor Heroes", I think it's more reasonable for Daenerys to spend $10 million. If it's half the money, Jinshu's chances of losing money are too high."

"There are also risk control over the past. The success of "The Legend of the Condor Heroes" is more like a coincidence. It is hard to say whether the next one will be liked by American audiences," Chen Qing said, smiling again, and then said: "However, the business is negotiated, and we can't say what conditions there are. Jinshu agrees, you can talk."

Wu Shanlin understood: "Mr. Chen means, can it be done?"

Chen Qing touched her bulging belly and shrugged slightly: "You can talk to the United States. Of course, you can do it if the negotiation is done. If the negotiation cannot be reached, you cannot continue to lose money even if you know that you have to lose money. However, in the United States, the boss's DHO and Warner's HBO are very fierce. There are other TV stations. Since "The Legend of the Condor Heroes" is so successful this time, they may also take action."

Mo Yiling said: "So, if DHO does not agree, can we contact HBO?"

Chen Qing rolled her eyes: "Aunt Mo, if you can't negotiate your own business, you can't support the enemy. What I mean is that even if we don't do it, try not to let other American TV stations get involved."

Everyone: "..."

OK, this is the personality of a certain girl.

I just thought that maybe because of pregnancy or something, the girl suddenly became easier to talk.

After chatting about the details, both important things were settled. Chen Qing remembered another thing and asked Wu Shanlin: "How are you doing the genuine peripheral distribution project proposed by the boss?"

The last time I got advice from Simon, Jinshu's team began to advance vigorously when he was still in North America.

The first four movies were finally released, "To Our Youth That Will Die", "Love Call Transfer", "Party A and Party B" and "Flash Girl". In fact, I also wanted to bring in "Crouching Tiger, Hidden Dragon" and "Hero", but the copyright involved in these two projects is a little complicated. It is not easy to bother a big person to pay attention to this kind of small matter, so I might as well put it aside.

Besides, the copyrights of these four projects are actually only "Aihu" and "Party A and Party B" belong to Jinshu. The other two, "To Youth" and "Shining Girl", are still cooperating with China Film. Of course, China Film also has an audio-visual distribution department, but because piracy has been rampant in recent years, the related business has been lukewarm. After contacting Jinshu, it was confirmed that it was someone's suggestion, and China Film also released it quickly.

Not only that, after learning about the channel plan of Jinshu, General Han of China Film also personally spoke, bringing in some cinemas that are not related to Jinshu Academy Line in China to jointly build a sales platform. In the end, there is no Western cinema in China that is incompatible with the surrounding areas, and it can generate income, so everyone is happy.

Therefore, in less than a month, Jinshu and China Film and Television made efforts, and a total of more than 120 theaters in a large number of first- and second-tier cities across the country have opened up special Jinshu peripheral sales counters.

Of course, the funds are mainly allocated by Jinshu. After all, even Zhongying is poor.

Fortunately, large cinemas already have counters selling popcorn, so they open up an additional peripheral space without any big fuss. Therefore, after all, Jinshu only spent more than 20 million yuan.

This is when Jinshu took the initiative to raise the sales counter standards.

It still involves consumer psychology.

If the counter is too ordinary, genuine consumers will inevitably feel that this seems to be no different from the pirated speaker shops on the street, and their desire to consume will inevitably be reduced. Therefore, an important requirement put forward by Jinshu is to open up a special sales space, with an area of ​​no less than 20 square meters.

First of all, it is necessary to give people a relatively spacious and high-end sales counter.

If the requirements are not met, then, it is a pity.

This is also the reason why only more than 120 collaborators were selected nationwide, including Jinshu Cinema.

There are actually quite a lot of cinemas in China today. Not to mention county-level cities, even many towns often have very spacious large cinemas left by the collective era. However, due to the decline of the film industry, most of these cinemas have been abandoned and replaced with others. Even if they are still in operation, most of them often cannot get the first round of copies, but if the total number is added up, it is definitely a lot.

In addition to the theater channel, Jinshu has also reached cooperation with several e-commerce platforms such as Universal Mall, which are currently booming in China, and has opened its own Jinshu flagship store on various platforms. However, there are several flagship stores, and the operation team is still one of its own, and the coverage is limited to the two major cities of Beijing and Shanghai and its surrounding areas.

In addition to channels, what is more important is of course the product itself.

According to Simon's proposal, Jinshu specially formed a peripheral product design team. In the past month, it only bought various film and television peripheral products from Europe and the United States to take them back as a reference, and it spent hundreds of thousands of yuan.

The imitation reference effect is very good. The finished products made are not only here, but also some people sent to the United States, but they all expressed their affirmation.

Finally, the authentic peripherals of the four movies were released on October 1st.

