.9ooo2423 Chapter 876: Many descendants have divided their property

In terms of the second body, Xiao Fan Yaobian believes that in the history of the founding of the People's Republic of China, some tricks that seem more reasonable, but in fact they are always unremarkable.

Just like a decision on a large aircraft project, this time the increase in consumption tax is actually a failed policy.

The original intention of the consumption tax of liquor is to support the best and limit the worst, and the big and small, and the pole-bearing strategy, that is, to purify the liquor industry and market through tax management policies, and eliminate those irregular and even illegal small workshop-style enterprises. One is to make the liquor market safer and smaller, and the other is to increase taxes by the way.

This original intention seems to be good. It is also quite positive, but they ignore one problem. Due to the inadequate tax management in China, the tax management departments in many places have achieved their own efforts. Many local policies are regulated by local managers themselves, because the tax policies formulated by the state can only be used by private individuals as a job of making money by individuals.

There are many small workshop-type production enterprises in Zhishan. These people basically don’t even have production licenses and business licenses. What else can they talk about paying taxes? Most of them are always evading taxes. Who can receive taxes from them?

However, when the policy is formulated, there is always an implementation process, so those large and medium-sized enterprises that have to pay taxes in accordance with the law have to bear the result of this tax price increase.

In other words, the purpose of this time is to regulate the liquor market. It not only does not hit those who should be hit, but also hits large and medium-sized liquor companies that are already operating in standardized operations, greatly increasing the operating costs of standardized enterprises.

However, enterprises have increased their burdens, and who should bear this burden? It is naturally the terminal consumers. From this, we can imagine that a continuous price increase frenzy will trigger fierce competition in the high-end liquor market in advance. This is probably what the "five cents" consumption tax policy introduced by Yin Xiao Dang&1t; said>'s "house" advertisements are not deductible before tax, and then strengthen management by price taxation. The competition in the liquor industry will once again become rational, providing an orderly, standardized and open pattern for the market competition environment. However, this policy of supporting the advantages and limiting the disadvantages and limiting the large and small will also set off a continuous price increase frenzy, opening up a new world for the rise of high-end liquor.

After Fan Wubing's explanation, Shen Ying finally understood that no wonder the people from the Fenjiu Group were rushing when they left. The vice president of Moutai looked gloating, probably because he felt that the Fenjiu Group could not become his competitor.

After this blow, Fenjiu, which has always been on the lower price route, is probably going to have to enter the ranks of price increases. The price stabilization strategy that has lasted for many years is finally about to change.

However, for many consumers, the good wine that can be drunk is the level of Fenjiu. However, if the price rises, it is obviously difficult for them to accept that they are very sensitive to the price. This will cause consumers who have always been very loyal to have a great discount on the purchase of Fenjiu.

As high-priced wines that cost hundreds of yuan, wineries such as Moutai and Wuliangye naturally don't care about this, because their consumer targets are not ordinary consumers, but civil servants who do not need to spend money on premature flooding.

"The consumer groups of high-end liquor are mainly official wine and government entertainment wine, and the ones that are exclusively for hotels. In fact, after all, these consumer groups are mostly those who don't spend their own money." Fan Wubing said to Shen Ying. "So, whether or not the price increases or not is irrelevant to them. On the contrary, ordinary people are more sensitive to prices. The sorghum, which costs two or five cents, has now become three or three or five cents, which is a big burden for them. I believe that more and more people will quit drinking, and the low-end liquor market will become less and less difficult to do.

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After hearing this, Shen Ying replied thoughtfully, "In other words, the new alcohol policy has hit the people."

Even if small workshops that are not operated in a standard manner will not be under pressure from rising costs, they will not be able to see the impact of the new alcohol policy on the price of liquor. In the low-end liquor market, they have completely advantage and the biggest hit are those small and medium-sized liquor companies between large liquor companies and small workshops. If these companies operate in a standard manner, they will definitely not be able to beat small workshops in terms of price, but if they want to show high-end liquor, they will have the most difficulty to do with the strength.

