Huanzhu Film and Television Company's headquarters is also near Haidian Beijing Normal University, not far from China Film and Television and Jinshu. The house Mo Wuling is going to see in the afternoon is further north, located in Century City, south of the Summer Palace, where several communities are under development.

Audi A6 first arrived at Huanzhu Film and Television headquarters. Ren Jingxi ordered Gu Yu to take Mo Wuling to the Century City. When he left, Mo Wuling confirmed again: "Do you really want to buy a house with me?"

Ren Jingxi, who was about to get off the car, turned sideways, and hugged Mo Wuling intimately and hooligan, and said, "I'm not buying a house with you. I'm following his investment advice. You know, I've made a lot of money now, and I'm still worried about how to invest. This time just happened."

Mo Wuling pushed Ren Jingxi away helplessly and confirmed: "I really want to buy one and you buy five sets. I plan to buy a few more sets. The money in my hand is enough for the down payment, or... He said, I want me to borrow more and get as much as I can."

"Then I'll also borrow it," Ren Jingxi touched Mo Wuling's face again, and finally stepped out of the car and held the car door: "Go, even if I compensate, I won't let you be responsible. There are faults and debts. In addition, wait for me to sleep together at night."

Mo Wuling nodded and couldn't help but sigh: "Jing Xi, you have changed."

"You have changed too," Ren Jingxi smiled and said, "and I feel that the two of us just happened to be in a row."

Mo Wuling thought about it and seemed that there was something really right, but she would definitely not admit it. She waved her hand and drove her away: "Okay, go and do your business, don't delay me from seeing the house."

Ren Jingxi closed the car door with a smile, gestured to the driver's seat, and then turned around and walked towards his company when the Audi A6 drove away.

But at the end of June, I left and followed up with the filming of "Return of the Pearl 2" for more than half a month, and a lot of things really happened in the film and television circles.

Representatives of the Hong Kong film and television industry came to Beijing to petition, hoping to develop the mainland market; "To Youth" was a big sale, and the recovery of the film and television industry made all parties more ready to move; and in addition, Jinshu has basically confirmed that the first batch of private film and television distribution companies that can occupy a quota... It seems that if you don't pay attention, you may be left behind.

The reason why Ren Jingxi came back in a hurry was that during this period, various companies in Jinshu were discussing the entry into the film business together.

In fact, everyone has had some similar actions in recent years. Huanzhu Film and Television has an urban suspense comedy that is being developed, and it is one of the first group of members of the exchange and learning project returned from Hollywood. Ren Jingxi also grabbed this project from Jinshu because of her personal "special" identity.

The film is called "Wormhole", which tells the story of the ignorant urban young Lao Qi accidentally picked up 10,000 yuan. Now he can marry his girlfriend Juanzi who has been with him for a long time. However, joy leads to sorrow. Before he was happy, the 10,000 yuan suddenly lost. In the face of great joy and sorrow, he had a big fight with his girlfriend and broke up. Lao Qi, who was indulged in love with the young people, drank and drowned his sorrow. After getting drunk, he was indulged in love with him, so he decided to end his life.

There is an old well in the rented slum. Since Lao Qi moved in, he has been pressed by a large bluestone. Neighbors and neighbors all said that the well is strange. Since he didn't plan to live, Lao Qi decided to explore the last stage of his life, lifted the bluestone, and chose to jump into the well and commit suicide.

Then it was back a day ago.

Since he started again, Lao Qi went straight to the 10,000 yuan, and then began a ridiculous and ridiculous journey of jumping into the well.

That's right, the film is exactly the common method of "playing with time" in Hollywood, the young director named Jing Zong, who returned from Hollywood. It has been filmed and is in the late stage. Because he borrowed the digital camera from the previous filming of "The Legend of the Condor Heroes", he lost the film expenses of a big head. Jing Zong mainly asked his own classmates to help, and the total budget is expected to be less than 2 million yuan.

Ren Jingxi plans to put the project in the New Year's Day period at the end of the year to try it out. It's not the New Year period, it's too crowded, and it costs 2 million yuan. She didn't think about making money, but the loss shouldn't be.

The key is the next operation.

These days, various companies have been discussing and have roughly decided on a clearer idea, three words: make a blockbuster.

In fact, it is a point from Ms. Chen, who has not moved in Suzhou for several months. According to South Korea, if the film market wants to develop, the blooming of flowers is the second priority. The key is to activate the market first.

How to activate the market?

Make a blockbuster movie.

The Korean film industry was previously restricted, and it was beaten up by Hollywood, and domestic films basically lost their presence. However, in recent years, while the Korean film industry reformed, a film "Life and Death Change" at the beginning of the year and a film "Common Guard Zone" during the summer season have allowed Korean films to regain the high ground that has been occupied by Hollywood for many years.

