Suzhou, China.

It's Monday, June 23.

Mo Yiling arrived at the municipal government early in the morning, followed by a whole morning meeting, mainly discussing the "Document on Effectively Implementing the Basic Living Guarantee and Reemployment of Laid-off Workers in State-owned Enterprises" officially released by the authorities on June 19. Speaking of which, the problem of laid-off has become increasingly serious in recent years, and a large number of laid-off workers have caused some serious social problems from time to time. Until today, the policy documents officially from the highest level have been issued.

Compared with other provinces and cities, Suzhou has the most relaxed attitude towards this matter.

Of course, it is not that there are no laid-offs, but that with the continuous continuous large-scale investment in Suzhou, especially labor-intensive electronic product assembly companies that require a large number of workers, not only easily digested a large number of labor in Suzhou, but even had to recruit workers from all over the country.

Policy documents actually mean assessment and accounting for political achievements. Suzhou can undoubtedly submit the best report card.

At the end of the morning meeting, when she was having a working meal with several leaders and discussing some other things, Mo Yiling received a call from Chen Qing and invited her to go to Jiangnan Interactive Entertainment Company in the afternoon.

Mo Yiling agreed after a little consideration, mainly because she was very concerned about this company.

Jiangnan Interactive Entertainment Company, to be precise, should be the most popular Internet technology company at present, but it is named Interactive Entertainment because the content it operates is online games.

Of course, the name is not important, the content is important.

Because of Chen Qing, Jiangnan Interactive Entertainment not only cut a large piece of cake from the Igrit China Company, which had just been split, but also selected the three most important models Simon values ​​for the core games, "Counter-Strike OL", "Happy Farm" and "Legend of Heaven".

Among them, "Counter-Strike OL" was officially launched last Friday. "Happy Farm" will have to wait for a month, and will be launched in about July. "Legend of Heaven" is even later, and it is estimated that it will be until the end of the year.

Speaking of which, this company is also considered to be Mo Yiling personally. After all, the Westeros system has placed a large number of OEM companies in the eastern and western suburbs. Although it focuses on the development of film and television tourism, nothing else can be left. Finally, it starts with Jinshu special effects, and the Internet is now beginning to recover, so a new technology industry has been finalized.

Even so, Mo Yiling could not help but hesitate about Jiangnan Interactive Entertainment.

The main reason is that the country has just issued a ban on game consoles in the first half of the year, and has been cracking down on game halls across the country for several months. It can be said that the limelight has not yet completely passed, and I have to make online games here, so it is hard to say what the result will be.

After all, she is not a businessman. Mo Yiling has a different perspective. The most fundamental point is that compared to interests, she values ​​her career as a smoother and more smoother.

Then there will be no principled errors.

Mo Yiling arrived at the Jiangnan Interactive Entertainment Headquarters next to Jinshu Suzhou Headquarters on the west side of Dayang Mountain. Chen Qing had arrived in advance. When she heard that she was coming, she came out enthusiastically to greet her.

Seeing that the girl was embracing the way of greeting people in the Western world and hugging her, Mo Yiling was very uncomfortable.

It’s not the etiquette itself, but the feeling that this girl always feels like taking advantage of her, she has bad intentions when she hugged her. Unfortunately, there are other people around her who are watching, and Mo Yiling can’t push Chen Qing away rudely. You know, although there is no official position in this city at present, Chen Qing’s status is actually much higher than her deputy district mayor.

Can't afford to offend.

Forced to hug me affectionately, Mo Yiling quickly separated without any trace, and said, "When will I come back?"

"Just just returned from South Korea this morning." Chen Qing replied, introducing her side, and said, "Han Wu, you should know Aunt Mo."

Mo Yiling nodded and shook hands with the young man wearing black-framed glasses with a national-shaped face in front of him.

