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776 The Different Yang Cheng

After two weeks of national team competition, the day after Real Madrid beat Valladolid 4-1 at home, Real Madrid was waiting for AC Milan, who came from afar at home, while Yang Cheng attended a press conference held by Photo News in Madrid. This press conference will announce its cooperation with Yang Cheng.

Unlike other Real Madrid players, Yang Cheng's image rights are always firmly controlled in his own hands. This is the agreement and tacit understanding he reached with Florentino when he took over Real Madrid. This also makes it impossible for Real Madrid to get a commission for all the business activities he has conducted outside.

Other players are different. At least more than half of their image rights are controlled by Real Madrid, so every sponsorship contract their agents have to withdraw half of Real Madrid's income. This business model was founded by Florentino when he introduced Figo.

It can be said that image rights are the biggest profits for Real Madrid from players. Calderon, Sanchez, Mijatovic and others unscrupulously authorized business partners to use the image rights of Real Madrid and players, and made a lot of money from it. However, these three people are now locked in prison.

Heidi Krum has a special brokerage company, and professionals operate image rights for Yang Cheng, which involves a lot of aspects. For example, Real Madrid can use Yang Cheng's image rights to seek endorsement and sponsorship, but the income must be divided by half of Yang Cheng. On the other hand, Yang Cheng doesn't need it, because the image rights are in Yang Cheng's hands, and he has absolute initiative.

However, Yang Cheng's approach to Real Madrid was absolutely affirmed by Florentino and others, because the initiative was in his own hands, and he would do whatever he wanted. It was as if when Real Madrid and Emirates sponsors were in trouble, Yang Cheng directly sacrificed his image rights for many years to facilitate this operation.

This is a sponsorship that all Real Madrid fans talk about, because Yang Cheng did not charge any fees from Real Madrid's jersey sponsorship fees. He originally had the right to ask for a share of the pie, but he did not. He just took away the income from the sponsorship agreement signed by himself and Emirates Airways privately, which was equivalent to sacrificing his considerable amount of money to help Real Madrid.

In fact, Yang Cheng's sponsorship partners have been changing because he has a very high popularity, is well-known in the football field, and has a high exposure. His excellent image and coaching results make him recognized by those businesses.

For example, from the German razor brand Bolang, last year they took advantage of the expiration of Yang Cheng's contract and signed Yang Cheng under the high price of 75 million euros for three years and became the global spokesperson of Bolang. Now the Braun advertisements taken by Yang Cheng are repeatedly broadcasting around the world, and Yang Cheng can be seen every day.

There are also drinks like the famous sports drink Gatorade, which will launch a [Caesar? Yang Cheng] series. This is their first cooperation with the sports field. For this, they will pay a 5-year, 100 million euro fee. But in these 5 years, they can obtain the right to use Yang Cheng's image, and Yang Cheng will shoot an advertisement for them every year for free.

As Elsa Patach said, Yang Cheng is now under the operation of Heidi Krum and Sienna Miller. It is like a money-making machine, constantly absorbing the resources around him, causing all sponsors to move towards him frantically.

In this case, the most core interest is his image rights.

Because of understanding this, Florentino never dared to ask Yang Cheng to release his image ownership, because Yang Cheng earned more benefits outside of Real Madrid than he got from Real Madrid in a year, and others gave you concessions and benefits in many aspects. If you ask for it like this, you will become insatiable, right?

Not only did he not ask for it, Florentino also gave strong support, just like Yang Cheng strongly supported Real Madrid. Real Madrid even borrowed the press conference at the Bernabeu Stadium and asked the picture to hold a press conference. At the same time, Florentino, Piri, Butragno, as well as the team's four captains, Ronaldo, Kaka and other superstars all attended.

The purpose of this press conference is actually to announce that the public will fully represent Yang Cheng’s books, autobiography, blogs and Weibo, as well as a series of other supporting books that will be operated into a series and launched in a short period of time.

As the author of Yang Cheng’s autobiography and the author of this series of books, Gran Nak also attended the press conference. He is a famous European reporter and is familiar with the group of journalists who received the invitation to the Bernabeu. After all, he is a fellow traveler, so the atmosphere is lively.

"First of all, we must congratulate our Caesar on being a father again!" Grannak hugged Yang Cheng with a smile, and immediately received a cheer from everyone present.

"I have known Yang Cheng for many years, probably for about 14 years, right?" Glannak looked at Yang Cheng.

The latter shook his head, "Although I know that the famous Gran Nak also worked as an intern reporter, it is indeed not a glorious thing to say, but you shouldn't forget the year you were in Chemnitz!"

