Generally speaking, movies during the Spring Festival do not hold premieres.

Because the Spring Festival is the biggest period of the year, if there is a problem with the reputation of the movie, it will be devastating to the movie.

Especially when competitors are eyeing each other.

Unless you are confident in the quality of your film, it is better to leave the suspense to the end.

However, this situation has changed during this year's Spring Festival.

Yue Guan's "The Investiture of the Gods 2" held a grand premiere in advance, with unprecedented grand occasions and unprecedented success.

The success of "The Investiture of the Gods 2" is believed by many in the industry to amazed everyone with its real quality and special effects after its premiere, so the audience's expectations were directly filled, and then the subsequent box office miracle was created.

With the successful precedent of "The Investiture of the Gods 2", there will naturally be other movies that want to follow.

However, when other filmmakers in the Spring Festival period had not yet made up their minds, "Shadow" took the lead in drawing its sword.

The first one held a premiere, and all the competitors that could be invited during the Spring Festival this time were invited.

It is obvious that I will draw my sword, you can do whatever you want.

Zhang Yimou's courage to do this means that he is confident.

After watching "Shadow", everyone also understood why Zhang Yimou was so confident.

After watching Yue Guan’s words in the video, not only did they understand, but even netizens who watched the live broadcast also understood.

Although netizens have not seen the main text of "Shadow", it can be seen from the conversation between Yue Guan and Zhang Yimou that "Shadow" is filmed based on a real historical blockbuster.

It is completely different from the previous ones such as "The Blood Case caused by a Steamed Bun", "Writing Night Banquet Reading as Thunderstorm", and "The Big Bear Girl All Over the City".

This excited the audience.

Because there are only one domestic historical movie... Anyone who shoots these great directors can really watch "Hero", while the others are worse than the other ones.

As long as "Shadow" can make a breakthrough, it will be almost real in the box office.

In this case, whether to fight head-on with "Shadow" has become a question that needs to be considered.

While other Spring Festival movie investors are still struggling, the reputation of "Shadow" has exploded first.

All media participating in the premiere of "Shadow" gave extremely high praise:

"The Pinpoint Works of Director Zhang Yimou"

"Zhang Yimou + Deng Chao + Yue Guan, a good director + a good actor + a good screenwriter, made an excellent movie"

"Five-star strong promotion, the annual blockbuster that cannot be missed"

"Conspiracy, Heroes, World of Controversy, Golden Swords and Iron Horses, You Want to See, All You Want to See"

"Brothers fight against the wall, defend against their insults, a historical film with a pattern and attitude"

"The Best Domestic Historical Movie in History"

...

It's really all good reviews.

This was not beyond everyone's expectations. After all, netizens who watched the live broadcast could probably judge that "Shadow" is a masterpiece.

In addition, the crew of "Shadow" is not short of money, so the media relations must be in place.

This wave of high reputation marketing is a natural thing.

Others in the industry are also relatively calm because even "Pure Heart: Dream Chasing the Entertainment Circle" has received a lot of praise after its release.

The media’s praise is never believed, and what we really need to pay attention to is the audience’s reputation.

Everyone is still waiting.

Because Zhang Yimou is indeed confident in the quality of "Shadow", he doesn't believe that "Shadow" has been made like this and his reputation cannot be exploded.

So Zhang Yimou decided to start a small-scale movie before the Spring Festival release, and vowed to stick to the word-of-mouth route to the end.

After all, Zhang Yimou's name is here, so he has a strong control over a drama. Yue Guan and the others will not reject Zhang Yimou's proposal because of this little thing.

What's more, the quality of "Shadow" itself deserves Zhang Yimou's confidence.

So Yue Guan delegated all his power to Zhang Yimou.

"Shadow" successfully began its preview journey.

Yue Guan also followed several previews and communicated face to face with the audience.

He could refuse to participate in such an event, but Yue Guan thought it was meaningful because his daily life is too far from ordinary audiences. He had to have more contact with ordinary audiences to understand their ideas better.

The separation between actors and audiences is inseparable because they are in different environments. However, if an excellent actor wants to be loved by the audience, he cannot be completely separated from the audience, otherwise he will not be able to empathize with the audience.

Yue Guan has always paid great attention to this aspect, so he always cared about the audience's thoughts.

Fortunately, his efforts were not in vain.

The audience can feel his respect for the audience.

As for the quality of "Shadow", 99% of the audience's feedback also has positive feedback.

Many middle-aged viewers even turned red after watching "Shadow".

They are not fans of Yue Guan, nor are they fans of Deng Chao, but national teacher.

"Director Zhang, I have liked you for twenty years. I have watched "Hero" three times."

A middle-aged male audience member stood up to communicate with Zhang Yimou after watching "Shadow". After hearing the audience say this, Zhang Yimou was moved: "Thank you, thank you, thank you for your support."

"Director Zhang, I like "Hero" very much. I always feel that "Hero" did not receive fair evaluation back then. "Hero" was the best shot in the so-called blockbusters back then."

Zhang Yimou smiled: "Actually, I think so too."

Zhang Yimou said in public that "The Great Wall" was indeed very bad, and he thought it was bad, but he never said that "Hero" was bad.

"After Heroes, I have watched your movies, but I don't like them very much. "Shadow" is my favorite movie in recent years. After watching "Shadow", I feel like you have returned to the peak. The ultimate colors, grand scenes, shocking pictures, and better than "Heroes" and the plot. "Shadow" is really great, showing all the advantages you are good at. It's great."

In the end, the audience's emotions were a little uncontrollable.

Deng Chao quietly asked Yue Guan: "Is it the one we arranged in advance?"

Yue Guan shook his head.

"That's true fans, Director Zhang is so awesome." Deng Chao said.

"It's not surprising that there are a few true fans of directors of Director Zhang's level."

What's more, "Shadow" really made Zhang Yimou show off his skills.

The plot is indeed not Zhang Yimou's ability, this is from Yue Guan.

But colors, pictures, war scenes, scene scheduling... these things are very tests of the director's skills.

Zhang Yimou did a very good job.

It is so clear that you can feel the gap between top directors and general commercial directors.

When it comes to making commercial films, Zhang Yimou may not be as good as many young directors in the new and young directors, but if you want to make such a big scene, you may not be enough for Zhang Yimou to beat him alone.

Specializes in profession.

Zhang Yimou is good at this.

Zhang Yimou himself was also moved by this audience: "It is my success to be able to make the audience like it. I have indeed made some unsatisfactory movies over the years, and I hope my movies will not disappoint the audience in the future."

"Come on Director Zhang. After "Shadow" is officially released, I will go to the cinema to support it. This is definitely the best domestic historical film in history."

This is not blocked by the media, it is blocked by the audience.

Moreover, this short comment ranks first in Douban's likes.

The pre-sale box office of "Shadow" is getting higher and higher day by day.
Chapter completed!