Chapter 41 The little devil who is looking forward to the fight of the gods
Chen Feng commented: "The future future of the city will still be a vast world and there is great potential. It's a pity that the enemy is too powerful. The volcano was pressed to the ground by Kuaishou, making Toutiao Video's downward path dim."
"As long as the sinking fails, if you want to maintain the high growth rate, you can only let Douyin go barefoot. In this way, the little brother of Volcano, who is less than four years old, must retreat to the second line and be demoted to a follower. The team's future direction will inevitably be Douyin as the boss."
When he thought of something, he suddenly laughed: "With this combination, Douyin seems to be planning to become Kuaishou. Kuaishou wants to learn Douyin, so it is better to change the name, one is called Doushou and the other is called Kuaishou."
Song Yun couldn't help but tremble, the boss was so bad!
"No matter how you learn from each other, the two are still clearly distinguished in terms of mode." Song Yun continued: "In addition to tracking, popular and three first-level entrances in the same city, Kuaishou also has a lot of second-level optional columns."
"This kind of hodgepodge often has overloaded applications, and it is difficult to protect against too many types. It is said that it is easy to understand everything."
"It's the same as the boss behind the scenes. Many of its products have this common problem. Kuaishou is like a scumbag in its layout, and loves everything. Douyin and Volcano are honest, just a few columns."
Chen Feng drinks a sip of tea, Kuaishou is good at socializing, and every ordinary user has the opportunity to show himself, and product positioning determines their interaction method.
Sliding your hand is a comment, while Douyin is essentially a video media, and it focuses more on the consumption conversion of content, and users will only see the next video.
ByteDance wants to combine two different models into one. On the surface, it seems to expand the breadth, but there is a logical paradox.
It is almost impossible to ensure balanced traffic allocation and high exposure to top users.
After all, the Kuaishou mode can make high-quality originals stand out, and the Douyin mode can strengthen the exposure of top users. Once the volcano is integrated, it will aggravate the differentiation of the two modes and add a new barrier to traffic conversion.
Not to mention whether the internal team Volcano is willing to be downgraded and become a younger brother of TikTok?
The biggest problem is whether the integration of first- and second-tier products is true as Douyin CEO Zhang Nan said, is the integration of brand upgrades and traffic?
The two tracks drive at the same time, and there is a lack of traffic entrances to care for each other. Douyin and Volcano need to apply a new patch, and each fights will easily be defeated by competitors one by one.
Even if the other party is given an entrance, it is unlikely that the actual user will load two applications at the same time, because the back and forth switching is not only complicated to operate, but also directly increases the loading cost.
If the Douyin volcano is combined into one in the future, it will definitely become another Youku potato. Who cares about the little potato now?
"I think volcanoes are completely a traffic depression to Douyin. If you rashly open up channels, how to balance the introduction of traffic will test both parties?"
Chen Feng was not optimistic and said, "If it causes user diversion, losing the back-line market will be a waste of the Kuaishou!"
Song Yun nodded, looking picturesque, but in fact she was in a dilemma. If she was not integrated, the sinking market was divided into 28, and it would be difficult for the volcano to turn the tables.
Let’s integrate it. Whether Douyin can rely on the Volcano Sinking User Group to achieve a breakthrough in the backline is still a question mark. If it fails, Kuaishou may take the opportunity to turn the tables.
Use big instead of small, use strong to lead weak, and you will be taken into the ditch if you are not careful!
"Oh, ByteDance is really unfavorable. Going overseas to overseas hostile forces has attracted investigations. Internet celebrities bring e-commerce goods. Recently, the players behind Li Ziqi have also been dug up. Now even their own short videos are sharpened..."
"I don't quite understand that the headlines, which are always known for their rationality, are drinking too much?"
Seeing Song Yun confused, Chen Feng frowned and analyzed: "I think it may be affected by the penguin."
"You didn't watch the Christmas just passed. The red envelope battle was settled, and the flowers finally fell into Kuaishou. Although the Spring Festival Gala's improvement on mobile terminals is not yet clear, the platform's exposure will definitely increase from past experience."
"Last year, Baidu APP achieved 20.8 billion times with the help of Spring Festival Gala red envelopes, and the total number of video playbacks reached 24.7 billion times, so it is highly likely that Kuaishou will hit a new high."
"What's more, the audience who can watch the Spring Festival Gala has a high degree of overlap with Kuaishou users. North China and Northeast China are their base camps. Marriage to the Spring Festival Gala not only makes the young people in the town stronger, but also greatly improves user stickiness, making them become more and more powerful."
"Although this wave of operations cannot replicate the successful experience of BAT, it can at least narrow the daily active users gap with Douyin, which is worth it!"
These are by no means groundless. I just studied the industry report and a demonic wind came from somewhere two days ago. Interface News published an exclusive news, saying that it was learned from insiders that ByteDance achieved its annual performance target with revenue exceeding 140 billion!
All the shots focus on Zhang Yiming, but they responded slowly...
The news is untrue!
Originally, it was a day when Tencent-based news was frequent and the popularity was full. I don’t know who was stirring up the carnival day that turned into a headline?
The industry also responded to the revenue misunderstanding, most of which gave flowers. Some people who were interested even thought that the track had been laid, as if the command gun had not started yet, and the headlines were already waiting at the finish line?
Before the Chinese New Year, someone was adding fuel to the fire. Those who didn’t know thought that the Tou Teng family were throwing firecrackers at each other?
The war is still brewing, and both sides are starting to show off that they have won?
Are you kidding us?
Chen Feng slapped the table with his hand and said confidently: "The fisherman will benefit from fighting against the snipe and clam. The more lively the two families fight, the better!"
"Now is a hand-to-hand battle to grab the top resources. Whoever has fans' attention will have the right to speak!"
"You go to TikTok to talk, be tough and get more high-quality resources for the company!"
"It's not just Ke'er, but I focus on supporting nonsense movies. I will exceed 20 million fans in three months and become our second largest IP for Wanli!"
Seeing Song Yun leave, he is afraid that his family will dominate the business, especially for small players, it is a disaster.
Now it’s better. Heroes come from troubled times. You can produce high-quality content by yourself. Both Douyin and Kuaishou must provide it. Especially for the food and entertainment industries, it is a trillion-level track, which can affect the whole body with one blow.
Sometimes gods fight,
If the little devil is smart enough,
You can also bite a piece of meat and try it out!
Chen Feng stood up and came to the window. It has been more than four months since he started his business. New Year's Day is approaching and the New Year is coming soon.
The Spring Festival will be in two months. When I go home, I will not dare to return home in glory, but at least I can rest assured my parents.
Just say that finding a good job is not an exaggeration, isn’t it a big deal to find a good job?
After all, it is not a good thing for poor people to become rich at first. At least it requires an acceptance process, and it is easier to accept in three or four years.
In two months, Ke'er has already left the novice village. Aunt Jia Jia and Pang rely on slowly to survive, and Sister Liu is gradually getting started. The resources should be fully invested in the movies of Wushou and set a small goal.
Chapter completed!