Chapter 53 "Juno" begins to be announced
"SpongeBob SquarePants" does require a good broadcasting platform, which has a great impact on later profits.
However, this is not Zucker's key task now.
The movie "Juno" is the highlight of the recent situation!
"Juno" has been scheduled to be released on November 15, 1996, and there are only 15 days left before it is released. Although Wald Pictures has promoted and distributed the film, it is not enough at all.
The Thanksgiving schedule in North America in November and the Christmas schedule in December are really made up of too many blockbusters.
"Boss, this is the list of upcoming movies in November and December." Victor handed the information to Juke.
"Hiss~!"
Even though Zhu Ke was prepared, he took a breath of air conditioning after seeing it.
A collection of blockbusters!
On November 8, a high-quality film was released in the movie "Juno" a week ago, and it was "Ransoft Storm".
The film is starring Mel Gibson and produced and released by Disney. According to the original trajectory of time and space, its final box office is even as high as 136.4 million US dollars, ranking fifth in the North American annual box office rankings.
"Huh~ It's like "Juno" was released a week earlier, otherwise he would definitely be overwhelmed."
While Zhu Ke was frightened, he breathed a sigh of relief.
Mel Gibson, who has not yet been caught in the "anti-Semitic" incident, is indeed a horror. He is a Hollywood superstar and has a great momentum. In his 1995 "Brave Heart", he directly won him the Golden Globe Award and the Academy Award for Best Actor.
Next week, it's not easy!
On November 15, "Space Dunk", released at the same time as "Juno", starring NBA old gangster Jordan and produced and distributed by Warner. Its final box office in North America also reached more than 90 million US dollars, ranking 18th in the annual box office in North America;
"Damn!"
"The old hooligan has a big name. To put it bluntly, "Space Dunk" is a movie that is popular with fans, but it can't stand many fans!"
"How do you play this?!"
Next, there are also big fucking blockbusters.
Star Trek Series Part 8: "The First Strike of the Stars";
"The Patient in the UK" produced by Miramax;
"Santa" starring Gov. Schwarzenegger;
"101 Spotted Dogs" ranked 6th in the annual box office rankings in 1996;
.........
The four films are famous movies on the annual box office rankings of North America this year. It is no exaggeration to say that the upcoming "Juno" faces the situation of "there are wolves in front and tigers in the back".
No one is easy to mess with?
"Boss, none of the videos released during the Thanksgiving holiday this year are simple products. If we...if we really can't do it, we will postpone the release and postpone it to the Christmas period." Victor suggested.
"no!"
Zhuke refused without hesitation: "What if we postpone it to the Christmas schedule? Look at the movies released during the Christmas schedule, which one is easy to deal with?"
"Mr. Sweetheart" ranked 4th in the year;
"Deadly Carnival" ranked 13th in the year;
"Angel Migao" ranked 16th in the year;
Waiting for the video, none of them are easy to mess with!
Zhuke said in a deep voice: "Victor, we shouldn't have been released on November 15th. Isn't it just that there are wolves in front and tigers in the back? Our "Juno" is not bad either. As long as we try our best, we can't make a bloody road on Thanksgiving!"
"Okay...I got the boss."
Although Victor did not believe how high the box office "Juno" could achieve, he believed in Zucker very much, and was even a little blind.
In other words, all the employees of Wald Pictures at present have a blind trust in Zucker.
Look at whose film company can make many well-known films such as "Rolla Run", "Hard Fruit Candy" and "Deadly Bends" in just less than a year; not to mention, the copyright of the United Kingdom, which is just a "Go Talent Show", sold £20 million in Australia.
In addition, a large amount of money was spent to form a publicity and distribution network in up to six states;
With a strong momentum, the newly born Wald Pictures has been promoted from a Hollywood end-of-the-line company to a third-tier film company.
Therefore, it is not surprising that the whole company has full trust in Zucker.
Hollywood is a place to speak according to ability!
soon.
In the next few days, the promotion and promotion work of "Juno" began to promote large-scale publicity!
Zhu Ke waved his hand and allocated a full $10 million in funds for promotion and promotion.
"Damn the theater, the share of "The Deadly Behind the Deadly Behind", has not been paid, otherwise why would I drain all my working capital?"
That's right, this $10 million fund is almost all the working capital in Zucker's hands.
Since the establishment of Wald Pictures, the promotional and distribution expenses of "Juno" have been the highest in history.
Even if the $10 million in publicity and distribution expenses are not as big as those of large companies, it is not small. Concentration within half a month is enough to play a huge role!
...........
KFC fried chicken chain.
"Dike, why did you buy so many hamburgers today?" A young man looked at his partner in front of him curiously.
The boy named Dirk smiled and said, "Of course I want to buy so many, haven't you seen the poster at the door?"
"oh?"
The young man looked over curiously along the guidance.
I saw the poster right away. Well, a movie poster.
"The movie "Juno"? Huh!"
The young man didn't care at first, but when he looked closely, he exclaimed.
"The heroine of the movie turned out to be the goddess of our school, Jessica Chastain!!! How did she make a movie?"
Dirk smiled slightly: "Now you know. There is a word in the East called Xiuse Ke Meal. I bought so many burgers today, which is also considered a goddess who supports us."
In fact, the promotion and promotion of "Juno" was not only placed on the entrance of KFC, but also on all well-known restaurants in California.
Especially on campus!
The "Juno" movie is a campus youth-themed movie, and its audience is mainly these students!
Who else can I target if my main work is not targeted at them?
.........
On Yahoo, American Online and other portals, Wald Pictures has also invested heavily in advertising and started the pace of advertising.
"A 16-year-old rebellious high school girl, steals the forbidden fruit and is pregnant before marriage?!"
“Cool ~!”
In a girl's dormitory, after seeing this movie post, many girls couldn't help but make a sound of surprise.
One of the girls said, "Juno did something that I wanted to do but never did. Don't you think it's cool?"
Hearing this, several other girls nodded.
I have to say that the teenagers in America like to commit suicide and have a very rebellious style of behavior, which is definitely not developed overnight, but is something in their hearts.
The story of underage girls who are pregnant before marriage hits their key points!
Another girl couldn't help but sigh: "I would have the courage."
One person smiled and said, "Yes, Jasmine. If you had the courage to taste the forbidden fruit, Mitchell from the basketball team would have been your boyfriend long ago and would not have been snatched away by the cheerleaders' Bichi."
Online promotional movies are common and common in later worlds, both in America and the Great Heavenly Kingdom.
However, it was a very "trendy" thing in 1996!
Otherwise, why would you think the super bad movie "Blair the Witch", which costs less than $100,000, have won over 100 million in North America? Of course, it is undeniable that it is a virus promotion result that uses the sympathy and curiosity of the people. However, it is undeniable that it is an online promotion!
Online promotional movies are currently just a virgin land in Hollywood.
At least Zhuke learned that few film companies currently use the Internet and invest heavily in publicity. Most large companies tend to use traditional media for publicity!
In fact, the Internet promotion and distribution work of "Juno" has achieved amazing results in less than 10 days of implementation.
On North American campuses, almost no one knows what Juno is about to be released.
Chapter completed!