Chapter 127 New forces in shoemaking, luxury goods under the feet (4000, Chapter 1)(1/2)
Looking at the two girls on the sofa, Chen Feng was stunned for a moment before remembering that it seemed to be an An Ran and some friends.
I remember that I seemed to ask them to go back last night, but I don’t know why I didn’t leave?
Chen Feng called the hotel front desk and asked them to send someone to bring breakfast, and to help him bring another box of pure cotton underwear.
After calling, Chen Feng sat on a chair in front of the floor-to-ceiling window and played with his cell phone.
Lin Leyu sent him a message last night and asked him when he would go back?
He made excuses on the grounds that something happened to the company. When he looked at the girl's words of concern, he felt guilty and felt deeply condemned.
After scolding himself in his heart for thirty seconds, he called Bai Jie.
Soon the phone was connected, and Bai Jie's voice came from inside, "Hey, boss, what's the matter?"
"Wait for me to come and pick me up later. I will be at the Garden Hotel in Huxi, and I will bring me a set of clothes."
There is a cloakroom in Chen Feng's office, which contains hundreds of sets of clothes, shoes and underwear. One piece is worn every day and does not bring a duplicate for three months.
"Okay boss! Is there anything else?"
"And... help me check the assets of Weifeng Shoe Co., Ltd., and call Hu Wenbin and ask him to come here in the afternoon."
"Yeah, I understand~"
Shortly after Chen Feng hung up the phone, the doorbell rang there. It was probably the waiter who came to deliver breakfast.
I came to the door and looked at the video phone. It was indeed good, it was the waiter.
Just as Chen Feng was having breakfast, An Ran on the sofa was woken up and sat up with her hair disheveled.
Recently, she has a little nervous weakness and has a very light sleep. She wakes up after a little movement.
An Ran looked at her phone and was only half past six. She rubbed her temples hard and felt that there were tendons beating under her. This was caused by insufficient sleep.
He turned around and looked at Chen Feng who was having breakfast. He looked energetic and really admired him.
This dog man went to almost four o'clock last night, which made her unable to sleep well.
After only two hours of sleep, I was so full of energy and really energetic.
I thought to myself, did you take the sea dog pill?
Seeing Chen Feng having breakfast on his own, he ignored her at all, An Ran had no choice but to say nothing, "Well, did you run the bubble department store on Xinghu Street?"
Chen Feng peeled the egg shell and said, "Well, what's wrong?"
An Ran said: "It's nothing. I often pass by there and even go in and buy things! The things inside are so cheap."
Chen Feng didn't say anything, stuffed the boiled egg into his mouth and ate it, and took another sip of longan and red date porridge.
Seeing that he didn't say anything, An Ran said to herself: "I am now working in Sophie Bar in Ligongdi and working as a drink salesperson.
The salary is paid every day, and you can earn three to five hundred or thousands of yuan at most. Sometimes you can’t sell a bottle of wine for several days.
Those customers always want to take advantage of me. Last time, a customer touched my thigh and was hit by me. I also paid 1,000 yuan."
Chen Feng couldn't help but squirted: "Why did you say so pitiful? Do you want me to sympathize with you?
You have no hands and feet, so you have to go to work at the bar? You deserve it even if you touch your thighs."
An Ran said angrily: "You said so easily. How do you know that I have never looked for a job? I can't go to work at the bar!"
Chen Feng sneered and said, "You should just get lazy. Just be lazy. Why do you find so many excuses?"
An Ran retorted: "Where am I lazy? You have money to live in a villa and drive a luxury car, but I don't have money. Do I even have the right to choose my own lifestyle?"
Chen Feng drank porridge and said, "Don't argue with me here! Since you have chosen such a lifestyle, why are you still doing something bad to me? The path you choose must be done even if you kneel down, don't bow your head!"
An Ran said angrily: "When did I betray me? I just told you, and I didn't want you to sympathize with you!"
Chen Feng gave her a thumbs up and said, "You are so stubborn."
After saying that, he threw down the spoon, picked up the napkin, wiped his mouth, and then picked up the Eyun mineral water from the dish and squirted, and got up and entered the bedroom.
An Ran sat there, wanting to speak but stopping.
At this moment, Qin Lulu, who had been pretending to be asleep, sat up.
In fact, she had already woken up since An Ran started talking to Chen Feng, and she heard the conversation between the two from beginning to end.
At this time, Qin Lulu looked at An Ran with a look of regret: "Are you stupid? He said that, why don't you be soft and lower your head?"
"I……"
An Ran was also very upset, but for some reason, she became angry when she saw Chen Feng's arrogant face and was unwilling to talk to him in a low voice.
