Chapter 208: You can’t just sell computers

For most Microsoft users of www.piaotian.comdowww.piaotian.comdowww.piaotian.com3.1 or win3.2 operating systems, it has become a qualitative leap.

With the launch of the Windows 95 operating system, Microsoft is about to establish its unshakable solid foundation in the industry and gradually become a giant in the global computer operating system market, emerging and unrivaled.

For Fan Wubing, he admired the unremitting efforts made by Microsoft under Gates to develop personal computer operating systems and many general software. Without Gates' genius mind, the personal computer operating system would not have developed so rapidly, and he would not have obtained large amounts of stock income from Microsoft.

But in addition, he was also dissatisfied with Microsoft's high-price strategy and price discrimination strategies in underdeveloped countries. It would be fine for other countries, but for Chinese people with an annual per capita income of only a few thousand yuan, an operating system worth tens of thousands of yuan is obviously inappropriate.

As the shareholder with the largest number of shares in Microsoft except for the two founders, many of Fan Wubing's stocks were obtained in the early stages of their listing. Now, they have already snowballed and made great profits, and this number is continuing to expand.

It can be imagined that Fan Wubing's book wealth can reach a very amazing level until the next time the global stock market bursts due to the Internet stock bubble, and until Microsoft's stocks drag down the sharp decline of the Nasdaq index.

At the same time, the stocks of Cisco, a network equipment manufacturer he holds, have also performed very well in the market. The orders placed by the US government when promoting domestic information highway projects have doubled the value of Cisco, which is one of the top ten most valuable companies in the world in a few years.

From this point of view, Fan Wubing faces a very good economic situation, not a small one, but a big one.

Because of this situation, Fan Wubing took into account a question after his antivirus software was rapidly expanded by giving away shared software to others. How to fundamentally cultivate the copyright awareness of Chinese people?

Although before rebirth, Fan Wubing's era was still an era of rampant piracy. In that era, everyone's name of piracy was justified. Why? The reason is the price discrimination policy of multinational companies. The Americans paid a salary for purchasing a computer operating system may be only one day or less. However, if Chinese people want to buy a computer operating system, they need to pay a month or even several months of all their labor income.

The huge contrast is enough to arouse the national sentiment of the Chinese people and trample on unreasonable intellectual copyright protection. Since it is unreasonable, it should not exist. Therefore, the phenomenon of software pirated by foreign software vendors in China is very serious, and genuine software is rarely seen. The Chinese software protection and cracking technology can also be on par with Russians, which is probably related to the similarity of the national conditions of the two countries.

As an important shareholder of Microsoft, Fan Wubing once expressed doubts about the Chinese price strategy implemented by the company's board of directors through written materials. However, it was obvious that Gates and others were worried that price differences would lead to market turmoil in developed countries, so they did not accept Fan Wubing's flexible pricing strategy based on the actual situation of different markets. Although this was expected, it also made Fan Wubing feel a little unhappy.

However, he thought that he was not a major shareholder anyway, and he just made money, so there was no need to be so serious. As for the domestic software market, it must be well cultivated. Although general software cannot survive under the storm of piracy, the market capacity of some special software is still very large, and it has economic significance for development, such as antivirus software or financial software, industry office software, etc.

So he held a small work meeting including some senior staff in the Anti-Virus Division of the PCFans Club and some senior executives of the company. The main purpose is to prepare to deploy the company's work to enter the professional software market.

Fan Ting, secretary Wang Xuyun, Han Chu of the Anti-Virus Division, and Shen Manhua, who was transferred by Fan Wubing to be responsible for the coordination of the group's northern affairs, all attended the meeting.

Fan Wubing first analyzed the domestic and foreign software markets, and then said, "The domestic information industry market has huge capacity, huge development potential, and huge business opportunities. Everyone can see these three aspects. But why can't the domestic software industry develop? "

"Piracy." Fan Ting replied expressionlessly, then she frowned and asked, "Just say it just because you have something to do. It's not about making government reports, so much nonsense. And don't use those questions to test everyone in the school."

