The lively New Paramount Building.

It has attracted a lot of paparazzi and reporters, and naturally it has also attracted the attention of many relevant people in the industry.

But because this is a craze caused by three big plans of 2 billion.

Those related people.

Even if you want to imitate it, you are still powerless in this recession of economic conditions. If you are in the years when the economic situation is good, such as the 10 years, 11 years and 12 years after the economic crisis recovers.

At least two companies can afford to follow.

Disney, which is as powerful as a tiger, and the world was also surging at that time.

Now.

Just like these media giants want to follow, their board of directors will not allow it.

Of course.

Exclude some guys who want to make trouble.

Nowadays, most of the media giants are basically holding on to the various big moves of New Paramount: they are watching him build a tall building and a collapse.

Treat it with this attitude.

You can't afford to follow.

I want to do some small tricks. There are not many small tricks to do when the whole Hollywood starts to have a carnival.

Then I can only let it go temporarily.

After you get the flaws, you will attack again. It is impossible for every 20 major movies to buy big box offices. At that time, you can seize the focus of those movies that failed box office, seize the new Paramount's interests to damage, and so on, and disintegrate this frenzy from this aspect.

basically.

This is the normal idea of ​​the industry giants now.

The opposite of the giants.

It was Hollywood that was in a state of recession in the overall economy.

But this seems to be in line with economic laws.

Whenever the world economy is in a downturn.

That is, when the two industries begin to flourish. Which two industries are there?

One is a condom. Because when you have no money in your pocket, people want to have fun, but they can only pursue that kind of thing. And they don’t have the money to raise children, so of course they can only prepare some transparent bags of death.

The other is the entertainment industry, especially the cinema. Compared with other consumption, watching movies and watching various TV series is a relatively low consumption.

These two industries. The former can bring physiological pleasure to humans, and the latter can bring psychological pleasure to humans.

This is why they can go against the trend when the economy is bad, and in turn they develop in an eruption.

Let’s leave things in Hollywood for the time being.

When Deborah Silva was thinking hard, explaining to her aunt's agent, everything that happened today.

Dusk is coming.

The sun has basically set.

Abel left from the press conference venue of Blue Star Future, which had already ended.

He got on his own black SUV.

In the rear compartment.

He is still savoring the feeling of a young Brazilian model.

very nice.

It is a different feeling from those Hollywood entertainment stars. Especially this young model, she is actually a Virgin! This surprised Abel. Not to mention that Virgin is better than the modeling circle, there are rare animals, and in the modeling circle, it can even be said to be extinct living dinosaur-like rare creatures.

Chaos and darkness in the model circle.

Even people outside the circle have heard of it. Unspoken rules are no longer considered news in this circle. People who think that drugs, messy x, group fun and other behaviors seem to be incredible are even used to this circle.

Those guys who look bright and beautiful like angels are behind them, but they are like the darkest and most depraved demons.

There is a chain of contempt in the media industry.

Those who act in movies look down on those who act in TV series, those who act in TV series look down on those who sing, and those who sing look down on those who play variety shows.

Then these can all be regarded as members of Hollywood, collectively despising the lower-end and more modeling circles.

Until today.

This chain of contempt is deeply rooted.

Even the emperor superstar in the modeling industry, who plays models with different ways of playing Victoria's Secret. Those Victoria's Secret angels have a high status in Hollywood.

At most one vase character can be mixed.

Sometimes I can’t even get a role in a vase, and I can only play a beautiful supporting role.

For example, in "Justice League" and "Wonder Woman", they play an Amazon female warrior and so on.

Thinking of this.

Abel used the office notebook he brought in his car to open the Bloomberg news terminal that had been installed in his computer.

Check out some content you want to know.

Since I am interested in the modeling circle.

Then Abel, like ordinary people, will of course update those seductive Victorian models as soon as possible.

However, the perspectives of concern between the two parties are different. What ordinary people are concerned about is what street photos they took, what selfies they took, etc.

But he, from the perspective of capital, looked at the Victoria's models that ordinary people dare not expect.

He first saw a message that was interesting to him:

That is, the third quarter report of the 2018 fiscal year 2018 released by L Brands Group, the parent company of Victoria's Secret, showed that the group's sales increased by 5.9% year-on-year to US$2.77 billion, and its operating income fell by 76.5% to US$54.4 million, and its net loss reached US$42.8 million. It is worth noting that the core brand Victoria's Secret has become a drag on the performance of L Brands Group.

For Victoria's Secret, the one that has received widespread attention is definitely the "big show". Every year when fashion shows are held, a "Visual Secret Angel" is selected to display the most expensive "dream underwear" of the season. In recent years, Victoria's Secret's "dream underwear" seems to be losing its dream glory.

In 2000, the sexy Gisel Bundchen showed off a lingerie called "Fire Red", which is set with diamonds with a total weight of 1,300 carats and Thai rubies, worth $15 million, and is still the most expensive underwear in the history of the Victoria's Secret show.

By 2018, the "price loss" situation of "dream underwear" was out of control. The environmentally friendly theme "dream underwear" inlaid with Swarovski crystal yellow gems was worth only 1 million US dollars, becoming the cheapest "dream underwear" in the history of the Victoria's Secret show. Many netizens joked that "Visit Secret is really out of money and can't even afford to show the "battle robe"."

Behind the brand halo faded, Victoria's Secret's decline in performance. In the third quarter, Victoria's Secret's sales were US$1.528 billion, a year-on-year decrease of 0.7%; comparable sales fell 2% year-on-year. Previous data showed that Victoria's Secret's sales had been downward in the past six quarters, and Bloomberg analysts pointed out that its performance showed no signs of rebound. More notably, the financial report mentioned that the group's comparable sales increased by 4% year-on-year, and Victoria's Secret's comparable sales fell 2%.

In a word, it is.

Victoria's Secret is no longer good, although it is still glamorous. But in fact, it even becomes a burden to their parent company!

Moreover, the market value of their parent company has dropped from the peak of more than 20 billion US dollars to the current market of more than 8 billion US dollars.

This is not caused by the overall decline in the US stock market. Before the US stock market plummeted this year, the market value of this world's number one model company had already fallen to about 9 billion US dollars.

The collective decline in the US stock market.

It just made it fall by another $1 billion.

"The market value of US$8.034 billion."

“The stock value of $29.37.”

Abel noticed these two important information and found it pleasantly...

Unlike Viacom and CBS, the old guy from Redstone, the parent company of Victoria's Secret has a much simpler stake.

The highest shareholding holder is only about 27%. The second place is 11%, then there are various scattered 4%, 2%, and the final part is held by about 30% of retail investors.

The most important thing is.

It doesn't have the kind of B-class stock that can be so disgusting that it wants to acquire!

in other words.

Acquisition of this company is much easier than that of Viacom. As long as it absorbs its stocks on the market, it will reach absolute control after exceeding 51%. If it exceeds 66%, it can even require delisting and privatization.

It is much easier to acquire than those founding teams, and it is not expensive, only more than 8 billion US dollars.

Do it when you think about it.

Abel called the phone very simply.

“Alfetley…started to acquire L Brands’ shares!”

"I want you to ensure that we can control more than 27% of the stocks before they find out!"

Albertel across the phone was stunned for a moment, and then immediately reacted:

"L Brands? Which one is Victoria's Secret?"

"That's right."

"OK!"

Alvertley's answer is simple and quick.
To be continued...