San Francisco, Mountain View.

There were a few people gathering at the corner of a laboratory at Tincobaier's headquarters, namely Simon, Girl A, Girl C and Neil Brandley, another co-founder of Tincobaier.

This is the end of the day, most of the employees have already gotten off work, and Simon continues to stay and comes to try out some new products from Tinkobaier's lab.

Relaxing comfortably on the only leather chair next to the workbench, Simon was playing with a tablet prototype that was 16-open and two centimeters thick. This is of course not the iPad-10 that will be released this fall, which combines the e-book iBook concept and music player iPlayer. To be precise, it should be the follow-up series of iPads that will be launched in two or three years. The main difference is that this prototype has a camera installed to take photos.

Girl A and Neil Brandley stood on both sides of Simon, one left and one right, but Girl C was sitting on the workbench with a very unimportant look, with her occasionally hanging slender legs in touch and interacting with Simon.

The topic is very formal.

He tilted his head and pretended to be cute to cooperate with his boss to take a photo. Girl C said: "Boss, do you really need some experimental equipment that you are still developing? Just like this iPad?"

The experimental products that are being developed by powerful electronic giants are often ahead of the market for several generations. Each new product launched in the market may be far from the technical extreme of a company, so it is absolutely not unfair to consumers complain about squeezing toothpaste.

For "Ghost Record", the equipment used by Lin Yibin is the second-generation Tinkerbaier digital camera iRec-20 that will be launched at the spring press conference this month. It has also been modified by engineers from Tinkerbaier, mainly for battery life and radio, and is not considered cheating, but just for better shooting. In the future, if consumers have needs, they can also make relevant modifications by themselves.

However, if you want, you can get the future iRec-30 and even iRec-40 models in Tinkobaier Labs.

Simon operated the touch screen prototype in his hand and used built-in software to modify and debug the photos of the C girl he just took, and shook his head and said, "No, what you want is the real effect. You won't want to wait for the movie to come out. Users use iRec-20 to imitate the shooting results and find that the effect gap is too big, right?"

"I'm just worried that the boss's personal conception of the movie is not good, so I'm sorry."

“No.”

Simon said, after using the tablet in his hand, he put the machine aside, lit the ground and let the transfer leather chair slightly approach some workbench. At this time, a mockup of iMac-10 that was also about to be launched was being opened on the stage, and patted the C girl C who covered the mockup: "Ran."

Claire supported himself and moved a little to the side, then jumped off the workbench, sat on his boss's lap without hesitation, and looked at the iMac computer in front of him.

The C girl has a slender figure and holding it in her arms doesn’t affect anything. The fragrance and soft feeling is also refreshing. Simon hugged the girl’s waist casually, operated the mouse with one hand, and clicked on the screen that looked similar to the operating interface that used to be an iMac.

This graphic interface operating system built-in is adapted from Linux, and is also directly named iOS-10 by Simon.

The mouse pointer swipes through a row of icons such as "files", "settings", "programs", "recycling", "mall", "games", etc. at the bottom of the desktop. Simon first selected "mall".

As I said, developing an operating system is not as difficult as I imagined.

The difficult thing is the software ecosystem.

The biggest difference between the new iMac and the original version is that it directly puts the software store on the desktop, and users only need to connect to the Internet to download or purchase software.

On the other hand, Tinkobaier has also conducted a very extensive investigation in private.

The software ecosystem is important, but for ordinary users, the software that is often used is actually limited to a few or even a dozen. Therefore, it is not as difficult to build a software ecosystem as imagined.

As for hardware, the most popular hardware products around personal computers are all their own things, which is not a problem.

Of course, this is only for Tinkobaier.

In order for Westeros system technology companies to have their own absolute control base in the field of desktop operating systems, Simon personally coordinated, including major giants directly under Westeros system, hundreds of technology companies had quietly launched iOS versions of their own software before development.

This is actually like Google.

Why can Android succeed?

