At 10 o'clock in the morning, the weather that had been gloomy for several days finally showed a smile. The light passed through the thick clouds and shone on both sides of the river, placing a layer of golden light on the skyscrapers.

Just as Chen Xu signed the agency contract for Shao Hongcai, Volkswagen Group was holding the 2019 advertising review conference in a five-star hotel on the east bank of the river.

The scene was full of people. In addition to the reporters, representatives from China Overseas and many small and medium-sized advertising companies in China were even dressed up.

These advertisers all know that although the value of this advertising contract is not large, the total number is only 100 million, compared with Volkswagen's annual total advertising investment of 50 or 6 billion yuan, it is just a tiny part of it.

However, this public bidding is a ticket to enter. Whoever wins the bid means that they have the strength to enter the internal advertising bidding system of Volkswagen Group and have the opportunity to get a share of those huge advertising contracts.

In addition, the halo effect of Volkswagen Group will greatly increase the popularity of the winning advertising companies. With popularity, their business will naturally rise to a higher level.

Because of this, hundreds of advertising companies, big and small, are looking forward to it.

"After carefully screening the review meeting, 30 video works that meet the standards were selected, namely Guangyuan Vision Advertising Co., Ltd., Xingwei Advertising Co., Ltd., Boyi Advertising Co., Ltd., Ruijin Advertising Co., Ltd...."

The head of the advertising company who was named on the scene was full of joy, while the heads of the advertising company who had not read the name were dejected.

Lan Xi, who was sitting in the middle of the audience, had an excited expression on her face at this time. She counted one by one, and Haoxin Advertising ranked 27th on the list.

But it's still too early to be happy now.

Until the last moment, no one knows the result.

But one thing is that this review conference is absolutely fair, just and open. There are so many industry insiders on the scene, and it is impossible to operate in secret unless the public is shameless.

Of course, Lan Xi believed this was impossible.

After the announcement of the list, the on-site review meeting began.

The expert judges on the stage sat upright, and the dark advertisers on the scene were also silent. Apart from the flashing sound of the spotlights, there was no other sound.

The host said: "The first advertisement was submitted by Guangyuan Vision Advertising Co., Ltd., and the theme is Zhihui Life. Win in the future. Please look at the big screen..."

The screen is playing a moving Volkswagen. The surrounding pictures are very warm, with blue sky and white clouds, fountain squares, green grass, and a harmonious picture with soothing music.

At this moment, a puppy chased the basketball and ran towards the driving car.

Due to the distraction of the driver in the car, the unexpected situation was not clearly seen. In addition, the puppy was small and had already become a visual blind spot after reaching the front of the car. Just as the car was about to hit, the driving Volkswagen AEB automatic brake assist system took effect and stopped steadily when it was about 10 cm away from the puppy.

Even if the video ends here, there are some sensational slogans behind it.

Soon there was warm applause.

The judges followed the score for the advertisement.

The host looked at the big screen and smiled and said, "Okay, the score is out, 8.2 points, 8.3 points, 7.9 points... Remove one highest score, remove one lowest score, and the score is...8.1 points.

This score is already quite high.

Now, please invite Mr. Ao Wenbing to comment on the work."

The expert sitting in the audience patted the microphone and said, "This advertisement has a clear content, clear theme, and is closely linked to high-tech life. The overall tone of the picture is harmonious and suitable for the theme background. It creates a good visual atmosphere for the interpretation of the work. It is really rare.

Of course, there are also flaws…”

"Okay, let's continue to read the following works..."

“8.0 points.”

“8.5 points.”

“7.9 points.”

“…”

After about ten advertisements, the morning review meeting was suspended at 11:20.

After lunch, I took a break for a while, and at 1:30 in the afternoon, the review meeting continued.

As time goes by, Lan Xi is becoming more and more nervous.

Haoxin ranked 27th and is now at 25th.

And she found a rule that the lower the score the further she went.

In addition to the limitation of production levels due to the size of advertising companies, there is another reason: it takes at least ten minutes for an advertisement to be played to score and then evaluated, and 30 advertisements are 300 minutes, and a full five hours.

After so long, the experts became a little tired and became less and less patient. Affected by this, their scores naturally became lower and lower.