Uh, Fan Wubing paused for a moment, looked at Fan Ting awkwardly, and then continued, "Well, that's right, because of piracy, the domestic software industry has not been developed. Although some software companies are trying to develop general commercial software, the effect is not satisfactory."

What Fan Wubing said is that compared with large international companies such as Microsoft, in fact, the domestic own software market was still relatively prosperous a few years ago, and many people also wrote many representative software and obtained good returns.

Among them, such as Yan Yuanchao, the author of ccdos, Wang Yongmin, the inventor of Wubi font, Wu Xiaojun, the author of 2.13, Zhu Chongjun, the author of cced, etc. Of course, one person who has to be mentioned in domestic word processing software is that after the www.piaotian.comdows era, the fate of these genius programmers who fight alone will also undergo different changes. Most people will gradually disappear from the front desk. In the new era, a person cannot develop large-scale software systems. Only the strength of the team can ensure that China's software industry continues to be glorious.

The domestic problem is that the treatment of software talents is too poor. Five years ago, I asked Bojun to develop the WPS word processing system, but only got some bonuses, but Hong Kong Kingsoft makes a big profit, selling about 30,000 units each year, and the wholesale price is 2,200 yuan. This situation continued until last year, when Microsoft's office series software entered the Chinese market, the good days were over.

After all, this is a revenue of hundreds of millions. It seems unimaginable to many people that a programmer can create such great value in less than a year and a half. No wonder Gates is rich enough to rival a country, and thousands of people are working on software development.

However, the situation has not been good in the past two years. One is that international competition has become fierce, and the other is that the rampant pirated market is affected. Now the previous CD production line does not cost much, so the pirated business is excellent. The complete software collection included on a disc can be purchased for only a few dozen yuan, and the price is still falling.

As domestic piracy forms an industrial chain, in addition to rapidly promoting the growth of the domestic personal computer market, the life of these individual programmers has been almost blocked, and there are only a few people who can persevere.

As a company, it is naturally very difficult to maintain a large group of people to develop software with uncertain prospects. After development, it will still have to survive in the gap between international software giants and domestic piracy industries. Such a large expense makes few people willing to develop general commercial software, but they only focus on some software markets with strong professional nature and relatively low competitive pressure.

"Although I also think that domestic general commercial software has been eroded by foreign companies, to develop such software, one requires a lot of financial support, and the other requires a lot of human resources. The most important thing is that the market expectations are unclear and there is a high possibility that there will be no reasonable returns after launching. But despite this, I think we should also persist, otherwise the national software industry will be in a slump." Han Chu specializes in this, and his relationship with the Fan siblings is also different, so he raised this question very calmly.

"Are you using wps or office for word processing now?" Fan Wubing asked everyone.

"Office, wps is a little troublesome." Many people answered.

There are many shortcut keys used in the processing of wps. Although it looks very convenient for professionals, it is indeed a bit troublesome for ordinary people who don’t usually use computers. Where is Microsoft’s mouse convenient to operate?

Fan Wubing nodded and asked, "If I ask Bojun to develop a new software that can be used better than Office, would you like to use it?"

A senior executive immediately replied, "That's not what you like or not, but you must use it! To be honest, some habits of office really make me feel discriminated against in the West. If there is a replacement product, I will use it!"

Fan Wubing nodded and said, "Okay, our company cannot just be considered a computer seller. The next goal is to expand the anti-virus business unit, continue to recruit programmers, and expand it into a software business unit. The administrative level of the minister is adjusted to the company's deputy general manager level, and it will be directly guided by Ms. Fan Ting, my sister."

"Software is easy to obtain, but it is hard to find a general!" Han Chu sighed, "It is very difficult to achieve success without an excellent programmer as a leader."

"I plan to poach people." Fan Wubing replied immediately.

"Who?" everyone asked. It was obviously very important to let Fan Wubing dig out the talents himself.
Chapter completed!