People's ambitions continue to grow with changes in their identity and environment. When they were in Dingxiang, Li Mu planned to set the price of wine at a jar of five cents of silver. This is because of the consumption level in recent counties in Dingxiang, this price is already at its limit.

But after arriving in Chang'an, such a price would definitely not work. If nothing else, the cost alone would not be able to bear it. When Li Mu was brewing wine at the martial arts stadium of the Duke's Mansion that day, he asked casually about the price of grain in Chang'an, which surprised him. In Dingxiang, a dou of rice cost twenty cents. But in Chang'an, a dou of rice cost two cents, which is 200 cents. This is still the price of coarse rice, and the selected rice is even more expensive, and the most expensive one is five cents per dou.

Ten times the price difference!

Li Mu didn't quite understand it, just like Li Bi asked for advice. After Li Bi's explanation, he understood the reason. There are two main reasons for the ten-fold difference: one is inconvenient transportation, and the other is that the gap between the rich and the poor between the border town and the capital is too large.

It was very difficult to mobilize materials in the Tang Dynasty. Take grain as an example. No matter how cheap the food in Mayi is, it will be transported to Chang'an, and people eat and horses, and the road is difficult to walk, so at least half of it will be lost. And you must also be careful of bandits on the road. The risks are very high, and few merchants will choose to do such business. On the road of the Western Regions, merchants sold luxury goods of high-value value. I have never heard of who sells food, because only in this way can the profits brought can be offset by efforts and risks and rewarded. Moreover, the locals have to consume the food grown in Mayi, and there is not much surplus.

Furthermore, Chang'an is rich and Mayi is barren. The wealth gap is also very huge. This is just like the "city minimum wage standard" in later generations. The third-tier cities are more than 1,000 yuan, and municipalities directly under the central government are 4,500 or even tens of thousands. The consumption level is also different. The beef noodle in third-tier cities is 5 yuan per bowl, and the beef noodle in municipalities directly under the central government is 21 bowls. The same is true.

While waiting for the wine to be released, Li Mu, Li Bi, Bai Naoer and Huang Qi took advantage of the gap to discuss the price of the wine.

Huangqi has been doing business in various places for many years and is good at accounting costs. He spoke first, saying: "The current market price of grain is two coins per dou of coarse grains and five coins per dou of fine rice. The quality of the grain we use to brew wine is between the two, which is counted as three coins per dou. When I just put in the materials, I remembered the number and invested a total of sixty-seven coins of grain, which means that brewing costs twenty coins per dollar at a time."

Li Mu nodded, looked at Li Bi, and asked, "Uncle Second, I wonder how the wine in Chang'an City is priced?"

Li Bi said: "Wine is clear and turbid, turbid wine is cheap, and sake is expensive. Ordinary turbid wine, on the ground of Chang'an, a bucket of turbid wine should be about five cents. Justice wine should be doubled. Ordinary sake has a little impurities, eight cents, Yizheng. Famous wine like Jiangnanchun should be two cents and three cents."

Li Mu said embarrassedly: "Uncle Second, I don't know much about the measurement. I don't know how many jars can be even in this bucket?"

"A wine jar as big as ours, one bucket is about three jars."

Li Mu calculated in his mind that the best wines in Chang'an City can be sold for almost a jar of one jar. But those wines are obviously not as good as their own. If calculated based on the alcohol content, the three cups brewed by themselves will be at least 65 degrees, and even if the winery comes out, it will be at least fifty degrees. And the flow of Jiangnan spring is at most twenty degrees. If calculated based on the alcohol content, it will be at least more than twice as expensive.

Li Mu was not in a hurry to set the price and asked Li Bi again, saying, "Uncle Second thought it was appropriate to set it?"

Li Bi said: "Our wine is undoubtedly the best on the market in Chang'an now. There is no problem with setting the highest price of three coins and one dou. The same price and better quality will definitely grab a lot of markets and there is no need to worry about sales."

Li Mu looked at Huang Qi and Bai Naoer, and they nodded one after another, obviously both agreeing to the price.

Huang Qi said: "In this way, one jar is a one-day money, and you can produce 200 jars a day, which is 200 jars. If you remove the cost of 40 jars and some operating expenses, you will make a net profit of at least 130 jars. In a year, you will have an income of 46,000 jars, and the profit is considerable!"

Li Mu frowned and said, "But I heard from Siwen that the Zheng family in Jiangnanchun has 20,000 ounces of money for the filial piety to the uncle's mansion every year!"

Li Bi smiled and said, "Siwen is heard from, only knows one thing but not the other. The Jiangnanchun of the Zheng family, and all sales around Chang'an combined, are only about 30,000 to 40,000 yuan a year. If you give 20,000 yuan to the uncle, in addition to business, you are also to gain access to the uncle's mansion. You don't really make much money. Nice nephew, don't think that there are all noble families in Chang'an, but there are not many businesses that can truly make tens of thousands of yuan a year. The net profit of 46,000 yuan is enough to make countless people jealous. And this is just the profit of this 'production line'. When the business starts, we will expand our scale and make more money!"

Li Mu waved his hand and said, "Uncle Second, what I want is different from you. I don't want to win the business of this winery by quantity, but like winning by quality."

"Oh?" Li Bi saw Li Mu put forward different ideas and said, "I would like to hear it carefully."

"Uncle II, if we set the price as the same as Jiangnanchun, then it cannot reflect that our wine is better than Jiangnanchun. Others will only think that our wine is the stronger Jiangnanchun, so we ignore the fact that our wine is clearer and has a better taste. This is one, and there are two."

"If we expand our output to a certain level, other wines on the market will have no room for survival. If our peers cannot survive, we will become the target of public criticism. It is said that things are rare and expensive. If the output is too much, we will not be able to add them. Now we only have high wines, so we have to make good use of this advantage!"

What Li Mu said was something that Li Bi and others did not expect, and it was still difficult to digest for a while, but he felt a good idea. Li Bi thought for a while and said, "Well, how much is the price appropriate according to what you think?

"One cauldron, one pound of ten thousand!"

"Three times?!" Li Bi said in a lost voice: "Will anyone buy it?"

Li Mu said confidently: "Uncle Second thought, if our wine became a symbol of identity, would the powerful people in Chang'an not buy it because of a mere three times the price? Believe me once, I will produce it all these days, and I have a way to make our wine in short supply!"
Chapter completed!