As she got off work, Amy Pascal was invited to Simon's office. Her boss was having a video call with someone. Since Simon didn't let her avoid it, she sat down opposite her desk. It was soon heard that opposite her boss was Chen Qing, who was very dependent in Asia.

The topic is about online games.

Simon didn't ask Amy to wait. When she sat down, she paused the conversation with the other side, and handed over a piece of information: "Amy, you can take it first, and you can take it away and study it carefully later."

Amy nodded and took it. Looking at the label on the cover, she immediately remembered the information she used in her heart at the summer promotion conference in the morning. She glanced at her desk. The eye-catching blue folder was still at Simon's hand, and she was obviously exactly the same in her hand.

Simon and Chen Qing talked about something to do with Amy later. There is no need to avoid her. They continued to look at the computer screen and said, "In the information, the project settings you submitted to me as a case are great. However, my requirements are more than these three projects. In the South Korean side, you will go back immediately tomorrow and acquire a group of more potential game development teams as soon as possible."

Chen Qing, who is in New York, is in her apartment in the West Side. Hearing this, "Boss, is it necessary to do this? The Korean game industry is just starting. We only need to poach people under three entertainment giants. The price will be very small. At most, a few more outstanding ones can be bought with money?"

"Normal, your idea is right, the problem is time," Simon explained patiently: "The Korean game market is relatively small and has no comparison with China and the United States. However, South Korea focuses on the development trend of MMORPG type of game development, which is exactly in line with the game industry layout I have been promoting. This is equivalent to having the initiative in time. The problem now is that I hope to promote MMORPG in major markets such as China, North America and even Europe as soon as possible, but it is certain that South Korea cannot take advantage of this. Therefore, we need to buy all the projects and companies we are interested in."

Simon explained this, Chen Qing immediately understood that Amy, who was already reading the information on the other side, also raised her ears.

It is obvious that my boss is going to make big moves again.

It's not surprising.

Since last year, two consecutive super hot games have driven Daenerys' strong revenue growth and the continued rise in stock prices to a considerable extent. With the film and television business gradually saturated, the music industry is on a downward trend, focusing on the layout of the game field, which is undoubtedly a very wise choice.

Amy just didn't quite understand why her boss was interested in the Korean game industry.

On the other hand, Chen Qing roughly calculated and said: "Boss, there are no large game companies in South Korea yet, and they are basically small and medium-sized studios. However, if we want to acquire a large amount in the short term, the price will not be too low. According to an average of $3 million, buy 10 companies and it is 30 million US dollars. The boss wants more, so he needs to prepare at least a $50 million budget, which is close to 100 billion won. For example, the Mini6 studio that developed "Frozen Age" in the information I gave the boss, invested 3.5 billion won for that game. The game was launched in November last year and now, in half a year, even if the reputation and popularity are good, the revenue is only 600 million won. It is expected that only 1 billion won will be earned throughout the year, and at most half of the cost will be recovered within two years of the game life span. According to this ratio, we completely buy out the studios and related games. Once the overseas promotion fails, a lot of money will be wasted directly?"

After hearing Chen Qing say this, Simon nodded slightly: "I know all of these. I just said that the scale of South Korea's game industry is relatively small, and what I like is overseas. You should know how successful "Counter-Strike OL" and "Starcraft" are. Therefore, spending 50 million, as long as one game can be successful overseas, we can recover all our investment."

"Boss, I think the audience of games in Europe, America and Asia are very different?"

"How many languages ​​do you know?"

Chen Qing didn't know where her boss turned around, but she still said proudly: "In addition to Chinese, there are also English, French, Russian, Japanese, Korean, Spanish and Italian, and I can do it. Of course, I am not as good as the boss."

"Don't compete with me, or you will feel like you're just coming to this world to make up the numbers."

Simon was serious. Chen Qing on the other side of the video and Amy on the opposite side of the desk couldn't help laughing. After laughing, he felt that someone was telling the truth.

Simon continued: "Eight languages, right? Then write the words 'pride and prejudice' one hundred times in the eight languages ​​you know, and give it to me next time."

