Chapter 106 Asking for Poisoned Milk
In the entertainment industry, following the trend is very serious.
When a drama became popular, countless professionals immediately began to analyze the reasons for the popularity, and then summarized the rules of the popularity and imitated it.
As long as you can make money, nothing else matters.
So when thunder dramas can make money, capital will shoot thunder dramas in a row.
When traffic stars can make money, they quickly become the first choice for capital.
It doesn’t matter if bad money drives out good money, it’s enough if it’s money.
But this situation can be changed.
If all those who succeed are positive examples, followers will also learn from positive examples.
In the current situation, the most successful example is "Chuanming". The most successful stars are Yue Guan and Tang Yan. Therefore, those who want to follow the trend must study the reasons why "Chuanming" and Yue Guan Tang Yan are popular.
And the reasons can be easily studied:
Good script, good character design, respect audience IQ, break away from the old routines of domestic dramas, and act online...
Then follow this template to choose and act.
This way of making money is definitely more difficult than before.
But looking at Yue Guan and Tang Yan’s current fame, they have made a lot of money.
As long as you can make money, what are you afraid of if you are at the difficult point?
Never underestimate the motivation money brings.
Of course, you can change to a better term for career aspirations.
Yueguan also has a career aspiration.
Regarding the five-star video, Yue Guan and Li Fuzhen have basically reached an agreement.
"Mao Lie" is the first test product under the new business model of five-star video.
Miracle Company spent 200,000 more to buy the first season of "Mao Lie".
"The first season is for viewers to watch for free, and the first episode of the second season is also free. It will be charged from the second episode. Each episode will be one yuan per episode, and a total of twenty-five episodes."
"Watch an online drama for 25 yuan, Mr. Yue, are you really sure you want to do this?"
At this time, Yue Guan was at the headquarters of Wuxing Video.
The head of the Five-Star Video Operations Department looked at Yue Guan, wanting to speak but stopping.
He really hopes that the paid members of five-star video will increase significantly, but he feels that Yue Guan is taking too big and it is easy to get rid of the eggs.
However, Li Fuzhen personally took care of him and asked him to listen to Yue Guan, so he could only say this.
Yueguan was actually not sure.
However, he was open-minded: "If the audience doesn't like it, they will naturally not order the content behind it. If they like it, "Mao Lie" will be more than an hour long, and one dollar is not expensive. I personally participated in the filming of this drama. Each episode can be said to be filmed according to the standards of the movie, and it can be regarded as a chain story."
The costumes, actors and director skills of "Mao Lie" are all behind those classic films and TV series, but the ratings are so high, in addition to the sympathy score, the biggest advantage is that the script is written very well.
And generally speaking, the niche theme, the higher the payment rate.
"The piracy problem has been solved. With the quality of "Mao Liar" itself and my current popularity, it is not a big problem to attract 100,000 paid members."
The person in charge shook his head: "You can be said to be the most popular star at the moment. The audience has enough trust in you and you can bring at least hundreds of thousands of paid members. The question is whether you can keep these audiences, and with your current popularity, if you broadcast online for free, the popularity will definitely be huge."
"The popularity brought by free is worthless. The theme of "Mao Liar" is limited, so it is unlikely that other copyrights will be developed. The popularity that cannot make money is worthless."
Yue Guan is relatively calm. With his current popularity, "Mao Lie" can't even make a profit of 1 million.
As long as you can make money, you will be a good start.
"Prepare for promotion. I will advertise on Weibo and invite a few friends to promote it. You can also make efforts here and find all the celebrities you can find."
"Since you insist, then follow what you said."
Li Fuzhen had already explained that he would not blame him if he could not do it well, so the person in charge did not advise him anymore.
"By the way, "Mao Lie" was changed to "City Edge". Don't make mistakes when promoting it."
The name "Mao Lie" is really not a place of elegance.
There is no way to promote and create momentum on mainstream platforms.
It is obvious that the content is clear and sloppy, so it is not a so ambiguous drama title.
According to Yue Guan’s intention, the Five-Star Video has launched all the resources that can be used, and has promoted "City Edge" to the greatest extent on both Five-Star Video and Five-Star Weibo.
Yue Guan also posted a Weibo post in person:
"I have reached a cooperation with Five Star Video. The second season of the new drama "Edge of the City" starring me will be broadcast on Five Star Video. It adopts a new broadcast mode, hoping to try a new possibility for the future of the industry.
"Edge of the City" is a web drama with plot, suspense, reversal, and brain-burning. The first season can be watched for free on five-star videos. If you like it, I hope you can subscribe and support the second season. If you don't like it, you don't have to spend money in vain.
What I can assure you is that the quality of the second season of "Edge of City" will not be worse than "Traveling in the Bright". In addition, all the subscription consumption of "Edge of City" will be divided into 55% with the investors of "Edge of City". If this attempt is successful, domestic dramas may usher in a huge change in the future, and the future of the market will be directly in the hands of the audience."
Shortly after Yue Guan posted his Weibo, Tang Yan reposted his Weibo and attached his attitude: "I testify that "The Edge of the City" is very good, but unfortunately I knew it too late, otherwise I would have acted if I don't have money."
Zhao Liying followed closely: "I stayed up late and watched the first season of "Edge of the City" and realized that the quality of the online drama was so high. I was just planning to help Yue Guan push it, but now I have changed my mind and force it."
Zhu Yilong also went online soon to help Yue Guan: "If you have a good drama like "City Edge" in the future, remember to find me. I have a premonition that the reputation of "City Edge" in the second season may be overwhelming.
The four of them are basically the four most popular people in the entertainment industry in Longguo. The four of them promote a drama at the same time, and you can imagine how many people it will attract.
Although the five-star Weibo has not yet reached its peak, the total number of fans of the four of them has exceeded 60 million, and it is still increasing every day.
In terms of value, with their current popularity, every Weibo post is worth hundreds of thousands or even higher.
But neither Zhao Liying nor Zhu Yilong confiscated the money, let alone Tang Yan.
Five-star Weibo also invited many other stars to promote "City Edge" and even made open-screen advertisements on Weibo homepage.
It should be said that this can already ensure that "City Edge" will not lose money.
However, Yue Guan went to see Li Ruotong just in case.
"Sister Ruotong, please tell me that you are not optimistic about "The Edge of the City."
Li Ruotong: "..."
She wants to hit someone.
But she endured it.
Taking a deep breath, Li Ruotong said seriously: "Yueguan, you will definitely hit a wall this time. Domestic audiences are used to watching free TV series and do not have the habit of paying to subscribe. You are taking too big steps."
Yue Guan was overjoyed and grabbed Li Ruotong's hand: "Sister Ruotong, you are so nice to me."
Li Ruotong endured it again and again, but still couldn't help it: "Get out."
Chapter completed!