The common feature of the two movies is the bombshell of big investments and big budgets.

In fact, in China, "Hero", which once again set a domestic film box office record, has proved this point. However, what Chinese people talked about more about "Hero" is the performance of this movie overseas. "Hero", which was first released in China and the United States last summer, has completely concluded its global release. The final global box office of the film reached 231 million US dollars, 60 million more than the original time and space, and is equivalent to 1.9 billion yuan, directly surpassing the total box office in the mainland in 1998.

Because overseas markets are so glorious, the mainland has also broken a record-breaking box office of more than 300 million yuan, which seems to no longer seem too eye-catching.

However, the fact is that the ability of blockbusters to activate the market is obvious.

Looking at the rapid rise of South Korea and even Hollywood on a global scale since the 1990s, it actually relies on blockbusters, so it goes without saying what to do in China.

Ren Jingxi handled some daily routines in her company. At three o'clock in the afternoon, she rushed to the nearby Jinshu headquarters and participated in the discussion with several other leaders who also attended the meeting on how to promote this blockbuster strategy.

The first thing that everyone reached an agreement was that the next blockbuster plan would definitely be given priority to domestically.

Of course, this does not mean that everyone is not jealous of the overseas market.

Because of the exchange rate, just like "Hero", it is equivalent to 1.9 billion yuan, which is simply a bit dreamy.

However, overseas markets are not that easy to enter.

Just like in Hong Kong, the impact on Hollywood has lasted for decades, but it has only begun to appear in the recent years of kung fu craze.

Whether this trend can be maintained for a long time in the future is completely unknown.

In short, if we were thinking about the overseas market from the beginning, we would inevitably lose sight of one thing and not get the last market. Of course, the main reason for making this decision was the Ms. Chen's speech.

It is determined that it is mainly aimed at the domestic market, and then the production volume is the same.

For example, the expenses that are equivalent to more than 200 million yuan in Heroes are definitely not possible.

Referring to the current domestic market, in recent years, "Love Call Transfer", "Hero" and the currently released "To Youth" have both exceeded the threshold of 200 million. Therefore, if you make a blockbuster, 200 million should be the target. With the current domestic theater sharing ratio, 200 million is the break-even line. Obviously, an investment of 80 million yuan is a relatively suitable number.

So the production cost of 80 million was quickly determined as the investment benchmark for domestic blockbusters.

Not considered promotional.

Even if you don’t think about overseas, if you make blockbusters in the future, you will definitely be able to sell some overseas. The meaning of everyone is that this part will neutralize the investment in publicity and development.

Then, there is the specific subject matter.

What is a blockbuster?

Large investment is the foundation, and on this basis, there are only three points: big directors, big stars and big special effects.

There is actually only one who can be called a great director in the mainland from the perspective of whether the business is successful or not, Mr. Zhang. Director Chen, who had previously attempted to confront Mr. Zhang, did not lose money in the movie "Jing Ke assassination of Qin King", but he lost his reputation and could not be considered a great director. As for Feng Kuzi, and even the latest emerging director of "To Youth", Cao Jingchu, because of his good genre, he could not be considered a great director before he proved that he could control a big budget film.

If you want to solve this problem, on the one hand, you are trained by yourself, and on the other hand, you are relying on foreign aid, which is actually in Hong Kong.

Although Hong Kong movies have always been unable to get rid of their petty habits, this is why they are powerless under the Hollywood invasion, but it does not mean that Hong Kong directors do not have the ability to control large-budget films. The key is that after all, it is just a city and there is no soil for developing large-budget films.

In the mainland, the film industry has only recovered slightly in recent years, and the movie box office ceiling has easily surpassed Hong Kong, which shows its potential.

Then there are big stars.

This is the least problem. Even in the mainland, some big names who have shown their faces in the international market in recent years have been cultivated.

Finally, the big special effects.

Everyone understands that this is the key among the keys.

Moreover, the Jinshu system has already had some foundations. In the past few years, the Jinshu special effects in Suzhou have been trained to train a fairly usable team through participating in the production of TV series special effects and OEM CG lenses in Hollywood. Now Zhou Xingxing is filming "Kung Fu" in Suzhou, it is expected that many CG lenses will be used, and this time, the Jinshu special effects are entirely responsible for it.

After completing "Kung Fu", the Jinshu special effects team will also become completely mature and have the ability to independently undertake the production of various special effects shots for large-scale movies.

There are solutions to the three major elements, and then there is a question of what to do.

First of all, refer to Hollywood.

