After being fooled by her own boss, Nancy Brill could only roll her eyes. Thinking about this kind of thing, after all, it was too much to do, and the man was really unlikely to confess to her, so he had to say, "Okay, boss, let's talk about serious matters."

Simon nodded, but did not continue to make jokes. He looked at the sales report of Diablo in his hand again and said, "The sales volume of 2.1 million in the first month is a very amazing result. The total sales volume reaches 10 million. However, you must also pay attention to it. This time, the online sales of 2.1 million accounted for 1.4 million, and the offline sales were only 700,000. So, what I want to say is that Daenerys Entertainment can start building its own online game mall."

Nancy Brill's eyes widened again when he heard this: "Boss, I have mentioned this question a million times to you. How did you agree today?"

"In the past, the timing was wrong. In the early stages, we needed to concentrate resources on Igret so that users can cultivate their online consumption habits to the greatest extent. Now, both the network environment and the consumption habits have passed the initial growth period. Even if we don't do it, there will definitely be other manufacturers. Instead of doing this, it is better to compete with ourselves."

Nancy lit her head several times like a chicken pecking at rice, as if she was worried that Simon would repent, but then asked again: "Boss, have you discussed it with Egret?"

"certainly."

Nancy remembered something, but still did not discuss the topic more in-depth, but couldn't help asking: "Boss, does this mean that this antitrust investigation, well, are you going to take the initiative to split Igret?"

Simon looked at Nancy's childish face opposite him: "Don't you think your curiosity is too strong?"

Nancy bent her lips: "It seems that I guessed it right."

"No, you guessed it wrong," Simon shook his head: "I'm not going to make concessions with Igret's advantage now."

Nancy curled her lips slightly: "Boss, has anyone ever said you are hypocritical?"

"Well, Jenny said that to me a few days ago."

“…”

"Okay, don't go off topic," Simon turned back to the topic and said, "You have to understand that Nancy, this is not an easy thing. I'll give you two years to do this. For EA Mall, let's set this name. EA Mall not only needs to publish only the self-produced games under Daenerys Entertainment, but also need to introduce games from other manufacturers into our platform. In addition, I don't want to see you compete maliciously with Egret's Game Mall, because this will not only affect the interests of the two companies, but will even damage the foundation of the entire game industry."

Nancy suddenly felt bitter and said, "Boss, then you're too embarrassed for me."

Simon ignored the bitter face of the small senior executive and said, "Danerys has an advantage, right? The online battle platform that started with the Dune series is not available in Igret."

The online battle platform actually refers to the battle network system launched by Blizzard in 1997.

However, this time, Egret has been launched in the "Dune" series of games a few years ago. After acquiring Blizzard's predecessor, Silicon and Neural Key Studio, the two "Warcraft" and "Diablo" released last month, both directly connected to the online battle platform.

In fact, Simon initially hoped to develop a completely online game, but in recent years, if the two phenomenal casual games "Happy Farm" and "Happy Farm" launched on the Igrit platform, are not too successful, but online battle platforms are becoming more and more popular with users.

To this day, not only the "Dune" series, but also the real-time strategy games such as the "Warcraft" series, including sports games that EA had been best at before, as well as some role-playing games, have launched online networking modes.

This is also one of the most advantageous technologies under Daenerys Entertainment’s gaming business.

Nancy certainly understood what the advantages of her game department were. Wen Yan said: "Then, boss, can we do this? Our online battle platform client is directly transformed into an EA mall without using the web page mode under the IE browser ecosystem?"

The IE browser ecosystem can be said to be the fundamental reason for Igret's monopoly on Internet interfaces.

In recent years, in order to ensure the uniqueness of the IE interface and ensure the IE browser ecosystem, Igret has been in a tit-for-tat way with many technology companies.

Nancy basically didn't expect much hope when she said this.

However, to her surprise again, Simon nodded directly: "This is a good idea, but the website is still open."

Nancy was stunned for a moment and couldn't help but say, "Boss, have you... been stimulated recently?"

Simon shook his head calmly: "No, but there are indeed a lot of women, and the bed is too tired."

“…”

"Is there any problem?"

“There are many problems.”

"Then don't ask," Simon said decisively, "In short, your goal is to build EA Mall within two years. In addition to Daenerys Entertainment's own games, it also needs to attract external customers. Egret will provide us with necessary technology and Ypay payment interfaces and other authorizations. My request is also very simple. You must compete with Egret, but you cannot compete viciously. Your goal is to focus on other online game malls other than us."

Nancy nodded seriously and said she would write it down.

Simon glanced at the memo around him and said, "Also, next, continue to expand the acquisition efforts. As long as the studio with potential is a potential, you can initiate an acquisition."

Nancy immediately had another objection: "Boss, there is no need to do this. As a film director, you must know that it is already rare for a creator to create one or two classics. It cannot last forever. In fact, this is even more so for the game studio."

"You can change the acquisition model appropriately, but the strategy of expanding the acquisition remains the same," Simon insisted. "Nancy, of course I know what you are talking about, but our acquisition target is not basically those teams, but game creativity."

"Boss, I remember you said before that creativity is the cheapest."

