The main theme of non-revolutionary themes, speaking of this, "My Motherland and Me", "My Hometown and Me", etc., Simon picked it up and roughly talked about the relevant ideas. Simon finally said: "The key to this type is actually a small person in the big era, close to public life, and at the same time, it has the background of the big era and big events as a set, which can give the audience a sense of immersion, and many people have even experienced it personally."

After hearing this, the two girls were probably similar to when they saw Simon's email, and they both opened up their minds, but this time they didn't feel like they were lit up.

Ren Jingxi said: "Simon, what do you mean is, platter movies, will the audience like this?"

"If you don't try, who knows," Simon said, "And, although China's 50th National Day will be over next year, it will be 2000, the Millennium, which is also a good gimmick. Movie marketing is very important, and Hollywood has proved this. For the Millennium, you can first hype this gimmick, and then combine the theme of the film itself to choose the appropriate schedule, such as National Day or New Year's Day. In short, it is to make people feel that not watching a movie in the millennium is wasted, spend more money, make a movie of 50 million, and not burning 20 to 30 million yuan in publicity costs. That's simply sorry for the efforts of the main creators to the movie."

Mo Wuling was shocked: "Is there too much for 50 million movies, and I invest 20 to 30 million to advertise?"

"There is this ratio in Hollywood," Simon said, thinking about it, and then said: "However, China's film industry has just started, the competition is not fierce, and the capital is not abundant, so it can be less, but it is still necessary to invest 10 or 20 million yuan in promotion for projects of 50 million yuan. Moreover, don't think that this money is just for a movie. As long as the consumption habits of Chinese audiences are cultivated, it will be a long-term benefit."

Ren Jingxi said: "I think it's better to do the best movie itself."

Simon did not deny: "Of course, this is the foundation. Moreover, it is not as difficult as you think to do a good movie. China does not lack film talents, but only pioneering ideas and ideas. What we are talking about at this time is actually these. After we open up our ideas, the rest is that you need to do it with your heart. Don't think that what I said is an empty word. When you work in this circle for some years, you will understand how important this is. Because some movies, perhaps the critics think it is very ordinary, but they just use their hearts, which resonates with the audience, and they get a very high box office. On the contrary, the audience can actually see movies that are not thoughtful, and don't think that anyone can deceive whom. You can cheat once or twice, but three or four times will definitely not do it."

The two girls didn't understand why someone was inexplicably moved when they said these words, but they both nodded seriously and kept them in their hearts.

In fact, Mo Wuling once again thought of "To Youth" which is still being released after the successful postponement in China. In fact, many media think that this movie is not very good. However, from the release on July 9th to the present, as of the seven weeks before this Thursday, the cumulative box office of "To Youth" has reached 243 million yuan. Although the remaining efforts are exhausted, it will be no problem to collect several million in the future, exceeding 250 million yuan.

The investment of 20 million yuan and the box office return of more than ten times is amazing.

However, after all, Ren Jingxi thinks that the success of this movie may involve all aspects, but it is indeed inseparable from the word "careful".

Ren Jingxi also thought of "To Youth", and took the initiative to mention it without any concealment. After chatting a few, she regretted: "I heard that after the Hollywood movie was released in the cinema, the income of other video tapes and TV platforms was very rich, not much lower than that of the cinema. Unfortunately, our pirated version is really amazing. Jinshu sent a team of hundreds of people to escort the team for "To Youth", but about a month after the release of the film at the beginning of the month, the pirated version was still covered with the streets and alleys."

Simon did not answer the question immediately, but asked back: "Do you think there are pirated copies in the United States?"

Ren Jingxi didn't understand why, but she didn't understand it. After thinking about it, she said, "It should be that there should be something. Such things must be impossible to eliminate. However, the United States has a good protection for copyright."

Simon said: "That's right, not right."

Let Jingxi take a listening statement.

