Chapter 1534: One plus one is greater than two
Chapter 1534
It is mid-September, and North American TV autumn is on the way, many popular projects have returned one after another, and some heavyweight new dramas have also been launched.
Simon is more concerned about DHO's two new dramas, "The Soprano" and "House of Cards".
First is "The Soprano".
This gangster drama, which once had indelible contributions to the rise of H waves in the late 1990s, settled in DHO this time and started on September 15th.
As DHO's first attempt at self-produced dramas, it was the creativity given by the big boss himself. The TV business department showed a very important attitude, which was much more popular than the "Tianlong Ba Mo" that was a bit fun before.
Therefore, when premiered during the prime time on Wednesday, September 15, "The Sopranos" got an average of 6.25 million viewers with a maximum of 6.71 million viewers.
DHO's current total subscriber is 9.3 million. More surveys include an average number of households per subscriber, which actually means that there is a total audience of 24 million in the United States.
For a new drama, the number of viewers that can win more than one-tenth of the total audience by opening the broadcast can only be counted as DHO in order to promote this new drama and even further promote DHO TV stations.
The same is true in fact.
In the past year, although DHO's data have soared, making H wave, the industry's largest competitor, as if facing a big enemy, and had to increase investment, in fact, in the first year of DHO, in terms of financial losses, due to huge marketing and copyright procurement expenses and other expenses, it is expected to suffer a loss of about US$160 million.
$160 million seems not much for Daenerys Entertainment, but if it is placed on other small TV stations, it will definitely not be able to afford it.
Not only that, Simon set a goal for DHO, which clearly shows that the number of local subscribers at least tied the H wave, and while opening overseas expansion, the paid cable channel will also increase its money-burning efforts next year, and it will have to lose at least 200 million US dollars to meet Simon's requirements.
That's right, I've lost a lot!
In fact, compared to the tech giants that once burned billions of dollars a year in Simon's memory, DHO's current investment is nothing at all.
The problem is that many people have never seen this era.
Therefore, I can only complain about all kinds of things.
If you want to follow up, even if it is Warner, you are just defensive now and can't afford to follow.
Of course, Simon was not spending money randomly without planning.
There are detailed plans for how much money is burned and what kind of performance data you need to achieve. If the team only knows how to burn money but fails to meet the performance standards, I’m sorry, there is only one way to get out of bed.
Let’s talk about “The Sopranos”.
While the ratings of this gangster drama were beyond expectations, its reputation did not disappoint.
In fact, this is also what Simon values most.
If the new version of "The Soprano" has lost its reputation this time, it will not reach the level of the widespread discussion and even caused many potential consumers to subscribe to H wave just to see this TV series, this project will not be considered successful.
The fact is that because of enough investment and Martin Scorsese was invited to be the director of the first episode, the critics gave a very positive evaluation. According to Daenerys' internal statistics, if the score is still very regular, the comprehensive media score obtained by the first episode of "The Sopranos" can reach 8.6 points.
Coupled with Daenerys's motivation, the media's hot discussion index has also become the highest number of new autumn dramas recently launched.
To put it bluntly, Daenerys seems to be strong enough in marketing resources.
When the time came to a new Wednesday and the second episode was broadcast, the highest number of viewers in "The Sopranos" exceeded 7 million in one fell swoop, reaching 7.34 million, and the average number of viewers in a single episode also reached 6.79 million.
It is obvious that after the complete 13 episodes of the first season, this TV series with a very high reputation and popularity has obtained a viewing data with an average of more than 7 million viewers.
Immediately, on the second day of the second episode of "The Soprano" aired, on Thursday, September 24, "House of Cards".
This time, under Simon's arrangement, the male lead is still Kevin Spacey.
After all, I was so impressed.
If it were the past, Kevin Spacey won the Academy Award for Best Supporting Actor in 1996, which was considered to have established a position in the film circle and would definitely not have appeared in a TV series easily. This time, even though his acting skills were also recognized in the circle, "The Extreme Suspect" was dropped by a butterfly, so Kevin Spacey was gone.
Simon even quietly suppressed a project, "American Beauty".
This is a movie that pushed Kevin Spacey to the Oscar Award in 2000 after "The Extreme Suspect" in 1996.
Such a movie that has both a big hit and a very good reputation, and since it has broken through the butterfly effect and appears again, Simon certainly will not let it disappear completely, and he plans to hand it over to Spacey again, but, on the premise that the other party is peacefully starring in "House of Cards", and then, as long as he wants to return to the movie circle, Simon will take the initiative to provide convenience to the other party.
In the new version of "House of Cards", although the settings of the male and female protagonists no longer reflect the Clintons, the plot scale is as large as before.
Not only that, the plot of the film also adopts an overhead mode that is synchronized with the present time and space. However, of course, it still avoids the Clintons and his wife slightly. Anyway, Washington is definitely not short of materials, not to mention that there are other materials that can be used in the past.
In addition, the series also uses the method of breaking the fourth wall.
As a result, Simon was initially worried that this series would lead to disagreement in the environment many years in advance. As a result, it was just a stunning first episode. Coupled with Kevin Spacey's wonderful performance, the reputation of this TV series directly surpassed the Soprano, which started last week. The 10-point comprehensive media score of the first episode reached a classic level of 9.5 points.