At the 26th place, he only gave a low score of 7.0.

"The following is the contribution of Haoxin Advertising Co., Ltd. Their theme is...hard-core cars, subvert your imagination, please look at the big screen..."

The boring media and advertising company leaders in the audience were shocked and looked at the big screen, wanting to see which advertising company was so arrogant and dared to say that it would subvert their imagination?

Lan Xi's mortal enemy, Shen Minghua, the owner of Ruijin Advertising Co., Ltd., who was sitting diagonally opposite, turned around and looked at her, then laughed and said something to the people around her.

Just look at the sneering expression on your face, you will know that you must not be saying anything good.

But Lan Xi doesn't care anymore, and the screen has started to play on the big screen.

Zheng

The picture begins with the sound of the blade being unsheathed, with the coldness and ruthlessness of metal.

Immediately afterwards, countless spare parts of cars appeared on the big screen. Under the all-black background image, accompanied by the sound of gear rotation of "KaKaKaKa", these spare parts were assembled together like Gundam, becoming the new Volkswagen 2019 upcoming car.

Then the car rotated 360 degrees in the air and landed at the foot of the beautiful mountain with a "bang".

The whole process was clean and neat, and a strong mechanical wind blew over.

Whether the judges or advertisers were on the scene, they instantly held their breath.

At the same time, they discovered something amazing. As the lens rotates, the clarity of the picture is simply at the point of explosion. The car wheels, fenders, taillights, and corner lines have reached a point of slightness.

Especially when the car landed, there was a slow motion shot, and the image quality was already at the micron level.

Everyone at the scene couldn't help but take a breath.

I'm afraid that such a picture rendering is not produced by the world's four top special effects companies?

"Wow, this picture is amazing!"

"It's really awesome. The production fee for such a picture is definitely no less than 1 million in one minute!"

"Look, look, look... The cg special effects are coming out..."

As the scene was talking, the model on the big screen held the key and pointed it at the car twice.

"Doudu"

The four headlights of the car flashed a little, and the picture on the big screen quickly moved forward, becoming a three-dimensional effect.

Power supply is turned on

The battery supplies power to the ignition coil and the starter at the same time

Starter drives the engine to rotate

The engine drives the electrical distributor to rotate to generate a timely high voltage

The distribution device powers up the spark plugs

"Buzz"

The car ignited smoothly.

The clear picture, strong texture, and the explosive style of industrial machinery made everyone on the scene admire it from the bottom of their hearts.

Following closely behind, the picture naturally switches to the model's perspective.

After getting on the car, I tied up the seat belt and started to shift the gear. The screen was pushed along the gear lever to the engine. I saw that the engine began to move the piston. The up and down piston movements were converted into the power of the wheel rotation, which drove the crankshaft connecting the wheels to gallop down the mountain.

When the wheel turns along the curve, the picture advances to the internal machinery again, showing Ackerman steering. Using the equal crank of the four connecting rods, the steering angle of the inner wheel is about 2 to 4 degrees larger than the outer wheel, so that the centers of the four wheel paths roughly meet the instantaneous steering center on the extension line of the rear axle, allowing the vehicle to turn smoothly.

Then next is the working principle of the differential, the rack-and-pin steering mechanism, the car suspension, etc., which are perfectly displayed through the CGA screen.

These are actually nothing. The key is that those parts are not made of animation, but are synthesized by ultra-high-definition real-time shots + cg special effects.

If you slow down several dozen times, you can see from the video every screw of each component, such as the camshaft, semicircular key, timing belt, crankshaft, crankshaft sprocket, flywheel, and even a small connecting rod nut with a front close-up.

This method not only shows the internal structure of the car like people, but also conveys a subconscious concept that Volkswagen strives for excellence in every part of the car.

Regarding these materials, there are in the description of the works in front of the review experts.

The executives of the public advertising department at the scene were glowing. If this was not a review conference, they would definitely make the decision on the spot.

The reporters and advertisers in the audience were even more amazed.

"This is an amazing level~"

"It's really a hard-core car, and its production level is simply top-notch~"

"I took back what I said just now. The production cost of such a CG effect will definitely be no less than 2 million yuan per minute."
Chapter completed!