If the cumulative shipment of the three main electronic products exceeds 90 million, it is fundamentally the most interesting point is that the product with the most shipments under Tincobaier is not any of iCam, iPlayer or iRec, but a peripheral product after the popularity of USB interfaces and the continuous increase in flash chip capacity, iDisk.

This USB drive product with very simple principles in the original space-time and space that was first acquired by all manufacturers, reached an astonishing 63.7 million pieces in 1996.

This is a bit similar to the Airpods wireless headphones that Apple quietly sold more than $10 billion a year to make a fortune.

Even if the average price dropped to less than $30, the iDisk series, in 1996, brought Tinkobaier more than $1 billion in revenue.

In addition, the iVid, a desktop camera peripheral launched by Tinkobaier only last fall, has rapidly exceeded 10 million in just half a year, reaching 13.6 million.

Also interesting is the adapter accessory for fitting old PCs without USB interface iLink.

Because of the open sharing of USB interface patents, there is no monopoly around this model. Countless manufacturers are producing it, and it is everywhere on the street. Tincobaier still sold 27.6 million pieces.

Overall, even if you don’t buy the broken ship at the end of last year, there is still a revenue of 3,000 nails that are still close to 10 billion US dollars. Tincobaier’s annual revenue in 1996 also reached 29.3 billion US dollars, which surged by 132% year-on-year compared with the revenue of 12.6 billion US dollars in 1995, and it is only one step away from another 30 billion US dollars in Westeros system.

At the same time, Tinkobaier's net profit in 1996 also reached US$3.5 billion.

Although it cannot be compared with Daenerys Entertainment's annual net profit of more than $5 billion, it also ranked among the top ten US corporate profits in 1996. Moreover, this is because Tincobaier is still in the premise that large investment is needed in the early stages of corporate development. Otherwise, it is easy for Tincobaier to achieve a net profit margin of more than 15% based on the increasing gross profit margin of iCam and iPlayer while the average price of electronic accessories is getting lower and lower.

Looking at the revenue and profit column chart of Tinkobaier's three-year rolling coaster on the big screen, thousands of guests at the Egret Employees Activity Center developed a sense of unreality in some moments.

A certain illusion that Tincobaier may be the company with the highest market value in Westeros.

Because even if every product under Tinkobaier is not a monopoly, it gives people a sense of best-selling that consumers are rushing to.

This is probably the brand effect.

Until now, one thing that people almost ignore is that the company has only been established for five years.

After thinking about it, some bystanders also realized that Tinkobaier's miracle, to be precise, was to make a series of correct products at a just right time. The just right time is the rapid rise of the Internet industry. The right products are the hardware peripherals that the Internet industry is urgently needed.

This point is only seen after reviewing the performance on the stage. As a guest, the head of a series of websites, as the guest, immediately followed up with the introduction of Instgram, YouTube and other websites that Tinkobaier closely cooperated with, as well as its own online sales platform Broadcast.

Although Tinkobaier's core is electronic products, this company can basically be positioned as an Internet company in the field of new technology.

Perhaps, many competitors have ignored or weakened Tincobaier's gene, which has led to the inability of its own similar products to Tincobaier. Just like Sony, whether it is a consumer digital camera or a digital music player, it has been launched, but it has not caused too many troubles.

Because Sony still adheres to the concept of an old electronic manufacturer, it does not take much initiative to embrace the Internet. Even because its own record company's interests have been severely impacted by Internet piracy, it also shows an obvious attitude of resisting the arrival of the Internet era.

Failure is inevitable.

On stage.

As a website recommendation for warming up in the early stage of the press conference, Xiao Gaochuang is probably an introduction to the live video website Twitch.

This is a live video website incubated by Igrit and Tinkobaier. It was derived from YouTube's live broadcast function. With the launch of the iVid camera product last fall, Simon directly brought the popular live broadcast website in Europe and America in his memory.

Unlike the video live broadcast website model that gradually became routine later, Simon did not interfere too much except for his name. Therefore, Twitch, which has been online for half a year, is still in the exploration stage. The current operation idea is ‘Everyone on line’, where everyone can be online, and still uses interactive social interaction as the core, focusing on everyone being able to show themselves.