The most popular Hollywood movies in recent years are basically science fiction films, including superhero movies, which actually fall into the category of science fiction.

However, in China... whether this can be done or not is a question. If it is done, it is a question whether it can be released. Just say that the most popular "Godzilla" in Hollywood during the summer is probably no problem in introducing this movie into China. But if you do it yourself, imagine a monster dozens of meters high landing from Shanghai...Okay, OVER!

How could a monster land on the land shining with high light?

Nonsense!

Or, Chinese Batman or something?

Nonsense!!

Pancake Man, you can do whatever you want. Batman, a righteous messenger who is free from the system, is both good and evil, so it will definitely not work!

Otherwise, a comet hits the earth, causing a tsunami of 100 meters, flooding...............

Nonsense!!!

At the end of the discussion, everyone's opinions were quite unified. Under the current conditions, if you want to meet the three elements of big directors, big stars and big special effects, you must also ensure that you can appear on the big screen. There is only one safest subject: myths and monsters.

As for martial arts movies like "Hero" and "Crouching Tiger, Hidden Dragon" do not meet the conditions for focusing on the domestic market. What's more, in fact, neither "Hero" nor "Crouching Tiger, Hidden Dragon" are very consistent with the orthodox martial arts in the Chinese audience's cognition. In Hong Kong, it has to be said that the more orthodox martial arts have been filmed a bit too much.

Besides, the grand historical film "Chu and Han" trilogy that Mr. Zhang is already filming. Since it is only in the shooting state, even if all parties are full of confidence, it has to be said that the prospects are unknown.

However, one thing that was soon confirmed was that the first batch of three was first made, and each company raised 240 million yuan, according to the calculation of 80 million yuan each. This is roughly similar to that of South Korea, and the first batch of South Korea also had three. Moreover, the budget of 10 million US dollars in South Korea is also similar to that of this.

Actually, there is a problem.

South Korea has made three movies, and both of which have been released have achieved considerable success. If China has made three movies and messed up, it would be a bit embarrassing.

Inside a conference room at Jinshu headquarters.

Everyone talked freely, talking about familiar myths and monsters, from "Journey to the West" to "Mirror Flowers", from "Strange Stories from a Chinese Studio" to "Zi Buyu", and finally the light-rayed Mr. Wang raised a question: "Everyone, I suddenly felt that we can't do all myths and monsters in all three movies. Even though we have a wide range of choices with Chinese historical and cultural heritage, it is still the same type after all."

Mr. Liu from Hairun said: "I think so too, but if we don't do myths and monsters, what are we doing, science fiction?"

Everyone laughed when they remembered the initial discussion, with a little awkward and helplessness.

In fact, as a talented person who can make a name for himself, everyone's thinking is not limited at all. Even if it is not a myth, everyone has a lot of thoughts in their hearts.

The key is that if it is proposed and made, if it is screwed up, who can afford the loss of 80 million per movie?

Or, no matter which country's film circle is, it is actually the case.

Why is Hollywood quite conservative? In history, it became more and more conservative as it went on, and almost lost its ability to innovate. All that remained was all kinds of sequels and a bunch of superheroes. The key is that the investment is getting bigger and bigger, and if you lose money, no one can afford it.

Therefore, the sequel is the safest, and the superhero of popcorn is the safest, that's all.

After a brief pause, Mr. Qin from Xingmei looked at Ren Jingxi who was whispering with Mr. Rong Xinda and Mr. Li, and said, "Jingxi, you have heard what everyone has discussed just now. Why don't you bring the information back and take time to help us carefully advise the staff?"

Mr. Qin said this, let’s take a look together.

Actually, this matter is best connected with Chen Qing from Suzhou. However, subconsciously, no one wants to deal with Miss Chen too much, that is a smiling fox. It seems easy to talk to, but in fact it is very difficult to talk to.

As for Ren Jingxi, everyone doesn't know something. Ren Jingxi has not had any boyfriend in recent years, which makes everyone feel that this girl still maintains a certain label.

Seeing everyone watching, Ren Jingxi, who had already been trained, did not blush or beating, she also knew that everyone's concerns were nothing more than finding a backbone. Even if they really failed in the future, no one would blame anyone, and they would not be able to complain about that person. Moreover, Ren Jingxi herself actually wanted to discuss it with someone.

Someone doesn’t want to have himself anymore, how can he just say no?

In short, since he brought himself on this road, he should take some responsibility. Therefore, according to everyone's thoughts, Ren Jingxi had no embarrassed anything to ask him for more ideas.

After a little consideration, Ren Jingxi made up his mind and nodded, "Okay, but I don't know...well, how long will it take to get a result."

Everyone was happy to let Jingxi say this.
Chapter completed!