(Thanks for the reward of "A Wall-Piercing Arrow", thank you very much. There are only two chapters today. Because of the plot, there will be a small explosion of black cars tomorrow. I hope everyone will support it. Thank you, thank you very much.)

Who was so bold as to sue the owner of Mazhai? Of course it was AOL!

At this time, Penguin was not called Penguin, it was still called 0-ICQ, but there was a problem. It turned out that there was a software called ICQ, which was owned by the AOL company (America Online). But with the advent of 0-ICQ

The development is getting faster and faster, and the number of users is increasing. ICQ is no longer calm. She can't decide. Now it seems that she can't compete with the copycat products.

So, they sued Ma Huateng directly. Ma Huateng had no experience in this area. This guy refused to listen to his father's advice and went to court. The result was a huge defeat.

Fortunately, the penguin of Mazhai Leader is now free, that is, there is no illegal income, so we don’t have to pay too much money, otherwise, I would have to pay for my pants!

In the original history, Penguin did not develop so fast. AOL would not sue them until next year, but now they can no longer bear it. However, what is even more different is that it turns out that Ma Huateng did not sue them in court at all. They knew

I changed my name because of the mistake, but now, because of the 500,000 from Wu Xiang, Ma Huateng felt that he could be tough...

If you have money, you have to be seduced, that's what I'm saying.

Not only did you lose a sum of money, but you also had to change your name. This is really annoying. What should I call it?

In fact, Wu Xiang understood that the name was one thing, but asking for money was the key. Although the current Ma Zhai leader had some strategies in speaking and was not as direct as before, Wu Xiang was not stupid.

"Just call me Koukou!" Please remember this moment. Such a well-known software in the future was named by this guy Wu Xiang. At this time, Wu Xiang was inevitably a little proud. Of course, he did not forget what this penguin is facing now.

dilemma.

"I still have at most 200,000 yuan on hand. If you think it's okay, I'll call you right now." Wu Xiang knew that the leader of Mazhai was short of money. The 200,000 yuan was his royalties for the past few months.

I also saved it through my teeth through frugality. Fortunately, food is cheap these days. If there is a CPI in the future, a crew will cover the food and accommodation...

"Well, then, I will insist." Maybe Wu Xiang didn't think, or even anyone would think, that the owner of Mazhai really wanted to sell the company at this time. If Wu Xiang has 600,000

, then it is really possible for him to use Poxialu to withdraw from the IT industry.

No one would think so, especially Wu Xiang is still a reborn man, and he knows the value of this penguin in his heart. Therefore, the more he values ​​the penguin, the less likely he is to think of running away from Mazhai.

In fact, the plan has been made. The owner of Ma Village also wanted to ask for funds when he called this time, because Wu Xiang’s viral marketing also needs to be a web page, and that will also cost money, my old horse

It's almost impossible to open the pot here.

It didn't take long for the young girls who were keen on surfing the Internet to discover that the little penguin they had always liked had a different name and was still as cute as ever. At the same time, there was a very attractive character on the dialog box.

thing.

"Do you hope to find your own Qingwu Feiyang?"

"Do you hope that your ability to pick up girls will be taught by a master?"

"Do you wish your figure was more devilish?"... There are many, many, although the sentences are not the same. When you enter it, you will find a beautifully made webpage with five images on it. Everyone has it.

A question mark, but when you put your mouse on it, some small dialog boxes with prompts will appear.

For example, the one named Pi (Harmony) Ziwu will show that he will appear in front of everyone on December 20th.

Every image has its own time. The earliest one is Huang Xiaoming, who plays a rich, handsome man in it, but his true identity will be revealed as early as November 11th!

This is viral marketing. All this is to lure these people to pay attention to the movie "First Close Encounters". However, Wu Xiang played it hard. His webpage design did not include the name of the movie. He wrote

, Internet Love University!

Although I don’t write the name of the movie, many people know that the characters in it are the characters in "First Close Encounters", because this novel by Wu Xiang is really popular now, just look at how many movies he has received

You can tell a lot by the royalties. The most powerful Haiyan teacher these days, February He, only gets a royalties of one to two million.

Without the movie title, it was just a web page, which gave young people a chance to explore. At this time, Wu Xiang began to be high-profile.

How to be high-profile? It's very simple. A tabloid suddenly broke the news that "student leader" Wu Xiang is the author of the popular novel "First Intimate Contact" on the Internet.

Originally no one would believe the gossip, but suddenly there were more reports in this area, like mushrooms after a rain.

Wu Xiang has never disclosed that he is the author of this novel. Except for many people in school who know it, as well as Qin Hailu and Zhang Ziyi, most of the rest do not know. This is another back-up that Wu Xiang left behind.

