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Chapter 64 Investment Investigation(1/2)

Chen Feng has been thinking about a problem these days.

Should you make your own trendy toys or invest in Pop Mart?

At first he planned to do it himself, after all, he was rich and had no lack of knowledge.

In my previous life, I specially learned about Pop Mart's history of making a fortune because of the blind box.

He can directly copy Pop Mart's history of making a fortune and avoid the pitfalls they encountered in advance.

He felt that the probability of success was very high, because the trendy toy was not invented by Wang Ning. It was done by someone from Riben, Xiangjiang and Wanwan before Pop Mart. He just brought this thing to China.

But after some consideration, he decided to invest in Pop Mart.

He felt that there was still something different between him and Wang Ning, that was "love"!

Wang Ning truly loves trendy toys, just like some people love playing basketball and some people love playing football, it is something from the heart. For this reason, he is willing to study, learn, talk nonsense everywhere, and get investment.

Even when the most difficult times, even the employees' wages cannot be paid, they still refuse to give up.

Compared to Wang Ning, to be honest, he really doesn’t think what the things children play with are interesting?

Including the two-dimensional model figures that many people like, he can't appreciate them at all, and he even thinks it takes up space for him to give them to him.

He wanted to be trendy, but he was completely attracted by its huge market potential and a market value of over 100 billion in the future.

After all, he is a speculator.

Although he has a vision far beyond Wang Ning, he may not be able to make trendy toasts to the point of popping Mart in his previous life.

Of course, it depends on what Wang Ning said?

What if they don’t appreciate it?

Just as Chen Feng got off the plane, Wang Ning was depicting the development prospects of POPMART to investors in a high-end cafe next to the Imperial Capital Guomao Building.

Unfortunately, no matter how he said it was, the man opposite was not interested at all.

"Mr. Wang, there are many stores like your company in Xiangjiang and Riben. Even if you do it to the extreme, you don't have much development prospects at all."

"Mr. Tang, please listen to me..."

"Okay, let's stop here today. If you have any good ideas in the future, come to me!"

After saying that, the man got up and buttoned the suit and left the cafe.

"Mr. Tang walked slowly..."

Wang Ning watched the investor leave quickly and sat on the sofa with a depressed expression.

If you can't get investment, store rent, employee salary, and factory payments, the stall he has worked hard to support in recent years will collapse at any time.

However, this is the 9th investor I have seen this month, and all of them have been rejected without exception.

In a word, POPMART does not have its own core competitiveness.

Not only the investor, but he himself was actually shaken.

He felt that people in China could not appreciate trendy products at all.

But when I thought of 11 chain stores, I felt unwilling to give up.

He has paid too much for POPMART in recent years, and it is like abandoning his own flesh and blood, making it difficult for him to make a decision!

Wang Ning sat on the sofa, bent her body, and pulled her hair in pain.

He didn't know what to do next, so where did he go to find the next life-saving money?

"Buzzing--"

Just then the phone rang in his pocket.

I took it out and saw that it was called by the store manager in the mall.

"Hey, what's the matter?"

"Hello, boss, someone said he would like to discuss investment matters with you."

“???”

Wang Ning was a little surprised. When she was discussing investment, she asked him to negotiate. Why didn’t she call the company but ran to the store?

However, Wang Ning could not take care of so much at this time, so she quickly said, "Okay, okay...you ask him to wait for a while and I will be there soon!"

Wang Ning took her cell phone and rushed out.

At this moment, the waiter stopped him and said, "Sorry, your coffee money has not been paid yet!"

Wang Ning didn't care about the strange gazes of the customers around her, took out two hundred yuan and handed them to the waiter, and then rushed out like a flying one.

Half an hour later, Wang Ning came to the POPMART store in a shopping mall in Zhongguancun.

From a distance, I saw a young man over 1.8 meters tall and wearing a black stand-up collar casual outfit standing at the door making a phone call.

Wang Ning and the young man passed by each other and entered the store. After asking the store manager, they found out that the young man who was calling at the door was the investor.

Wang Ning was immediately delighted.

Compared to those investors who are in their forties or fifties and are proficient in calculating, he prefers young investors in their twenties.

Such people are generally rich second-generations, with some spare money and no idea what business they do, or they are not capable enough to do business, so they will find some potential projects to invest and wait for dividends.

A rich second-generation like this, as long as he tells the story to him, it will be very painful to get the money, and he will never be like those professional investors.

Wang Ning waited for two minutes on the side. After the call was over, he stepped forward and bowed and smiled, "Hello, I am Wang Ning, general manager of POPMART, and I am very happy to see you."

The young man opposite reached out and smiled, "Hello, my name is Chen Feng, Maple Leaf Maple! He is engaged in some entertainment industries in Gusu."

Wang Ning held Chen Feng's right hand in both hands and said with a smile: "Mr. Chen's elegant temperament can tell at a glance that he is a cultural person!"

“Where…”

Chen Feng smiled secretly. Forbes rich man who was worth tens of billions in his previous life actually had such a humble moment.

"Is there a seat in front? Let's go over and talk?"

"Okay! Mr. Chen, please..."

There were leather seats for customers to rest in the mall, and the two walked over.

Wang Ning waited for Chen Feng to sit down first, and then sat down with him.

After a few simple greetings, Wang Ning asked with a smile: "I heard that Mr. Chen plans to invest in our POPMART, I wonder if it is true?"

Chen Feng nodded and smiled, "Of course it's true! Otherwise, how could I come here from afar?"

Wang Ning asked in confusion: "Mr. Chen's company is in Gusu, how could he know about us POPMART?"

Chen Feng said: "I like trendy products. When I searched online, I saw an introduction about your company in the post bar, so I specifically asked a friend to learn about it, and then came over."

After listening to it, Wang Ning did not doubt it, mainly because Chen Feng did not need to deceive herself.

He now has nothing worth cheating except for 11 trendy stores that will go bankrupt at any time and a lot of debt.

He took out a stack of information from his carry-on bag and handed it to Chen Feng.

"This is our detailed information and future development plans. Please read it!"

"Yeah, I'll take a look..."

Chen Feng pretended to be simple and flipped through it.

This kind of thing is used to fool investors. The real situation of Pop Mart is far less glamorous than it looks on the surface.

Now Pop Mart is facing huge financial pressure.

According to him, the bills that expire this month alone are nearly 1 million.

Then the two stores that Pop Mart is negotiating, including renting, staff and distribution, will cost at least 1 million.

But the problem is that Pop Mart's own profit cannot cover expenditures. In other words, those stores have been in a loss state.

And this is also the headache for Wang Ning.

Fashion stores are very popular in Riben Xiangjiang, but for some reason, they are treated coldly inland.

He doesn't know what the problem is?

Don’t know where to go in the future?

Or should we continue to move on?

The whole person was very confused, just an instinct of love for trendy toys was driving him to continue.

"Are you wondering why your trendy store is not doing well?"

Hearing Chen Feng's words, Wang Ning wondered: "Do you know?"

Chen Feng smiled and said, "Of course! I have studied your business model. In my opinion, the reason why your store is not doing well is because there is something wrong with your positioning!"

Wang Ning: "Positioning?"

"Yes!" Chen Feng nodded, "Don't you think POPMART is like a grocery store?"

Wang Ning frowned when she heard this.
To be continued...
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