When Grannak heard this, he burst into laughter, "Yes, I met him when I was in Chemnitz. At that time, he was a second team head coach and an intern reporter. Then he told me that Chemnitz was able to relegate, I don't believe it. I think this guy was too arrogant. I didn't expect that he would really relegate in the end!"

Listening to these two famous figures and talking about the feat that was now talked about by countless fans, everyone can feel the deep friendship between them. For more than ten years, Grannak has been rife in the European football field with his friendship with Yang Cheng, and Yang Cheng has also changed from the firefighting coach to the top coach today.

Things in the world are impermanent!

Yang Cheng smiled, "You all know that I have never liked writing autobiography or publishing books, but when I heard that the author was Glen, my first feeling was whether this guy was at the end of the road!"

Everyone suddenly burst into laughter. If Grannak had no way to go, then these reporters would probably have to drink the Northwest Wind. You know, Grannak is now a famous German ace football reporter.

"Later I thought, if I could write down my experience over the years well, then it would be only Gran!" Yang Cheng pointed at Gran Nak, "because he is one of the best friends I have witnessed along the way in the past 15 years. I believe he can write the memories I want to express most and keep."

Gran Nak patted Yang Cheng on the shoulder. "I understand!"

"I will never forget that there was a very arrogant youth team coach of the German second-tier team who was temporarily transferred to the first team as the head coach of the firefighting team, and the result was that all German journalists were blocked from entering his training area on the first day, including the famous Kickers Magazine and Photo News reporters."

"At that time, I was just an intern reporter. I worked in the Chemnitz Free Press. I had to get some results, so I didn't leave like everyone else, so I chose to stay. This stay allowed me to meet the greatest football coach among the people I knew in my life."

"He did a good job in eastern Germany, but it was definitely far more than people imagine now. He was not just leading Chemnitz to relegation in the Bundesliga. After leaving Chemnitz, he was still contributing to football in eastern Germany. The youth training program is only part of it. He donated a lot of money every year to the University of Leipzig, which is his alma mater. He also supports the development of football there."

"Whoever goes to eastern Germany now and mentions Yang Cheng, they will tell you that it is Caesar!"

Everyone at the scene couldn't help but applaud.

"This is a world with weak human feelings, but the Yang Cheng I know is a person who values ​​affection and righteousness. He is enthusiastic, kind, generous and generous. Almost everyone who has worked with him will not deny this. I plan to visit every club he has coached for a long time and interview the players he has coached. I hope to write his past in the most detailed, rich and detailed way."

"Of course, I will also go to China, this great country. I hope to have a comprehensive and in-depth understanding of the countries, cities that have given birth to outstanding figures like Yang Cheng, and the small mountain villages he has been talking about for more than ten years. Although he comes from a poor and backward area, his self-improvement is more admirable than his achievements on the football field."

After listening to Gran Nak's words, many people couldn't help but be surprised. At least their understanding of Yang Cheng was not as deep and thorough as Gran Nak's.

In the end, Gran Nak smiled, looked at Yang Cheng, and nodded constantly, "And that's right, I also hope to invite our princesses to visit. I have gained something at the moment, and it must be exciting news. I believe that it will make everyone re-reach a different Yang Cheng!"

It is because of this that Gran Nacker wanted to write a series and turn it into multiple books, targeting different contents.

According to previous analysis and research of the Photo Newspaper, Yang Cheng has such appeal and readers have such demands, so there is definitely a market. The Photo Newspaper will first serialize these contents in its own newspaper, and then organize and publish them.

Photo newspapers are the largest newspaper in Europe, which can confirm their recognition and affirmation of Yang Cheng.

"Mr. Yang Cheng, Gran said he wanted to make a big deal. Are you worried?"

When it came to the free questioning session, a reporter from the Photo News immediately stood up and asked with a laugh.

Yang Cheng looked at the malicious Gran Nak and nodded, "Worried, but I'm not afraid, because I also know some of his powerful information. If he writes too much, I will publish a book, which will also expose his inside story!"

The reporters immediately laughed, the two old friends fought each other, and the scene was very interesting.

"First of all, I would like to congratulate Caesar. Real Madrid has maintained a winning streak on all fronts so far. Many people say that you are a great head coach. I also heard that you are going to publish a book. What do you think is a qualified head coach?"

Because today we are invited to some more professional newspapers, the purpose is to reduce the entanglement of unnecessary private life topics, so the problems are also more professional.

"I think the current football environment is different from before. Now football is not pure, so this gives the head coach a higher requirement. A head coach who only knows football cannot survive in today's football world."

"Being a head coach now does not mean that you train players well, guide them to play well, make decisions, formulate tactics, and win games. No, in fact, for a head coach, the role of training is being reduced because we usually have a huge professional coaching team to assist."

"The most important thing for a head coach is to manage the players well, control the mood and state of the team. Develop targeted strategies and tactics, stay calm in the tense game, and make the right decisions at any time. This is what a qualified head coach should have."

