Chapter 187 Marketing genius! (4200)(2/2)
After hearing this, Wang Qing finally straightened his chest, raised his fists to the sky and said, "The ancestor is named Wang Ling. He was treated as a brother by the great ancestor and was named the Marquis of Anguo."
"The Royal Tomb?"
Upon hearing this name, Wu Liang immediately became interested and asked with a smile, "But that Wang Ling whose mother died with a sword and swore to die to prevent her son from being threatened by Xiang Yu?"
According to historical records, during the Chu-Han War, in order to win over a man named Wang Ling, Xiang Yu captured his mother and detained him in the military camp as a threat. Unexpectedly, Wang Ling's mother was a person with an extremely strong personality and did not want to
The son was threatened by an encounter, so he committed suicide with his sword to prove his ambition.
Xiang Yu was so angry that he ordered his people to throw the body of Wang Ling's mother into a bronze cauldron, cook it into minced meat, throw it on the roadside and feed it to the dogs.
From then on, Wang Ling devoted himself to the Han Dynasty and followed Liu Bang to defeat Xiang Yu in the Chu-Han conflict.
After Xiang Yu's death, the Han Dynasty was established, and the royal tomb finally worshiped Prime Minister You and was granted the title of Marquis of Anguo.
Later, when the imperial power fell away, Empress Lu's family tried to take over the power alone, but Wang Ling strongly resisted. Empress Lu ostensibly worshiped Wang Ling as Taifu, but in fact she usurped his power as prime minister. Wang Ling became disheartened and refused to go to court at home.
In this way, the title of Marquis of Anguo in the royal tomb was passed to the great-great-grandson Wang Ding.
In order to strengthen the centralization of power, Emperor Wu of the Han Dynasty, Liu Che, suddenly launched an incident of "seizing gold with gold" that shocked both the government and the public.
The title of the Wang family was cut off from then on, and there is no record of it since.
It is worth mentioning that.
Liu Zhen, the Marquis of Zhuolu Ting, the ancestor of "uncle emperor" Liu Bei, was also cut off from his title during the "wine of gold". Therefore, when Liu Bei was young, he had to make a living with his mother by weaving mats and selling shoes.
Comparatively speaking, Wang Qing's life is actually pretty good...
"Exactly."
Wang Qing replied.
"Brother Yu Nian..."
Wu Liang patted Wang Qing on the shoulder and drew a pie for him decisively, "As long as we make this salt store bigger and stronger, although I can't guarantee you the position of prime minister, I can help the Wang family regain the title of Marquis."
It’s your position, and... you don’t need to take any risks, just do your best.”
…
the next period of time.
Wu Liang teaches Thyme something new every day like a tutor, and he enjoys it.
In addition, he also went to Yongqiu several times.
The "farming system" work in Yongqiu was also going well. Yang Wanli brought back 50 villagers from 50 villages at will, and he had already started to build houses and open up wasteland in suitable places according to his own arrangements.
According to the climate conditions in Chenliu, this place will not be suitable for sowing crops from now until March and April.
Just make use of this window period to let the villagers carry out some infrastructure construction and resettle them first... The villagers naturally have no objections. They are all refugees who are about to starve to death. If they can stutter, they will
Not bad, not to mention that there are people who provide tools and materials to build their own houses.
During this period, Zhu Lu naturally provided a lot of help.
In addition to cattle and farm tools, the most important thing is his "half-price grain".
From now on, until the crops mature, these villagers will have to rely on Zhulu's half-price grain to feed themselves... But during the harvest season, as long as there are no serious diseases, pests, or droughts, the food that one villager can grow will be
After deducting the share, it will definitely be many times more than the food he eats these days, and he will definitely not lose money.
What's more, Wu Liang had corresponding countermeasures for the locust plague that he had foreseen coming.
at the same time.
"Cao's Salt Store" also officially started operations. Once the unique snowflake salt was launched, it immediately occupied the high-end market in Chenliu and was sought after by major families.
Of course, this is also inseparable from the marketing strategy provided by Wu Liang - health.
This is a topic that people of any era are eager to discuss.
And this also further expanded the consumption of snowflake salt:
Brushing your teeth with snowflake salt can make your teeth whiter and healthier;
Washing your face with snowflake salt can remove oil, dead skin, and freckles, making your skin healthier;
Washing your hair with snowflake salt can prevent hair loss and make your hair healthier;
Bathing with snowflake salt can remove toxins and make the body healthier...
After Wang Qing followed his words and promoted it among the gentry circles, the market really exploded.
However, the Wang family currently does not have large-scale salt fields in their hands. Even if they master the "five-step salt production method", they will not be able to carry out large-scale mass production for the time being.
Therefore, Wu Liang provided Wang Qing with an idea commonly used by later generations of merchants - hunger marketing.
The production of snowflake salt is deliberately reduced and sold at a higher price. As soon as someone comes to ask, it is sold out or reserved. If you want to buy, you have to queue up and go through the back door at a "higher price".
Snowflake salt immediately became more popular!
Of course, in this case, ordinary people will definitely not be able to afford it.
Wu Liang thinks that there is no problem at all. In this situation where mass production is impossible, the last resort is to steal more money from the rich. When mass production is possible, Wu Liang will not ask for a reduction in the production of snowflake salt.
When the price comes down, ordinary people will be able to afford it.
"Absolute! Absolutely amazing! Talented and talented brother, you don't need me to provide any business experience. You yourself are a marketing genius that is rare to see in a century. I think you are deliberately embarrassing me."
When Wang Qinglai reported the situation to Wu Liang, Najia's face was all red and he couldn't close his mouth with joy. "If any company doesn't use your snowflake salt now, it means you have no qualifications or ability, and you don't deserve to call yourself a nobleman."
I’m too embarrassed to say hello to anyone!”
Although there is still a long way to go from the cake Wu Liang drew for him.
But recently, Wang Qing has enjoyed the courtesy that only rich families can get.
Even the most famous and powerful Zhu family in Chenliu County specially sent the eldest son Zhu Yu to find him and politely came to visit him at his house, hoping to jump in and order a few pots of snowflake salt.
Chapter completed!