Chen Qing immediately felt very happy and sad, and said with a bitter face: "Boss, I am actually not very familiar with Spanish and Italian."

"Then write it a hundred more times?"

"No, no, I'm very familiar with it."

"Okay, back to the topic," Simon continued: "Single-player games are still the mainstream of the global game industry at present, but I firmly believe that online games with stronger social interaction attributes will be the future, and at least the two will coexist. Daenerys has been deeply involved in the stand-alone market over the years, so it is not easy for the game business to turn in a short period of time. South Korea just hits my mind, so we can only exchange money for time. Moreover, the benefits of buying out a large number of online games in advance will be very obvious. You must know that people are a kind of sentimental creature that likes nostalgia. As long as some of the IPs we bought out can be successful in the global market, we can all rely on this IP to get a lot of profit in the next ten or twenty years. By the way, just like Japan's "Super Mario", do you understand?"

Chen Qing thought about her arrogance and prejudice eight hundred times, but how could she not understand it, and nodded and said, "Boss, I will fly back to South Korea tomorrow morning. Do you need to pass by Los Angeles and listen to the boss explaining something in person?"

"No," Simon said: "I will go to San Francisco tomorrow to arrange for the split of Igret China."

Chen Qing was a little surprised: "Didn't the boss say he wanted to wait a little longer?"

"It's still related to what we're discussing," Simon said. "I said I'm not optimistic about the performance of Counter-Strike OL and StarCraft in the Chinese market..."

Chen Qing interrupted: "Boss, are you considered arrogant and prejudice?"

"Calculate."

"That……"

"I don't know how many languages ​​I know. If you calculate according to your standards, you can write them for me eight hundred times?"

Chen Qing burst into tears as soon as she said that she could cry. She covered her big eyes, wiped the corners of her eyes with her index fingers and said, "Woooo, boss, I was wrong."

"Success or failure depends on people, maybe I am wrong," Simon said without interrupting, "However, I still prefer to promote MMORPG in China. Since there is already a source of content, the matter of splitting Igret China can also be advanced. Igret will only retain cloud computing-centric software and service businesses, and other portals, emails, instant messaging and other aspects will be widely transferred or authorized. This is also what you will do when you go back to Asia this time. My personal explanation, well, it is still a little dispersed. Beijing, Shanghai, Guangzhou, Jiangsu, Zhejiang and Shanghai can all be placed in some teams or raising gu. In addition, in the context of China's newly issued a ban on game consoles, the game business is finally sensitive. If our online game strategy can achieve widespread success in various parts of China, submit a large amount of taxes for China's finances, and focus on China's economic development, there will be no more crisis of the entire industry being one-size-fits-all."

Chen Qing, the opposite side, wiped her tears and returned to her seriousness. She lowered her head and wrote down the memo, and looked up and asked, "Boss, do you have any other explanations?"

"A lot of them, specifically, you can first win a group of game companies in South Korea. In addition, you can also make some preparations for introducing Korean games, establish an operation team, etc.."

Chen Qing responded, knowing that the call was about to end. After thinking for a while, he tentatively said: "Boss, the three game information I gave you, "Wind Kingdom II", "Paradise" and "Frozen Age", boss, do you think of that more optimistic about that?"

Simon blurted out without hesitation at all: ""Paradise."

Chen Qing didn't expect her boss to answer so simply, so she blinked: "Boss, you won't lie to me, are you?"

"What do you lie to you?"

The three games, "Wind Kingdom II", "Paradise" and "Frozen Age", are all role-playing types, but their styles are different, with a tendency to develop, a focus on battles, and a tendency to take risks. These are all second.

The key is that among the three games, "Wind Kingdom" and "Frozen Age" should be the original creations of this time and space. Anyway, Simon has never heard of it, and the other "Paradise" is famous.

The most successful game in South Korea that once exported to China was naturally the "Legend" series. Even if it seems that no one in the subconscious of ordinary people's "Legend" game is subconsciously played by ordinary people. In fact, through various web game mobile game derivative series, they can still make billions of dollars in China every year.