The reporter nodded unstoppable after hearing this.

"Mr. Yang Cheng, I heard that there was a problem when you renewed your contract with Real Madrid last season, which led to many Real Madrid fans worrying. They all hope to know how long you will be in Real Madrid? There is news that you will leave Real Madrid this year, is that true?" Another reporter stood up.

Yang Cheng shook his head, "It must not be true. Because I don't even know it myself!"

"What I want most now is to lead Real Madrid to play this season. I rarely plan long-term things, so I can't say how long I will coach at Real Madrid. If it is based on my current mood, I hope to coach at Real Madrid until I retire. Because for me, it is a very wonderful thing to lead my favorite football club to success."

"But Mr. Yang Cheng, it is reported that Manchester City is preparing to invite you to coach with the highest contract in history."

Yang Cheng smiled, "I thank all the teams that are interested in me, but I regret it. If I leave Real Madrid, I should not coach in other clubs."

"It's a very hard thing to coach a club to participate in the league!" Yang Cheng said lightly. "My elderly parents are in my hometown. Sometimes we can only meet once a year, and more often they use online videos that they don't know how to use. My mother is in poor health, so I can only send things, but I can't take care of her."

"My son Charles is in kindergarten in the United States. He called me and cried and said he wouldn't go to school. I also wanted to cry because if I were by his side, I would tell him, Dad took you to school, but I couldn't do it because I was going to prepare for the next game, and I even sent him to him without even connecting and sending him once!"

"Yes, yes, I gained a lot as the head coach, I gained a lot, but did I lose and paid a lot? When a person reaches a certain level, he will think about his past and cherish something. I am starting to feel a little tired now. I think I will seriously consider the decision to retire in the near future."

"Of course, I can't be so selfish, because I don't live alone, I have my players, supportive clubs, and some other media friends. I'm not a selfish person, so if one day I decide to retire, I will definitely hope to make everyone satisfied."

Yang Cheng has never been a willful person. From whether he leaves Kaiserslautern, Inter Milan, or Liverpool, it can be seen that he pursues everything in dealing with such things. He hopes to leave a perfect image for everyone.

This will undoubtedly put him under greater pressure, but it will also make him receive more respect.

At the age of 37, it is really not the age to retire, but it is not difficult for everyone to feel the efforts he has made over the years and his nostalgia for the lost family and family affection from Yang Cheng's words.

Indeed, being a head coach is a hard job, and players only need to focus on the game, so Ronaldo can go to nightclubs, pick up girls, and go on vacation after the game, but the head coach cannot do it. You have to consider training, tactics, the opponents in the next game, and the situation of the team, etc.

If you win the ball, people usually say that the players play well and the stars perform well. How many people praise the head coach?

But if you lose the ball, you will find the head coach first. Where are your tactics inappropriate arrangements, where are you not targeted, and where are you…

Mourinho's hair became white and dyed again, and Yang Cheng's hair also turned white and dyed black. In addition, Wenger, Ferguson, Ancelotti, Heathfield, Bosque... all head coaches have problems of one kind and another, and there are even many like Hollier, where the head coach has become a high-risk industry.

From the age of 23 to 37, Yang Cheng has been diligent in the past 15 years and has always maintained a high degree of professionalism. Every team he led has achieved success one after another. From this point of view, it can be seen that he has paid more than anyone else.

This world is fair. If you don’t give, you will not be able to gain anything. You have to pay as much as you want!

Multimedia just blindly pays attention to Yang Cheng’s private life, but never ignores it. In fact, he is hardworking, hard and harder than anyone else. Without these efforts, he would not have achieved what he has today.

All the reporters silently wrote down Yang Cheng’s heartfelt words just now, and they all sincerely agreed and affirmed Yang Cheng’s words, because if you can say such words, you are more like a mature and steady Yang Cheng, rather than the image of a playboy in the eyes of fans.

Everyone has advantages and disadvantages. If there are only advantages and no disadvantages, then it is God, not human.

At the end of the press conference, Grannak made a summary, which is a summary of the entire plan.

The content of this press conference soon appeared on the pages of major authoritative media the next day, causing a lot of commotion. After all, Yang Cheng said that he might consider retiring. Although he was talking about the near future, fans still hoped to stop him, especially Real Madrid fans.

In Real Madrid's home match against AC Milan, banners appeared in the stands at the Bernabeu Stadium to try to keep Yang Cheng. They hope that Yang Cheng can always take charge of Real Madrid and never retire!

This situation is particularly touching! (To be continued. If you like this work, you are welcome to come to Qidian to vote for recommendations, monthly votes, and your support is my greatest motivation.)
Chapter completed!
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