Shanghai Stock Exchange.

When He Xiao walked into Lejia Building again, everyone's eyes looked at him differently.

Whether it is the front desk lady, the producer of the film and television department next door, the newly signed artist, or the manager of a certain department... almost everyone is full of incredible feelings.

Because this is the first artist in the entire entertainment industry who doesn’t need to rely on company marketing to make a name for himself abroad!

He did not win by means of gossip news, etc., but relied entirely on his hard power to establish himself as an international player in a competition with the highest level of art in the world.

This makes many old artists who have debuted for many years envious of him.

There are so few Chinese stars who can open up overseas markets. It is simply a shocking miracle that He Xiao can do this.

"Hello, Brother Xiao."

Walking into the elevator, the colleague who was preparing to go upstairs greeted He Xiao diligently.

He Xiao knew him, an executive in the marketing department of Lejia. He has a lot of power in the company and is in charge of many things. He used to say hello to him when he saw him, but he was far from being as attentive as he is now.

This attitude has only been seen in first-tier celebrities, and now He Xiao has also experienced it.

After all, no matter what, He Xiao is now a popular celebrity in the company. Judging from the popularity, he is also a perfect first-tier star.

It has only been a year since He Xiao debuted in "The Voice of Dreams".

This is the case in the Internet era with developed information. Whether it is a night of popularity or a night of wealth, it can be easily realized and is no longer a dream.

He Xiao took a year to grow from an unknown bar drummer to a well-known musician at home and abroad. Only he knows how difficult the road is.

The elevator is rising steadily, and the eighth floor is here.

This is the post-production place of Lejia Music Department. His MV shooting and recorded songs have been completed, and brand new albums are piled up in boxes.

If you grab a stack, you will find that the other side of the shiny disc has been printed with He Xiao’s photos and the words “Great of the Ordinary”.

Lejia's production efficiency is still good. After He Xiao confirmed the name of the album, it was printed in just 24 hours.

This may also be related to the small number of CDs, after all, the times have become different.

After experiencing the era of column-type records, film, cassettes and CDs, the music industry ushered in a new digital era.

This means that fans can enjoy an album-like music feast without leaving their homes. They just need to download genuine music from authorized websites through the Internet.

It can be said that digital albums are the future trend of the industry, and CDs will be greatly eliminated, and even computers have begun to no longer install optical drives.

Therefore, due to the general environment, the demand for physical albums is not high. In addition to fans who like to collect, the rest are really hard-core fans who come to buy them.

And hardcore fans didn’t buy it because they liked CDs, but around them.

Now major music companies have launched events. Physical albums are not the most attractive place. Peripherals and signatures are the basis for mobilizing fans' willingness to pay.

For example, if you buy an album, you will get a single poster, if you buy fifty pictures, you will get a signature photo, etc.

This is also a helpless move. If you don’t do marketing like this, physical albums will be too difficult to sell.

Le Jia did not make too many CDs this time. Except for some of them being sold at the press conference, the rest were sold through online shopping channels.

"The press conference has been arranged for you. The media contacted the largest newspapers at present and will be held the day after tomorrow."

Seeing He Xiao walking into the scene, Yu Xiao, who was inspecting the CD workmanship, immediately said to him, as he was always decisive.

"Please trouble you, Brother Yu, I'll treat you to dinner tonight, let's have a meal for two."

He Xiao nodded first, then pulled a CD from the table and put it into the optical drive on the computer next to him, and selected file playback.

An MV video suddenly appeared in front of everyone, and it was "Old Boy".

"Forget it, I have a social event tonight."

Yu Xiao refused He Xiao’s meal appointment, then looked at the video and said, “It was a good shot.”

"That's not, this was taken by me in the heavy rain." Looking at the MV scene of "Old Boy", He Xiao felt inexplicably excited.

This is his first album, and the first MV released, and it will be launched online soon. The feeling of expectation cannot be suppressed.

There are many firsts in a person's life that are worth remembering, because there are some things that only the first time feels deeply memorable, which can make the cells in the whole body active and the mood will rise and fall.

Once the number of times increases, it will become an old fried dough stick and you will never find the first throbbing again.

After chatting with Yu Xiao for a few more words, the artist, the minister of the Ministry of Economics, hurriedly left the company, and didn't know what he was busy with.

He Xiao asked for an album from the staff, planning to collect and commemorate it, and then turned around and pressed an optical drive for his home.

From the eighth floor to the elevator, I smelled the intoxicating fragrance as soon as I came in.

He looked up and saw a shadow standing coldly in the elevator, with big burgundy waves scattering on his shoulders, a pair of brown sunglasses on his high nose bridge, and his hands were holding his waist in a daze.

"Sister Ya? Long time no see, you are here in the company too."

He Xiao greeted the person in front of him unexpectedly.

"Well..." Zhang Ya responded lazily like a kitten, and then the two people in the elevator fell into a secluded silence.

After a long time, Zhang Ya coughed lightly and said slowly: "My contract is about to expire."

"Ah?" He Xiao was stunned. He never expected to hear such a big news suddenly.

He immediately asked, "Will the contract be renewed? What did Minister Yu say?"

“No more renewal.”

Zhang Ya shook her head, "Several agency companies have sent me invitations, but I have no interest and plan to take a break."

He Xiao looked at her sideways, opened his mouth, but didn't know what to say.

The news that the popular queen Zhang Ya terminated her contract with Le Jia is undoubtedly a bombshell in the circle, and it will also be a huge loss for Le Jia.

Moreover, leaving the agency means that there is no resources in the circle, and the exposure of artists will drop significantly, which will be an almost fatal blow to artists.

Perhaps only those who are famous as a queen like Zhang Ya dare to play like this. Young boys who are just starting out in careers like He Xiao will never dare to come to this situation.

A ding dong sound.

The elevator arrives on the first floor.

Zhang Ya's little assistant waited in front of the door for a long time. When he saw Zhang Ya, he immediately met with red eyes, and seemed to know that Zhang Ya was about to leave Le Jia.

Le Jia lost a queen-level artist and would inevitably think about exploring a star of the same status from elsewhere or cultivating one by himself.

If it is the former, there is nothing to say, but if it is the latter... this candidate has a high chance of falling on him.

Zhang Ya whispered to her assistant and left the company. He Xiao stood in front of the door and stopped for a while, and then got into the stone hammer's car and returned to the hotel.

Just as He Xiao was thinking about how Le Jia would make the next move, the company's publicity and distribution team was not idle, and the first round of full-net bombing had already begun.
Chapter completed!