Even though it was a weekend, Simon's schedule was still very full.

Arriving in Manhattan at nine o'clock was a seminar on the Molecular Biology field at Columbia University in the Upper West Side, hosted by the Simon & Janet Westeros Foundation.

In fact, it is a small extension of Simon's 3G planned tour.

The theme of this seminar is to establish a sub-fund under the Simon & Janet Westeros Foundation, which focuses on biological genetic research. Although it is a sub-fund, it will only reach US$10 billion in size and will be injected in five years. The main sponsorship target is the Human Genome Project (HGP).

Just like if you want to fundamentally understand a building, basic materials are the key, if you want to crack the mystery of life, genes are the key.

The Human Genome Project, which plans to sequence billions of human gene sequences, began in 1985 and started in 1990. The United States, Britain, France, Japan and other countries have a joint budget of only US$3 billion.

Simon announced at the seminar that he would spend $10 billion. No matter what his thoughts, the sensation in the small circle on the scene can be imagined.

Anyone with a little knowledge understands that research in the field of basic science is the key to promoting the progress of civilization.

However, the reality is that all kinds of basic science fields have the characteristics of huge investment but small output, and the resources invested are very limited, both at the national level and private capital.

Everyone is short of money!

If Simon Westeros can really fulfill the promise of $10 billion, or even continue to add it in the future, he will no longer be a big money owner, but a savior-level existence.

At the seminar.

Faced with the expectations of a large number of experts in related fields, Simon gave a rare speech. The general theme was that after the end of the Cold War, mankind had entered a rare period of peace, but we cannot fall into peace because of this, and we must continue to move forward. In addition, we will explain the 3G plan again and specifically the operational goals of this sub-fund.

Cracking the mystery of life.

The seminar starts at nine o'clock and lasts for two hours.

Although the news spread rapidly in the circle, at the public media level, at least the specific information at this seminar will not be disclosed too much. After the meeting, the subsequent public opinion operation will be taken over by the Westeros family's huge media public relations team.

The main thing is to create a 'amu' for Simon.

The Columbia University seminar was held at the same time, at 10 o'clock in the morning, the Tincobaier store at the junction of Fifth Avenue and East 59th Street officially opened.

This is a plan that Simon transferred to Tinkobaier at the beginning of the year.

After more than half a year of preparation, there were only three of the first batch. Considering the time difference, the other two in Los Angeles and San Francisco will be postponed to open three hours, so New York is the world's first flagship store of Tincobaier brand.

As one of the fastest emerging new technology companies in recent years, the opening of Tincobaier Store has attracted the attention of a large number of media and brand fans. This morning, the area at the junction of Fifth Avenue and East 59th Street was once congested due to too many people gathering.

The media's comments about Tinkobaier's store are also mixed.

Many media with traditional concepts believe that Tinkobaier's choice to open brand stores in prime locations such as Manhattan in New York, Beverly Hills in Los Angeles and Pacific Heights in San Francisco is a very unwise behavior. The main reason is that the cost is too high and you may fall into losses if you are not careful.

In addition, some media believe that Tinkobaier's product types are thin after all, and there is no need to open a flagship store.

Another thing is that although the Internet bubble has burst, a large number of industry media are still optimistic about the development prospects of e-commerce and believe that online consumption will be a mainstream trend in the future. It is well known that Tingkobaier's focus on e-commerce in recent years. Now that it is suddenly open a physical store, it has a very reversal.

Even though the scene was crowded on the day of opening, the mainstream view still believes that this is only temporary.

Simon just watched quietly.

After all, energy is limited. For many companies in the Westeros system, Simon now acts as a guide. He has finalized the direction and the specific way should be done, the company team will operate it themselves. In addition, after finding that the attempt is not successful, Simon will push for the direction that is necessary to continue, just like the "Counter-Strike" series of Daenerys' Games Department.

No matter how much it is, it depends on whether Simon has extra time or even feels uninterested.

With Simon's current foundation accumulation, even if some once-popular projects really fail, it will not damage the foundation of the Westeros system.

If you are not doing well, it is nothing to give up.