On the one hand, Apple was too closed and took the initiative to give up most of the market. On the other hand, it was because Google, which grew rapidly at that time, already had the ability to call enough resources to promote the development of an operating system. Otherwise, Apple's free market could eventually be swallowed up by Microsoft's desktop operating system.

Tincobaier, with the Westeros system backed by the resources that can be called more than ten times greater than Google's former one. Even if Microsoft already has absolute control in the field of desktop operating systems, it is hard to say who will eventually die.

Simon just didn't plan to do that.

This is not just the reason why one is still a major shareholder of Microsoft. If necessary, it doesn’t matter if Microsoft’s stocks worth tens of billions of dollars are given up.

The main reason is that Simon hopes that the desktop operating system field has a dominant ecological environment, which can avoid internal friction between various standards and give a higher level of the Internet industry a stable development environment.

Of course, the launch of iMac and iOS is to check and balance Microsoft on the one hand, and on the other hand, a more important reason is to prepare for the future mobile Internet era. In the PC era, Simon can allow Microsoft to take the dominance, but in the future mobile era, the initiative will definitely be taken back.

In the laboratory.

The C girl leaning in Simon's arms watched her boss open the Office software set developed by Microsoft for her and smiled and said, "Because of this, Bill was so angry. At first, Microsoft wanted to delay it. I told him directly that if Microsoft could not get the iOS version of the office before our Spring Festival press conference, or deliberately gave us a defective product with difficulty in operation, then Microsoft's office would never want to enter the iOS platform. We will launch our own office software and industry standards."

Simon smiled and asked back, "How did Bill answer you?"

"Then we got the software on time," Claire raised his chin to the computer screen, and then put it on the man behind him: "Boss, actually, I think we can compete with Microsoft. Although I can understand some of the boss's considerations, it will not be too difficult to get more than 20% of the market share. As long as 20%, with the current size of the PC industry, our market value can be added at least 20 billion US dollars. Well, that Dell company has recently exceeded 200 billion?"

Instead of answering directly, Simon asked, "What do you think is Tinkobaier's greatest competitiveness?"

Girl C didn't think much about it, and said with a smile: "Of course it's innovation."

"Yes, innovation," Simon said: "The reason why Tinkobaier has risen so quickly is that we have launched a number of consumer electronic products that did not exist or were extremely niche in the market before. Looking at the iMac, when the PC industry has entered the era of red ocean competition, what does this product have to do with innovation?"

"Why doesn't it matter, our iOS system is the biggest...well, innovation."

When Girl C said it in the end, she felt a little embarrassed.

iOS can only be said to be "new", but it has nothing to do with innovation.

Simon just smiled and said, "So, no matter what, if Tincobaier wants to develop for a long time, the most important thing is not to forget your own advantages and not limit yourself to a simple product field. In addition, it is also very, very important. Don't follow the trend and chase other people's already mature products, unless you can be sure that the similar new products you launched have an absolute innovative lead. Perhaps many years later, you will find that the electronic products field has reached its peak, and Tincobaier can also make a breakthrough again. Even if you make a car, there is nothing wrong with it."

After hearing what his boss said, Claire nodded like a chicken pecking at rice.

However, Neil Brandley, who was already quite versatile next to him, said: "Simon, you just said that cars seem to be a very mature product field?"

"Of course, so I also said that there must be absolute breakthroughs, such as completely overturning the current fuel vehicle industry, Tinkobaier can make more environmentally friendly electric vehicles."

Claire also began to argue with his boss: "Boss, electric cars are not environmentally friendly at all. I remember you said when chatting before that it seems that rinsing batteries is more environmentally friendly than disposable, but during its entire life cycle, it also requires a lot of resources to consume and leave heavy pollution waste that is difficult to deal with. If we do electric cars, the size of the batteries will definitely be larger, which means more serious environmentally friendly. Also, electricity, simply speaking of electricity, seems environmentally friendly, but most of the electricity still relies on the thermal power generation of coal that generates a large amount of pollutants."