"Creativity is of course cheap. The problem is that turning creativity into games is not cheap, but turning creativity into popular games is even smaller. Nancy, the current game is still mainly 2D, but you must have found that the trend of 3D games is becoming more and more obvious. Compared with 2D, if you think about the cost of Pixar to create animations, you will know that the production cost of 3D games will increase rapidly in the future. At that time, the cost of turning creativity into games will be very high. The most guaranteed strategy is to make sequels, unlike movies, because actors and other factors are often difficult to break away from the trilogy spell, and the game can be produced all the time. It is not impossible for a series to be the tenth or even the twentyth, just like Japan's "Super Mary". So, now is the last time for us to collect popular ideas at a relatively low price, or it should not be called creativity, but Intellectual

Property, IP, is like all kinds of copyrights owned by Daenerys Entertainment, so, do you understand?"

Nancy stopped refuting and nodded, "I understand."

"This is the first thing," Simon looked down at his memo again, looked up again, and said: "The second thing, about Blockbuster, nothing unexpected happens. Sony, Toshiba and other manufacturers will officially launch DVD players at the end of the year. Blockbuster's online operations have been very successful in recent years, but with the advent of the DVD era, if Blockbuster does not want to be eliminated, its online operation strategy needs to be changed."

"Boss, I have also noticed this problem, but the appearance of DVDs will definitely be easier to promote the spread of piracy than videotapes."

Simon remembered that China is actually based on the VCD industry in the piracy industry chain, and of course she has a deeper understanding than Nancy. She said: "This is inevitable, but, just like the video tapes back then, some people questioned that video tapes might cause piracy. As a result, video tapes have more than doubled the scale of Hollywood's film industry. As for DVDs, the same is true, we cannot make the mistake of the record industry resolutely resisting the Internet in recent years, so we must actively embrace and even control this trend."

"Since that's the case, boss, what should Blockbuster do?"

"It's very simple. Increase the layout of online business and increase the construction of Blockbuster's logistics system. The ultimate goal is to abandon physical stores and achieve complete networked operations."

Nancy felt a little breathless: "Boss, are you too radical?"

"You can do some tests now," Simon did not answer directly, but said: "The mailing test for DVDs is different from the current online orders in Blockbuster, which requires you to collect video tapes from designated stores. This time, you can be delivered directly to the user's home in one step, and it will also be recycled by mail. You know, compared to video tapes, the mailing cost of DVD discs is enough to support this operating model."

"But, boss, I think the current business model of Blockbuster is already very excellent, otherwise Blockbuster's current market value would not be as high as US$37 billion."

"If we don't eliminate ourselves, Nancy will be eliminated by others."

A small senior executive who has always been a strong woman in the face of a young woman finally showed some confusion in his expression: "This is very painful."

Simon is serious: "After a pain in the early stage, it will be very comfortable in the future."

Nancy blushed and glared at Simon: "Boss, you will be prosecuted and harassed one day when you look like this."

"Are you going to sue?"

Nancy paused, then nodded violently intimidatingly: "Yes."

"Okay, no joke," Simon continued: "In fact, DVDs and even the high-definition DVDs that Sony and others are developing are still just an overuse. The ultimate form of Blockbuster should be streaming media. It completely abandons physical modes such as videotapes and DVDs, and purely performs online streaming media. So, one day in the future, according to you, Blockbuster will suffer another pain if he doesn't want to be eliminated."

Nancy did not cooperate with the car this time, but said, "Since that's the case, boss, should we buy out all Blockbuster?"

"The stock price is a bit high now, which is not suitable."

"I understand, but I mean, start preparing now and wait until the next Internet bubble burst."

The former Blockbuster quickly declined with the advent of the Internet era.

This time, it is precisely because the successful semi-online model fits the new technology concept that is most sought after by the capital market, so the market value is as high as US$37 billion. However, Daenerys Entertainment's holdings in Blockbuster, due to some mergers and acquisitions and equity incentives over the years, has now dropped from the initial 35% to 28%.

Although Daenerys Entertainment, as the largest shareholder, still maintains strong control over Blockbuster, it does not even have absolute control. Since its boss attaches so much importance to this company, Nancy thinks that buying it all and holding the company completely is undoubtedly the best choice.

Simon thought for a moment and said, "Now, as the largest shareholder of Blockbuster, we have been frequently questioned and monopolized. Next, if we have the opportunity, we only need to buy more shares to achieve 51% absolute holding, which is much less than completely taking down resistance."

Nancy thought about it and found that it was the same, so she nodded in agreement.

The two talked about some details again, and the morning work was not over until lunch time.

There are actually some musical matters.

As one of the two presidents of Daenerys Entertainment Group second only to Amy Pascal, after many adjustments, Nancy is now mainly responsible for the three major sectors of games, music and family entertainment. Speaking of which, if you want to seek breakthroughs for Daenerys Entertainment's subsequent continuous growth, these three major businesses are just good directions.

Of course, there is actually another cable TV business led by Robert Iger.

In general, in addition to core movies, Daenerys Entertainment's TV, games, music and other aspects still have great potential to tap.

Especially games.

This is the top priority that Simon has always paid great attention to. After all, this part has been done well. According to the former saying, it is more profitable than drug trafficking. Moreover, the most important point is that the size of the game industry is no less than that of a movie. This is actually the reason why Simon suddenly decided that Daenerys Entertainment could build its own online game mall to compete with Egret.

The plate is large enough to accommodate two top online publishers.

It can also promote competition.

Simon has always attached great importance to maintaining competition, born from worries and dying from happiness. If any industry lacks competition, not to mention the high-sounding reasons that affect consumer experience, it is just that the industry itself will definitely stagnate.

Let’s talk about music.

In recent years, due to the rise of the Internet, the record industry has been falling rapidly at a collapse rate, especially after the launch of iPlayer, which has declined even faster.

Simon certainly knew very well that the record industry is the foundation of hardware products.
Chapter completed!