Chapter 1177 Subversion
When the East Coast is approaching evening, the West Coast of the United States has just passed its lunch break.
San Francisco, Mountain View.
Tinkobaier's 1997 fall new product launch will begin on time at 2pm West Coast time.
As a hot electronic brand that has rapidly risen in recent years, even if Tincobaier's autumn new product launch is not as heavy as spring, it is still closely watched by global media, peers and consumers. Moreover, according to the news that has been circulating before, this autumn new product launch is far from the small-scale slap last year, and it is likely that a Tincobaier's main product will be born again.
iPad-10.
This is a new product name discovered by the technology industry media, which has great supernatural powers, is no less than entertainment paparazzi, and has also triggered a leak within Tinkobaier.
Moreover, there was a sudden big episode at this press conference.
Even before yesterday’s Friday, Tinkobaier’s new autumn product launch conference was the absolute focus of the iPad-10, which was constantly exposed and decrypted by real and fake.
However, suddenly, "The Ghost Record" was born.
In fact, before the release of "The Ghost Record" and after the premiere of the Toronto Film Festival, this film, which was completely shot by iRec digital cameras, attracted the attention of the technology industry. However, no one expected that "The Ghost Record" would be so successful. It was so successful that it quickly became a topic of discussion at the national level just one day after its official release.
The problem is very simple.
Money is the most stimulating to the public's senses.
The cost of $300,000 is nearly 10 million on the first day. It is expected that the total box office in North America will be at least 150 million, with a box office return of 500 times. This is only the expected local income. The global box office return ratio may exceed 1,000 times. A series of data is really too much to give people imagination.
If this is a project completed by a person alone, there is no doubt that the benefits brought by the film are enough to make an unknown ordinary person become the richest group of elites at the top of the pyramid of this world.
Because the attention is too high, Tinkobaier, who has always been rigorous in the press conference process, has temporarily added more relevant links about "Ghost Records". These include the three main products of Tinkobaier's urgently produced iCam, iPlayer and iRec, which bring fame and monetization capabilities to the majority of users in addition to their entertainment functions, and even a large number of new employment opportunities added to the entire society.
For example, iCam.
Since its official launch, iCam users have shared photos through social network platforms such as Facebook and Instagram. In just a few years, a large number of Internet celebrities with millions of fans have been created. Through cooperation with various companies, these Internet celebrities have an annual income of hundreds of millions of dollars. Even ordinary Internet celebrities in second- and third-tier cities can earn a generous income enough to maintain a decent life through the Internet.
There is also iPlayer.
Compared with iCam, which produces content, although iPlayer can only passively receive content, it also brings rich benefits to many people through the combination of Broadcast network broadcasting and audio sharing websites that Tinkobaire has acquired.
Because the capacity is quite considerable, it is far more than music that can be placed into iPlayer by users, but also many other contents such as audio books, talk shows, audio textbooks, etc. Whether it is music, talk shows, audio books, etc., it can bring opportunities to ordinary people with corresponding conditions.
The Broadcast platform will not only introduce genuine resources from music celebrities, but also accept content delivery from non-famous musicians and also provide revenue sharing. Therefore, a group of online music creators have also been born in recent years.
Even if the threshold for music is high, recording of audio books, performing pure sound talk shows, various audio textbooks, etc., all require content producers. The authors of various audio content on the Broadcast platform have reached the million-level level, and there are also countless high-income earners.
Then there is iRec.
Even before "Ghost Record", when iRec-10 was released last year, YouTube, a video sharing website under Igret, launched an advertising share plan. As long as you upload videos and get clicks, you can get cash advertising share.
Countless users are flocking to it.
Now, the emergence of "Ghost Record" has invisibly raised the product image of iRec to a new level...
Who else can make a home digital camera that can make a box office video that exceeds 100 million?
Even if manufacturers such as Sony deliberately use their own home digital camera products to make pseudo-documentary movies and succeed, they are destined to lose the huge halo of eating the first one.
Tinkobaier's press conference site.
Although it is inevitable that there will be some off-topic appearances for too many "Ghost Records", since it is destined to be a win-win operation, Tinkobaier is not stingy. After the Toronto premiere received excellent response, he decided to focus on the film. At this time, he increased his investment and directly invited several main creators of "Ghost Records" to the scene.
After indirect interaction at the beginning, after several peripheral products were introduced, C girl personally invited several main creators such as Lin Yibin, Amy Adams, etc. to take the stage.
Amid the warm applause from the audience, Girl C accompanied several main creators to sit down, and the trailer of "Ghost Record" was first played on the big screen.
This operation surprised many guests on the scene.
He spared no effort.
You know, this is a super press conference where the number of live viewers around the world is more than 30 million live viewers through YouTube. Afterwards, countless media around the world will further spread the information to billions of ordinary publics. Tinkobaier mixed the topic of "Ghost Record" in his own press conference, which is equivalent to a large-scale advertisement for the movie around the world.
The potential value cannot be estimated.
After the trailer was played and after another applause, Girl C continued to serve as a guest in person like a talk show host, skillfully opening the topic: "So, the first question, Lin, why did you think of using iRec to shoot this movie?"
Facing thousands of viewers on the scene, and even outside the live broadcast camera, it is said that millions of spectators at the same level, even though Lin Yibin had already communicated in advance, his hands and feet were still a little numb. Even if he was an unknown young man who was unknown a few months ago, why did he suddenly become known to everyone around the world?
Fortunately, he had not completely failed, so he took a deep breath, tried to make himself smile, and finally spoke: "To be honest, I was just a newcomer because of the budget inadequately, and it was difficult to get the support of the studio. Later, after shooting a sample of my own iRec, I suddenly realized that using iRec could have better results, so I decided to use this non-professional digital camera to shoot this movie."
