Chapter 646: Powerful Publicity Ability
After 10 days of release, Wald Pictures' new work "Love Returns to New Jersey" has indeed expanded its release scale as expected by Sean Viemy, the founder of Melda Data Collection Company. The number of cinemas released has expanded from the original 920 to 1,450.
A total of 530 cinemas have been added.
If the specific number of screens released is converted, at least 1,200 screens will be added.
In addition, Ximanke, the three major theater chains in North America, AMG Entertainment and Emperor Entertainment have also made promises: "As long as the box office of the movie continues to rise, the number of screens released in the future will continue to increase."
Everything predicts the success of Wald Pictures.
Zhu Ke was also very pleased when he learned the news.
"It's only 10 days since it was released, and the number of cinemas released was expanded to 1,450, which is really good."
Zhu Ke's mouth raised slightly, looking very proud.
A niche literary and literary film with a production cost of only US$2.5 million can achieve such a large release scale, and anyone who wants to be proud of it.
After all, since 1990, Hollywood's niche literary and artistic films have almost disappeared. Even if several movies of this type are released, the box office results are still terrible.
"This version of "Love Returns to New Jersey" produced by Wald Pictures is much better than when it was released in the original time and space."
you do not say!
In the original time and space, the movie was released across the United States in August 2004.
Production company: Large's Ark Productions;
Among the hundreds of film and television companies in Hollywood, Big Ark Production is just a mere small film company. At most, the comprehensive strength is at the level of the third and fourth tiers, which is much worse than the current Wald Pictures.
Distribution company: Miramax Pictures;
OK ~
Miramax Pictures is indeed much stronger than Ark Production Company, and it is not just a production company, but also has the ability to publish movies in the United States. However, can its distribution capabilities be compared with Wald Pictures?
It's simply a big deal!
Miramax Pictures' distribution capabilities in the United States are even more than twice or three times, but they are far less than those in Wald Pictures.
Is it really a waste of money when Zucker invested hundreds of millions of dollars in issuance over the years?!
In the original time and space, the number of movie "Love Returns to New Jersey" opened only 23 cinemas. Even after several expansions of screenings, the highest number was only more than 650 cinemas. Even so, its final box office in North America still exceeded US$38 million, becoming the most popular niche literary and artistic film in the early 21st century.
But now it's different!
With strong strength and strong distribution capabilities, Wald Pictures will surely expand, expand and expand the interests of the movie "Love to New Jersey"...
"If you can't even expand your interests, then I, as the CEO, can step down."
This is the original words of Wald Pictures CEO Kevin Feige.
He is very confident!
As expected...
The box office data of the film "Love Returns to New Jersey" after the expansion of the screening has surged again!
Not only that, Kevin Feige also added the movie promotion budget and actively promoted the movie in Internet platforms and offline media platforms, including various shopping malls, Blockbuster stores, restaurants, community billboards and other aspects.
For a time, Wald Pictures' strong publicity and distribution capabilities were fully demonstrated!
"This, this, this...is Wald Pictures now?!"
"The promotion and promotion ability is too...a little stronger."
"According to people familiar with the matter, the initial promotion budget for the movie "Love Returns to New Jersey" was $2 million, but later it was added to $4 million. Now it seems that its overall promotion budget must have exceeded $6 million."
"A niche literary and artistic film with a production cost of only US$2.5 million has a promotional and distribution expense of more than US$6 million. Although the amount is not high, the proportion of production cost to promotional and distribution expenses is very amazing!"
"The most important thing is that the only $6 million in publicity and distribution funding has an impact of comparable to tens of millions of dollars or even $15 million. This is very scary, okay!"
......
The Hollywood peers were shocked, they were shocked by the current strong publicity and promotion capabilities of Wald Pictures!
Today is different from the past ~
This term is not enough to describe the current Wald Pictures!
The current Wald Pictures has completely surpassed the level of Hollywood second-tier film companies;
Even compared with the six majors, it is not inferior.
Even in terms of promotion and distribution of Internet platforms, Wald Pictures is particularly successful. To be arrogant, it can even beat Hollywood's top six.
"This is the advantage of the Internet tycoon!"
Gusta, the owner of Lionsgate Pictures, was so envious. At the same time, when he was secretly frightened, he became more and more sure of an idea.
"Liongate Pictures must have its own distribution channels in the future. It cannot be just a film production company, otherwise it will never surpass Wald Pictures."
"Well, we must never give up the construction of global issuance channels!"
Gusta is a very courageous businessman. Otherwise, he would not have spent more than 1 billion US dollars in his original time and space, and built his own global distribution channel, becoming the top presence in Hollywood.
.........
January 28.
The movie "Love Returns to New Jersey" has been released in North America for a full 20 days. After several expansions in the release scale, the cumulative box office has reached 51 million US dollars.
This niche literary and literary film with a production cost of only US$2.5 million has completely shocked the entire entertainment industry.
New Line Film.
Boss Shay said in surprise: "This guy Wald won again. Speaking of which, I really can't stand him making money, but I admire him very much. You said that the niche literary and literary movies that have been abandoned by Hollywood have a second spring!"
He said he admired him, but his tone still revealed a hint of sorrow.
He envies!
Vice President John Nathan said with a serious expression: "The current box office of "Love Returns to New Jersey" is $51 million, but in the January period, it is only second place."
That's right!
In the upcoming January schedule, the most box office hit was not Wald Pictures' new work "Love Returns to New Jersey".
First place: "Love Returns to Alabama"!
The movie "Love Returns to Alabama" produced and published by Touchstone Pictures and starring Reese Witherspoon, the heroine of "The Pretty of Law", is the box office champion in January.
In 20 days of release, the cumulative North American box office reached 89 million US dollars. If nothing unexpected happens, it is a sure fact that its North American box office exceeds 100 million US dollars.
......
Touchstone Films.
"First place?"
"This is a ridiculous fact!"
"The movie "Love Returns to Alabama" produced by Touchstone Pictures has been shaping up all the films in terms of production costs, promotional expenses, and lineup casts. Logically speaking, we should be showing a crushing momentum and teach Wald Pictures a lesson."
"But what the result?"
"We only had more than $3,000 more than the other party's box office..."
"The result of this first place is that we exchanged for the investment that far exceeds our opponents. What is the significance of this first place title?"
"It's not honor, it's hard to cleanse...shame!"
CEO Olmedo was so angry.
The executives around him were silent.
Wald Pictures’ strong promotional and distribution capabilities have scared them this time!
Chapter completed!