The second month after the end of the Spring Festival.

A product launch conference that is hugely popular in the Internet industry was officially held in Yanjing. The organizer was Xiangnan Technology Co., Ltd. They released the latest developed online ride-hailing software to the media on the same day, claiming to be the most sincere online ride-hailing software of this century - Superman Travel.

A very simple name, and it is also very violent, meaning safety, speed, and can be understood at a glance and remembered.

At the press conference, the head of the software also showed seven advertising videos to the media friends present, which caused a huge response. Countless reporters raised their hands to speak.

This is not because the advertising video is bad and clichéd, but because the director's signature on it is too eye-catching.

Why laugh!

Who is He Xiao?

Is the He Xiao the one we imagined?

All the reporters were wandering with questions like this, so they raised their hands to speak. After being confirmed, everyone present was a little confused.

Isn’t He Xiao a singer? Why did he go to film? Is it still a commercial?

This news was so important that it became another headline topic at today's product launch conference.

Some reporters even didn't have the heart to pay attention to this software, and their minds were all thinking about how to get some information about He Xiao from the person in charge.

After all, online ride-hailing software is just that. Nagging a lot of special features is actually useless. How can He Xiao bring great appeal? The gossip news that is related to popular celebrities these days is much more eye-catching than technological news.

So, a product launch conference turned into a personal interview about He Xiao indirectly, which undoubtedly made the software manager speechless.

But let alone, the bombing of the reporters was not a loss at all. They received another important news soon after that. He Xiao is not only the director of the advertising film, but also the chief designer of the entire software!

What's going on?

Is He Xiao’s shares in Superman Travel?

A group of reporters looked at me, and I looked at you, and they all knew that if they dig deeper, there would be a big melon inside.

But the person in charge of the software was no longer willing to speak more and began to guide the topic on the product itself. As a result, they did not get any more news until the end of the press conference.

But this does not affect the reporters' random fabrication... Oh no, it's a statement of facts.

Several well-known domestic news websites made a big splash and the headlines tonight came out.

He Xiao is coming with a new advertising film!

Amazing! He Xiao is actually the chief designer of Superman Travel!

Analysis! How many things are there for treasure boy He Xiao to hide from us?

Superman Travel or Hexiao Co., Ltd.!

Dig deep into Xiangnan Technology and take stock of the two or three things He Xiao has to say!

There are overwhelming news, and the news hot searches are all over the list, especially among several top news, netizens left messages that are close to the 100,000 mark, and the popularity is even more than 40 million.

Among them, the commercials filmed by He Xiao were also released, and netizens clicked in with a try attitude... and found that they couldn't get out!

"Haha, He Xiao is so amazing! He actually took out a stack of real estate certificates."

"This blind date makes me laugh to death!"

"6666, it's worthy of being a young master. This advertisement is indeed different from the charming sluts outside!"

"+1, I finally realized that this is an advertisement!"

"I found that I have the potential to be a comedian!"

"Haha, I'm just a funny guy! [Laughing and crying]"

"Wow, such a young master, I love you!"

Those few funny-style short advertisements were put together, and after they were played one by one, many netizens burst into laughter.

Tags such as "not playing by the rules at all" and "I don't know what to sell if I don't see it in the end" are emerging one after another, which shows that these advertisements have also been successful in He Xiao's world. The most significant one is the blind date, which was turned crazy by Weibo and Moments because it is so Chinese-style!

But while making fun of it, the bloody and cruel reality that is revealed behind it is truly heartbreaking.

Why can’t you easily live in the world? You have to bear these unbearable weights?

Countless men chose to remain silent after watching the advertisement, and then smoked a cigarette silently.

At the same time, just as the blind date short film was popular all over the Internet, another long advertisement, "The Last Mile", gradually came into people's sight.

Compared to the popularity of several other short films, "The Last Mile", which lasts four minutes, seems a bit pale, and only a small number of people are silently appreciating it.

"This ad is really heartbreaking!"

"The old man is so handsome in saving money!"

"This is probably one of the few thought-provoking videos this year."

"To be honest, I'm a little confused when I get older."

"I believe the world will be good after reading this."

"I'm really moved."

"The actor's face is a little familiar."

"Yes, it seems to be available in many movies and TV series, but they are all supporting roles?"

"Father's love is like a mountain."

"Cry!"

"A gentleman loves money and obtains it well!"

Almost all of them have good reviews!

This thoughtful short film of advertising is being appreciated by a few people, and he kept peeking at the feedback from netizens. The big stone in his heart finally dropped. It seems that netizens recognize his shooting technique.

As for the comments of the previous short videos, he doesn't need to watch them, because they are copied from black phones, and even the shooting techniques and storyboarding use are exactly the same. It is precisely because there are successful precedents in black phones, so He Xiao doesn't have to worry at all.

But this "The Last Mile" is different. In order to break through himself, He Xiao did not take the same path as in the black phone, and added a lot of personal styles, so he was afraid that he would smash the good script.

Now that I see the constant praise of the messages on the Internet, I feel completely relieved.

The director’s errand cannot be done by doing it. It requires learning a lot of things and going a long way. Otherwise, anyone who takes a camera will dare to say that he is a director, and that circle will be in chaos.

Similarly, directors also have many levels, such as Wang Shi and Liao Yuqing, and Liu Haibo is one level, and Liu Haibo is another level.

He Xiao wants to build his own film and television empire and become a director by himself, so there is too much to learn. Even if he has a script, it cannot be completed overnight.

The journey is long and hard.

What He Xiao has to do now is to have a calm mind, forget his identity as a singer, and regard himself as a newcomer in the entertainment industry who has just entered the film and television field, struggling and making progress step by step.
Chapter completed!