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Chapter 593: Coffee Marketing

After Abel explained all his intentions with the help of David Adams, his lawyers and other staff began to work, and he and several supervisor-level people became idle.

Insfield Boden, a Texas government commissioner, sent him an invitation. "It's the first time Mr. Seifrosa has come to Texas, maybe I can invite you to have a cup of our Texas coffee."

"It's my honor, Mr. Boden." Abel responded casually, "But does Texas grow coffee? I've only heard that coffee in South America is very famous, such as Blue Mountain Coffee."

Boden laughed, "No, it's my honor to drink coffee with a wealth legend like you. As for coffee, of course there are. And I personally think that our Texas coffee is much better than those very famous but not very good coffees!" Several people laughed politely.

Several people moved from the negotiating table to the reception room next to it. This reception room is smaller than that of the reception room of a large company.

Here, Abel tasted the coffee produced in Texas.

Coffee can be said to be the number one drink in Europe and America except Coke. Especially Americans, their favorite thing is to drink coffee and Coke.

In terms of origin, the most famous coffee in the world is two - Blue Mountain Coffee and Colombian Coffee.

Blue Mountain Coffee refers to coffee brewed from coffee beans produced in Jamaica Blue Mountains. It is divided into Jamaica Blue Mountain Coffee and Jamaica Alpine Coffee according to its grade.

This type of coffee has all the characteristics of good coffee. It not only has a strong and mellow taste, but also has a perfect combination of sweet, sour and bitter taste, so it has no bitter taste at all, and only has a moderate and perfect sour taste.

Abel heard that the production and origin of this kind of coffee are basically bought by coffee producers in the Japanese pirate country. In other words, the real Blue Mountain coffee obtained in the world was shipped out from Jamaica and sold to the whole world.

According to Abel, Blue Mountain Coffee is not actually as delicious as it is. However, its reputation is very great. It is purely the marketing method of the merchants from the Japanese pirate country.

Drinking Blue Mountain coffee has been linked to the life of a petty bourgeoisie. The high price of coffee is sold, and those buyers are still flocking to it.

In addition to Blue Mountain Coffee, Colombia Coffee has actually had the same experience.

The origin of this coffee is the same as its name, Colombia. Roasted coffee beans will release a sweet aroma, with good quality properties such as sourness and sweetness in bitterness, and flatness in bitterness. Because of the appropriate concentration, it is often used in high-end mixed coffee.

This kind of coffee bean was wrapped up by French merchants. The methods and methods are no different from Blue Mountain Coffee.

Abel had drunk these two types of coffee, and although the taste was OK, he felt that it was completely unworthy of their fame.

There are many that are cheaper than them or more expensive than them, but their reputation is simply not as good as their coffee, and the taste and taste are much better than them.

For example, the Texas coffee he drinks now has a bit similar taste to Blue Mountain coffee, but it adds a little Texas-specific spices. Abel has never drunk it and has made a satisfactory evaluation of the taste of the coffee.

Boden was very curious about Abel's experience of becoming the richest man at a young age, which is what most people feel. After all, he is a little unbelievable when he is young.

Abel did not explain too much.

With his current identity, there is no need to explain to Boden at all.

Now, except for Abel's people, there are 12 people here, divided into three different departments of different governments. He did not spend any effort to win over them. Instead, he made some conservative analysis of the international financial market according to their topic.

He wouldn't have to make radical analysis, although in the eyes of outsiders, he is the god of the financial market. But in terms of knowledge, any Wall Street trader can beat him 100.

There is no need to show off your ugly face during chatting.

While drinking coffee and talking about finance, Abel turned the topic to coffee.

"Is this coffee produced a lot?" He was very interested in the coffee brought by Boden. The story of Blue Mountain Coffee and Columbia coffee may be reproduced on this coffee in Texas. I believe that Americans are willing to have a coffee in their country that is comparable to Blue Mountain Coffee and Columbia coffee.

Maybe you can buy ownership and then manage it yourself. Although it is just a small profit, Abel is still very interested in being able to create wealth through his own abilities rather than through the smoke of fate, even if he earns less.

Boden thought for a while and replied, "I don't know the output either. But the price is not expensive, you can buy a pound for $10. But this special herb added to the coffee is much more expensive, and it takes $30 to buy a pound."

"What about this herb and coffee?" Abel asked again.

"Well, this... I don't know about coffee, it seems to be called Texas coffee? Or local coffee. Vanilla is a unique Texas herb called Lone Star Scent."

"Okay." Abel nodded.

If you have time, please pay attention. If possible, you can create a new coffee brand through marketing, which is a big deal.

After all, Hollywood, the biggest publicity mouthpiece for ordinary civilian audiences in the world, now has a great influence.

If you need it, let Hollywood superstars like Robert Downey Jr. and Scarlett Johnson sell this kind of coffee in the media or in their ins, Facebook and Twitter and other social software.

I believe that many of their fans will be willing to pay.

This is the most popular, craziest and easiest economy to monetize since the Internet economy era in the 21st century, the legendary fan economy.

Well... I can actually do this kind of fan economy.

After all, if he, the latest world richest man recognized by Forbes, only likes this kind of coffee, it would probably also trigger a wave of market popularity.

If you want to make plans for coffee, you will make plans in the future. Abel still puts the mining rights and exploration rights of copper ores first. After all, super large copper ores with a content of more than 7 million tons are still worth a lot of money.

Looking at Boden and the others.

Although their identities are really nothing compared to Abel, the richest man in the world. However, the county magistrate is not as good as the current one, and the tentacles of the Sefrosa family cannot control Texas, and New Mexico.

Unless Abel can influence one of the Elephant Party or the Donkey Party, these guys will look at him differently.

Otherwise, even though he is the richest man in the world, he should do the same thing and still leave.

For example, some unspoken rules in business.

It was not that Abel was thinking about bribery, but that David Adams told him before coming to meet. Whether internationally or internally, this industry itself has certain unspoken rules.

Abel expressed understanding.

He is the soul of West China...

Don’t think that Westerners will follow business rules, but their methods of accepting bribes are more clever.

Boden and his class are still relatively backward, and they can only give their relatives a bonus - such as buying a new car for their wives or sons, or something else.

Those with higher levels are at the level of the state government’s parliamentary membership, rather than this kind of individual commissioner. Most of the big names at this level set up private foundations, the kind that accepts donations. If you donate, he will gain reputation, which makes him happy than giving him money directly.

Not to mention the bearer accounts of the famous Swiss banks, various potential stocks, gossips, and various methods that make people unable to find out.

Unlike China, this aspect is still at the most primitive stage. In foreign countries, this aspect has long been played with the same means as flowers.

The world is as black as crows.

After Abel came up with the unspoken rules, this matter was basically confirmed.

The exploration rights of the copper mine were quickly obtained. There was no trouble, you just need to wait for notice from the Texas government, the New Mexico government and the federal government.

This is actually no surprise.

After all, California United Petroleum has clearly owned the mining rights of all underground minerals in this area, and it is still so troublesome today. It’s just that the painful federal law separates the mining rights and exploration rights.
Chapter completed!
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