Moreover, although he avoided the current White House as much as possible, he still used the former protagonists, just to distinguish. This time, the heroine no longer has the political ambitions that are too easily associated with Hillary, but prefers John Kennedy's wife Jacqueline Kennedy, who only hopes to be a perfect politician lady or even a perfect first lady. While she has a dark side, she also accommodates her husband's various dark side settings as much as possible.
In short, neither of them is a good-looking lamp.
Simon also spent his time on the role and invited Sylla Wodd, who had had a romantic relationship with him. Of course, the key is not a romantic relationship, but Sylla Wodd's temperament, which is suitable for such a role, because in "The Desperate Housewife", which happened to be completed last year, Sylla Wodd replaced the perfect housewife Brie Vandican, played by Maria Cross, who was once the perfect housewife played by Maria Cross. This is such a role.
And this time, the brand new Mrs. Shimoki is a darker and more urgent "perfect housewife".
Actually, as far as Simon knows, Washington is definitely a minority like the original Mrs. Shira Worde or Hillary who has political ambitions. This time, the new Mrs. Shira Worde created is the most common majority in the politician circle. Jacqueline Kennedy, who tolerate countless husbands and tries to maintain a perfect first lady image, is just the most well-known of these most.
For example, the couple of Vice President Gore, who had just dealt with in Yuechu, is actually like this.
The Gore couple is definitely a fairy tale role model for Washington couples. Compared with the Clinton couple who have lost a lot of things, Gore is not even a scandal. However, in history, when he failed to run for president several times in a row, it was probably because he had no hope of his political career. The perfect couple quickly chose to divorce.
The open level is an irreconcilable contradiction and indicates that we are still in love with each other.
However, according to the rumor that I don’t know the truth or falsehood, the actual reason is that Mrs. Gore can no longer bear her husband’s affair with the office secretary.
All right.
In short, compared to "The Soprano", both the media and the public seem to like "House of Cards" more.
Simon personally thinks that this is probably because the White House scandal that had entangled the president and even the American media for several years at the beginning of the year finally came to an end. The public is forgetful, so they forget the wonderful things they used to and began to think that this TV series is very exciting.
It is not difficult to imagine that if the Clinton scandal continued, this new drama might not have caused so much heated discussion. It might have been ridiculed by the media as it used to be, and reality would be more exciting than the story. In that case, the story would naturally have to be left aside.
In short, both the new dramas have achieved expected success, and the most direct benefit of widespread social topic discussion is that more and more users choose to subscribe to DHO.
Then, on September 25, the second day after "House of Cards" was launched, another Friday, a joint Journey to the West... Oh, sorry, I'm involved in the show. The adventure documentary "Mount Everest" co-produced by China and the United States officially opened on 139 IMAX screens in North America.
A very small premiere was held in advance, and it was in the IMAX hall of Universal Studios, so the reputation was lifted in advance.
Regarding the world's third-level sky scenery, the feedback given by the film critics is basically one word: shock.
In addition, the interlude in the film, "Life Like Summer Flower", also unexpectedly became the finishing touch. Not only the complete song at the end, Simon also let the song, which was once called "Paru Tongchuang" by fans, run through the entire 70-minute documentary, similar to "Titanic" in "My Heart Eternal".
The distant sky plateau, the mysterious chanting is like hypnosis with some magical power. The addition of the two perfectly achieves the effect of one plus one being far greater than two. Even the Rolling Stone magazine wrote an article specifically for this, analyzing and recommending the Chinese song "Life as Summer Flower" to fans, and also recommending the documentary "Mount Everest" to fans.
The documentary's comprehensive media rating also reached a classic level of 9.1.
Mexico.
Inside the seaside estate in San Lucas.
It was the weekend at the end of September, and Simon came here again for a break, and, well, it was a themed weekend.
Theme weekend of the Jianghu Heroes.
In the past month, the TV autumn season that is about to be launched is undoubtedly the two popular dramas of DHO, but at the same time, the "Tianlong Ba Mo" that has been steadily broadcasting in the DHO late night theater is definitely not that silent.
After the broadcast was first launched, both Simon and DHO's team hoped that the performance of this drama could maintain the average ratings of one million at the start, so that people could be very satisfied.
After all, compared to Spanish, Italian or Portuguese, Chinese dramas are definitely the niche in the United States.
However, the fact is that "The Legend of the Condor Heroes" gave a rather unexpected result.
Let’s talk about the two recent episodes on the evening of September 23. The highest ratings of the first season before the early morning of that night have exceeded 2 million, reaching 2.27 million viewers. This result, let alone late at night, is already considered to be a good deal even in other normal periods of DHO.
Not only that, on many film and television forums, the popularity of "The Legend of the Condor Heroes" has even entered the top ten discussion list in September, which is comparable to many new autumn dramas.
Of course, I still don’t like it, but the audiences who like this Chinese martial arts drama have expressed strong desire and hope that DHO can replay it, because many people regret not being able to see the first few episodes. When Blockbuster’s Faebook official homepage has been popular and said that after the series is played, the DVD will be launched immediately, and a bunch of drama fans immediately flocked to Blockbuster’s official website message board. It is roughly, it’s nothing wrong with it, is it?
As for Simon, because of his outstanding performance in "The Legend of the Condor Heroes", he could not help but watch a few more episodes in private, and then he wanted to communicate with some female heroes in the series in person.
Chapter completed!