The next day, Ericsson China Overseas Headquarters—

Ericsson China Overseas is headquartered near the Jinmao Building under construction and will also be relocated to this super building in the future. However, the hardware facilities of this headquarters are not very good now. At least, General Manager Tom, who is the person in charge, doesn’t like the company’s conference room and the boss chair he sits on.

The conference room was too small and the windows were facing west, making it so hot that even with the air conditioner turned on, the room was so hot that it was hard to be hot. Tom was obese, even though he took off his suit and only wore a white shirt, and his back was still soaked. He had to take a handkerchief and wipe his sweat from time to time, and drink water to replenish his moisture.

As for this damn boss chair, it seems that the quality is not very good and cannot withstand the tonnage of his body. From time to time, when he bows and shakes, he makes a stubborn sound, like a person hiding behind him and farting secretly, which makes him very embarrassed.

At this time, Tom Jill was in charge of the meeting.

As the top leader of the China Overseas Regional Corporation, he sat in the upper head, with the human resources department manager, marketing department manager, planning department manager, etc.

These people are basically all Chinese. Because Tom is showing off his power and not taking them seriously, many people complain about Tom - of course, these words cannot be said, and everyone will vent their emotions when they go to the bathroom or when they drink outside.

"If I were Huo Yuanjia, I would definitely kick a ghost man Tom out of S Beach!"

"Damn foreigners, I thought we were in the late Qing Dynasty and the early Republic of China, and I had already stood up!"

"Greetings to his ancestors-he didn't treat us as humans at all!"

Of course, in the company, everyone is very respectful to Tom when they see him.

"Hello, General Manager Tom! Your suit is so handsome!"

"Wow, General Manager, you seem to have lost a lot of weight again!"

"General Manager, you speak Chinese so well, even scolding people is so nice!"

In short, these senior executives can even speak out for their own interests.

As Tom's personal female secretary, Susanna is distributing the newly sorted documents to the senior executives one by one.

Tom said on the stage that the main subject you are going to discuss today is Ericsson's publicity and marketing, how can we be "down-to-earth".

Down-to-earth?

This proposition made everyone stunned.

You should know that although this is China and Ericsson wants to open up the market in China, as a ghost who has always discriminated against China, Tom Gill rarely "take care of" the emotions of the Chinese people in Ericsson's publicity and marketing, and always follows the same high-end route as Nokia and Motorola.

For example, in terms of publicity, Ericsson's initial plan was to invite French actor Alandron to shoot this set of mobile phone advertisements, and then invite Alandron to China Overseas to participate in a "Ericsson Night" party. In short, the core of this plan is three words: "high-end".

But now-

Everyone couldn't help looking at the planning project in their hands, looking at the incredible "down-to-earth" plan.

It clearly stated that the advertising plan: invite Hong Kong celebrities Andy Lau and Kwan Zhilin to shoot a set of movie advertisements similar to big movies.

The name of the advertisement is: "Ericsson Movie".

Story core: love, spy, adventure, and these elements are inseparable from the "Ericsson" mobile phone.

Content: In the desert, the wind roars and sand and dust are everywhere.

A black sports car parked in the desert.

At this time, the ringtone of Ericsson's phone jingled.

Inside the car, King Liu was wearing a leather jacket, leaning against his seat and opening his eyes, then took out the phone and answered the phone with the sound of his cell phone.

Line: "Everything is in hand."

Then, the scene was filled with blockbuster shots similar to Agent 007. At the same time, the commercial songs sang by King Liu began to sound.

Slogan: Everything is at your fingertips.

A pun, in addition to referring to the need to hold the phone, also means controlling everything.

...

Inside the conference room—

After reading this advertising plan, everyone felt that they were still unfinished.

Since they can be in the company's top position, these people are not ordinary people, at least they still have the ability to analyze the quality of things.

Previously, the project invitation to Alan Delong to shoot an advertisement was definitely more than three times that of this advertising plan.

Look at the budget, sure enough, the advertising budget is 2.8 million, while Alan's one needs at least 8 million.

You know, in this era, advertising costs up to 8 million are not a small amount. As for the effect of the two advertisements, you can guess as a Chinese that Liu Dehua's popularity in China is definitely higher than that of Aland Delong!

Although Alan is an international superstar, why is this China? In the eyes of people in China, Liu Dehua is a "god" existence. He is both a singer and an actor. He has such a good character. His super high popularity is definitely one Milky Way higher than Alan.

Therefore, after reading Liu Dehua's advertising plan and related budgets, everyone also had some concerns.

Tom Gill glanced at everyone, then picked up the advertising plan and raised a topic: "Which one is better, you all think this down-to-earth plan is from the previous plan that invited Alan Deron?"

Everyone looked at me, and I looked at you, wondering if there was a "pit" in it.

You should know that the last plan to invite Alan Deron to China Overseas to conduct publicity was decided by Tom himself. The most important thing is that Tom is a super fan of Alan Deron and a super fan.

In addition, Tom is a very sinister and despicable person. He often does such things to test everyone's loyalty to him.

Suddenly, the senior executives who thought they were smart immediately responded.

Human Resources Department Manager: "Although I don't know much about advertising and marketing, I still think the one before is better - Alan Delong is an international superstar, how can Liu Dehua compare?"

"Yes, I think so too." This time the message was the director of the Logistics Department who wore a pair of pants with the Human Resources Department Manager. "Although we don't know much about this, it is obviously very high-end to invite international stars and must have a great influence."

Tom Gill glanced at them and then looked at the others, especially the managers of the Planning Department and the Marketing Department.

I can no longer sit still - to be precise, the managers of these two departments dare not continue to sit and say nothing.

Marketing Department Manager: "From the planning level, Alan Delong's is a little more advanced; from the perspective of cost consumption alone, Liu Dehua's is still more affordable - of course, you get what you pay for. How to make the final decision, Mr. Tom, you need to make the idea."

Smooth, no drops.

Planning Department Manager: "I think it was a wrong decision to invite Liu Dehua to shoot an advertisement, because in terms of Ericsson's brand awareness, the two are very incompatible. Andy Lau is a Hong Kong star and Ericsson is an international brand. A local star cannot support such a big brand. Therefore, I think Mr. Tom's previous decision was definitely a very wise decision. Inviting Alanderon to create the popularity of our brand will definitely make a hit."

Picking horses comes from the heart.

Tom Gill looked at the men and asked, "Who else can I give my opinion?"

Everyone else remained silent.

For those of you who have experienced ups and downs in the company, not saying a word at this time is protecting yourself.

Sure enough, when Tom Gill saw that no one was talking, he glanced at the people who had answered the question just now, sighed suddenly, and said, "You guys, please do your own things!"

Everyone: "..."

I don't understand what this means.

At this moment, with a bang, the door of the conference room was opened.
Chapter completed!