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Chapter 1509: Hasbro

Indian girl Aliya took two maids to enter the master bedroom of Shell Villa with her clothes and found her boss lying on the big bed and putting the word "big". When they entered the door, they happened to roll for a while.

I didn't dare to ask too much, but just silently stepped forward and greeted: "Boss?"

Simon, who had already washed up, was not embarrassed to see them experience, so he sat up and chose a sports suit held by a maid, and waited for the morning exercise later.

As for just now, I came back from Asia recently, and the women and children were on the East Coast again, so I decided to calm down and sleep alone. So, I woke up early today and suddenly felt pretty good, and I had a young mind for a long time.

After wearing a close-fitting sports vest and shorts, seeing Aliya kneeling down and helping her wear sports shoes and wearing Indian girl's elastic thighs, Simon remembered something and asked, "Aliya, you should be very rich now, aren't you planning to leave?"

When he first participated in the creation of Instagram, as an initial investor, he helped to introduce IT technical talents from India, and Aliya obtained an initial 5% stake.

Now Instagram has been acquired by Igret and has become a member of Igret's social product matrix. Indian girl's original equity has also been replaced by Igret's stock. Simon is not sure how much it is, but as Igret's stock price continues to rise, Indian girl must have a net worth of hundreds of millions of dollars.

Aliya carefully tied her boss's shoelaces, and shook her head when she heard this, "I'm used to my current life, and..." After pausing, the Indian girl didn't say more, but just said, "Besides, the boss and the wife are both very nice to me, and I want to stay here forever."

Simon nodded and didn't ask much.

However, from Aliya's simple answer, Simon also figured out something. The couple treated her very well, but the corresponding one was probably someone who treated her badly. Thinking about India's serious state of superiority and inferiority in men and women, as well as the Indian girl's net worth of 100 million yuan, it is obvious that she has a tendency to be guilty of possessing a treasure, so it is not difficult to imagine some things.

After half an hour of morning exercise, I took another shower, changed my clothes and came to the restaurant. It was seven o'clock in the morning.

Girl A has prepared breakfast and also delivered the latest weekly box office data report.

This is July 9th.

Friday.

Simon picked up the cutlery and ate breakfast while casually browsing the box office data of the past week.

The first place on the list was not surprisingly won by "The Peerless Heavenly Tribulation". This is expected, and there is neither surprise nor shock.

From July 2 to July 8, a full box office week spanning the Oroliday holiday, the first week of "The Peerless Heavenly Tribulation" ended up with a box office of $87.39 million. It lags behind "Godzilla" and "Star Wars Prequel: The Ghost's Threat", and temporarily ranked third in the first week of 1999.

If it was ten years ago, this achievement would naturally be amazing.

At present, saturated distribution is becoming more and more mature. Relatively speaking, such a super heavyweight with a total investment of US$180 million in production and promotion, and is the most golden only holiday period in the popular summer season. It is a bit unsatisfactory if it did not exceed 100 million in the first week.

Of course, failure is not considered a matter of course.

After all, it is close to 90 million in the first week, and it is no problem that "The Peerless Heavenly Tribulation" reaches Simon's initial expectations of 200 million local pass level. Such special effects science fiction blockbusters often have higher overseas results than the local, and the global total box office reaches 500 million. The break-even line of "The Peerless Heavenly Tribulation" is 400 million globally. If it can get a box office of 500 million yuan, it can achieve a gross profit of tens of millions of dollars just by the release of theaters.

However, people are afraid of comparison, so are movies.

"The Peerless Heavenly Tribulation" is calculated based on the global 500 million, with local 200 million and overseas 300 million. After sharing the share, excluding the total production and promotion costs of US$180 million, the gross profit of theaters at the stage is only about 30 million.

The comparison is Godzilla of the same period.

After just ending the fourth week of screening, "Godzilla" continued to earn $26.36 million, ranking third on the list, lagging behind another new film by "The Peerless Heavenly Tribulation" and Warner Bros. However, the cumulative box office of the same type of blockbuster movies has reached a high of $243.53 million.

The 300 million local area is a foregone conclusion.

Overseas, based on feedback during this period, Godzilla's overseas performance also surpasses that of the local government. According to the current trend, even overseas is expected to hit 500 million yuan, and the global box office may eventually be around 800 million US dollars.