The young man is named Han Wu. He is only 29 years old this year, but he is the president of Jiangnan Interactive Entertainment. This is also one of the talents Chen Qing has quietly drawn up in recent years. He graduated from Wuhan University. Although he has no study abroad experience and is completely native, his ability is no worse than that of the old man who has been tempered in Silicon Valley. Two years ago, he created his first Internet company through 100,000 yuan he had pieced together. After being acquired by Igrit China, he followed the trend and joined. This time, Chen Qing was transferred to take charge of Jiangnan Interactive Entertainment.

After a brief greeting, everyone entered the two-story fiberglass structure office building where Jiangnan Interactive Entertainment is located.

Mo Yiling and Chen Qing walked side by side and asked: "Well, what's the result of "Counter-Strike OL" going online?"

When Chen Qing heard this question, she smiled at her: "Aunt Mo will know later."

Mo Yiling looked at Chen Qing's happy expression, and then looked at Han Wu, who was responsible for guiding the way on the other side, probably understood.

It must be very good.

In fact, Mo Yiling also learned about the game "Counter-Strike OL" in advance. Mo Yiling was even a little unbelievable after receiving relevant information at the beginning. It is no joke that a mere electronic game can actually reach the level of 1 billion US dollars in global revenue, right?

The result is of course no joke.

Later, I learned that some phenomenal games such as Japan's "Super Mario" have a revenue volume of US$1 billion, so I gradually accepted this somewhat magical number.

Therefore, even though hesitated in his heart, Mo Yiling did not lack expectations for Jiangnan Interactive Entertainment.

Everyone came to a small conference room with projection screen hanging on one wall on one side. Mo Yiling looked over and saw a series of striking numbers on the projection screen at a glance.

272000.

After a little change of thought, Mo Yiling understood the meaning of this string of numbers.

Since "Counter-Strike OL" was officially launched in China at 9 a.m. last Friday, the game has gained 272,000 users in three days.

After the cumulative number of Internet access users in China exceeded 10 million last year, this year, due to the unified efforts of the country, the network access costs have been greatly reduced. However, in the past six months, the growth rate of network access users in the mainland exceeded 9 million, and it is no problem to reach the 20 million user increase forecast at the beginning of the year.

Compared with the total number of mainland Internet users, which is nearly 20 million, the number of activated users in three days is definitely an expected result.

You know, this is equivalent to more than 1% of all domestic Internet users registering this game in just three days.

The key is that "Counter-Strike OL" has to be charged.

However, something seems to be wrong.

Thinking of this, everyone sat down at the conference table, and Han Wu took the initiative to introduce the general overview of "Counter-Strike OL"'s three days of launch.

First of all, the charging mode of this game.

The international market generally buys out at one time, and the mainland, according to Simon's initial requirements, time charges are implemented.

This is not actually pioneering.

Because the large number of electronic game halls that were flooded in China before were actually time charges.

However, after market research and repeated consideration, "Counter-Strike OL" does not directly count the time, but is divided into four types: hourly charges, weekly charges, monthly charges and permanent buyouts. Considering the current domestic consumption level, billing by hour, the price is set at 0.5 yuan per hour, and then, the weekly card is 7 yuan and the monthly card is 25 yuan.

The last one-time buyout was 399 yuan.

The buyout price roughly refers to the buyout standard in the international market, at US$69, which is equivalent to RMB 593 according to the current exchange rate of about 8.6.

The price is about 200 yuan lower, on the one hand, it is a reference, and on the other hand, it also needs to adapt to the national conditions. After all, many people in China currently have a monthly salary of less than 500 yuan. The figure of 399 yuan is a small margin than 400, which is also a considerable international standard.

In addition, such a game cannot be charged directly without buffering.

Jiangnan Interactive Entertainment has formulated a complete set of discount plans.

First of all, the discounts for the game itself, the latest registered users are completely free for the first seven days. After seven days, through some official tasks, such as assisting promotion, it is very simple. You can get up to two hours of free game duration every day, which lasts until the 30th day.

After 30 days, if you want to play again, you will have to pay.

In addition, there is also a cooperation and promotion with Yifubao, the first online payment tool in China.

Users who apply for a special online banking card at Industrial and Commercial Bank of China, activate Yifubao account and bind the game account, will get a free monthly card worth 25 yuan.