Fan Wubing believes that the bankruptcy of a large number of small and medium-sized liquor companies is now in the face of fighting, and many small wineries at the municipal level are the most difficult, but this is also an inevitable consequence.

"Fifty cents, 5 cents, 5 cents are really amazing!" Fan Wubing shook his head and said.

However, Shen Ying quickly smiled and said, "Actually, you should be able to see that the introduction of this new policy should have its own background, and it may not be a mediocre person's trick."

"Oh? Let's hear it," Fan Wubing asked.

"The economic foundation determines the superstructure. This is what is written in textbooks. It should be correct, right?" Shen Ying did not explain, but instead asked Fan Wubing first.

"Well, that's natural. Generally speaking, economic laws still work, but there is no rule out that there is a period of disconnection. But that is a very rare one after all." Fan Wubing nodded seriously and affirmed Shen Ying's words.

Shen Ying continued, "That's right. The mainstream force in the liquor industry is of course not small and medium-sized enterprises, but major wineries that monopolize most of the channels and resources of the national market. These talents are the biggest driving force that affects the government's formulation of alcohol consumption policies. Just look at who is the beneficiary of this new policy, you will know who is trying to make great efforts behind the scenes."

After hearing Shen Ying's words, Fan Wubing nodded and said, "You are right. I guess several large companies have participated. This matter was not proposed by a craze, but the product of government-enterprise cooperation."

Fan Wubing estimated that in this new alcohol policy, the leader in the high-end liquor market such as Moutai and Wuliangye is obviously the most active, because this policy is very beneficial to them. They will not worry that the price of wine is too high, but they will only worry that the price of wine is too low. There will be no profit if it is low. Only by taking advantage of the new alcohol policy to launch a price increase trend to improve their image and so-called taste is the foundation for maximizing benefits.

Large enterprises like Fenjiu Group, which have the main goal of the mid- and low-end liquor market, will suffer serious damage. "A little price change will get feedback from the market. A little bit of it has led to a difficult problem, is it to reduce quality and investment to maintain price stability, or to continue to strive for excellence in mass brands and digest these rising costs by yourself?

No matter what decision you make, it won't be so easy.

At this time, Fan Wubing had basically excluded the Fenjiu Group from the ranks of companies that were able to acquire Shen Ying's Kongfu Banquet. Fan Wubing did not believe that the Shanxi Provincial Government would put in such a great effort to help the Fenjiu Group overcome this difficulty. Shanxi Province is more concerned about those companies that can see economic benefits quickly, and they really don't have much interest in the shrinking liquor consumer market.

Moreover, since this year, the ranking of Fenjiu Group in the national liquor market has been deteriorating, which is also an important reason why the government is unwilling to continue to support it vigorously. If Fenjiu Group is still the leader or second in the industry, it is estimated that the government will not have this attitude, but will have to support it vigorously and support Fenjiu Group to continue to maintain its leading position in the industry. That is a major event that concerns the face and political achievements of government officials, but now, I will just talk about it.

"Why don't you think Wuliangye will join this acquisition?" Shen Ying raised a question that he was very confused about.

It’s not because of anything else. It’s because Wuliangye has always been in high expansion and has invested a lot in acquiring small businesses. The developments over the past few years have also shown that the success of industrial expansion is indeed eye-catching. Therefore, Shen Ying felt that Fan Wubing had not included Wuliangye on the list of key small acceptances from the beginning.

"How do you say it?" Fan Wubing said after hesitating. "This is also related to the policies pursued by Wuliangye."

The traditional distribution model of the liquor industry is that products go from manufacturers to distributors to regional general distribution, and then to distributors. Finally, they flow into consumers. This traditional distribution model effectively communicates the supply and demand of products, meets the material and cultural needs of the masses, and promotes the social and economic development. However, with the development of the market economy, the shortcomings of this distribution model have gradually been exposed, leaving industry insiders at a loss.