The total cost of production and promotion of "Godzilla" is US$150 million. Based on the box office data of 300 million locally and 500 million overseas, the movie will achieve a gross profit of approximately US$200 million in the theater stage in the movie.

"The Peerless Heavenly Tribulation" vs. "Godzilla", 30 million vs. 200 million, and the gap suddenly appeared.

Even though "Godzilla" is a cooperative project between Daenerys and Japan Toho Co., Ltd., excluding Toho's 30% profit share, Daenerys' profit from this project will still be far more than "Peerless Heavenly Tribulation".

What's more, as the core of the project, after successfully taking over the "Jurassic Park" series, Simon also gave Michael Bay a very high salary plan, with a maximum salary of $15 million, plus a 10% global box office gross profit share. Therefore, in addition to having to give Michael Bay's share, Daenerys actually couldn't get even a preliminary income of 30 million in the theater stage.

Basically, we can only look forward to subsequent channels.

Looking at the box office results of "The Peerless Heavenly Tribulation", Simon also made a secret decision, and the cooperation between Daenerys and Michael Bay can come to an end. It is time to let this commercial director who is increasingly cost-effective and cheap.

As for when to enable it again, it's very simple, Transformers.

Thinking of this, Simon suddenly remembered that it was time to take Hasbro.

Speaking of which, the toy company is also the former owner of a small senior executive. Simon had already decided on a certain idea when he first joined Daenerys when Nancy Brill joined Daenerys, but the time was not yet ripe.

Now, just right.

The main thing is "Star Wars Prequel: The Ghost Threat" released in May. Hasbro, which spent a lot of money to reach a cooperation with Lucasfilm, and toy manufacturers such as Lego will not have good financial reports this year, and their stock prices are also falling.

As for the film and television copyright of "Transformers", it seems that there is still some entanglement with Japanese companies. However, these are also minor issues, so Simon naturally does not need to interfere in person now.

In addition to "The Peerless Heavenly Tribulation" and "Godzilla", another film produced by Daenerys, "The Ghost Record 2" is still in a steady trend. Although it has encountered the impact of new films such as "The Peerless Heavenly Tribulation", "The Ghost Record 2" in the third week of painting still earned $16.01 million, with a good decline of 45%, and the cumulative box office reached $91.57 million.

It is expected to exceed 100 million next week.

No longer expecting a local achievement of 200 million yuan like the first part, after all, the first part has all the dividends of creating new types.

However, even if the global box office is only 200 million US dollars this time, considering the total production and promotion costs of "Ghost Record 2" totaling US$25 million, the gross profit of theaters will reach more than US$60 million, which is twice that of "The Peerless Heavenly Tribulation", which makes people unable to hope for more.

...

After breakfast, he arrived at the company and met with Amy Pascal to discuss the box office data of the box office just over the past week. Simon mentioned the acquisition of Hasbro.

In fact, this is the most suitable thing to hand it over to Nancy Brill.

However, Nancy, who is eight months pregnant, started taking vacations and waiting for childbirth last month. Simon forced the job of a small senior executive. Otherwise, the little woman would be planning to work until the child was born. Even if she could stand being a mother, she would have to consider the child, right?

Now the woman also went to New York. Janet invited her and said that it was convenient for her child to take care of her when she was born.

Speaking of this, after the pregnancy of a small senior executive gradually became pregnant, it was inevitable that he would cause some discussion in the circle. After all, Nancy was not married, and it was really easy to guess who the child belonged to.

Therefore, many people are inevitably more at ease.

After Janet came out in person and was close to Nancy, she went in and out of the film and television city several times, and then it disappeared.

If there is no fun watching, there is naturally nothing to talk about.

There were also some gossip media that wanted to make trouble, but they were easily suppressed by the media public relations team of the Westeros family. Of course, it was not Simon who was afraid that outsiders would know about it, but it was just for the protection of family privacy.

If exposed, it will inevitably cause some hidden dangers to the safety of women and children in the future.

I explained in the morning that Simon obtained some basic information from Hasbro at noon.