Of course, due to the limited network bandwidth resources at present, there are still thresholds for live broadcasting of Twitch.

No charges are required.

Instead, it's similar to YouTube's initial limiting time mode.

In addition to the online celebrities who can obtain unlimited time permissions after application, ordinary users only have one hour of live broadcast time per week. If you want more, there is no charge. You just need to queue up to make an appointment. Usually, the more popular the live broadcast, the higher the chance of successful appointment.

Although this model has a great impact on user experience, it is helpless in the current network environment, otherwise it would be too expensive.

Even if the two giants can afford to burn, Simon would not allow the management to do so.

If Twitch wants to operate for a long time, restrictive opening in the short term is actually the most sustainable solution. After Twitch was launched, other companies launched live broadcast platforms without thresholds, but it can be imagined that similar platforms will definitely not survive the upcoming Internet bubble burst.

Moreover, things that are always difficult to obtain are more cherished and restrictively open, which instead creates a hunger marketing effect.

This press conference was promoted on site, dozens of celebrities from various fields greeted the audience through Twitch, which once again made everyone feel the charm of the information age.

Then, Girl C went on stage again and the main meal began to go online.

The core three-piece set.

The new generation of iCam, iPlayer and iRec.

What disappoints many sneers is that this update still has many highlights.

First of all, the iCam digital camera fully enables flash storage mode. Compared with micro hard drives, flash memory has well-known high-speed and stable performance, and its only disadvantage is probably capacity. To make up for this, Tincobaier launched a plug-and-play iCard flash memory card.

Similar to the SD card that used to be.

The original SD card was not jointly launched by several major electronic manufacturers until 1999. This time, Tinkobaier once again took the lead.

Secondly, all three electronic products are equipped with a flushable lithium battery standard.

Before this, due to cost and technology, products such as iCam still used traditional disposable dry batteries.

Simon took over IBM's battery department two years ago and began to bypass some detours and directly invested in the research and development of lithium batteries.

However, one thing we have to admit is that the best lithium batteries are currently made by Japanese manufacturers.

Therefore, this time, Tinkobaier's lithium battery procurement adopted a multi-supplier strategy. Several Japanese manufacturers, including Toshiba, Hitachi, shared orders with Recttery, a company divested from IBM, and also made certain exchanges. If Japanese manufacturers want to enter Tinkobaier's supply chain, they must provide Recttery with certain patent authorizations.

The total shipment volume of the core three-piece set this year will definitely exceed 100 million. Such a huge order cannot be ignored by any manufacturer, so Recttery has easily obtained the most advanced batch of lithium battery technologies.

Just as the launch of iDisk drives the development of flash memory into the fast lane, the Tinkobaier three-piece set uses a punch-and-alloy battery, which will undoubtedly bring the development of related technologies into the fast lane, and the performance of lithium batteries in the next few years will be rapidly improved.

As for the current stage, limited to capacity, the supporting batteries of the three products are still in a replaceable mode.

On the other hand, Tinkobaier certainly would not miss this opportunity, holding up the slogan of "environmental protection" high, which won overwhelming applause at the press conference.

The last highlight is the price.

In addition to the iRec's starting price of $799, the starting price of iCam and iPlayer has been greatly reduced from $499 in previous years to $399. Without any news in advance, the overall price reduction of iCam and iPlayer caused an uproar inside and outside the press conference.

Sniper!

This is the first idea that many industry insiders have reacted.

In 1996, iCam and iPlayer still maintained an absolute advantage in the global market share, with iCam's market share reaching 63%, and iPlayer's market share was as high as 86%. However, since the technical threshold of the two products is not high, even the patent barrier established by the first-mover advantage is not unbreakable. Therefore, various similar products have been constantly appearing in the market in recent years, which more or less threatened Tinkobaier.

As a result, the increasingly high starting price of iCam and iPlayer for iCam and iPlayer is inevitably a key reason for user churn.

You should know that in the early 1990s, personal computers that were still worth two or three thousand dollars, and the current low-end products have been reduced to less than $500. As the development of the entire industrial chain drives the continuous decline in comprehensive costs, if iCam and iPlayer continue to maintain a high price of $499, they are destined to continue to lose users.