Simon said: "In recent years, due to the Internet, I think China should have appeared in the country, and pirated film and television downloads. In fact, the Internet in the United States is more popular, and it once made major studios feel like they are facing a big enemy. However, the fact is that the film industry has not encountered much impact. Both theaters and surrounding channels are still growing. This is not just because of copyright protection. You must know that with the openness of the Internet, it is a hundred times more difficult to crack down on piracy on this virtual platform than in reality. Many websites are not even in the United States. Therefore, in this way, the rampant piracy caused by the Internet in the United States is actually not much different from the piracy trend caused by VCD in China. However, our industry is still growing. Why do you think it is?"

Ren Jingxi quickly reacted this time: "What you just said, yes, consumption habits?"

"That's right." Simon nodded in appreciation: "Any market is actually cultivated, not complaining. China's piracy is rampant. So, while trying to crack down through legal channels, what you should do is to use genuine products to cultivate the market. As long as the moral and ethical cognition in modern society does not collapse, I believe that there are enough people, even if they use piracy, they understand that this is wrong. Similarly, I believe that there are enough people, as long as they have the ability, they are actually very willing to support genuine products. What you need to do is to provide genuine products for these people. At the same time, through extensive market publicity and reasonable public opinion guidance, more potential consumer groups will be developed into real genuine users."

Ren Jingxi nodded humbly, thought for a while, then looked at the man opposite who picked up the red wine next to him, and after he finished drinking, he put down his goblet, and said, "Can you give me some specific suggestions?"

Simon picked up the tableware again and said, "Take the Youth you just mentioned as an example. When you go back this time, you immediately start to release the genuine VCD. Haha, when you talk about this, China is actually quite enviable. You don't have to care about the window period. Hollywood is not possible, otherwise theaters will have a big fuss. However, with the Chinese market environment, you can't just VCD, otherwise you will definitely not be able to compete with pirated CDs that cost a few dollars each. The solution is to have a gift for the surrounding area. This, you can visit the movie peripheral product store there in Los Angeles. Universal Studios is very complete, and you can refer to the surrounding area, toys, clothes, posters, etc. involved."

Mo Wuling said: "It's just that most people can't afford the genuine disc. If it's like you said, plus these peripherals, it's inevitable that it's more expensive, so more people can't afford it?"

"This is the category of consumer psychology," Simon glanced at the girl opposite, and said with a little thought: "For example, if you buy a piece of clothing, do you want to buy one as unique as possible, even if you spend more money, or the same style is all over the street?"

Mo Wuling smiled shyly for no reason and said, "Maybe, the former."

In fact, she doesn't care about clothes, but she also knows that what he needs is the answer he said. Moreover, she probably understands it by comparison.

Simon said: "That's it. I just said that the first thing you want to win over is a group of users who are willing to consume genuine versions and have the ability to buy genuine versions. But how to win over them is just to make some genuine products like those pirated CDs on the street, and then wait for them to buy them? The result is that some people may buy them, but more people, compared to what they see on the street, even if they don't buy pirated versions, they will instinctively feel that it doesn't matter whether they buy such genuine versions or not. And other potential genuine consumer groups are even more so. Therefore, if they want them to buy, they must make them feel that the genuine products they buy are unique."

The two girls nodded together this time.

At this time, the waitress brought a few more dishes, all of which were freshly harvested seafood here. The three of them paused for a moment. Simon tasted the latest buttery mussels with a strong aroma, took another sip of red wine, and then continued: "And, you must understand that those who are capable and willing to spend dozens of yuan to buy genuine CDs, they don't mind too much about double the price. The key is to make them feel worthwhile. This requires you to start thinking about the outer packaging, such as the outermost box, or the iron box, or the highest-end cardboard box,

The key is that even if an empty box is placed there, it should make people feel very high-end. At the same time, in addition to installing discs, it can also be used as a storage box. Besides, it also requires enough thought and cost. For example, "To Youth", several of the characters should be very popular, so just make a batch of their doll figures, ceramics are the best, plastics are also fine, depending on the conditions. I secretly tell you that in Hollywood, character dolls are usually paid to actors, but you definitely don't need to, don't tell them."