At first glance, there are obvious loopholes in this charging model.

Users register an account and play for seven days for free. After the expiration, they can continue for seven days. And so on. Isn’t it equivalent to permanent free?

Of course, this is not unexpected.

The way to solve the problem is actually very simple, including the account upgrade system, and various medals, props, etc. settings that are only for paid users.

To put it bluntly, it is better to take advantage of the deep-rooted vanity in human nature.

Free play, yes, but an account will only be invalid after seven days, or at most 30 days. The various achievements you accumulate in the game, even some friends, are all invalid. What's more, after paying, you can get a variety of bright props, various badges, various fashions, and various eye-catching titles in the game. In comparison, for free play, there is nothing except being able to play.

How could it be willing?

What's more, buyers will never have sellers' skills.

Such a bug can actually greatly increase the popularity of "Counter-Strike OL".

If any online game is not popular or lacks players, the result is the worst. Therefore, there is actually no worry here that players will always be free. Just like in the past, shooting games of the same type are almost completely free. All players can consume are fashion medals, and they can still make a lot of money.

Why?

What you play is the human heart.

The same is true for this time's Counter-Strike OL.

Before setting this plan, the Jiangnan Interactive Entertainment team had an evaluation. After the game was on track, as long as the proportion of free players was less than 90%, revenue balance could be achieved. Correspondingly, every point higher for paid players, for Jiangnan Interactive Entertainment, it would be profitable.

90%, a concept that seems to be beyond the imagination of ordinary people.

In fact, online games are a huge profit industry. Once upon a time, the gross profit of online games in China was generally above 70%. You can imagine how profitable it was.

Interior of Jiangnan Interactive Entertainment.

He roughly introduced the details of the game's charging mode and other details to the outsider Mo Yiling, and Han Wu mentioned the specific data of the 272,000 users who have been activated.

To Mo Yiling's expectation, among the 272,000 people, 19% of the users have paid in just these three days.

This actually means that even after the most intensive free period in the first month, even if the proportion of paid users in Counter-Strike OL does not increase, it will be enough to generate profits.

He lowered his head and looked through the information in his hand. Mo Yiling couldn't help it and asked, "Xiao Han, are you sure it's 19%?"

"That's right."

Han Wu nodded and ordered the staff to say a few words. The projected screen that had been displaying data such as users was replaced with another table, which showed the distribution status of paid users.

Mo Yiling looked at it and found that 19% of paid users were about 51,000, of which the largest number were Yifubao free monthly card users, accounting for about 23,000. Subsequently, 15,000 were weekly card users, and then, unexpectedly, 8,000 users chose to buy out forever, which made Mo Yiling sigh. There is really no shortage of rich people in China. A game worth 399 yuan can be bought at any time.

However, if you think about it again, buying out permanently seems to be able to obtain a large amount of funds at one time for Jiangnan Interactive Entertainment, but it is obviously not a long-term way.

After the first three types of paid users, there are about 5,000 remaining, which is the normal payment for duration and monthly card payment.

After roughly seeing it, Mo Yiling subconsciously asked: "Didn't it mean that there is a free time for a week? Why are so many people paying?"

Han Wu smiled and explained: "Because the experiences of free users and paid users are completely different, we have many props and some upgrade systems that can only be used by paid users. District Mayor Mo, maybe you can try it privately and you will understand."

Mo Yiling just nodded slightly and pointed to the first item: "Can Yifubao's free monthly card be considered a payment?"

Han Wu nodded again and said, "Yes, first of all, this is a promotion that Yifubao cooperated with us. Yifubao will pay half of our fees and we bear half of it ourselves, but it is still profitable. Moreover, we can also obtain Yifubao service commission discounts through this cooperation. Secondly, compared to purchasing physical point cards, Yifubao payment will be more convenient, which means that compared to other in this form, Yifubao free monthly card players are the most valuable group of users for us, because after the one-month free monthly card expires, these people are likely to choose to continue paying. The specific proportion will take a month to know, but we are very optimistic about the results."
To be continued...