This mystery must be kept until the most appropriate time to disclose it, and that time is now!

As soon as the news came out, reporters immediately came to interview him. Wu Xiang was originally a topical figure in 1999. This kid has done too many unexpected things, but he has never been interviewed. The key is that people don't want to

Accepting an interview, what about this time?

This time Wu Xiang showed an amiable side to his friends in the news media. In his words, he took time out of his busy schedule to accept interviews from various media one by one. There were print media, TV media, and the Internet.

The media and even the radio station. Anyway, if you come, I will chat with you. As for holding a press conference?

No, we have to keep a low profile...

Classmate Hai Qing saw this matter clearly. She once asked the two of them when they were out playing, 'Why don't you hold a press conference? You're going to be so busy with this family coming one after another.'

Wu Xiang could tell that people felt sorry for him, so he felt happy, but it was too obvious and too suspicious to hold a press conference.

All media have received information that Wu Xiang is indeed the author of this best-selling novel, and Wu Xiang has made this novel into a movie. This is an assignment he entered into the Directing Department of the Film Academy this year, and

It has also been spotted by a film company and is scheduled to be released at the end of the year.

That's right, we have to talk about homework. If you say this is a commercial film, wouldn't that be too boring? That would be too philistine. This is not hype...

When Hai Qing found out, he immediately scolded Wu Xiang for being too shameless. You were obviously a hype, but you made it impossible for anyone to tell that you were a hype.

This is high, this is the highest level of business operation. I see advertisements everywhere, but no one can tell that this is an advertisement. How awesome is this?

Of course, Wu Xiang swore to Hai Qing that he would never use these tricks on you, and we would definitely be very honest.

What else could Hai Qing say? She felt like she had been sold several times before and had to help Wu Xiang count the money.

Soon, the two pieces of news were combined. Wu Xiang's generous admission was mixed with the half-covered web page on the Internet, and young people online became extremely interested.

The first image, that is, Huang Xiaoming also took off his mysterious veil as scheduled.

Wow! So handsome!

This is the effect. What else can Brother Xiao Ming say? How can he not be handsome? What’s more, he is playing a rich, handsome character.

And this image of a tall, rich and handsome man is just the beginning. There is a mystery hidden on the web page. This image will not move yet, but a dialog box will appear. If you click on a certain position on his body, a corresponding dialog box will appear, such as

The hand, that is, the hand holding the flowers, should also be careful of the roses with thorns... In short, this thing is very interesting.

But this is not over yet. There is a series of numbers on that webpage. Those are the numbers that follow this page. There is a note, that is, if a certain number can be reached, such as 500,000, then this webpage can reveal some information in advance.

The plot of the movie version of "First Encounter".

Originally, Wu Xiang wanted to ask Ma Huateng to make something that could move, like something that would appear on many web pages in the future, or even some interactive games.

But, it can’t be done!

When Ma Huateng heard this, he immediately rejected it. Your plan is good, but he cannot handle it with his current technical capabilities. It's not that there is no such thing, it is available abroad, but the cost is high.

When he heard about the cost, what else could Wu Xiang say? If it can’t be done, then it can’t be done. If I had money, I wouldn’t do this viral marketing.

As for the 'horse' in Hangzhou, he is more direct. He creates a special topic on the homepage, puts some advertisements, and then mainly sells original novels and supports genuine ones to combat piracy, but that's all, because now Alibaba has

I haven’t opened X Bao yet, but now I mainly do business between companies.

If these methods were used more than ten years later, they would simply be unsatisfactory. Most netizens would complain, what the hell is this!

But the situation is really different now. There are very few people online at this time. As far as Penguin is concerned, it only has less than 50,000 people online at the same time. From this number of people, online publicity is simply

it's useless.

However, these days, most of the people who have access to the Internet are unusual. They are the kind of people who are more fashionable or knowledgeable. Who causes a trend, or a trend?

Is it the public?

No, it is often those people who are in a small minority, but can grasp the pulse of the times, and the public will be led by them.

In other words, surfing the Internet is a very "cool" thing at this time. Such cool people say it is good, so can this thing be bad?

Wu Xiang's book is so popular. People on the Internet say it is good. Even though there are not many people, it can generate a certain topic, which will attract the public to read it. Therefore, it will naturally become popular once it is released.

What is the key to viral marketing? Is it a gorgeous web page? Is it an interesting interactive game?

No, the most important thing about viral marketing is topicality. It must generate a topic and then spread it to ten people and hundreds of people... This is the essence of viral marketing.

This is why in later generations, many people understand viral marketing, the hardware facilities are great, and there are many people online, but it always fails, because no matter how good the page is, it is useless if it is not topical.
Chapter completed!