In the following weekend, both practitioners in the film and television circles and ordinary publics who were concerned about "To Youth" were unconsciously staring at the daily box office data of the movie.

After 17 million on the first day, on Saturday, July 10, the box office of "To Youth" increased to 21 million in a single day. Then, on Sunday, it collected another 16 million. In three days, this campus youth film, which once again set a precedent in the mainland, had a cumulative box office of 54 million yuan.

Obviously, it is because the word of mouth has stimulated the box office. The complete first weekend data is higher than the initial expected box office of 40 million to 50 million on Jinshu, which means that the box office of the film in the first seven days of the first week will also be higher than expected, reaching more than 80 million.

The first week exceeded 80 million, and the total box office of the film will obviously not only exceed 200 million, but will obviously be even higher.

In addition, based on the 40% share that the producer can get from theaters, in just three days of the first, "To Youth" recovered 20 million yuan in production costs. It is expected that in the full week, the film will recover all production and promotion investment and enter the profit cycle.

If it is a Hollywood blockbuster with a cost of over 100 million US dollars, or a New Year bonus film that many people only watch one movie a year, the box office will exceed 200 million. But what is going on with this movie "To Our Youth That Will Departure" now?

Beijing.

A China Film Jinshu Cinema near Dongzhimen, Chaoyang District.

It is July 13th.

Tuesday.

Wang Da and Wang Er, the founders of Huayi Brothers, came to see the first screening in the morning together and walked out of the screening hall along the flow of people. Wang Da was looking at the audience around him, quietly following the composition of the movie-watching group, while Wang Er was thinking while walking.

After leaving the theater, I went to the underground parking lot to pick up the car, and looked at the huge poster of "To Youth" above the signboard of the roadside theater. Wang Er in the co-pilot finally spoke first: "I don't think the movie itself is very special. It's all about the things on the university campus. We have experienced it back then. Haha, to be honest, after watching this movie, I really missed my college life back then. However, I think the best thing Jinshu did this time was marketing."

The two brothers started their business by opening an advertising company. Although many of their businesses rely on connections, they have also studied this.

Wang Da nodded when he heard his younger brother talk about it, and added: "It's precise marketing. You should have noticed that the people watching movies are all young, and there may be office workers, but they are generally no more than 30 years old. This happens to be the group with the most movie consumption capacity in China at present."

Wang Er also recognized it and continued: "Also, those songs are the finishing touch. Have you noticed that Jinshu and the works in recent years can be matched with very outstanding theme songs, which is also a key to success."

"This is not a problem," Wang Dadao: "There are still many outstanding lyricists in China, Hong Kong and Taiwan. If we want to do it, as long as we spend money, we will definitely be able to make a good soundtrack."

When Wang Da said this, the two brothers fell silent.

After taking the Jinshu line, Huayi Brothers has followed several TV series in recent years, with both losses and profits, and the overall profit is pretty good.

Of course, it is definitely not as good as advertising in previous years.

The problem is that the collapse of the Giant Group two years ago has become a watershed in the era of barbaric marketing in China. On the one hand, the advertising industry is shrinking, and it is no longer possible to get orders and make a lot of money while lying down like in previous years. On the other hand, advertising companies that can survive are becoming more and more professional, and it is difficult for the grass-roots teams who have become monks to survive. In addition, the two brothers have almost all the connection resources they can get, and it is impossible for them to design the logos of state-owned enterprises such as Bank of China or State Electric Power.

Anyway, it won’t work without transformation.

It just so happened that the development momentum of the film and television industry has been rapid in recent years. Not only has the TV drama industry been continuously relaxed to the private sector, but with the further popularization of televisions and the development of cable TV, the market size has also increased significantly.

In addition, the film industry, which had almost fallen to the bottom a few years ago, has also recovered rapidly now.

Especially for movies, the changes in recent years have been so eye-opening. Just a ticket sales reform, the box office that was originally plagued by a very storm suddenly surged again. Compared with the past, there are several movies with a box office of over 100 million yuan every year. In fact, you can imagine how harsh the box office of cinemas in various places has pushed the decline of the industry to the rampant piracy of rampant piracy in the past few years.

Under such a trend, there is no need to hesitate to how Huayi should transform.