However, actively reducing prices is never an easy task. This involves brand value, product positioning, supply and procurement. Not to mention that companies like Tingkobaier, which have a large number of loyal user groups and share the absolute advantage, it is even more difficult to imagine that it is voluntarily giving up profits.

Therefore, in the past two years, there have been many media discussions on whether Tinkobaier will use the price reduction strategy to snipe potential opponents, but it is basically difficult to splash too many waves.

No one expected that Tinkobaier would attack suddenly this time.

The price of two of the three core products has dropped by 25%, and Tincobaier can still retain a considerable gross profit. However, it is a disaster for other manufacturers that have eroded the market by relying on their price advantages in the past.

The starting price of $399 is still high-end compared to many similar products of $299 or even $199. However, the increase in the pricing range will inevitably change the user's consumption mentality, thereby greatly squeezing the living space of competitor manufacturers.

Compared with the previous price gap of $200, if it is only $100, considering the advantages of Tinkobaier's brand value, after-sales guarantee, etc., why not?

Just like every time Chinese mobile phone manufacturers tried to do high-end, once the price was further apart from Apple, it would inevitably lead to an argument: Why not buy Apple?

Why is this reaction?

There are so many things to think about in it.

Nowadays, Tincobaier, as for iCam, iPlayer, and even iRec, has unknowingly formed a brand advantage similar to that of Apple phones later.

After the core three-piece set, there is another buffer, and some executives of cooperative software or game manufacturers will come on stage to promote their own products.

However, the reporters in the audience were not interested in these things. Many people have already started writing press releases on the core three-piece set with their laptops. The top priority is undoubtedly the changes this big price cut will bring to the related industries.

After about 15 minutes of software and game products promotion, Tinkobaier plans to launch an iWorld terminal for users of its products to download music, share pictures, and upload videos online anytime, anywhere.

Another highlight.

Neil Brantley, the president of Tinkerbaier who was in charge of the introduction of this product, also broadcast live through Twitch again, unveiling the first batch of iWorld placements in major cities in North America on the spot. Users can go directly to try it out.

The last one, a well-known and highly anticipated product is coming.

Girl C took the stage again and officially unveiled the mystery of iMac-10 to the public.

iOS-10 operating system;

Intel Pentium series processors;

1024*768 high-resolution CRT screen;

Software store integrated into the desktop;

And, compared with the largest design improvement of mainstream split desktops at this stage, the integrated body.

After Simon's personal intervention and repeated considerations, Tinkobaier's team finally chose the first-generation iMac design plan.

Not because of like.

To be honest, Simon really dislikes the first-generation iMac that is like a jelly falling to the ground in his memory.

It is mainly because it is innovative enough.

Simon talked about this incident with Girl C last time in San Francisco.

In a product field that is mature enough, if you follow other people's steps, it is destined to be difficult to succeed. If you want to break the deadlock, you can only make enough changes.

The iMac-10, which was similar to the iMac, conforms to this concept.

iOS-10, based on Linux, is an internal change, while an external design and integrated body is the most unconventional change. In addition, the colorful shell that is very different from the current mainstream black and white body, even if it looks ugly at first, as long as you look at it a hundred times, it will be accustomed to it, and even if it is brainwashed after repeated marketing of the media, it will feel quite beautiful in turn.

Of course, Simon didn't copy it completely.

There are still many optional colored shells. Simon chose opaque plastic material this time, because the transparent body of the iMac gave people a very cheap feeling.

Finally, pricing.

Unlike the iRec-10 that was rushing to open the market last year and adopted the pricing lower than the outside world's expected price, both Simon and Tinkobaier teams knew that the iMac-10 could not pose a threat to Windows, so they directly locked in the niche, high-end and professional product routes during the design stage, with the starting price of US$1,299.

Just as iCam and iPlayer have to reduce prices, the high pricing of iMac-10 has once again become a hot topic of discussion at this press conference.

Because the cheapest basic Pentium processor personal computer has been reduced to around $500 at this stage. Even if the iMac-10 uses sufficient materials for hard disks, graphics cards, screens, etc., the price is more than doubled, it is really too expensive.
Chapter completed!