First, the price system is complicated. Many companies take the total distribution price, regional total distribution price, first-level whole price, second-level whole price, and retail price. Each step of this price system has a certain discount. If any link does not follow the rules, there will inevitably be cross-regional sales and low-price sales. The market price system will inevitably be in chaos, making the market difficult to operate or even collapse.

Secondly, due to the distrust of each other between manufacturers, in order to seek sales, the manufacturer blindly promises to dealers. When the interests promised by the manufacturer to dealers cannot be fulfilled, the dealers will use any means to sell across the region to make up for the losses. Obtain as much profit as possible, resulting in the price of other markets falling and the market is in a state of chaos.

There are also unreasonable sales tasks. In order to increase market share, increase sales volume, and increase profits, manufacturers often put pressure on dealers and set high sales tasks for dealers. In order to complete sales tasks, dealers can obtain considerable year-end rebates, improve their status in the minds of manufacturers and their strength in negotiations with manufacturers, and thus obtain more support and preferential policies, they often take risks and sell products at prices that are even lower than the ex-factory price. Cross-regional sales are common. As a result, both the manufacturer and the dealer are miserable.

For manufacturers, the market is in chaos and prices are falling. For merchants, the year-end rebate is an unknown number. When they get it, they feel unsatisfactory. Many dealers are in losses and naturally feel uncomfortable.

Dealers always ask for various sales policies or preferential policies that are beneficial to them, such as advertising fees, store fees, distribution fees, etc. These fees are often not fully implemented, and are often taken as their own, embezzling some or even all of them. At this time, the dealer has this part of the funds as a guarantee and boldly lowers the product price and sells it, and other policies, which reduces the product price in disguise, making it difficult to recover, thus causing market chaos.

In addition, manufacturers are eager for quick success and short-term products to increase market share, expand market, and increase sales. Driven by interests, manufacturers often choose two or more distributors in the same market. These distributors compete with each other for their own interests, resulting in the same products competing with each other, and the prices are sold lower and lower, or even lower than the factory price, and they cannot obtain normal sales profits. They are in a loss state.

With the development of the market economy, the liquor industry has been affected by the economic situation and consumption trends. The total demand volume has decreased, products have been accumulated in large quantities, and prices have fallen. The prices of liquor, especially famous liquor prices, are becoming more and more transparent and open. The profits are meager, the production companies are short of funds, and the product promotion lacks momentum. The liquor market is very sluggish and is in a difficult situation.

"It is in this case that a new model of alcohol sales emerged." Fan Wubing said to Shen Ying.

At the end of the year, the first brand in the Chinese liquor industry to be bought out by a dealer

"Wuliangyuan" emerged from nowhere and was produced by Wuliangye Group and general manager of Fujian Shaowu Sugar and Wine Company

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In the second year of joy, Wuliangyuan's sales increased sharply and became a newcomer in the liquor market.

After that, the marketing model of brand buyout management quickly became popular in the liquor industry and was widely used. Among them, brands such as Wuliangyuan, Wuliangshen, Wuliangchun, Jin Liufu, Liuyanghe, Jingjiu, Xiaohutuxian, Tiandechun, Shuanggou Peony Spring, Dongfanghong, Jiannanhao, Treasure Quanxing, Gujinghuo and other brands all have a strong influence in the liquor market. Yin Xiaodang's "Wuwu' advertisement, which tasted the sweetness, immediately let go of the buyout management project. When its sub-brands were exhibited the most, they were more than 200. The number was so large that the group's bosses themselves could not figure out which brand was their authentic product, and which was a counterfeit in the market?

"There are too many descendants. There will be problems. This is the issue of competing for family property. Wuliangye's family property is naturally the market channel and brand influence that has been established for a long time." Fan Wubing said with a smile.
Chapter completed!