The two brothers walked and chatted along the way, and followed the North Second Ring Road to the near Zhongchao Headquarters in Haidian District.

It was less than 1:00 a.m., and it was still a little early. After parking the car, the two brothers found a cafe and sat down and continued the topic just now.

Wang Dadao: "Actors are not a problem, the key is the director. We have no chance for several pillars on Jinshu, whether it is Zhang or Feng, or Cao Jingchu, who has made a big splash with "To Youth". However, a few days ago, did the representatives of the Hong Kong film and television industry just come to Beijing to petition? Hong Kong is the same direction. The film industry has been developing for decades and has accumulated a lot of talents. Also, just like Cao Jingchu this time, he came out of the Hollywood exchange and learning project, the first batch in 1997, and the second batch last year has also returned recently. Both batches are 30 people. It is impossible for Jinshu to eat them all, so we can also get in touch with them."

Wang Er nodded slightly when he heard his elder brother say it, adding: "In fact, there are not a shortage of filmmakers in China. There are so many film factories across the country, so he can definitely choose a few. The key is the film concept. If you want to make money now, you have to make commercial films and you can no longer do the same thing as before."

"That's all," Wang Da shook his head and said, "Our money is not blown by the strong wind. If they can't turn it around, they will be useless. Using them is not as good as those young people who have come back from Hollywood. Jinshu dares to give "To Youth" to a newcomer who has only filmed some short films. We should be more courageous in this regard."

After chatting like this for half an hour, some details were finalized. The two brothers settled the bill and drove to a hotel near the headquarters of China Film.

Today is also a big day in the film industry.

The long-prepared trilogy of "Chu and Han" officially held a launch conference at the China Film Headquarters in the morning. This press conference had nothing to do with the Wang brothers, but I found a relationship and got an invitation letter to join in the noon press conference and lunch.

In fact, this matter is also a topic of conversation in the circle.

Mainly, China Film and Television shows its dominance over the "Chu and Han" trilogy everywhere. Just like this press conference, it is said that Mr. Zhang wanted to hold a opening ceremony in Jinshu Film and Television City in Suzhou, after all, the film will be filmed there.

It happens to be close.

But China Film and Television disagrees. We can't let a group of leaders go to Suzhou, right? What's more, Jinshu Film and Television City. What will the public think when the news comes out? Will you wonder whose project it is?

So I'm still here in the capital.

The question is, which one is the real leader of this project, and in fact, everyone in the circle knows it well. Of course, no one will say it, after all, everyone needs it.

The Wang brothers entered the hotel banquet hall, about ten minutes before the luncheon began. The guests here were basically there, with a full dozen tables. According to the etiquette, the two did not immediately go to their positions, but went to greet the senior executives of Zhongying and Jinshu and the protagonists of this banquet.

There is no need to say much about the senior executives of the two companies. The main creators of "Chu Han" did not attend the banquet. The large army was ready to go in Suzhou, so only a few people including Zhang Guoshi and a few male and female protagonists were present.

Speaking of which, the four male and female protagonists at the core of this project are also the most enviable objects in the current circle, especially the actors.

The film creation team selected it for a long time, and the rumors were finally confirmed after the approval of another big man far away from the other side of the Pacific Ocean.

First of all, Liu Bang.

After a long discussion, Uncle Daoming was finally confirmed.

Because of "Hero", Uncle Daoming, whose reputation was limited to China, has also shown his face internationally. However, it is still because of "Hero", which has also made all parties confused. Uncle Daoming has already played the role of Emperor Qin in "Hero", and then let him play Emperor Gaozu of Han who overthrew the Qin Dynasty. Is it appropriate?

It was Simon's final decision.

Simon has watched "The Legend of Chu and Han", in which Uncle Daoming played the emperor again. Moreover, according to the comments of many viewers, it was said that Uncle Daoming played Liu Bang alive. What are the main aspects of "living"? Rogue, cunning, and useless measures... Simon thinks this is quite unfair.

Historical books seem to be unfair to the two famous grassroots emperors in Chinese history. Speaking of Liu Bang, they are just scoundrels, and when they talk about Zhu Yuanzhang, they are just cruel and easy to kill.

Simon doesn't want to say much about this.