Her proud mentality was also a problem left by the past. She felt that even people like Chen Feng could live in a villa and drive a Porsche, and the boyfriend she found would definitely not be worse than him.
It turned out that the imagination was beautiful and the reality was cruel.
In reality, a rich and beautiful man is surrounded by beautiful women, and it is not her turn at all.
And those losers are also toads sleeping on frogs, looking ugly and playing.
...
...
At 2:30 pm, Starbucks Cafe on Tianmu Street.
In front of the floor-to-ceiling window, Hu Wenbin quietly looked at the design album in his hand. The album was filled with pairs of shoes with beautiful lines, like works of art.
I don’t know how long it took, a figure passed by him. Hu Wenbin looked up and saw that it was the person he was waiting for.
Hu Wenbin put down the design album and smiled and said, "Hello, boss!"
Chen Feng said: "How is it? Do you have any ideas?"
Hu Wenbin shook his head and said, "I have no idea! The brand of products such as clothes and shoes is almost its life.
I have read a report that all Chinese clothing factories have stopped production, and domestic clothing inventory can be used for domestic wear for 10 years.
With such a fierce market environment, if you cannot create your own brand and take the route of high quality and low price, it will be a dead end!"
Hu Wenbin thought Chen Feng wanted to sell clothes and shoes like selling ordinary goods, so he said this.
Chen Feng did smile and nodded: "Not bad! You are right. China is not short of high-quality and low-priced shoes, such as Peak, Anta, 361°, Hongxingerke, etc., and the quality of the process is very good, but the problem is that their sales are rubbed on the ground by Adidas and Nike. In the final analysis, it is still a brand problem!
Chinese people are very proud of their face and think that wearing Adidas and Nike is more proud than wearing domestic ones."
Hu Wenbin said: "But Adidas and Nike can support their face because of the brand power accumulated over the years!
The investment required for brand building is long-term and continuous, and cannot be completed overnight!”
Hu Wenbin was afraid that Chen Feng would be so angry that he would open a special area for clothing, shoes and hats in the mall, which would really be a stop.
That's why he persuaded him with great sincerity.
This type of product is really useless to be cheap.
The cheaper it is, the less you look down on it.
The same T-shirt with a brand logo printed on it, the price instantly increased by dozens of times. This is the charm of the brand!
Of course, Chen Feng understood what Hu Wenbin meant and said with a smile: "When I was a child, my family was poor and I couldn't afford to wear Adidas and Nike. I was very envious when I saw other classmates wearing them, but I couldn't show it. So I pretended to be indifferent and told my classmates that the miscellaneous waffle shoes on my feet were brought back by my relatives from Xiangjiang, and the price was more than 2,000 Hong Kong dollars.
You don’t know that many classmates were watching my feet at that time. In a day, everyone in the grade knew that the sneakers I wore were bought from Hong Kong and cost 2,000 Hong Kong dollars.
Really, people looked at my feet everywhere at that time, and I was also proud. I felt that those who wore Adidas and Nike were all local dogs.
Many people don’t know me, and it’s just that there is a rumor that I am a rich second generation and my relatives are Hong Kong businessmen.”
Hu Wenbin laughed, "What about later?"
Chen Feng smiled and said, "Later everyone knew that I was bragging, and I was joked for a full week!"
Hu Wenbin suddenly laughed.
Chen Feng followed and said, "But I had a dream at that time. One day in the future, I would definitely make a pair of sneakers that are more respectful than Adidas and Nike to realize the awesomeness you have ever bragged!"
When Hu Wenbin heard this, he immediately understood what Chen Feng meant.
This is still not giving up!
"boss……"
Chen Feng raised his hand and said, "I know what you mean, but I don't think your thinking has expanded.
In addition to high-end technology, which requires years of technical accumulation, do those luxury goods, such as clothing, bags, perfumes, and cosmetics, have any technical barriers?
What is the so-called century-old brand meaningful?
Under the modern industrial system, Putian Yiwuhuo, in terms of craftsmanship and quality, will definitely not be worse than those luxury goods.
So what's the difference? Promotion?
Those luxury goods were once named in major fashion magazines, and they were asked to recommend them to princes, nobles or fashion celebrities. Why?
Because the communications were not developed in the past, the top newspapers and fashion magazines were just a little bit, and it was impossible to have any trivial matters. The people and things of Ah Cat and Ah Dog made the front page.
As for those princes, nobles and fashion celebrities, they have always been the focus of the public, and they are also the target customer group, so they are invited to endorse the words, both in terms of face and influence.
But now it is 2014. The communication technology is developed and the right to speak is no longer controlled by those people. It is much easier to build a brand than you think, and it doesn’t even require any background!”
To be continued...