Simon smiled and listened patiently, saying, "It's a sharp analysis, but we know this, but it doesn't mean that everyone knows it. C. As businessmen, if we want to succeed, we must highlight the various advantages of our products as much as possible, so that users can ignore or forget certain disadvantages."

"I know, boss, then, will I take the time to learn about the electric vehicle industry?"

"No, now is not the right time. The battery powered by the battery powered over the years has developed very rapidly, but there is still a lot of room for improvement. It will not be too late to wait for another five or ten years. You should know that timing is actually very important," Simon said this, remembering something and saying to the A girl next to him: "Do you bring the article I read on the plane?"

Girl A nodded, took out a folder from her bag and handed it over.

Simon took it, opened it, searched for a few pages in the folder, and soon found a copy and said to C girl: "Look at this, this is a wireless communications manufacturer in Canada called RIM. However, RIM has been just a pager solution provider until now, and has not launched its own terminal product. This article is also RIM is warming up its first pager terminal. In my opinion, this is also a very unwise strategy. The pager market has been developing for so many years, and there are many monopoly giants. This company does not have many advantages."

Girl C read the text quickly with Simon's hands, thought for a while, and said with a flash of inspiration: "Boss, if this article attracts you, I think it should be RIM's two-way paging technology and data packaging solution, right?"

"Smart," Simon praised, saying: "Traditional paging is unidirectional. RIM has proposed the concept of two-way paging. This is a breakthrough. In addition, because of the current wireless network environment, RIM's data packaging solution can save traffic to a large extent. This is also a breakthrough. The channel resources saved by one or two pagers using this technology may not be obvious, but if there are pager products that use 10 to 20 million or even 10 to 20 million pager products that use data packaging solution, the resources saved will be considerable."

"Boss, what do you mean, let's buy this company and do it... Well, even so, boss, you just said that it's not appropriate to make a pager?"

Simon closed the folder and handed it to the A girl again, saying, "Just let you see, Tinkobaier can focus on his own products now, and I'm not sure if you can do it well."

Claire immediately resented: "Boss, you just said we should work hard to break through?"

Simon felt the whole soft body of the C girl twisting in her arms, and quickly threw herself in, and said with a smile: "Okay, okay, let me tell you about my ideas, RIM's technology, and the advantages of making pagers are not obvious. However, you can try to make a business phone that can send and receive emails at any time."

As he said this, Simon signaled to the side, and Neil Brandley, who had been listening carefully, quickly handed over paper and pen not far away.

Simon picked up his pen and quickly began to draw the BlackBerry style in his memory: "It's probably that. This business phone needs to have a larger screen for mail reading, and in addition, it is a full keyboard for mail writing and sending and receiving. We can develop this phone, and we can build our own server to provide business users with email sending, receiving and reviewing anytime, anywhere, and even integrate Igret's ICQ instant messaging software to realize online chat."

After hearing this, Claire didn't feel like she was lit up: "Boss, can this work?"

Simon smiled and said, "First of all, the technology, RIM's patent can easily be extended to online email techniques. In addition, unlike pagers, the advantages of data packaging can be reflected more clearly on this phone. Combining the two, it is also necessary to have a price that users can accept. Finally, it is marketing. At the beginning, whether it was iCam or iPlayer, the reason why marketing accounts for a large proportion of the components of marketing accounted for."

In the past history, BlackBerry's success was very likely.

During the 911 terrorist attack in 2001, the number of communications increased significantly in a short period of time, resulting in a blockage of communications, which made Vice President Cheney's BlackBerry mobile phone show the spotlight, because BlackBerry's server is independent, so it can maintain communications smoothly. Then, the BlackBerry mobile phone, which has been launched for two years, received attention.

After 911, BlackBerry quickly gained 1 million users and then showed a geometric explosion. At its peak in 2008, BlackBerry had 80 million users worldwide and its market value once exceeded 80 billion US dollars.

Then, Apple phones were born and BlackBerry quickly declined.
Chapter completed!