However, the most successful game in South Korea is the "Paradise" series, and this game is still very long-lasting. Even if it enters the mobile Internet era in more than ten years, the "Paradise" IP is just a mobile game series that can bring developers more than US$4 billion in just two or three years, far exceeding the "Legend", which is only popular in China.

Simon didn't know whether "Legend" still exists in this time and space, and the reason why "Paradise" appeared again is because the game is actually adapted from an original comic by a Korean cartoonist.

Of course, the two time and space, even if they are both "Paradise", are probably already two "Paradise". The new "Paradise" developer is called Acrab Online.

After checking, I found out that Acrab is the code name for a star in Cancer, and it also means scorpion in Arabic. Perhaps the game team wanted to register for "Cancer Online" and found that the authentic "Scorpio" had been registered in advance, so I had to change it to one of the stars.

This is also normal, after all, Koreans have well-known ambitions for the entire universe.

Let’s talk about the game itself.

In history, the first "Legend" introduced to China was not actually the first generation of "Legend". The first generation of "Legend" was launched in 1998, but it was actually the second generation of "Legend".

The various settings of "Legend II" are largely imitating the popular "Paradise" in South Korea at that time. Under the light of the "Paradise" series, "Legend II" was lukewarm in South Korea, and it was sold by the developer to Chen's richest man for a reserve price of 300,000 US dollars, creating a commercial legend.

As for the fact that "Legend" was so popular in China that Korean companies lasted for more than ten years, this is off-topic.

In short, even though it is already two "Paradise", the attributes of this game focusing on "real-time battles" have not changed. Compared with the other two MMORPGs that tend to develop adventures, this is what Simon is more interested in.

Chen Qing on the other side of the video thought that his boss had no reason to deceive him, and said directly: "Then, boss, should I give my closest team?"

"I will settle the score with you if I messed up," Simon said, "But the name "Paradise" is not very good."

"Um?"

"Too..." Simon didn't find the right vocabulary for a moment and said directly: "You can add another suffix, "The Legend of Heaven", how about it?"

Chen Qing thought for a while and nodded, "It's great, the word 'heaven' seems too neutral, and the 'heaven legend' sounds like a story."

"In addition, this game is planned to be launched in June, so there is no need to hurry. After taking it, some details can be adjusted."

"Does the boss want to give his advice in person?"

"I'll take a server out and I'll take the time to try it out. There's no hurry. You can take down the development company first."

"clear."

After hanging up the video call with Chen Qing, Simon looked at Amy, who had already read most of the information in her hand: "What do you think?"

Amy thought for a while and said, "A very novel design idea."

"There is also a CD material, you can take the time to study it carefully," Simon said. "Also, well, forget it, wait until South Korea is done, we have a mature enough team here, and there is no need to prepare too early. By the way, I will let Egret participate together, or will the two compete."

If possible, Amy certainly doesn't want this. Egret has too many advantages in promoting online games compared to Daenerys. However, he also understands that this is the strategy Simon has always focused on.

Maintaining internal competition is better than being defeated by external competitors to occupy the market.

Thinking of this, Amy also smiled and said, "The boss just said he was optimistic about one of the games, "Paradise", can I win this in advance?"

"No problem," Simon smiled, "but I still said that, if I messed up, I'll find someone to settle the score."

"I will stare at it myself," Amy promised, and then said, "Boss, you plan to split Igret China. Jeff should have an objection. After all, China is a huge market with a population of 1.2 billion?"

"This is due to many considerations. You may know that China's firewall isolates internal and external networks?"

Amy nodded.

"This is both a Chinese attitude, and for us, it is also an obstacle. In general, I think China's Internet industry will form a relatively closed market in the future. Industry culture, legal policies, etc. will be very different from the West. In fact, the unsuccessful layout of Igret in Japan over the years has proved this point. Japan, South Korea, and China all belong to the Greater China cultural circle. It is difficult for us to go directly into it, so it is best to be a simple investor and leave the matter to the local team to take responsibility."

When Amy heard Simon say this, she agreed with her expression, but said: "Actually, I think it should be fine if there is a boss like China to control the overall situation?"
Chapter completed!