When choosing Uncle Daoming, Simon personally explained to this side that this famous actor who is very suitable for playing emperors shows why Liu Bang became an emperor. The general idea is to deduce the reasons from the results, so choosing an actor must first be like an emperor, at least giving the audience an impression of an emperor.

Otherwise, the project would be a crash from the beginning.

Because, regardless of whether the audiences in the East and the West, regardless of whether they understand history or not, they probably don’t want to see a rogue on the big screen defeating a 'hero' and obtaining the throne.

What is a scoundrel? It is idle, treacherous, greedy for small profits without any righteousness. If this is true, how could it be possible for the Lu Gong of a wealthy family to marry Lu Zhi to a man whose eldest daughter is over teenage? How could it be possible to gather a large group of famous historical officials such as Zhang Liang, Xiao He, Han Xin and others under his command? Are these people blind?

In short, although Simon did not object to the proper display of Liu Bang's side in the film, he mainly focused on why Liu Bang was able to become the founding emperor.

Next is Lu Zhi.

This also made all parties confused. It was not because it was difficult to choose, but because it was too easy to choose.

Emperor Gong!

Then I started to get into trouble.

After all, the love story between Master Zhang and Emperor Gong was once written into popular TV series. Although history was disturbed by Simon, the big butterfly, this time, the two finally broke up.

Finally, everyone gave the choice to Master Zhang himself.

Maybe he felt that this character was really suitable for Gong Huang, or maybe he had other thoughts, so Master Zhang came forward in person and persuaded Gong Huang to join the project.

Compared to Uncle Daoming, who only plays a supporting role in "Hero", Gong Huang has a much higher international reputation. To finalize this, he will be willing to get all parties who are obsessed with the overseas market.

Then there is Xiang Yu.

After a long selection, it finally fell on the two people, "Wu Song" in "Water Margin" and "Qiao Feng" in "The Legend of the Condor Heroes" that was just popular in China last month, both of them are original versions.

From the beginning to the second choice stage, Simon was one who prefers "Wu Song".

The reason is somewhat biased.

Mainly, Simon felt that Xiang Yu should be a tough guy with a national character face, so compared with the two, the "Qiao Feng" with better acting skills, and his image...at least compared with "Wu Song", it looks less positive.

In the end, he chose ‘Qiao Feng’.

Because after the makeup test, "Qiao Feng" was too far ahead of "Wu Song". Perhaps both of them were from professional schools and perhaps they had many years of acting experience. The problem is that there is really nothing to do with acting talent.

The last Yu Ji, Princess Xu.

Internal determination.

Simon couldn't explain that he had referred to the "Ren Yingying" in his memory. He simply didn't explain it, but he was just a secret rule. Who agreed and who opposed it?

No one objected.

Things were decided so happily.

Well, of course, first of all, Princess Xu's acting image and even her age are indeed in line with Yu Ji's setting. Moreover, after the role was finalized, she participated in various equestrian, archery and martial arts training in the first half of the year. Princess Xu did not use someone's name to be lazy and slack, so she settled into her position.

Otherwise, Simon himself would take the initiative to replace people without saying anything.

In any case, it is conceivable that as long as the "Chu Han" trilogy goes well, the four protagonists will definitely usher in another peak in their acting career, the kind that will last a lifetime.

In addition to the four protagonists, some other major supporting roles are also fierce in competition.

No need to repeat.

It has to be mentioned that it is obvious that this time, all Hong Kong and Taiwan stars who were popular in the past were eliminated.

This is also considered Simon's deliberate arrangement.

There is a movie "The Legend of Hongmen Banquet" in the original time and space, which is played by Liu Tianxian, followed by Yu Ji. The key is that the film uses a large number of Hong Kong and Taiwan actors, and Simon has no prejudice against the actors themselves. The problem is that not to mention the others, it is just one. Seeing that "Shanji Brother" plays "Fan Kuai" in the film, Simon immediately got out of the show.

What the hell?!

Was it "Fan Kuai" who was wandering in Causeway Bay and becoming a double flower red stick, or was it "Shanji Brother" traveling back to Pei County to compete for dominance with Boss Liu?

Too messy.

Perhaps it is because of the accent, or something else, in short, this group of people lacks a classical temperament that can be integrated into the dramas of Chinese history.
Chapter completed!