Besides, online sales are indeed a major trend, but based on the experience from Apple, opening a brand flagship store will benefit from sales performance or hidden publicity of the brand. What's more, at this stage, especially overseas, e-commerce in some countries does not even count in the bud, and physical stores are even more important.

Although he did not attend the opening ceremony, at noon, Simon showed his face at the celebration party held by the Tinkobaier East Coast team for the opening of the Fifth Avenue flagship store.

Didn't wait much.

After all, C Girl and Tinkobaier are all on the West Coast, and here they are just a vice president of marketing. Even though the other party is already a senior executive in Tinkobaier, they are still too different from Simon. The guests at the party are mainly ordinary media people, so they can't say much. Ten minutes of appearance is already a great support, and they can also show Simon's attitude towards Tinkobaier's store.

It's one o'clock in the afternoon.

Simon rushed to the East Coast headquarters of Daenerys Entertainment on 66th Street in the Upper West Side for another hour of video conferencing.

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Mainly about "Counter-Strike OL".

After the sales volume exceeded 100,000 sets in 15 hours, as of 9 am today, East Coast time, and the sales volume of this video game, which is basically locked in phenomenal level, has exceeded 140,000 sets. If this hot sales trend continues, it is not impossible for the first week to exceed 1 million.

Therefore, at the video conference, everyone agreed to add $20 million in publicity and development expenses to the follow-up marketing of "Counter-Strike OL".

Simon once again reminded the management to pay special attention to plug-ins on the spot.

Too many classic games in my memory have been destroyed by plug-ins, and if the adversarial action shooting game "Counter-Strike OL" is rampant, it will be a fatal injury to the player's gaming experience.

In addition, Simon focused on South Korea regarding overseas distribution.

Here are other intentions beyond business.

We still have to start from the beginning.

1998 was a very unpleasant year for Koreans. The devastating consequences of the Asian financial crisis in 1997 began to emerge. South Korea's economy was in turmoil, thousands of large and small businesses went bankrupt, and countless people lost their jobs. Not to mention the rest, just in terms of games. One of the industries that was unexpectedly created by South Korea's slump in 1998 was South Korea's e-sports.

The key is called "Starcraft".

In the original time and space, there is no need to repeat how popular Blizzard's "StarCraft" is, just the first generation of games, with sales of more than tens of millions of levels, which proves everything. Among them, the overseas sales of "StarCraft", a small South Korea, unexpectedly occupied 50% of the market share.

As for the reason, under the economic downturn, a large number of young Koreans began to numb themselves with games, and "Starcraft" came into being.

Too many people are addicted to games, which is very popular for the Korean upper class who executes the variant 3S plan or another pacifier plan.

If the people are obsessed with a game, the chances of causing trouble will be much smaller.

Therefore, major chaebols, including Samsung, took the initiative to promote various e-sports activities, invested heavily in organizing competitions, and even developed a complete e-sports industry chain, just like the enthusiastic support of chaebols in the 1980s for sports.

This time, after the former Blizzard team completed "Demon 2", with Simon's personal promotion, the development of "Starcraft" was also launched, and it is expected to be released in the first half of next year.

The quality of the new StarCraft is currently unknown, but Simon also plans to focus on promoting it in South Korea next year.

This is a later story.

Now, since "Counter-Strike OL" has shown some potential, it is really unreasonable not to stuff this game into South Korea as a "pacifier". After all, South Korea will be hard for the next few years and need some spiritual comfort.

Simon has always been very helpful.

Even, in the longer term, referring to the past memory, Simon has certain plans for South Korea.

After several troubles after World War II, the Koreans first lost their military sovereignty and economic sovereignty. As a balance, it is best to make the Koreans' cultural sovereignty stronger.

I took away a lot of material things from you, so I will give you a very, very abundant spirit.

Just like once.

Oscar, give it!

Cannes, Berlin, Venice, all of them are coming!

Korean wave output, strong support!

All kinds of intangible cultural heritage registrations, just grab it!

As long as he is willing, spiritually, Simon intends to give the entire universe to South Korea.
Chapter completed!