A large-scale hype was made in advance. Jinshu and China Film Group joined forces to attract hundreds of domestic well-known film and television practitioners to call on the public to support the authentic version. CCTV also reported on this matter in several programs under its subsidiary, including "News Broadcast". In addition, the extensive preparations of various channels such as newspapers and the Internet are well known.

At this time, Chen Qing asked again, and Wu Shanlin was also energetic and said, "We cannot give the specific data exactly like Hollywood every week. However, in the first ten days, we roughly counted the four movies in the past two days. The total sales volume of four movies is about 460,000, of which "To Youth" is the most popular, accounting for 270,000 sets. This shows that it is still very important for a movie to be released as soon as possible after the theaters are released. If it is flowing, it will be about 15 million."

After Wu Shanlin finished speaking, everyone, including Chen Qing, couldn't help but calculate.

This is indeed a very eye-catching number.

15 million flow of money is created in ten days. If it is maintained, it will be 45 million in a month, and at least 400 million to 500 million a year.

This is just Jinshu's family.

What's more, there are only four movies.

The genuine audio-visual products distributed by other major state-owned studios have been affected by the joint appeals of official support for genuine products and large-scale marketing. Adding up, sales should not be a problem with Jinshu.

Combining the two means an annual income of RMB 1 billion.

If this performance can be maintained, compared to the fact that the entire industry was almost dispensable by the genuine product, it is equivalent to half of the current annual box office revenue scale in China, which is already very considerable, and at least it can give each film company an additional source of revenue.

Of course, just think about it.

Because the industry is too bad, there is no specific statistics at present, and no one knows how many.

On the Jinshu side, the key is to focus on your own platform. As for the rest, you really shouldn’t have too much expectations. To put it in a bit of heart-wrenching, don’t do it too well because you are jealous. It’s enough to jump out and drag your feet.

Chen Qing roughly calculated and was very satisfied. However, she soon noticed a problem: "Sold 460,000 units, and the income was only 15 million, which was slightly more than 30 yuan on average. That is to say, most people still buy the basic version, right?"

Jinshu has prepared five sets for each of the four movies this time.

The cheapest one is 19 yuan, the basic version of the double disc VCD, and the delivery of plastic packaging boxes and random signature posters that are worth collecting. There is also a movie-themed ballpoint pen that can be packed in the packaging box. The production cost is more than 1 yuan, which is much more exquisite than the ballpoint pen with a retail price of only a few cents on the market. It is also a movie theme, with randomly engraved with movie lines or starring portraits, and it is very easy to get a handy item. If you sell, you can't buy it for two yuan.

Next, we went up one after another, and the iron box set that was up to 99 yuan, movie discs and soundtracks, as well as character dolls, T-shirts and other peripherals. In short, although the price was as high as 99 yuan, because the first batch was produced very little, it was actually the most valuable thing. Jinshu didn't make any money at all, and about 20% of the gross profit that could be squeezed out was given to the channel.

Even if sales gradually increase and the average cost decreases in the future, according to someone’s customized strategy, these top versions will still not make money, and are the kind of people who make a name for themselves to make a name for themselves.

In comparison, the basic version, even if it is carefully produced, the gross profit can still reach about 40%, and Jinshu and channels each account for half. However, even if some funds are recovered, according to the established strategy, they will still be spread all over the next few years to cultivate the market.

Chen Qing found this problem, and Wu Shanlin did not deny it. He explained the key points with a smile, and finally said: "The sales ratio of hardcover versions is small, which is actually good for us. Recently, everyone has also realized that these expensive hardcover versions are similar to those responsible for establishing a brand. The basic versions below 50 yuan are the main force in volume. After all, this is the current domestic consumption strength."

Chen Qing heard Wu Shanlin explain, smiled and nodded, obviously very satisfied, and said, "If you have other problems, you can find me."

Wu Shanlin said: "There is a problem now. Mr. Chen, we still have too few copyrights."

Chen Qing bent her lips: "I can't do anything about this, I can only increase the production production by yourself. After all, Jinshu is not qualified to introduce foreign language films. There will probably be no such possibility for a long time in the future. Well, when it comes to this, Hong Kong, you can try it. The last policy, Hong Kong films enjoy the same status as mainland films, but they only need to cooperate with mainland publishers, which is exactly the advantage of Jinshu."

Wu Shanlin nodded and shook his head: "I have understood it, but it doesn't work. Mr. Chen, you know the standard of Hong Kong movies. Not many can pass the review. Moreover, Hong Kong movies have declined in recent years, and there are not many good movies, plus pirated versions..."

Speaking of this, Wu Shanlin shook his head again.

Chen Qing shrugged: "In this way, Jinshu still has to rely on himself."

Everyone smiled bitterly together.
Chapter completed!
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