After a nervous and anxious night, Ren Jingxi got the ratings data for the first day of "Return of the Condor Heroes" the next morning.

This is mainly due to the fact that Jinshu Media is also a data procurement partner of CCTV Soforre Media Research Company, which was established in the second half of the year.

Even though CCTV Soforre was promoted by the Westeros system and participated in holding a small amount of equity, when the company started to operate, Jinshu was still enthusiastically becoming the first partner of CCTV Soforre, and signed a three-year data procurement contract in one go.

As for the reasons, smart people understand.

People who don’t understand, and people who understand hope that people who don’t understand will never understand.

Besides, the ratings of "Return of the Condor Heroes" are: Beijing, Shandong, Su and Guangdong. Due to the current real environment of the Chinese TV market, the more critical ratings within the province or within the jurisdiction are 31%, 23%, 27% and 24% respectively.

After obtaining the data, Ren Jingxi also found that this was very close to his recent promotion of this drama in different markets.

Because of the most resources and the most exposed, the capital area has ratings exceeded 30%. Although Shandong is its hometown, its ratings are the lowest due to lack of channels and connections.

This proves that CCTV Soforre's data is quite desirable.

After all, even Ren Jingxi knew that a certain viewership survey agency can only be considered a start-up raft team now, and even a bit like a second-deao dealer. Because its own data collection system is not perfect, a lot of information is collected from relevant institutions across the country. It is consecrated through CCTV's tiger skin and then sold it to the whole country.

Judging from the data in Ren Jingxi's hands, no matter how the data is obtained, it is obviously still hard to do so.

The two episodes started, with an average provincial viewership rate of 26%, which is considered a victory.

However, Ren Jingxi did not completely relax.

This start was the result of her spared no effort during this period. However, it is still unknown what the subsequent trend will be.

Opening high and walking low has happened too many times in the TV circle.

Therefore, on Tuesday, Ren Jingxi still spent half a day to arrange the follow-up promotion of "Return of the Condor Heroes", mainly the popular newspaper press releases and some drama reviews of "Return of the Condor Heroes".

Another day passed like this.

The ratings of Tuesday were released, and there were still four satellite TV stations, with the provincial ratings of 36%, 39%, 37% and 35%, respectively. All of them crossed the threshold of more than 30% in one fell swoop, with an average rating of nearly 37%.

And then.

On Wednesday, the four satellite TV stations were 45%, 53%, 46% and 41% respectively.

The average ratings within the province of 46% successfully surpassed the popular "Kangxi Private Visit" during the summer vacation.

Speaking of which, CCTV Soforre has not yet been established in the ratings statistics stage of "Kangxi". The average rating of 45% is similar to "Desire", which said it had a rating of 90% at the time. It is ultimately a relatively rough statistics and lacks authority.

Now, with CCTV's status in this era, the average provincial viewership rate of four TV stations in the three days after the broadcast was launched has reached 46%, and it is still rising. "My Fair Princess" has almost no suspense to lock in the 1997 TV series ratings championship.

Of course, it's still a TV series.

"Super Girl", which has a 70% rating in the province, is only broadcast on Jiangsu Satellite TV during the summer period.

In any case, when "My Fair Princess Return" easily replaced the annual championship position of "Kangxi's Private Visit" in just three days, this time, Ren Jingxi did not need to spend any effort to promote it, and a large number of media began to actively follow up on the report, which quickly spread the influence of "My Fair Princess Return" across the country.

Before the week ended, a large number of TV stations from all over the country began to chase Ren Jingxi, hoping to buy the subsequent broadcast rights of this TV series. Even CCTV showed strong interest.

CCTV also needs performance.

This year, two popular dramas, "Kangxi's Private Visit" and "My Fair Princess", CCTV clearly had the chance to win, but they both missed it, which was a mistake. Although they could not get the first round of broadcasting rights, who made CCTV big? Who can have a wider coverage rate in China?

Therefore, as long as you can get the broadcast rights, you will definitely be able to explode another round.

Here we will talk about the round-rotation playback system of the Chinese TV drama industry.

Whether it is now or once, around 1997 to 1998, it was a watershed in China's television industry.

The core sign is that the main stations of each province have registered satellites, and a large number of satellite TVs have emerged, and cable TV networks relying on satellites have also become rapidly popular. Not only that, the policy of separation of production and broadcasting has continued to advance, the continuous loosening of TV drama supervision, and even the establishment of viewership survey agencies such as CCTV Sofurui have promoted the acceleration of China's TV industry from state-owned monopoly to market-oriented operations.

The first, second and online playback mechanisms in China's TV industry have been continuously explored and improved since recent years.

Just like this "My Fair Princess", the first round of playback signed by Ren Jingxi is very different from the one round of playback in TV series many years later. Instead, it is more inclined to Hollywood's nearly maximizing the benefits of playing on a per-time basis. In fact, many of the operations of the Jinshu Department are indeed learning from the operation experience of the American media industry.

To put it more specifically, the first round of contracts signed by the four major satellite TV stations certainly does not mean that they can only be played once.

To be precise, three times.

It includes a premiere of the prime time in the evening, two replays of the midnight time and day time respectively.

In the industry environment where many TV stations usually buy out copyrights directly or at least have to buy out copyrights for a few years, Ren Jingxi made a project so meticulously, no wonder the four TV stations almost gave up because they were too troublesome.

If it weren't for the pleasant cooperation between the two parties before, and the deep background of a woman, and the current exploration from state-owned monopoly to marketization made all TV stations more willing to try new strategies, Ren Jingxi was unlikely to negotiate this business at the beginning.

After all, the negotiation was completed.

Perhaps, it is inevitable that a case of being copied will be formed, which will lead the Chinese TV drama industry to another direction different from that before.

This is a later story.

Let’s talk about the income issue.

In addition to Ren Jingxi's own plan, the four companies jointly bought out the two-year broadcasting rights for 350,000 yuan per episode, with the most favorable quotation. 26 episodes, totaling 9.1 million yuan, which can allow Ren Jingxi to achieve a return of more than 100%.

In comparison, according to the latest plan for floating ratings, the average viewership must reach 20% of the more popular broadcasts before the cost can be recovered. On this basis, for every extra rating, Huanzhu Film and Television Company can get an additional 5,000 yuan of advertising additional, which also requires "Return of the Condor Heroes" to reach the 45% annual championship level of "Kangxi" in order to get a return equivalent to the two-year buyout of the four major satellite TV stations.

It seems to be both troublesome and not cost-effective.

However, if you choose to sell it out, after earning 9.1 million yuan, no matter how many replays or how much advertising fees the four major satellite TV stations earn within two years, they have nothing to do with Huanzhu Film and Television.

Now, I only sold three plays of one premiere and two replays.

With the current average viewership rate of "Return of the Condor Heroes" reaching more than 50%, based on the expected average viewership rate of 55%, three broadcasts in a round, the total advertising revenue of Huanzhu Film and Television Company is exactly 9.1 million. Excluding the production cost of 4.5 million and the recent additional marketing expenses of Ren Jingxi, the net income before tax reached 4.3 million.
Chapter completed!