This is certainly not the truth.
However, since Simon did not intend to show off, the film's producer, director and screenwriter were all named by Lin Yibin, he also created an inspirational story of the lower-level counterattack that everyone likes and is easy to substitute.
After Lin Yibin, then Amy Adams and others were accidentally discovered from a newcomer. At first, they were full of hesitation about iRec shooting, and in the end how everyone completed a low-cost masterpiece.
This talk show-like interaction lasts about five minutes.
When the interaction ended, Lin Yibin and his men who returned to their first row in the audience again felt more or less like they were in a dream.
In addition to the press conference, especially online platforms, the already popular topic of "Ghost Record" has soared again due to the live video broadcast of the press conference. Among the top ten, those who are only related to "Ghost Record" quickly squeezed out three places.
In the press conference venue, even though there were a lot of scenes added to "Ghost Record", the focus of this press conference did not deviate. The interaction between the crew of "Ghost Record" ended, and after several corners, the protagonist finally appeared.
iPad-10.
It is still the C girl who is in charge.
After a joke, the title of iPad-10 and large photos of each angle appeared on the big screen. Girl C also unveiled the red cloth covering the iPad-10 mockup on the stage, and three mockups with different appearances, black, white and pink, appeared in front of the public, and the flashlights around began to illuminate densely.
After posing for a while, Girl C began to introduce the detailed parameters of iPad-10, and the page on the big screen also changed immediately.
Integrated Tinkobaier has been focusing on the research and development of iBook products and the acquisition of Apple's first tablet product after the accumulation of technology in operating systems, which is powerful.
——The latest 7-inch black and white touch screen LCD, with better display effect than the old green screen LCD of NewtonPad.
——ARM architecture embedded microprocessor, with a computing and processing speed of 162MHz, far exceeding the 25Mhz of the latest generation of NewtonPad, which is ***.
——4M memory, compared with the 1M content of the latest generation of NewtonPad, the capacity has been increased by 400%.
——The micro hard disk storage space starting from 1G is better than the 8M flash memory of the NewtonPad.
——The standard two replaceable lithium batteries are equipped with a single battery life of up to 4 hours, and simple music playback can last for 20 hours. The two are enough for users to use in one day.
——The three colors of black, white and pink are available for users to choose from, making the appearance more beautiful and diverse.
——…
In addition to hardware, of course there is software.
iPad-10 directly achieves full coverage of NewtonPad functions. Not only that, it also adds two core functions: e-book reading and audio player.
Compared to the Apple NewtonPad, which only has a very low cost-effective Apple NewtonPad, which only has notch pads, memos, drawings and other idioms, the biggest advantage of iPad-10 is that it is taking the right path that tablets should have.
It is no longer a PDA tool for business people, but an entertainment product.
The key to this transformation is actually micro-hard disk storage under current conditions.
The two core functions, e-books and players, seem to have little innovation, but in fact, these two functions can greatly increase the time users use iPad-10.
As long as any electronic product can make users ‘can’t let go’, it’s hard not to succeed.
After Girl C personally introduced the various performance indexes of iPad-10, the scene was already in a state of restlessness.
Now, what everyone cares most has begun to become the price.
But the answer has not been revealed.
Girl C temporarily leaves the stage, Jeff Garnett, the president of the online operation of Broadcast website, took the stage to announce the supporting functions of the iPad-10.
iPad-10 is fully compatible with the iPlayer player system, and can download various audio resources from the Broadcast website. Moreover, because of the 7-inch touch screen, the audio playback interface is more convenient than iPlayer.
Then there is e-book.
Jeff Garnett announced the opening of the Tinkerbait e-book mall website on the spot, a brand new website called Tbook. It has prepared up to 50,000 e-book content for users in advance, 70% of which are public books that can be downloaded for free. Tinkerbait is also negotiating with major publishers that will continue to introduce more book content in the future.
Not only that, the Tbook website has also launched a self-service publishing platform for the general public without thresholds.
Anyone, as long as he is willing, can create, upload, or even sell independently. The Tbook platform only charges 30% of the operating expenses, and the remaining 70% belongs to the author.
It is obvious that this is not only a platform that can provide countless people with opportunities to make money, but it is even a disruption to the entire industry.
Due to the cost of traditional paper books, it is very difficult for ordinary people to publish books.
The Tbook platform directly draws the threshold for book publishing.
Everyone is free to enter and exit.
When Jeff Garnett announced the system, the restlessness in the press conference started again, and many people began to write or knock on laptops on the spot.
Because this is really a kind of peak.
Even though the new technology bubble burst, because the foundation of the Internet industry has been laid, it is still in a state of rapid development.
In the information age, no one knows what will happen in the future.
Some radical reporters on the scene even typed the words "traditional publishing will soon disappear" on their laptops.
With Jeff Garnett stepping down, the most touching moment comes soon.
Girl C came back on stage and regained the appetite of everyone on the scene, and finally announced the price of iPad-10.
$799.
The same as iRec, it is unexpected and expected.
The applause rose again.
This price is not as high as the $899 for the first-generation NewtonPad, but because of the previous unsalable NewtonPad, the last-generation price of this product has dropped to $699.
The iPad-10 is almost a subversion based on the NewtonPad. The screen, capacity, memory and even battery are all the latest technologies. The price is 100 US dollars higher than the NewtonPad, which is naturally lower than most people's expectations.
However, no one was surprised.
Compared with Apple, which pursues high prices and values profit ratios, Tincobaier's previous main products have won by volume at a lower price in order to occupy more market share as quickly as possible. Moreover, when product sales increase to a certain scale, the cost will be relatively significantly reduced.
After the iPad-10, the press conference also came to an end.
Chapter completed!