The two girls immediately laughed together.

Prodigal businessman.

Simon also smiled and continued: "There is also a special shot of posters. Try not to be lazy and use the promotional posters when the movie was released. In addition, you can add a gimmick and signature poster."

Ren Jingxi immediately found the problem: "If you sign, even if these genuine editions only sell 10,000 sets, you can sign in to abolish the hands of several main creators, right?"

Simon did not immediately mention the point, but instead instructed him: "Then think about how to solve it. He had to sign the signature without destroying the sign."

Mo Wuling immediately turned her little head quickly.

Unfortunately, Ren Jingxi next to him had already reacted: "Random."

"Smart," Simon nodded, saying, "One is a random direct signature, and in addition, it can also be printed. But, well, this seems insincere, it is better to be random. In short, you can consider it yourself depending on the situation."

"Um."

"Another," Simon continued: "It's still summer now, and you can make themed T-shirts. This can actually be sold in small quantities, or you can choose whether to come with a gift. In addition, the original soundtrack of the movie can be sold directly with the sale, which is also considered genuine, and make an exquisite lyrics book. Also, small items such as key chains and pencils must be printed with the movie mark, and, most importantly, the quality of consumer gifts will be very poor, but you must do the opposite and make the quality the best, so good that you can't buy from the market at all."

Mo Wuling echoed and lit her head, but she was shocked again.

The same question just now, it is a poster, a doll and a T-shirt. It must be very expensive to add up.

Ren Jingxi was also nodding, but had already made up her mind: "I will discuss this matter with Mr. Wu and the others when I go back."

Simon finally reminded: "What genuine users want is different, but they can also be divided into grades. For example, the lowest level actually only needs a beautiful packaging box that is not in the pirated market, and then a poster is attached with at most a small pendant. The highest level, we just said, can be added. In addition, regarding the surrounding area, it can actually be sold in stock. But at the same time, you should also distinguish the retail version from the given version, not the quality distinction, but the design, so that both aspects can be unique. Finally, the first few projects, or, in the next two or three years, don't think about making money, even if you can make money, don't make money. If there is an extra surplus, you can directly invest in marketing or channels, and even take the initiative to subsidize. The key is to cultivate users' consumption habits. As long as the market is cultivated, there will be many years of long-term flow in the future."

The two girls nodded and agreed again.

This way, it took more than an hour to eat and chat.

Then, after dinner, a guy turned his back and drove him away. Well, it was mainly because Mo Wuling felt so, and someone took the initiative to ask the waitress to take them to the annex room.

snort.

Then I must be with the fairies in the afternoon.

Big radish in the heart of flowers!

But, someone is quite conscientious. Considering that they were shocked to their shoulders while playing with guns in the afternoon, they sent a masseur to help them massage in an indoor bath here.

It turned out to be much better after the end.

Until late at night, on the big bed in the guest room, two girls who had changed into pajamas were lying face to face, chatting about some trivialities. Seeing that Ren Jingxi had already narrowed her eyes, Mo Wuling, who was still energetic, took the initiative to speak: "Hey, what do you think he is doing now?"

Ren Jingxi opened her eyes, flashed her long eyelashes, and suddenly curled the corners of her mouth: "The one you are asking is not a question of 'what', but a question of 'who'."

Mo Wuling was stunned for a moment, then stretched out his hand with a slightly red look: "Ah, Ren Jingxi, why are you getting more and more rogue?"

Ren Jingxi laughed and resisted with great strength.

Unfortunately, Mo Wuling was really angry this time. She grabbed Ren Jingxi's armpit and tickled itch hard, which made Ren Jingxi almost laugh and make him angry. In the end, begging for mercy didn't work.

Until Ren Jingxi used her trump card.

When my best friend's slightly cool lips suddenly kissed her, she never expected that Mo Wuling would have such a move and suddenly froze.
Chapter completed!