Just before the release of the Star Wars Prequel's first song, with the benefit of the license of peripheral toys for this super phenomenon blockbuster, Hasbro's market value once reached a high of US$5.4 billion. However, with the failure of the reputation of the Star Wars Prequel's first song, the sales of peripheral toys were seriously inferior to expectations. Hasbro's stock price has also fallen all the way during this period, and has shrunk to US$4.3 billion. In less than two months, the cumulative decline has been nearly 21%.

However, this is still the highest market value of Hasbro in recent years.

In the first half of the 1990s, affected by the downturn in the global economic environment, Hasbro's market value has been hovering between 20 and 30 billion US dollars.

The reason why it can reach a maximum of more than $5 billion is, on the one hand, because the United States has entered a new bull market cycle. On the other hand, Hasbro has represented many popular film and television toys in recent years.

Not only Star Wars, but also Daenerys, the "Jurassic Park" series, Pixar 3D animation series, etc. Both sides have certain cooperation.

Furthermore, the rise of the new technology industry. Even after a brief collapse, Hasbro still invested in the following venture capital and created the "Hasbro Interactive" department, mainly developing electronic games derived from its own brand toy series.

As the return of US dollar after the Asian financial crisis stimulated the rise of US stocks across the board, the technology stock market also recovered rapidly, and the electronic game industry is booming again under the concept of the Internet. Even though Hasbro Interactive has not yet appeared in a hit game, Hasbro, which is actively following the new technology concept, still benefited from this trend.

Obviously, if Simon wants to acquire Hasbro at a lower price, he will wait patiently for a year or two, and wait for the technology stock bubble to burst again, and at the same time, through the influence of Westeros system in Hollywood, it will still only cost 200 to 30 billion US dollars to take action.

It’s just that with Daenerys’ current size, there is no need for this.

Of course, Simon won't give a high premium either.

Hasbro's revenue has remained at around $3 billion in the past three years, and its annual profit has fluctuated between $150 million and $200 million. Referring to the stock price in recent times, Simon's plan to give a quotation cap of $5 billion, lower than the high of $5.4 billion before the release of the Star Wars Prequel's debut, and it will use the trading method of stock exchange acquisitions as much as possible.

For a non-growth traditional enterprise, the price-to-earnings ratio of more than 30 times is actually very considerable.

If the deal cannot be completed, Simon will not be a sucker.

Then wait a little longer.

After all, even if you have a big business, you cannot squander it casually. At that time, you will use the means you should use to cut off cooperation and encircle snipers.

During lunch, he briefly discussed this matter with Amy, and Simon rushed to Pixar on the second floor of the cinema in the afternoon.

Another 3D animated feature film by Pixar has been basically completed, and the plan is still scheduled to be held at the end of the year. We will discuss editing and modifications of the final version in the afternoon.

This is Pixar's sixth animated film. During the initial topic selection process, Simon interfered and finally decided that the sixth work of this animation studio was "Racing Story". The former "Racing Story" was not released until 2006. Moreover, compared with "Finding Nemo" and "Toy Story" and other projects, "Racing Story" did not have a good box office.

Simon chose this mainly because of the surrounding area.

In the original time and space, if you list the sales rankings of Hollywood movie peripheral products and have the first place, and you can probably say it in one word, the "Star Wars" series.

But, who is the second one?

Maybe someone thinks of "Jurassic Park", or Pixar's Toy Story series, or the Marvel Cinematic Universe series after the millennium... Actually, it's not.

The second place is "Racing Movement".

Simon once read a ranking data, of course it was just real-time data at a certain period. The cumulative sales of the Star Wars series were US$30 billion, while the second place, the "Racing Story" series, was born nearly 30 years later than the Star Wars series, but its sales reached an astonishing $10 billion, equivalent to one-third of the "Star Wars" series.

Later, other well-known "Jurassic Park" series, "Toy Story" series, etc., are only worth billions of dollars.

Therefore, it can be seen that the strength of "Racing Story" is.

Since that's the case, even if the box office is relatively mediocre, Simon still made this series ahead of other favorite animations. After all, it's seven years ahead of time, which means he can make more money for seven years.

Just so happens that the plan to win Hasbro is not only locking the copyright of the "Transformers" series in advance, but also out of the consideration that "Racing Story" will be released at the end of the year.
Chapter completed!
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